The 9th China Network Audio-visual Conference held more than 40 high-quality forums, exhibitions, conferences and other activities, and invited more than 300 guests from related fields to give speeches and share them, with 5,000 industry guests attending.

June 3, 2021 — On the 5th, the 9th China Internet Audio-visual Conference was held in Chengdu. As a national event with the largest scale and the highest specification in China’s network audio-visual industry, the conference further deepened the discussion on the theme of high-quality innovative development of network audio-visual, and released a number of important industry signals, which aroused widespread concern and heated discussion.

The conference was hosted by the State Administration of Radio and Television and the Sichuan Provincial People’s Government, with the Central Network Information Office as the guiding unit, and undertaken by the China Network Audiovisual Program Service Association and the Chengdu Municipal People’s Government. With the theme of "A New Journey of Seeing and Hearing", the conference held more than 40 high-quality forums, exhibitions, conferences and other activities. The online conference interacted with the offline conference synchronously, and invited more than 300 guests from related fields to give speeches and share, with 5,000 guests from the industry.

In addition, in order to continue to play the role of the "wind vane" of the conference, the ninth China Internet Audio-visual Conference also innovatively designed a number of "firsts" — — For the first time, a short video live broadcast day was set up, an international communication summit was held for the first time, and a high-tech audio-visual technology experience exhibition was set up for the first time.

Focus on the main theme and celebrate the centenary of the founding of the party

The 9th China Internet Audio-visual Conference highlighted the study and education of Party history and the design of excellent online audio-visual works to celebrate the centenary of the founding of the Communist Party of China (CPC), and planned rich theme activities such as "Exhibition of Excellent Programs to Celebrate the Centenary of the Founding of the Communist Party of China (CPC)" and "Release of Excellent Short Video Works with Hundred Years of Wonderful Short Video", which were promoted simultaneously online and offline in the form of pictures, videos, audio and interactive experiences, profoundly showing the glorious course and great achievements of the Party’s century-long struggle, and the achievements of excellent online audio-visual programs and the style of party building in the audio-visual industry.

In the online part of the boutique program exhibition, a network audio-visual boutique program exhibition area celebrating the centenary of the founding of the Party was opened in the cloud exhibition hall of official website and official website applet, and it was exhibited in the form of "graphic +3D renderings"; The offline part is also splendid, and the booth is organized and set up, which is divided into five major areas, such as online movies (online dramas, online movies, online animations), online variety shows, online documentaries, short videos and online audio programs. It is organized and set up by China Network Audiovisual Program Service Association, and displayed in the form of graphic posters, videos, AI smart devices, etc., with an endless stream of visitors.

In the "Works", a number of outstanding works with China characteristics, China spirit and China’s creation present the Communist Party of China (CPC)’s great achievements in economic construction, political construction, cultural construction, social construction and ecological civilization construction in the past 100 years. Among them, the documentary "A Hundred Years of Making Steel: the Communist Party of China (CPC)", "Eleven Books" to Witness the Initial Heart and Mission, and the film and television drama "Ideal Shines on China" directed by the State Administration of Radio, Film and Television have aroused enthusiastic response. Up to now, the total broadcast volume has exceeded 2.07 billion times, 250 million times and 170 million times respectively.

At the same time, Chengdu has specially planned a series of activities to create an urban atmosphere of "Celebrating the Centennial Birthday and Audiovisual Bright Future", and set up 100 atmosphere punching points in Chengdu to create a strong atmosphere for all people to participate in celebrating the Centennial Birthday and create a great historical cause, making this conference an important platform to focus on the main theme propaganda, focus on the center and serve the overall situation.

Standing at the historical key node of the centenary of the founding of the Party, major media platforms have also concentrated their resources, carefully organized and planned, actively laid out the main theme content, and solidly promoted the theme propaganda work.

According to Peng Jianming, member of the editorial board of the Central Radio and Television General Station and general manager of the General Manager’s Office, the works of the General Station to celebrate the centenary of the founding of the Party are closely related to the main theme, focusing on "networking" and "youthfulness". For example, CCTV News launched works such as "They were young at that time", "Their love at that time" and "Their friendship at that time", which vividly showed the struggle spirit of the Communist Party of China (CPC) people from the small incision of life, emotion and thought that contemporary young people felt the same. The innovative media products such as Red Map, Watching the Red Boat with Billions of Pixels in a Hundred Years after the Founding of the Party, Watching China by Bus, and C Major released by CCTV, etc., broke the time-space boundary and triggered hundreds of millions of netizens to visit exhibitions and punch cards in the cloud.

In order to welcome the centenary of the founding of the Party, Tencent Video has reserved many kinds of fine content, such as "Seeing Words as Face, Beginning Season", "First-class Response" and "Ebola Frontline". In addition to the explosive drama The Awakeing Age, Youku also launched hit dramas such as "Trumpet in Place" and "Tour Prosecutor Group"; Iqiyi has released realistic dramas such as Ideal City, Ace Force and Life Home.

Short video is developing rapidly.

On June 2nd, China Network Audiovisual Program Service Association took the lead in publishing the Research Report on Network Audiovisual Development in China in 2021 (hereinafter referred to as the Report). According to the Report, as of December 2020, the number of online audio-visual users in China reached 944 million, and the number of short video users reached 873 million. Moreover, the growth of users of short videos is the most obvious, from 817 million in June 2020 to 873 million in December 2020 in just half a year.

At the press conference, Zhou Jie, Deputy Secretary-General of China Network Audiovisual Program Service Association, made a further interpretation of the Report. He said that short videos not only have the fastest growth, but also continue to grab users’ attention. 53.5% of users watch short videos every day, and compared with comprehensive videos, short videos have the highest user loyalty. "Not long ago, the average daily usage time of short videos increased again, reaching 125 minutes as of March this year, surpassing instant messaging and becoming the network application with the longest daily usage time per capita."

Behind the increasingly vigorous development of short video, the war between long and short video platforms is imminent, especially the copyright issues arising from editing, cutting, handling, dissemination and re-creation of film and television works have become the focus.

"New Video" Helps Rural Revitalization

In recent years, under the background of "internet plus", the fields of "agriculture, rural areas and farmers" have been rapidly combined with e-commerce, live broadcast and short video, and these "new video" forms have also played a very good role in boosting rural revitalization. This was reflected in the 2021 "New Video Night" of the 9th China Network Audiovisual Conference and the annual sharing meeting of short video creators.

At the sharing meeting, a group of short video creators from the countryside made a collective appearance, and many wooden figures, Xiaoying couples, and the No.1 note children’s choir of Xidewar School in Liangshan Prefecture performed at the scene. Many bloggers also brought their hometown specialties and shared their stories. Through short videos or live broadcasts, some of them can make rice noodles and mangoes hidden in the mountains in the past more tasted by "foodies" everywhere; Some make paper-making, clay sculpture, bamboo weaving and other crafts get public attention again; Others show the natural beauty of various places and call on more people to join the team of environmental protection.

Among them, Liu Hong, director of the Cultural Tourism Bureau of Ganzi Prefecture, dressed in national costumes, directly turned into a recommender and invited netizens to enjoy the beautiful scenery in Ganzi Prefecture. "We have blue sky and green mountains in Ganzi, and invite everyone to visit Ganzi." According to Liu Hong, Ganzi received 31 million tourists last year. This year, they set a "small goal", hoping to exceed 35 million.

Zheng Hongjie, a "craftsman", Peng Xiaoying and Fan Deduo, a couple of Wenzhou farmers, Zhang Fei, the first secretary of poverty alleviation in Ganjiagou Village, Laoying Township, Xiaojin County, Aba Prefecture, Lu Weijian, a guardian of ancient paper, and Wu Zhaoguo, a young entrepreneur born after 1985, were also named as "stars of strength" at the sharing meeting in recognition of their outstanding contributions in rural revitalization and inheritance of intangible culture.

In order to better display the audio-visual value delivered as a "short video+live broadcast" platform, Aauto Quicker set up a number of booths at the conference. Among them, two documentaries of Aauto Quicker users’ stories, The Flower Fairy on the Little Four Wheels and Out of the Black Eye Bay, reflected the magnificent historical picture of China’s land winning the battle against poverty at the work exhibition celebrating the 100th anniversary of the founding of the Communist Party of China (CPC).

In addition, at the short video and live broadcast industry summit forum, Cao World Expo, general manager of Aauto Quicker Science and Technology Business Revenue Management Center, proposed that the future business model will be transformed into a model with trust economy as the core. He believes that the short video platform should provide a series of commercial solutions such as traffic reach, business precipitation and infrastructure capacity of middle Taiwan, so as to realize the trust economy model, and take into account the comprehensive interests of creators, merchants, brands and user experience, taking into account experience and revenue. This will undoubtedly help to ensure the continuous income of creators.

Strengthen international communication and tell the story of China well.

The Internet Audio-visual International Communication Forum hosted by the International Cooperation Department of the State Administration of Radio, Film and Television and hosted by Mango TV was held on the afternoon of June 3, which was the first time that an activity with the theme of international communication was presented at the Internet Audio-visual Conference. At the forum, representatives from online audio-visual platforms, overseas promotion agencies, intelligent terminal enterprises and industry experts conducted in-depth discussions on how to do a good job in international communication of online audio-visual under the background of deep media integration.

At the event site, the launching ceremony of the first International Short Video online celebrity Competition, an international communication series of "A Hundred Years of Beautiful Life", was held.

In his speech, Yan Chengsheng, Director of the International Cooperation Department of the State Administration of Radio, Film and Television, said that by planning and implementing the series of activities of "A Hundred Years of Beautiful Life", the State Administration invited Chinese and foreign netizens to tell the story of China’s common pursuit of dreams with people all over the world by using the carrier of new media in the form of short videos, so as to record the beautiful life and convey the strong voice of the times. Facing the new situation and challenges, we should deeply understand the structural changes of international audience and international market, promote the creative transformation and innovative development of political, economic, technological and cultural advantages to international communication advantages, and find the resonance between China and the world through audio-visual works with quality, temperature and emotion.

Miao Zhihong, Party Secretary and Director of Jiangsu Radio, Film and Television Bureau, said that with the care and support of the International Department, Network Department and China Network Audiovisual Program Service Association of the General Administration of Radio, Film and Television, Jiangsu Bureau will further improve its political position, base itself on an international perspective, strengthen cooperation and coordination, actively coordinate resources, and jointly run the event well with characteristics and achieve results. At the same time, we will also take this event as an opportunity to adhere to the mission of the new era of radio and television, uphold the innovative genes in the network era, and make all-round efforts in the main body of the network audio-visual market, service platform, industrial base, and talent team construction, and strive to empower international communication with the high-quality development of network audio-visual.

In the next keynote speech on "International Communication Mode of New Media", Zhang Yan, deputy director of the Propaganda Department of Hunan Provincial Party Committee, secretary of the Party Group and director of the Provincial Radio and Television Bureau, stressed that strengthening the construction of international communication capacity, telling the Hunan chapter of China story well and promoting Chinese culture to go abroad are related to the promotion of Hunan’s cultural soft power, which is a systematic project with strong policy, strong professionalism and wide coverage. First, we should take on the mission in firm cultural self-confidence and contribute to Hunan’s strength; Second, we should tell the story of China well in the world language and speed up the pace of "going out"; The third is to promote Huxiang culture to the international community and be a cultural pioneer of the "Belt and Road".

"IP resources are the embodiment of the country’s soft power." Zhou Kui, an associate professor in the Department of Journalism and Communication of China Communication University, said that in the era of mass communication, there are many strong IPs in China. For example, when it comes to China Kung Fu, foreign audiences will think that although these IPs are still strong, China needs more international IPs of this magnitude after entering the new era of network audio-visual.

Lin Luhua, Chairman of Yawen Communication Group, believes that it is not easy to build a well-known China IP in the world. Lin Luhua said that among the top 100 IPs of YouTube, the world’s largest video site, there is no IP from China. "There is a big gap between our content dissemination and influence and overseas media and institutions."

The forum also held a round-table forum on "The Road of Integrated Development of Internet Audio-visual from Content Creativity to Communication Channels Internationalization", and invited many representatives of platform operators and content creation institutions to share their experiences and understandings on the international market expansion, overseas audience analysis and localization management of China film and television content. At the end of the forum, the research report on the development and governance of international network audiovisual was released, and the "China in 2021 — ASEAN Friendship and Cooperation Theme Short Video Contest ".

CCTV News:At present, the epidemic situation in some provinces and cities in Northeast China, Central China and East China is more severe, and at the same time, it has suffered a round of snowfall and cooling weather, which puts great pressure on the supply of vegetables and other living materials. What is the market supply situation of important vegetable distribution centers in China? Look at the reporter’s interview in Shouguang, Shandong.

Recently, seasonal vegetables in many parts of the country have gradually entered maturity. Shouguang, Shandong Province has increased the deployment of vegetable categories and arrival quantities. Every day, 3,500 tons of vegetables are newly arrived in other places, covering more than 100 varieties. In case of emergency, 1,000 tons of vegetables are mobilized to ensure supply.

Liu Binyu, Deputy General Manager of Shandong Shouguang Dili Agricultural Products Logistics Park:Actively coordinate merchants, suppliers and producing areas, and actively organize the supply of goods. The daily dynamic inventory can reach more than 10,000 tons, which can fully guarantee the supply for more than three days.

At the same time, among Shouguang’s 600,000 mu vegetable planting area, the field area exceeds 300,000 mu, and most varieties of vegetables have entered the picking season. In the packaging workshop of Donghua Vegetable Professional Cooperative, the staff are sorting and packing the five-colored peppers. It is understood that the cooperative mainly buys and sells vegetables such as colorful peppers, cucumbers, loofah, bitter gourd and eggplant, and sells them to markets and large and medium-sized supermarkets in Beijing, Chengdu, Chongqing, Jiangsu and Zhejiang.

In view of the current epidemic prevention and control situation, Shouguang strictly controls the closed-loop management of goods and sales in the place of origin, and every batch of vegetables in the field must be inspected; Local vegetable cooperatives implement physical isolation to ensure the safety of vegetable trading; After the vegetables planted by the members have passed the cooperative inspection, they will arrange a special car to collect them "point to point".

Pang Dong, Chairman of Shandong Shouguang Donghua Vegetable Professional Cooperative:After the packaging boxes and vehicles are completely destroyed, the packaged vegetables are transported to the terminal market along the green channel of vegetable transportation planned by Shouguang. We have also reserved several large trucks and several drivers to ensure emergency transport capacity. While doing a good job in daily prevention and control, we will ensure sufficient supply and smooth supply and marketing.

Observation on the entertainment of the original uncle team

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In 2023, the variety market finally began to "return blood" slowly.

On the one hand, the traditional N-generation has a stable output by virtue of a mature model, and star reality shows such as Ride with the Wind 2023, Run, Flowers and Teenagers 5 are still big traffic users. On the other hand, even under pressure, various platforms have not stopped trying to launch new IP, such as "Let’s Go Now", which is a conspicuous package of stars, and "Happy Friends", which is reunited with the 0713 employment Homeie group.

This year, the biggest surprise was that the star-making ability of the variety show was once again demonstrated, and finally a "top stream" was created, and this "star-making" came from the cute baby of an amateur family-Mario in "Dad is in Charge 2". Since the variety show was launched, the Tik Tok account of Super Mario has increased by more than 2.62 million from 0-1, and the Mario family has increased by more than 6.1 million. At the just-concluded New Year’s Concert, the entry # Mario has too few shots # was even under the topic of stars all the way, and deus ex ran to the forefront of the social media hot search list.

Source: Tik Tok screenshot

Unexpected surprises always deserve more attention, because they often point to new opportunities and new stories in the future. In Mario, every variety artist has seen the perfect combination of variety star-making and short video announcement. At the moment when the long-short collaboration is getting closer and closer, the traffic supply of short videos has already become a necessary path for the variety market, and "Mario" is not an isolated case in 2023.

The "Star-making" story and traffic events in the variety show in 2023 were completely recorded and dismantled by the White Paper on the Publicity of Variety Show in Tik Tok in 2023, and the methodology inside also set off a research wind in the circle of friends of the variety show people, which caused every practitioner to think deeply about the situation and path of the publicity.

When the development of the industry returns to the essence of content, variety shows no longer need to shout grand slogans, spend huge sums of money and S+ level resources. However, the current variety show market will still create interesting points and empathy with specific people and stories, and how to occupy the audience’s attention more efficiently will be the winning point of the next stage of variety show announcement.

What did you do right in this year’s broken circle variety show?

If we repeat the most famous scenes of the variety show in 2023, we can actually find out some rules for the content of the variety show that the variety artists have racked their brains to know.

The first is to rely on the short, flat and fast, strong spread of the "visual department" variety scene card segment to circle. This kind of content often doesn’t need a high understanding threshold. It can simply and directly evoke the audience’s emotions by visual impact such as beauty, cuteness and handsomeness, leaving memories, such as cute baby, handsome boy and beautiful girl, gorgeous dance, cool special effects, etc., all of which belong to this kind of content.

For example, Mario, who made a big hit in Tik Tok this year, broke through with the card segment of "the cutest in the world", and opened his mouth to ask sweet words such as "I’m not cute" and "I love her if I love me three times", and captured a batch of short video creators to "generate electricity for love" and once again set off a wave of "cloud raising babies" on the whole network; And "Let’s Go Now", which almost assembles the lineup of "conspicuous packages" for internal entertainment, is out of the circle with hilarious scenes, such as "Adam helps Daxun Wei wear glasses" and "Adam teases Shen Teng’s age", which makes the program advance into the top ten in the effective broadcast list of Yunhe Data Network Variety, and becomes the best innovative variety of Tencent Video this year.

Stills of "Let’s Go Now"

In addition to the simple "visual system", it is also an important way to make use of social topics and emotional hotspots to amplify the growth of high-potential characters. For example, Huang Kai in "Exciting offer5", social issues such as family of origin, poor students, postgraduate entrance examination in World War V, workplace counterattack, etc., which are embedded in his personal experience, are all rich in discussion space. In the era of national short video creators, these embedded contents and people’s designs are constantly being analyzed and fermented, which not only makes Huang Kai personally break the circle, but also brings one peak of clicks and topics to the program.

In addition, under the background of the accelerated integration of long and short videos, whether the program group can manage the short video platform account position well with new gameplay such as live broadcast, second creation challenge and main creation vlog has also become the key to the variety show, and it has achieved remarkable results in this year’s variety show market.

Whether it is the innovator "Farming the Land" with a number of content layouts of "feature film+live broadcast+short video +vlog", it makes the explosive content penetrate on a single platform, becoming the highest effective long video innovation variety in 2023, or the re-employment men’s group of Happy Friends initiated live broadcast "sleeping", and Tiger Hu, Diamond and other masters created a group-building live broadcast to accompany them in "The Voice of God 4".

Source: Tik Tok screenshot

Undoubtedly, the position of the variety show in 2023 is being further migrated to the short video platform. When short video, live broadcast, and national innovation are on the C position of variety show, how to do a good job in variety show on a platform like Tik Tok has become a crucial compulsory course.

Return to the essence of variety show;

How to effectively improve the popularity and value of variety IP?

The logic of traditional variety show announcement is a one-way communication in which the announcement team focuses on manufacturing PGC to spread users. However, under the centralized output and distribution, does the announcement team really poke users’ interest? Do you really reach potential users? Do you want passers-by to turn powder? It’s all unknown

Source: "2023 Tik Tok Variety Show White Paper"

Faced with these pain points, the first problem to be solved in the variety show is to break through the circle and find the largest and real user group.

Where the user’s attention is, the announcement of the program is there. So, where is the more efficient passerby?

An interesting phenomenon is that variety users and short video APP users are highly overlapping. According to the "2023 White Paper on Tik Tok Variety Show", 96% of variety users visit short video apps with high frequency, and Tik Tok has over 100 million deep entertainment users who watch more than 20 minutes every day.

Source: "2023 Tik Tok Variety Show White Paper"

Not only are there many people, but we can see that users in Tik Tok are very capable of second creation, and the speed of surfing is soaring day by day. At the same time, they have very unique views and strong desire to express what they want to see in variety feature films and tidbits, who wants to see who will end up with whom, and even what kind of mirror transport, editing, soundtrack and packaging techniques they like.

How to build a new link to effectively enhance the value of variety IP after finding the right place for passers-by has become the key test of the platform’s ability in the current variety announcement.

First of all, to enhance the popularity of a variety IP, the publicity platform needs accurate content deconstruction ability, and has an effective communication form to keep the hot spot outbreak going, thus feeding back the variety IP itself.

What is very valuable is that Tik Tok Variety Passers-by are precious "entertaining the living", which can effectively avoid the embarrassing situation that variety shows are self-proclaimed. They will be crazy in the program comment area, will take the initiative to create stalks and play stalks, and they often have a strong enthusiasm for second innovation.

Erchuang is a process of deconstructing the details of the content with a magnifying glass, which can help the audience who have long been used to brushing at twice the speed to "focus" and understand the ingenious ideas buried by the production team in the content, so as to guide more users to click on the feature films of variety shows, and finally increase the broadcast volume of long video programs.

For example, in "Father in Charge 2", the tidbit of a # Ma Yang Ma Junyan’s 10-day flash marriage increased in popularity among "Tik Tok Living People", and its Tik Tok topic broadcast volume exceeded 27 million. # Ma Yang Ma Junyan’s love after marriage # Ma Yang Ma Junyan’s kiss is a pirated prank # Ma Yang Ma Junyan’s love in Xinjiang, and other second-generation topics have been added one after another, which are constantly being created and deconstructed.

Source: Tik Tok screenshot

This is especially true in the sound synthesis. In "The Voice of God 4", Silence Wang initiated the # lettinggo to travel around the Tik Tok Challenge, and the final topic was played more than 450 million, BGM was used by more than 3 million people, and people liked it more than 4.4 million times. When the song became the "Divine Comedy", the program itself was effectively played with 230 million, exceeding 170 million in the third quarter, and the data soared.

Secondly, for more and more amateur variety shows, how to "make stars" is an important weight to solve the problem of increasing the popularity of variety shows. Now, incubating high-potential characters and feeding back variety IP has become a top priority. Undoubtedly, the birth of popular content on the platform can help the publicity team to screen high-potential "protagonists" and shorten the incubation period, so as to release derivative content more pertinently and purposefully and arrange further publicity strategies.

For example, in the announcement of "Exciting offer5", Huang Kai’s personal account cooperated with the launch of the program in the early stage, and updated 1-2 videos a week. However, after the life story was exposed on October 17th, the huge topic discussion made Huang Kai burst into flames, and the program group quickly added promotional resources, such as the creative announcement of videos combined with Tik Tok’s popular gameplay, among which the gesture dance jointly created by Huang Kai and Hu Minghao won 240,000 praises. On November 8th, the large-scale linkage between the account and Sanlian Life Weekly not only broadened the personal exposure in breadth, but also extended the thickness and sociality of Huang Kai people’s design in depth.

In the end, Huang Kai stood out from all the people by virtue of his inspirational personal design, and his personal account quickly attracted 500,000 fans in five days. In half a month, the number of fans of Tik Tok soared from 0 to 1.1 million, which in turn attracted more Huang Kai fans to return to the long video and pursue more variety.

Source: "2023 Tik Tok Variety Show White Paper"

Finally, the test of a platform’s advertising ability depends on whether it has a mature commercialization link and can tap the incremental opportunities for the commercialization of variety IP. After all, how to help cooperative brands find long-term improvement in commercial value at the moment when the brand budget is tightening has also been included in the proposition that every variety artist needs to think about in combination with content innovation.

On this path, the advantages of Tik Tok Xuanfa are more obvious. In Tik Tok, brands can gain multi-dimensional exposure and multi-channel drainage, and gain long-term growth. Variety IP itself can also find more commercial space in Tik Tok live broadcast, short video, vlog and other diverse content ecosystems, whether it is the investment blessing of IP front links or the diversified realization of IP rear links.

During the broadcast of "Yearning for Life 7", the content exposure conducted by Tik Tok was linked to help Mengniu Telunsu’s flagship store in Tik Tok increase its powder by 5.8%; The dark horse "Planting the Land" promoted the pre-investment link in reverse after the red explosion. From the beginning, only Yuanqi Forest escorted the car, and later more than 10 brand owners came to occupy the pit; "Nice to meet you" opened up "artist+window+short video+live broadcast", which realized the attempt of live broadcast of variety edition with goods, and also provided more possibilities for the commercial return of variety IP …

Source: "2023 Tik Tok Variety Show White Paper"

In the end, what the variety show is going to achieve is that the program itself has soared in broadcast volume, the main creation has improved in popularity, and brand customers have found a channel to realize cash, forming a win-win situation for all three parties. It can be said that in a short video platform like Tik Tok, variety shows can be announced more efficiently. With the destruction of IP, the upstream and downstream of the entire industrial chain have also gained greater value growth.

What kind of strongest assistance should we choose in the future of variety show?

In the new communication environment characterized by two-way interaction, a brand-new idea of publicity is needed: under the content distribution logic of short video interest circle, the real "explosive stalk" is no longer the content focus circled by the publicity team itself, but comes from co-creation with users. The official PGC content is provided, and the core variety users actively explore the highlights to form a stalk, and then spread to the pan-variety users.

Source: "2023 Tik Tok Variety Show White Paper"

Therefore, how to form a benign interaction with users and realize content planting has become the key to the current variety show.

In Braving the Wind and Waves 3, the example of Cyndi Wang’s popularity is a typical representative. On the surface, what we see is a song "Love You" that activates the whole network "Cyndi Wang Boy". But in fact, the Xuanfa team has embedded a lot of popular content for testing five days before the broadcast. The official account has released 30+ short videos one after another, including the opening video of a wing bird riding the wind, the lineup of 30 stars, the video of artists playing, and so on.

Source: "2023 Tik Tok Variety Show White Paper"

Among the 30+ preparatory contents, a creative video of Cyndi Wang: Cyndi Wang sneezing with the caption "If you sneeze, it must be …" was released, and the highest praise was 5.499 million.

After the explosive content appeared, the publicity team quickly followed up. On the one hand, it added the topic of Cyndi Wang’s "Love You" initial stage cut heating, on the other hand, it refined the core emotion of "memory killing", and on this basis, it constantly copied hot spots, and finally completely detonated the phenomenal topic of # Cyndi Wang Boy #, and the total broadcast volume of related topics reached 2.35 billion.

Source: Cyndi Wang’s "Love You" is co-produced

However, the Xuanfa team did not stop there. Instead, they seized the universal public sentiment of "Remembrance and Killing" and created the broken circle with the content of each circle. Whether it is singing and dancing "Love You" from all walks of life or Amway, the phenomenon-level variety show that we feel is finally formed.

This is not coincidence and metaphysics, but a series of operations of the publicity team from pre-embedding test to copying hot spots and then detonating the circle. It can be said that for the subsequent publicity of Tik Tok variety show, a set of scientific ideas of "planting grass with content" has been experimented.

Starting from Riding the Wind and Breaking the Waves 3, this system continued to be used in 2023, and the examples such as Meiyi Liyu in Riding the Wind 2023 and Xu Liang in Breaking Through the Thorns 3 all achieved excellent results.

Apart from planting grass in content, Tik Tok, as a platform that can be operated for a long time, the cooperation between official number+main creator+talent has become the key point to activate core traffic.

Source: "2023 Tik Tok Variety Show White Paper"

The amateur program such as "Daddy in Charge 2" has become the key to the traffic contribution. During the peak period of the program announcement from June to October, Kuang Sheng released 57 related videos, and the videos released by Ma Yang received a total of 7.31 million interactions, which together contributed 31% of the traffic to the program. For a star variety show like Our Inn, considering the cooperation of the stars in the publicity, the official number operation becomes the key. Its official account in Tik Tok has won more than 500,000 praises with a "Song Yaxuan playing guitar and singing ordinary friends", thus contributing 81% of the traffic.

Moreover, after the end of the program, the publicity teams of many programs will continue to combine Tik Tok’s innovative gameplay, continuously update the account content, and precipitate the variety IP assets with longer-term companionship, which can also increase the frequency of brand exposure and enhance the commercial space of the program.

On the other hand, opening up the back link and realizing a large amount of traffic gathered by the variety IP also solved the pain point of "open source" in the variety industry.

"Planting Land" is undoubtedly the best example of using Tik Tok’s position management methodology to break the circle of variety IP in 2023, and it is also an innovative "species" under the coordinated acceleration of long and short.

Stills of "Farming"

"Short video+live broadcast" is the standard for the permanent output of the official number. Coupled with the daily sharing of the main creator and the second creation of the talented person, the potential of planting land in the whole network is gradually spread out. Just live broadcast this matrix, "Planting Land" has a variety of live broadcast methods, such as slow live broadcast and live broadcast with goods, which can not only bring the audience a sense of companionship and healing, but also provide more possibilities for the commercialization of variety IP. The operation of these positions helped the program to become an explosion. The younger brothers in the group of "Ten Diligent Days" started the soaring mode of rising powder one after another, and the attempt to bring goods in the live broadcast also achieved good results, such as the 518 shopping festival of "Planting the Land". The goods on the shelves were also sold out in one second, and the live broadcast room successfully broke into the list of goods.

From the detonation of "Cyndi Wang Effect" in 2022, to the continuous emergence of dark horse variety shows such as "Daddy in Charge 2" and "Farming the Land" in 2023, Tik Tok gave the core methodology of realizing the explosion variety show-"content planting grass+position management".

When publicity plays a more and more important role in the whole variety industry chain, it plays a key role in choosing the right platform, matching the content and finding the right communication path. Tik Tok’s rich gameplay has given variety publicity more imagination.

ending

In this year, variety artists began to embrace short video announcements deeply. Here, they found the passer-by plate that is most urgently needed for variety growth, which made it possible for the future variety innovation practice and also made the variety’s "star-making" ability return. At the same time, they also found a feasible way to realize the link after variety IP, so that the long-term growth of variety IP and brand value can form a win-win effect under the coordinated marketing combination boxing.

Under this background, Tik Tok Platform released the White Paper of Tik Tok Variety Publicity in 2023. Through the explosive variety marketing case in Tik Tok Platform in 2023, a set of practical and referential variety publicity routines was summarized, in order to help the variety publicity find a more certain future.

With regard to the future of variety shows, there are still many waves to be broken and many thorns to be cut. The market is always talking about innovation, but those who are bold in innovation need to be encouraged, and their good content needs to be seen. Tik Tok’s innovative exploration in variety shows has made those brave experimenters feel at ease and fearless.

Original title: "Revelation of 2024 Variety Show: Breaking Circle in Tik Tok"

Read the original text

Yellow River News Network Yuncheng News (Reporter Li Bingrui)Recently, the reporter came to the vaccination clinic of the Salt Lake District CDC in Yuncheng City to see that many parents took their children to get flu vaccine. The staff told reporters that since the winter, the demand for influenza vaccination has increased significantly, mainly on Saturday and Sunday.

Citizens take their children to vaccinate.

"The child is now over one year old and has weak resistance. I saw that many people around me got the flu, so I quickly took my child to get the flu vaccine, thinking about early vaccination and early prevention." Ms. Zhang said.

After vaccination, the citizens are under observation in the observation area.

As the weather turns cold, the temperature difference between morning and evening becomes larger, and respiratory infectious diseases are high, so it is necessary to be alert to the overlapping risk of influenza and mycoplasma pneumonia. What is the flu? What’s the difference between influenza and mycoplasma infection? How to do a good job of protection scientifically? With these questions, the reporter interviewed Zhao Junxia, chief of infectious disease prevention and control department of Yuncheng CDC.

Zhao Junxia, chief of infectious disease prevention and control department of Yuncheng CDC, was interviewed.

Zhao Junxia introduced that influenza is an acute respiratory infectious disease caused by influenza virus, which can occur all year round, with high incidence in winter and spring. October to March in northern provinces is the influenza epidemic season. At present, Yuncheng has entered the influenza epidemic season, and the number of influenza cases reported in the past two weeks has increased.

Influenza and mycoplasma infection are both respiratory infectious diseases, but they are still different, with different pathogens, different ages of onset and different clinical symptoms. Influenza is caused by influenza virus, while mycoplasma is caused by mycoplasma pneumoniae infection. Influenza can occur in all age groups, and mycoplasma mainly occurs in teenagers over 5 years old. The initial symptoms of mycoplasma are similar to the common cold, including sore throat, cough, headache, runny nose, earache and other symptoms. In severe cases, lung infection may occur. If you want to identify whether you are infected with mycoplasma, you need to carry out laboratory tests.

Influenza is highly contagious, so how should citizens prevent influenza in their daily lives? Zhao Junxia told reporters that the most effective means to prevent influenza is to inject influenza vaccine before the influenza epidemic season. Secondly, individuals should maintain good hygiene habits and develop good cough etiquette. When coughing or sneezing, cover your mouth and nose with paper towels, and don’t throw them around. Wash your hands frequently at ordinary times, and clean with running water after coughing or sneezing, before and after meals; Keep the environment clean and ventilated, and open the window for half an hour every day, twice a day; Develop a good habit of wearing a mask, and wear a mask when going to public places, hospitals, supermarkets and contacting flu patients. If you have flu symptoms, you should rest at home, seek medical advice as soon as possible, go to school or work without illness, and try not to go to public places; People with influenza should wear masks when they go out to avoid infecting others.

• [Editor: Niu Ruimeng]

As a new season drama series of "Fog Theater", the opening of "Daughter Coming Back" has aroused the attention and heated discussion of the audience, and it has been highly praised because of its "brain burning" of the plot and the online performance of the actors, and even praised "the return of Fog Theater". However, in the middle of the series, the looseness of the follow-up plot and the rationality of the narrative were questioned by the audience, which led to the continuous decline of word of mouth, and the Douban score dropped to the passing line at the end. It can be said that "Daughter Coming Back" can’t escape the fate that the original suspense online drama of "Misty Theater" has a high reputation and the audience’s expectation has failed, and its narrative defect has also become a microcosm of the deep-seated problems of domestic suspense online drama.

If we count from the crime of undocumented in 2017, the domestic suspense online drama represented by "Fog Theater" has become a very subdivided type of online drama. Thanks to the development of genre models of suspense film and television works in Europe, America and Japan, as well as the literary foundation of Zi Jinchen’s original novels, and the participation of a group of directors with European and American film and television professional backgrounds, the domestic suspense online drama has set off a creative upsurge: after the crime without a license and chasing after the murder in the daytime aroused the audience’s expectation, the popularity and high reputation of Hidden Corner and Silent Truth in 2020 further established the status of "fog theater" as an industry drama, which gave birth to suspense. However, since then, the original script of Fog Theater has not been explored smoothly due to the defects of suspense narration, although the series such as Goodbye that Day, Fog in the Eight Diagrams Pavilion, Who is the murderer, Deadly Wish and Gold Rush have gathered a cast and production team that can not be underestimated, presenting an overall industry dilemma of the original domestic suspense online drama.

Generally speaking, domestic suspense online dramas, including "Misty Theater", follow a narrative mode of "social school" reasoning that combines suspense with reality. This choice is not only related to the policy advocacy of realistic themes of local film and television dramas, but also the communication strategy of online drama producers trying to break the genre boundaries and break the circle of audiences with realistic topics. At a deeper level, it is also the consistent cultural practice of local film and television dramas to highlight the theme of family humanity and social issues. Therefore, under the label of "crime" and "suspense", most of the dramas of "Fog Theater" highlight the human evil brought by family of origin and social power. For example, The Hidden Corner, The Fog in the Octagon Pavilion, Very Witness and Ten-Day Game all involve family relations issues that Chinese is particularly concerned about. Different from the hard reasoning that pays attention to the detective’s puzzle solving process, the social reasoning suspense drama pays more attention to the deep integration of social factors and human problems, and its puzzle solving process lies in showing the deep-seated human evil step by step, and pays more attention to the deep-seated social problems of all people doing evil in the context of a specific era. For example, the society and power system revealed in Silent Truth. This means that there is a close combination between this social problem consciousness and narrative suspense puzzles: in the narrative process of "throwing puzzles-solving puzzles-uncovering puzzles",Construct the rationality and logic of solid details, plots and characters’ behaviors, so that genre narration and social problems can be deeply integrated. By this measure, The Daughter Who Came Back has representatively exposed the narrative defects faced by local suspense online dramas.

Daughter Back is still a social reasoning network drama with the theme of family suspense. The drama is set in Tanling County, which was developed in the southwest of China in 1997 due to the third-line construction. It tells the story of Chen Youxi, a young girl adopted by Jieshan Welfare Institute. Xiaoxiu, a good friend who works as a home nanny in Li Chengdong, director of the county fertilizer factory office, mysteriously disappeared after discovering the Li family’s secret. In order to find the mystery of Xiaoxiu’s disappearance, she fled the welfare home and came to Tanling, pretending that Li Wenwen, the daughter of the Li family who had been missing for many years, sneaked into the Li family to find clues. From the perspective of Chen Youxi as an intruder, with the help of Xiao Xiu’s prospective boyfriend Cheng Wei, the drama gradually discovers the secrets and sins of the Li family through multiple struggles with his mother Liao Suifang, his father Li Chengdong and Liao Suifang’s lover Wang Zhongjiang. As a family suspense drama, The Daughter Who Came Back focuses on the complex game between the family members involved in the murder case, and how the characters form the "hunter" and "prey" and the relationship between the strong and the weak in various human motives and actions: Chen Youxi, as an intruder, seems to have the initiative, but in fact his identity and actions are in Liao Suifang’s hands; However, Li Chengdong, a weak husband in the marriage relationship, was very humble and obedient to keep Liao Suifang.In fact, it is precisely the perpetrators with the deepest intentions; And mentally retarded Li Wenzhuo seems to be kind and powerless. Is he a real murderer … … The series brings questions about who killed Xiaoxiu, the mystery of Li Wenwen’s death and whether Li Wenzhuo is really stupid or fake. The calmness and lust behind Liao Suifang, played by Mei Ting, and the complex character of Li Chengdong, played by Yanhui Wang, which is honest and humble on the surface, make the reverse relationship between these characters and the hidden level of human nature behind the murder case better presented.

However, similar to other social mystery dramas in Misty Theater, Daughter Coming Back has three obvious narrative defects, which make the narrative tension constructed by the contrast between the actor’s superb performance and the characters still unable to save its reputation:

First of all, as a suspense drama of social reasoning, its realistic problem consciousness does not go deep into the internal texture of narration, and stays at the superficial atmosphere of the times and the superficial psychological consciousness level, which fails to become a part of the deep-seated characters’ behavioral motives, thus showing a typical "sense of decoration of the times" drawback.Although director Lv Xing himself emphasized the typology and problem consciousness of creation, and published a document stressing that his narrative should focus on showing the relationship between the background of fund-raising tide, third-line construction and laid-off tide, detention and repatriation system, Qigong fever and other backgrounds existing in China society in the late 1990s and the mentality and fate of the characters at that time, from the perspective of drama narrative, these did not really form the deep-seated logic of his narrative, nor did they become a part of clues. The most important background in the play can be said to be the decline of the chemical fertilizer plant and the laid-off workers, which constitutes the background of Li Chengdong’s psychological loss and his fragile "pride" (used to show off in front of Liao Suifang as a red man of the factory director), but the real problem between him and Liao Suifang lies in his desire and Liao Suifang’s lack of love for him. Similarly, Wang Zhongjiang, who is his rival in love, is involved in the social context of wealth, and its complex relationship (how to get out of the chemical fertilizer factory, what it has experienced, why people are attached to raising funds, and how to have an accident) how to form an image of the relationship between the three people, which is vague in the play, not given an explanation and presentation, and not even entered the narrative context. Wang Zhongjiang’s plot line and the weakening consciousness of social problems behind it are difficult to support the narrative significance that the director’s intention and narrative background may bring, and eventually become a simple background decoration.

Secondly, as a typed narrative, both social reasoning and case reasoning need to follow the principle of "Puzzle Throwing — — The emergence of evidence — — The revelation of the mystery runs through the basic logic, which makes the progress of the plot and the audience’s participation form an intellectual wrestling with each other. However, there is an obvious problem of "puzzle loss" in Daughter Back, which leads to the separation between narrative progress and audience’s participation.In the first half of the plot, The Daughter Who Comes Back throws at least four puzzles: (1) The mystery of the identity of the monkey masked man; (2) Xiaoxiu leaves or the mystery of death (whether to leave or not? What is Xiaoxiu’s real personality? Who killed Xiao Xiu? How did Xiao Xiu die? What about Xiao Xiu’s body? (3) The mystery of whether Li Wenzhuo really burned his brain and whether he killed people; (4) The mystery of Li Wenwen’s disappearance and death, etc. These problems all lead to a direction of "all people are evil", and also make the criticism of the universal evil of human nature behind an era context a possible construction of the theme that the audience expects. However, after the series throws out questions, the plot is constantly turning over, and the focus of the questions is constantly changing. For the original puzzles, the answers are revealed in an effortless and narrative way: for example, the monkey mask man is just a rogue, and coincidentally reveals the mystery that Li Wenwen died in a washing machine. And why is Li Wenzhuo there every time the Monkey Mask Man appears? For another example, what kind of person is Xiaoxiu, and is there a relationship between her death and her real personality? … … None of these questions give clear answers in the play. Although the series gives many fragmentary clues, Wang Zhongjiang’s positive personality and light death lead to a lot of redundant details and plots being invalid. In the end, taking Li Chengdong as the subject of doing evil and accepting the crime runs counter to the audience’s guess that all the people are doing evil, which greatly weakens the intelligence of the narrative and the depth of the theme.

Thirdly, from the level of suspense narrative, narrative rationality is the most critical factor for the success of suspense drama, and the rationality of details, plots and characters constitutes three key elements of suspense narrative rationality, but The Daughter Who Came Back has obvious rationality defects in these three aspects.For example, the fact that Liao Suifang went to grandma Cheng Wei’s house to look for Chen Youxi’s things and glanced at the photos of Cheng Wei’s parents on the wall was not necessarily related to the narrative; As a patient in a mental hospital, it is also questionable how MengMeng got the key to a mental hospital and got in and out freely. In a suspense drama supported by solid realistic details, it is also abrupt to take the "flying butterfly" as the confirmation details of the relationship between Li Wenzhuo and Li Wenwen. On the rationality of the plot, what is criticized is why Wang Zhongjiang’s family can let anyone in and out freely, so that Cheng Wei can sneak in twice to steal blood tests and steal videos; And why was Liao Suifang so calm when she saw the obviously false report on the DNA report? Furthermore, from the character, Liao Suifang, who is so smart and careful, drank Li Chengdong’s poisonous soup defenseless before going to the Public Security Bureau in the last episode? And Chen Youxi can see that Li Chengdong lied and admitted to killing Xiaoxiu, but he was so out of control after Li Wenzhuo said he choked Xiaoxiu? And so on, all confuse the audience. This separation of details, plots and characters is a serious damage to narrative rationality.

The above-mentioned problems of "The Daughter Coming Back" are the common problems existing in the original suspense online drama of "Misty Theater". Without the adaptation of Zi Jinchen’s original novel, the creation of the original suspense narrative script of social school reasoning, the deep-seated narrative integration of social problem consciousness, the construction of typed puzzle narrative and the solid construction of logical rationality are all key issues to test the creation of local suspense online drama. How to get rid of the "sense of decoration of the times" and make people get a deep social representation of sexual sin, how to avoid the "puzzle loss" and how to form the narrative tension of audience participation in suspense narrative, and how to get solid details support through the multi-level rationality of logic, fundamentally determine how far the local original suspense online drama can go. (Author: Zheng Huanzhao, Associate Professor, School of Literature, Jinan University)

　　"Emergency Plan for Heavy Pollution Weather in Chengdu (Trial)" (draft for comments) was issued.

　　The Emergency Plan for Heavily Polluted Weather in Chengdu (Trial) (draft for comments), which was researched and formulated by the relevant departments led by the Municipal Environmental Protection Bureau, was officially open to the public for comments. Yesterday, the reporter learned from the special press conference held by the Municipal Government Information Office that the "Draft for Comment on the Plan" clearly stated that open-air barbecues are strictly prohibited in the expressway around the city when the three-level (yellow) warning is activated; During the second-level (orange) warning, primary and secondary schools and kindergartens will stop outdoor sports, and the restricted area of motor vehicle tail number will be extended to around the city; When the first-class (red) warning is given, primary and secondary schools and kindergartens will be closed, enterprises and institutions can implement flexible working system, and motor vehicles are restricted to single and even numbers within the city.　

　　The "Draft for Comment on the Pre-plan" also made it clear that the Municipal Emergency Disposal Command of Heavy Pollution Weather and the Municipal Comprehensive Improvement Command of Atmospheric Environment are co-located, and the emergency response of heavy pollution weather is included in the unified management of the city’s emergency system, and the Chengdu Heavy Pollution Weather Emergency Expert Advisory Group is established to improve the level of scientific decision-making. In addition, the implementation of emergency response to heavy polluted weather in member units was included in the target assessment content, and supervision and inspection were strengthened.　

　　Plan drafting　

　　Listen to that opinions of national expert　

　　It is understood that in recent years, the city has continuously carried out pollution prevention and control work such as gas-related enterprises, motor vehicle exhaust, dust, cooking fume and oil and gas recovery, vigorously carried out special actions to ban straw burning, implemented coal ban and clean energy transformation, and completely closed enterprises such as Jialing Power Plant; In the past five years, the average concentration of major pollutants has remained basically the same with the rapid economic development. The relevant person in charge said frankly, despite this, air quality improvement is a long-term process. At present, the total amount of air pollutants discharged is still high, and due to the influence of the basin climate, when meteorological conditions that are not conducive to the diffusion of air pollutants continue to appear, different degrees of air pollution may occur.　

　　The relevant person in charge said that according to the relevant requirements of the State Council’s Air Pollution Prevention Action Plan, in order to alleviate environmental air pollution and protect public health, the Municipal Environmental Protection Bureau, together with the Municipal Economic and Information Committee, the Municipal Urban Management Bureau, the Municipal Construction Committee, the Municipal Traffic Management Bureau, the Municipal Education Bureau, the Municipal Meteorological Bureau and other relevant departments, jointly drafted the Draft of the Plan for Comment, aiming at reducing pollution emissions, slowing down pollution levels and preventing the acute impact of heavy air pollution on the health of citizens, especially sensitive special people.　

　　It is understood that experts from Tsinghua University, china environmental science Research Institute, Nankai University, Sichuan University, and chengdu university of information technology were invited during the drafting of the Draft Plan for Exposure, and combined with the new national air quality standards and the present situation of ambient air quality in Chengdu, the air pollution control ideas were put forward. At the same time, after the official implementation of the Draft Plan for Comment, the Municipal Environmental Protection Bureau will, together with relevant departments, invite top domestic experts to evaluate the implementation effect of the Plan, further optimize and improve it according to the evaluation, and make it public in time.　

　　Heavily polluted weather　

　　93 industrial enterprises stopped production and production.　

　　It is understood that according to the preliminary investigation, the "Draft for Comment on the Plan" identified the list of 93 industrial enterprises that limited production (stopped production) in our city in 2013. In case of heavy pollution, the production will be limited (stopped production) according to the warning level. According to the relevant person in charge, the list of 93 industrial enterprises with limited production (stop production) is based on the list of enterprises with limited production (stop production) put forward by experts from Tsinghua University, Nankai University, China Academy of Sciences and Chinese Academy of Environmental Sciences, and proved to be effective through practice. At the same time, according to the "Draft for Comment on the Plan", the Municipal Environmental Protection Bureau and the Municipal Economic and Information Committee will dynamically update the list of enterprises that have limited production (stopped production) before March 1 each year. Of course, in addition to the list of industrial enterprises that have limited production (stopped production), the Municipal Construction Committee and the Municipal Housing Management Bureau and other relevant member units will dynamically update the list of relevant construction sites in a timely manner and establish a list of construction sites that have stopped during heavy pollution weather.　

　　In view of the restrictions on motor vehicles implemented in heavily polluted weather, at yesterday’s press conference, the person in charge of the traffic control department revealed that in the second-level warning, the restricted area of motor vehicle tail numbers will be expanded to around the city. At that time, the traffic control department will set up obvious signs along the road to remind the general public. In the first-level warning, the single and double numbers of motor vehicles around the city will be restricted, and the number of the restricted line will be determined according to the date of the warning day. In addition, the person in charge also said that after the formal implementation of the plan, anyone who violates the restrictions will be punished according to the current punishment standard for motor vehicle tail number restrictions. "However, the formal rules will be announced to the public when the plan is revised and officially released according to the comments." The person in charge said.　

　　Three-level early warning of heavily polluted weather　

　　Level 3 (yellow) early warning:　

　　Primary and secondary schools will suspend outdoor physical education class as appropriate; Open-air barbecues are strictly prohibited in the expressway around the city.　

　　Secondary (orange) warning:　

　　Primary and secondary schools and kindergartens stop outdoor sports; The restricted area of motor vehicle tail number is extended to around the city.　

　　Level 1 (red) early warning:　

　　Primary and secondary schools and kindergartens are closed; Enterprises and institutions can implement flexible working system, and motor vehicles can be restricted to single and even numbers within the city.　

　　Level 3 (yellow) early warning:　

　　Open-air barbecue is strictly prohibited in the expressway around the city　

　　condition　

　　The air quality index (AQI) will be in the range of 201-300 or the air quality index (AQI) will appear alternately in 201-300 and 300-500 for 72 consecutive hours in the future.　

　　Emergency measures > > >　

　　1. Health protection reminder measures. Remind children, the elderly and patients with heart disease, lung disease and other chronic diseases to reduce outdoor activities.　

　　2. Suggestive measures.　

　　(1) The outdoor physical education class in primary and secondary schools can be suspended as appropriate.　

　　(2) The public should try to travel by public transport and reduce the number of cars on the road.　

　　(3) Reduce the use of raw materials and products that are easy to produce volatile organic compounds in the process of home improvement, auto repair and spraying.　

　　3. Compulsory measures for pollution reduction.　

　　(1) Strictly implement the dust prevention and control measures of various construction sites, material yards and storage yards in the expressway around the city, and do a good job of sprinkling water to reduce dust.　

　　(2) During the period from 7: 00 to 21: 00, vehicles transporting bulk materials, muck and construction waste are prohibited from traveling around the city (including) (except domestic garbage trucks).　

　　(3) Strengthen the environmental supervision of enterprises in key industries such as cement, steel and chemical industry, increase the frequency of environmental supervision and inspection, and ensure the normal operation of enterprise pollution control facilities; It is forbidden for enterprises to stop the maintenance of environmental protection facilities. If it is really necessary to carry out the maintenance of facilities for special reasons, all enterprises shall stop production.　

　　(4) It is strictly forbidden to burn all kinds of garbage and crop straws in the open air, and investigate and deal with relevant behaviors severely.　

　　(5) It is forbidden to barbecue in the open air in the expressway around the city, and relevant behaviors shall be severely investigated and punished.　

　　(6) Increase the frequency of road cleaning and main road washing and dust removal in the expressway around the city for more than one time to reduce dust on the ground.　

　　(7) It is forbidden to set off fireworks and firecrackers within the ring road.　

　　(8) under the premise of meteorological conditions, the implementation of artificial precipitation enhancement.　

　　Secondary (orange) warning:　

　　Primary and secondary schools and kindergartens stop outdoor sports.　

　　condition　

　　The air quality index (AQI) for the next 72 hours will be in the range of 301-500.　

　　Emergency measures > > >　

　　1. Health protection reminder measures. Remind children, the elderly and susceptible people such as patients with respiratory, cardiovascular and cerebrovascular diseases to stay indoors as much as possible and avoid outdoor activities.　

　　2. Suggestive measures.　

　　(1) Primary and secondary schools and kindergartens stop outdoor sports such as physical education class, recess exercises and sports meetings; The general population should try to avoid outdoor activities; Suspend large-scale open-air activities as appropriate; Outdoor activities can take appropriate protective measures such as wearing masks.　

　　(2) The public travel by public transport, reducing the number of cars on the road; Try to turn off the fire when parking for a long time.　

　　(3) Reduce the use of raw materials and products that are easy to produce volatile organic compounds in the process of home improvement, auto repair and spraying.　

　　3. Compulsory measures for pollution reduction.　

　　(1) Earthwork excavation, pavement renovation, green planting, house demolition and other operations are prohibited within the expressway around the city; Strictly implement the dust prevention and control measures of various construction sites, yards and yards in the central city and suburban areas (counties), and do a good job of sprinkling water to reduce dust.　

　　(2) Bulk materials, muck, construction waste transport vehicles and large organic solvent tank trucks are prohibited from traveling all day within the expressway around the city (inclusive); All-day ban will be imposed on yellow-label vehicles within the expressway around the city, and the restricted area of motor vehicles (except special vehicles, buses, taxis and electric vehicles) will be expanded to within the expressway around the city; Improve the frequency of public transport operation.　

　　(3) Enterprises in key industries such as cement, steel and chemical industry shall implement temporary measures to reduce production and limit emissions, and the production reduction shall not be less than 30%; Enterprises to implement environmental maintenance must stop production; Strengthen the environmental supervision of industrial volatile organic compounds emission units to ensure the normal operation of treatment facilities.　

　　(4) It is strictly forbidden to burn all kinds of garbage and crop straws in the open air, and investigate and deal with relevant behaviors severely.　

　　(5) The ban on open-air barbecue will be extended to the main urban areas and key towns (streets) in suburban areas (counties), and the investigation and punishment will be strengthened.　

　　(6) Increase the frequency of road cleaning and main road washing and dust removal in the central city and suburban areas (counties) for more than one time to reduce dust on the ground.　

　　(7) It is forbidden to set off fireworks and firecrackers within the ring road.　

　　(8) under the premise of meteorological conditions, the implementation of artificial precipitation enhancement.　

　　Level 1 (red) early warning:　

　　Single and even numbers are restricted within the ring expressway.　

　　condition　

　　The air quality index (AQI) will be greater than 500 in the next 24 hours.　

　　Emergency measures > > >　

　　1. Health protection reminder measures.　

　　(1) Remind children, the elderly and susceptible people such as patients with respiratory tract, cardiovascular and cerebrovascular diseases to stay indoors as much as possible and avoid outdoor activities.　

　　(2) Primary and secondary schools and kindergartens are closed.　

　　2. Suggestive measures.　

　　(1) The general population should try to avoid outdoor activities; Stop large-scale open-air activities as appropriate; Outdoor activities can take appropriate protective measures such as wearing masks.　

　　(2) Enterprises and institutions can implement flexible working system according to the situation.　

　　(3) The public travel by public transport, reducing the number of cars on the road; Try to turn off the fire when parking for a long time.　

　　(4) Suspend the use of raw materials and products that are easy to produce volatile organic compounds in the process of home improvement, auto repair and spraying.　

　　(5) It is forbidden to set off fireworks and firecrackers within the Third Ring Road (including the Third Ring Road).　

　　3. Compulsory measures for pollution reduction.　

　　(1) Earthwork excavation, road surface renovation, green planting, house demolition and other operations are prohibited within the city; All kinds of construction sites, yards and yards in the city strictly implement dust prevention measures and do a good job of sprinkling water to reduce dust.　

　　(2) Bulk materials, muck, construction waste transport vehicles and large organic solvent tank trucks are prohibited from traveling all day within the expressway around the city (inclusive); Yellow-label vehicles are banned all day within the expressway around the city (including), and motor vehicle tail numbers are restricted to single and even numbers within the expressway around the city (except for special vehicles, buses, taxis and electric vehicles); Improve the frequency of public transport operation and do our best to ensure public transport travel.　

　　(3) Enterprises in key industries such as cement, steel and chemical industry shall implement temporary measures to reduce production and limit emissions, and the production reduction shall not be less than 50%; Enterprises to implement environmental maintenance must stop production; Strengthen the environmental supervision of industrial volatile organic compounds emission units to ensure the normal operation of treatment facilities.　

　　(4) It is strictly forbidden to burn all kinds of garbage and crop straws in the open air, and investigate and deal with relevant behaviors severely.　

　　(5) The ban on open-air barbecue will be extended to the main urban areas and key towns (streets) in suburban counties (counties) and outer suburban counties (cities), and the investigation and punishment will be strengthened.　

　　(6) Increase the frequency of urban road cleaning and main traffic road washing and dust removal for more than 2 times in the whole city to reduce dust on the ground.　

　　(7) under the premise of meteorological conditions, the implementation of artificial precipitation enhancement.

Catalogue

　　The first part of the 2024 annual departmental budget.

　　I. Description of departments

　　Second, the income budget.

　　III. Explanation of Expenditure Budget

　　Four, the financial allocation of "three public" funds budget.

　　V. Other explanations

　　VI. Explanation of Nouns

　　The second part of the 2024 annual departmental budget report

　　I. Summary of Income and Expenditure

　　II. Summary of income

　　III. Summary of Expenditure

　　Fourth, the project expenditure table

　　Five, the government procurement budget list

　　VI. Summary of Financial Appropriations and Income and Expenditure

　　Seven, the general public budget expenditure table.

　　Eight, the general public budget financial allocation basic expenditure table

　　Nine, the government fund budget expenditure table.

　　Ten, the state-owned capital operating budget financial allocation expenditure table

　　Eleven, financial allocation "three public" expenditure table

　　Twelve, the government purchase service budget financial allocation list

　　XIII. Performance Target Table of Project Expenditure

　　Fourteen, the overall expenditure performance target table

The first part of the department budget in 2024.

　　I. Description of departments

　　(a) the nature and responsibilities of the department, etc.

　　The National Centre for the Performing Arts (NCPA) is a municipal and bureau-level institution established in accordance with the Letter on Issues Related to the Establishment of the NCPA (No.41 [2007] of the Beijing Municipal Organization Committee Office). As the highest performing arts center in China, the National Centre for the Performing Arts will adhere to the tenet of "people’s nature, artistry and internationality" and take "art changes life" as its core value concept, and strive to become an important member of internationally renowned theaters; The highest hall of national performing arts; The leader of art popularization education; The largest platform for cultural exchanges between China and foreign countries; An important base for cultural and creative industries.

　　(II) Institutional setup

　　The National Centre for the Performing Arts (NCPA) is a municipal and bureau-level institution established in accordance with the Letter on the Organizational Establishment of NCPA issued by the Office of the Organizational Establishment Committee of Beijing Municipality (No.41 [2007] of Beijing Office). It mainly includes performance department, repertoire production department, art creation center, stage technology department, brand promotion center, marketing department, development cooperation department, art popularization education department, art exchange department, film and television program production department, art data center, art department, field affairs department, office, party and mass work department, human resources department, finance department, audit department, security department, information center, engineering department, administrative department and Taihu Dance Art Center.

　　(3) staffing and actual situation

　　There are 699 people in the National Grand Theatre, and there are 523 people. There are 434 employees. There are 44 retirees, including 0 retirees and 44 retirees.

　　Second, the income budget.

　　The revenue budget for 2024 is 1,279,447,300 yuan, an increase of 230,242,200 yuan or 21.94% compared with the budget of 1,049,205,100 yuan at the beginning of 2023. The main reason is the linkage of "one hospital and three sites", which is expected to increase the box office revenue and ensure the operation of Beijing Art Center.

　　(1) The revenue from financial allocation this year is 667,848,300 yuan.

　　1. The general public budget revenue is 667,848,300 yuan.

　　2. The budgetary allocation income of government funds is 0,000 yuan.

　　3. State-owned capital operating budget appropriation income is 0 million yuan.

　　(II) Income from other funds this year is 547,806,800 yuan.

　　4. The financial account management fund income is 0 million yuan.

　　5. Business income is 544,183,900 yuan.

　　6. The superior subsidy income is 0,000 yuan.

　　7. The income paid by the affiliated unit is 0,000 yuan.

　　8. The operating income of public institutions is 0,000 yuan.

　　9. Other income is 3,622,900 yuan.

　　(III) The balance carried forward from the previous year was 63,792,200 yuan.

　　10. The balance carried forward from the previous year was 63.7922 million yuan.

Figure 1: Revenue Budget

　　III. Explanation of Expenditure Budget

　　The expenditure budget in 2024 was 1,279,447,300 yuan, an increase of 230,242,200 yuan or 21.94% compared with the budget of 1,049,205,100 yuan at the beginning of 2023. The main reasons are: implementing the plan of "one hospital and three sites" to ensure the opening and operation of Beijing Art Center.

　　(1) Basic expenditure. The basic expenditure budget is 402,751,000 yuan, accounting for 31.48% of the total expenditure budget, an increase of 7,235,400 yuan or 1.83% compared with the budget of 395,515,600 yuan at the beginning of 2023.

　　(2) Project expenditure. The project expenditure budget is 876,696,300 yuan, an increase of 223,006,800 yuan or 34.12% compared with the budget of 653,689,500 yuan at the beginning of 2023.

　　Among them:

　　1. The operating expenditure of public institutions is 0,000 yuan.

　　2. Pay the expenditure of 0,000 yuan to the superior.

　　3. Subsidy expenditure for affiliated units is 0,000 yuan.

Figure 2: Basic Expenditure and Project Expenditure

　　(3) The balance of funds carried forward at the end of the year is 0,000 yuan.

　　Four, the financial allocation of "three public" funds budget.

　　There is no "three public" budget for the department in 2024.

　　V. Other explanations

　　(a) the government procurement budget

　　In 2024, the total government procurement budget of the National Grand Theatre was 181,506,600 yuan, including 94,061,600 yuan for goods, 9,559,200 yuan for projects and 77,885,800 yuan for services.

　　(two) the government purchase service budget.

　　In 2024, the national grand theatre government purchased services with a total budget of 0,000 yuan.

　　(3) An explanation of the operating expenses of the organ

　　This department is not within the statistical scope of the operating expenses of the organs.

　　(four) the project expenditure performance targets.

　　In 2024, the National Centre for the Performing Arts reported 85 budget items with performance targets, accounting for 100% of the 85 budget items of this year. The project expenditure budget for reporting performance targets is 812,904,100 yuan, accounting for 100% of the project expenditure budget of this department this year.

　　(five) the key administrative fees.

　　This department has no key administrative fees in 2024.

　　(six) the financial allocation of state-owned capital operating budget.

　　This department has no budget for financial allocation of state-owned capital operating budget in 2024.

　　(seven) the occupation of state-owned assets.

　　By the end of 2023, there were 7 vehicles in the National Centre for the Performing Arts, totaling 1,653,700 yuan; There are 477 sets of equipment with a unit value of more than 500,000 yuan, totaling 992,179,100 yuan. In the budget arrangement for 2024, 26 sets of equipment with a unit value of more than 500,000 yuan were purchased, totaling 105,909,600 yuan.

　　VI. Explanation of Nouns

　　Basic expenditure: refers to personnel expenditure and public expenditure incurred to ensure the normal operation of institutions and complete daily tasks.

　　Project expenditure: refers to the expenditure incurred to complete a specific administrative task or career development goal in addition to the basic expenditure.

　　Government procurement: The use of fiscal funds by state organs, institutions and organizations at all levels to purchase goods, projects and services within the legally formulated centralized procurement catalogue or above the procurement quota standard is an effective measure to standardize the management of fiscal expenditure and strengthen budget constraints.

The second part of the 2024 annual departmental budget report

1905 movie network news　Created jointly by Light Striped House Film (Big Fish Begonia, Great Protector), Cocoa Bean Animation (Beat, Beat a Big Watermelon) and October Culture (Return of the Great Sage), Ne Zha, a comedy animated film, released a preview of "It’s him, it’s him", which made the debut of the most "bad" Nezha in the history of subverting the traditional image. The film is directed by jiaozi, a genius director born in 1980s, who is famous for his comedy style. From the preview, it is not difficult to find that the film Ne Zha incorporates a lot of comedy elements and presents a "mean" Nezha full of jokes. The film will be released nationwide in 2019.

　

The genius director broke through the classic comedy style, and Nezha burst into laughter.

The film was directed by jiaozi, a genius born in 1980s. As early as 2009, he launched an animated comedy short film "Hit, Hit a Big Watermelon", which not only scored 8.6 in Douban, but also won more than 30 awards in 27 professional competitions at home and abroad. As his first animated film work, Ne Zha made a subversive creation on the basis of myths and legends, which continued the director’s humorous temperament and had a strong comedy style.

It can be seen from the notice released this time. In appearance, the film breaks through the tradition and boldly creates a brand-new image of Nezha: Nezha, who is wearing two "dark circles" of Qing Wu, presents a "mixed-world magic boy" temperament; In character, he has added the characteristics of unruly wildness and unrestrained. Nezha, the troublemaker who teased the people with his hands in his pockets and playing around, became a little bully with a bad smile and set fire to the street, full of joy. Just like the self-deprecating limerick at the beginning of the preview: "I am a little monster, carefree and comfortable, killing people without blinking, eating people without putting salt."

In the short 30-second preview, we can see that the characters in the film are set with "interesting contrast" in many places: the big guy has a shrill voice, but Nezha has a low "magnetic" voice at an early age, which is full of jokes.

　

Three "big" animation production teams jointly produced four years to create a sincere work.

The film Ne Zha has been in preparation for more than four years, and it is jointly produced by Striped House Film, Cocoa Bean Animation and October Culture. Among them, striped house film industry is one of the leading cultural enterprises that have been committed to developing domestic animated films for many years, and has produced many excellent domestic animated films such as Big Fish Begonia and Great Protection. Cocoa bean animation has made "Hit, hit a big watermelon", which is called "the most original animation short film of Chinese" by netizens. October Culture is a well-known animation original production company with rich experience. The masterpiece Return of the Great Sage has a double harvest at the word-of-mouth box office and won 956 million yuan at the box office, making it a benchmark for the country. This is also the first time that October Culture participated in the joint production. What surprises the three animation companies will bring to the market is expected.

　

The film Ne Zha is jointly produced by Striped House Film, Cocoa Bean Animation and October Culture. The film will be released in the summer of 2019, and the worst Nezha in history is expected to be tested by everyone.

　　CCTV News:South Korean President Moon Jae in and North Korean leader Kim Jong-un held the third summit meeting between the ROK and the DPRK at the "Peace House" on the Korean side of Panmunjom on the border between the two countries today.

　　Early this morning, local time, North Korean leader Kim Jong-un and South Korean President Moon Jae in left Pyongyang and Seoul respectively for Panmunjom. At 9: 30 local time, that is, around 8: 30 Beijing time, Kim Jong-un and his party arrived at the military demarcation line and met Moon Jae in waiting there for the first time. They shook hands and exchanged greetings. At the next welcoming ceremony, the two sides jointly reviewed the traditional Korean honor guard.

　　Kim Jong-un’s inscription: New history begins now.

　　After that, the leaders of the ROK and the DPRK walked into the meeting place Peace House. Kim Jong-un wrote an inscription in the guest book before the meeting, saying, "The new history starts now, and the era of peace stands at a new starting point." After that, the two sides stepped into the venue and spoke.

　　Kim Jong-un, the top leader of North KoreaMany people hope for good results, and if we don’t follow the positive consensus and declaration reached at the previous meeting, if we don’t make this meeting an opportunity to promote our relations, we will let people down. So, what I want to say is that we should be more determined, so that we can look back on the past 10 years and say that they have not been wasted. I hope we can meet more often and solve the problems between us. "

　　South Korean President Moon Jae inI hope our dialogue will be fruitful and we can reach an agreement, so that we can present a gift to our citizens and people all over the world who look forward to peace.

　　Leaders of both sides made positive statements on promoting peace.

　　After the morning meeting, Kim Jong-un temporarily returned to the DPRK side. The ROK held a press conference and said that the leaders of the two sides made a positive statement on promoting peace on the peninsula. In the afternoon local time, Kim Jong-un once again entered the Korean side of Panmunjom to participate in tree planting activities with Moon Jae in. After that, the two sides continued to meet.

　　journalist: "With the handshake between Moon Jae in and Kim Jong-un this morning, the leaders of the ROK and the DPRK have once again achieved a historic meeting. Can the denuclearization process of the peninsula be smoothly advanced in the future, and can the DPRK and the ROK end the tense confrontation and enter a new era of peace? It is expected that the leaders’ meeting today can give an answer."

　　At the Los Angeles Convention and Exhibition Center, gamers are experiencing virtual reality (VR) devices. Bright pictures/vision china

　　With the establishment of virtual reality technology (VR) laboratory in Alibaba, Stormwind TV released the first VR TV, Huawei announced its first generation of VR glasses products, and the VR industry also rose. It can be predicted that in the near future, the wide application of mobile Internet, big data and other information technologies will promote the further development of VR technology. So how is the so-called virtual reality technology realized?

　　1. Frontier disciplines of integrated application of software and hardware.

　　Virtual reality technology (VR) is a computer simulation system technology to create and experience a virtual world. That is to say, VR uses computers to generate a simulation environment, and uses multi-source information fusion for interactive three-dimensional dynamic visual scene and system simulation of entity behavior to immerse users in this environment. Up to now, there is no universal definition of it in the world, but it can generally be considered that it creates another unreal world that is as real, interactive and immersive as possible for human beings outside the real space by using various human-computer interaction technologies, so that human beings can roam in it, experience the most real virtual space and walk in their dreams without any restrictions.

　　VR has been widely used in new media, aerospace, military, engineering and other cutting-edge scientific and technological fields, and will be more widely used in our daily life as an advanced technical means. Because most of the monitors used by virtual reality in human-computer interaction are helmet-mounted enhanced portable display systems, it is one of the most promising application fields of portable display systems. Users only need to wear virtual reality equipment, such as helmets, glasses, etc., and they can feel all kinds of scenes set in the device.

　　VR system generally includes user control systems, such as human motion monitoring, control devices such as joystick, keyboard and mouse, and simulation feedback systems and processing systems for human senses such as vision, hearing, touch, smell and taste, as well as information display systems perceived by human beings, such as monitors, stereos and three-dimensional seats. Among them, visual and auditory control and simulation are the main development direction of VR at present, and helmet-mounted enhanced portable display system is the main product form used by users.

　　2. Construct a virtual space in advance in the computer.

　　VR is an interdisciplinary subject that relies on a large number of computer software technologies such as artificial intelligence, pattern recognition, graphics, bottom interface and new display technology, field sensor technology, force feedback system, wireless and wired communication technology. In essence, VR is the representation of the real world and the realization of dreams; From a technical point of view, it is a comprehensive application of cutting-edge technologies in the fields of software and hardware and an object-oriented comprehensive technology development.

　　VR enables people to experience a fantastic virtual reality while wearing a helmet-mounted enhanced portable viewing system. In fact, these virtual reality scenes use complex software technology to construct a real virtual space in the computer in advance. Every point in the space has many dimensions of information such as coordinates, colors, normals, logical relationships and so on in X, Y and Z. The computer then determines the position of people in the virtual scene through user input devices such as sensors, joysticks and mice, and finally reproduces the picture to the user’s eyes through the computer, thus creating a virtual space.

　　If such a series of tasks can be connected, and the operation time of the whole system is less than the visual retention time of people, users will have the feeling of roaming in the virtual reality world on the virtual image display screen of the head-mounted enhanced portable display system. VR is to create a virtual environment that makes you feel that this is reality. Entertain and attract you through this fictional reality.

　　3.MR— — Break through the boundary between virtual and reality

　　In addition to VR technology, there is also augmented reality technology, namely AR. Now there are only more than 20 authoritative companies in the world conducting research. Google’s technology is relatively mature, and its goal is to put the virtual world in the real world and interact with it on the screen. This technology was first put forward in 1990. With the improvement of the computing power of portable electronic products, it is expected that its application will be more and more extensive.

　　In essence, AR is the interaction between digital media and the real world. The imaging concept of AR and the immersive imaging experience of VR have created a hybrid virtual reality technology, namely MR, which is based on holographic projection reality. At the Microsoft Developer Summit held in June this year, satyanarayana nadella, CEO of Microsoft, emphasized the importance of its hybrid virtual reality technology equipment — — The correct "opening" way of Hololens is neither a VR helmet nor AR glasses. This hybrid virtual reality device holographically projects computer-generated 3D virtual objects into real space, and the wearer of Hololens can interact with 3D virtual animation in real space and trigger corresponding functions. The imaging principle of this kind of MR equipment is different from that of immersive VR equipment. It projects virtual images into real space, but the imaging effect of the projected holographic 3D images breaks through the boundary between virtual and real world.

　　interlinkage

　　Research and Application of Virtual Reality Technology

　　The focus of NASA’s research on this technology is the real-time simulation of space station manipulation, and they use a lot of cockpit-oriented flight simulation technology. Such as the simulation of the Hubble Space Telescope and the experimental plan of "Virtual Planet Exploration", this project enables the "Virtual Explorer" to use the virtual environment to explore distant planets, and the first goal is Mars.

　　The University of North Carolina is the earliest and most famous university to study virtual reality technology. Their main research includes molecular modeling, aviation driving, surgical simulation, architectural simulation and so on. On the display technology, the university has developed a parallel processing system called Pixel Plane, which helps users to build real-time dynamic display in complex scenes.

　　MIT was originally a pioneer in studying artificial intelligence, robotics, computer graphics and animation. These technologies are the basis of virtual reality technology. In 1985, a media laboratory was established to conduct formal research on virtual environment.

　　The laboratory of man-machine interface technology in Washington Technology Center of the University of Washington plays a leading role in the research of new concepts, and is also conducting research on sensory, perceptual, cognitive and motor control abilities. They introduced the research of virtual reality technology into the fields of education, design, entertainment and manufacturing. For example, Boeing’s V22 transport plane was built in the laboratory before it was put into production.

　　Illinois State University has developed a distributed virtual reality technology system that supports remote collaboration in vehicle design. Engineers from different countries and regions can design in real time through computer networks. In the process of designing a vehicle, various components can share a virtual environment, and can view the video transmission and corresponding positioning direction of any position of the other party. Virtual prototype is adopted in the system, which reduces the time for designing images and new products to enter the market, so that products can be estimated and tested before production, and the quality of products is greatly improved.

　　George Mei Sen University has developed a real-time fluid simulation system in a dynamic virtual environment. In a distributed interactive simulation system, the physical characteristics of complex fluids in the real world are simulated, including simulating ships running across the water, stirring liquids, mixing liquids of different colors, and the influence of rain on the terrain.

　　(Wei Yuejiang)