Li Xin is very proud that it can help more young people returning home to start businesses. (Photo by wanglili)

　　Cctv news(Reporter wanglili): Yinchanggou Village, Foping County, Shaanxi Province is a mountain except a mountain.

　　In 2006, in order to make a living, only Jiang Dong, a villager with junior high school education, walked out of the mountain in Yinchanggou Village. At the age of 20, he felt that only by going out could he see hope and get rid of poverty.

　　In 2013, Jiang Dong, who had been working outside for seven years, was getting married and returned to his hometown with his wife Li Xin, who also worked in Wuxi Hotel.

　　After the banquet, looking at the elderly parents and thinking about the upcoming baby, after repeated discussions, the two decided not to go out and stayed in their hometown to find a way to start a business.

　　At this time, my hometown is still a high mountain, and the monotonous and repetitive scene makes Jiang Dong feel very confused. "When I was in Wuxi, the two of us worked in hotel management, and we had experience in this field. We wanted to continue to engage in our old job, but our hometown simply did not have these resources and needs."

　　Just when the couple were at a loss, they accidentally walked into the furniture city, and a palm mat with a selling price of nearly 10,000 yuan suddenly aroused Jiang Dong’s interest. "There are mountain palms all over the mountains in my hometown. Why can’t we make our own palm mats?"

　　As the saying goes, relying on mountains to eat mountains, relying on water to draft. Yinchanggou village has more than 6500 mu of forest land, which is very rich in forest land resources. Wild palm is a common forest in Qinling Mountain, which has the characteristics of moisture resistance, corrosion resistance and no insects. However, the mountain palm resources can not be further processed, which is also a problem that has been puzzling the local income increase. In this way, the green, environmentally-friendly and promising palm mat project was supported by the local government. At the end of 2014, Jiang Dong and his wife Li Xin, after systematically learning related technologies, took more than 200,000 yuan accumulated from working and set up a mountain palm professional cooperative in their farmyard.

　　After several years of hard work by the couple, the humble palm forest on the hillside has become a beacon. “6— 16 cm palm mat, the current market price is 480 yuan — From 3,000 yuan, we can sell more than 20 palm mats a day, with a turnover of 30,000 yuan. " Li Xin said.

　　Like many mountain villages, the villagers in Yinchanggou Village are mostly elderly people, and the loss of young and middle-aged people is serious. Many elderly people and women who stay at home have to take care of their children and fields, so they can’t go to work in the factory. According to their living characteristics, Li Xin distributed some of the knitting, sewing and packaging of brown mats so that they could finish them at home.

　　"In this way, they can not only take care of their families, but also have extra income to subsidize their families." Li Xin said that at present, the company has changed from the original small family workshop to industrial production, with an annual output value of 27 million yuan. In addition, by encouraging villagers to work in factories, share shares and share dividends, and collecting and sorting brown hair, transportation and sales, more than 100 people were recruited to work and increase their income, which was recognized by Foping County as a "demonstration base for returning migrant workers’ entrepreneurship".

　　If education is a long-term way to change the face of poverty, Mao Youbin, secretary of the branch of Yinchanggou Village, thinks that the rural economy can be better developed by giving the people the job opportunity to earn money and support their families at home, and by increasing their income through employment nearby.

　　"It is necessary to introduce enterprises, stay and serve well." In the interview, this is what the reporter heard the most from the local cadres. From individuals to groups, from rural areas to cities, from leaving to feeding back, with more and more policy support, I believe that more and more people who leave home are preparing for a better return home.

　　Human biological clock (circadian rhythm) is an adaptive cycle produced by human beings in order to conform to the periodic laws of nature. Recently, studies from the United States and Britain show that eating by the order can prevent many diseases.

　　Dr. David Becktod, a researcher at the University of Manchester in the United Kingdom, and his research team studied the specific effects of biological clocks on metabolism and digestion in mice. It was found that eating at the wrong time (such as late at night) would lead to the disorder of biological clock, and then trigger the release of insulin, which would stimulate the protein in the body to become more active when it was unnecessary, which would increase the risk of diabetes, obesity, metabolic disorder and heart disease.

　　Dr. Ben J. Greenwell, a professor of genetics at Texas A&M University in the United States, fed a group of mice rhythmically, while the other group ate at will. Five weeks later, the researchers examined the gene expression in the liver of mice at different times of the day. Comparative analysis showed that 70% of mice who ate irregularly lost rhythm in liver transcription cycle compared with mice who ate by points. Dr. Greenwell said that the rhythmic gene expression in the human body can ensure the running cycle of physiological behaviors such as metabolism. When the circadian rhythm is normal and the eating pattern is regular, the expression of most genes in the liver will keep rhythm to prevent liver diseases. Michael krupa, an American preventive medicine expert, said that "eating with the sun" (eating according to the biological clock) can improve the work efficiency of the body.

With the development of intelligent driving technology, more and more cars are equipped with AEB active safety function, which can automatically stop or avoid when encountering obstacles ahead, greatly improving vehicle safety. In the summer test of knowing the car in 2024, AEB active safety test is one of the key subjects. With the help of Wuhan Intelligent Networked Automobile Test Site, the test can simulate the rainy environment at night and test the safety performance of automatic driving of vehicles. Thirty-five popular models including Wenjie M7, Ideality L7, Xiaomi SU7, Changan Qiyuan A07, Aouita 12, BMW i5, Wangwang U8 and Qin L DM-i participated in the test.

According to the test rules, the test vehicle will go to the rainy night road with stationary obstacle ahead at the speed of 60/70/80km/h to test whether it can successfully avoid or stop in time, and give drivers and other traffic participants danger tips and corresponding protection.

The results show that among all the 35 vehicles tested, 16 vehicles passed the 60/70/80km/h interval test, accounting for 45.7%. Except Volvo EM90, all the others were domestic new energy vehicles.

There are 7 models that have passed the test at 80km/h, namely: Wenjie M7, Weilai ET5, Aouita 12, Zhijie S7, Wenjie M9, Tengshi N7 and Tucki G6. The first 4 models have taken the initiative to bypass when encountering a faulty car.

Huawei’s four models with ADS PRO V2.0 version: Aouita 12, Wenjie M7, Wenjie M9 and Zhijie S7, have the leading test results. They all passed the test with a speed of 80 km/h. Among them, the M7 has early warning, double flashing and seat belt pretensioning at the same time, which gives drivers, the rear car tips and pre-protection in the car, showing the highest level of intelligent driving in China.

During the test, Know Car Emperor conducted a live broadcast, and invited a number of car companies and industry experts to jointly supervise. Netizens can also ask questions at any time in the live broadcast room. Seeing many wonderful scenes of test vehicles stopping or bypassing in extreme environment, netizens praised the barrage screen.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

Observation on the entertainment of the original uncle team

Text/thick code

In 2023, the variety market finally began to "return blood" slowly.

On the one hand, the traditional N-generation has a stable output by virtue of a mature model, and star reality shows such as Ride with the Wind 2023, Run, Flowers and Teenagers 5 are still big traffic users. On the other hand, even under pressure, various platforms have not stopped trying to launch new IP, such as "Let’s Go Now", which is a conspicuous package of stars, and "Happy Friends", which is reunited with the 0713 employment Homeie group.

This year, the biggest surprise was that the star-making ability of the variety show was once again demonstrated, and finally a "top stream" was created, and this "star-making" came from the cute baby of an amateur family-Mario in "Dad is in Charge 2". Since the variety show was launched, the Tik Tok account of Super Mario has increased by more than 2.62 million from 0-1, and the Mario family has increased by more than 6.1 million. At the just-concluded New Year’s Concert, the entry # Mario has too few shots # was even under the topic of stars all the way, and deus ex ran to the forefront of the social media hot search list.

Source: Tik Tok screenshot

Unexpected surprises always deserve more attention, because they often point to new opportunities and new stories in the future. In Mario, every variety artist has seen the perfect combination of variety star-making and short video announcement. At the moment when the long-short collaboration is getting closer and closer, the traffic supply of short videos has already become a necessary path for the variety market, and "Mario" is not an isolated case in 2023.

The "Star-making" story and traffic events in the variety show in 2023 were completely recorded and dismantled by the White Paper on the Publicity of Variety Show in Tik Tok in 2023, and the methodology inside also set off a research wind in the circle of friends of the variety show people, which caused every practitioner to think deeply about the situation and path of the publicity.

When the development of the industry returns to the essence of content, variety shows no longer need to shout grand slogans, spend huge sums of money and S+ level resources. However, the current variety show market will still create interesting points and empathy with specific people and stories, and how to occupy the audience’s attention more efficiently will be the winning point of the next stage of variety show announcement.

What did you do right in this year’s broken circle variety show?

If we repeat the most famous scenes of the variety show in 2023, we can actually find out some rules for the content of the variety show that the variety artists have racked their brains to know.

The first is to rely on the short, flat and fast, strong spread of the "visual department" variety scene card segment to circle. This kind of content often doesn’t need a high understanding threshold. It can simply and directly evoke the audience’s emotions by visual impact such as beauty, cuteness and handsomeness, leaving memories, such as cute baby, handsome boy and beautiful girl, gorgeous dance, cool special effects, etc., all of which belong to this kind of content.

For example, Mario, who made a big hit in Tik Tok this year, broke through with the card segment of "the cutest in the world", and opened his mouth to ask sweet words such as "I’m not cute" and "I love her if I love me three times", and captured a batch of short video creators to "generate electricity for love" and once again set off a wave of "cloud raising babies" on the whole network; And "Let’s Go Now", which almost assembles the lineup of "conspicuous packages" for internal entertainment, is out of the circle with hilarious scenes, such as "Adam helps Daxun Wei wear glasses" and "Adam teases Shen Teng’s age", which makes the program advance into the top ten in the effective broadcast list of Yunhe Data Network Variety, and becomes the best innovative variety of Tencent Video this year.

Stills of "Let’s Go Now"

In addition to the simple "visual system", it is also an important way to make use of social topics and emotional hotspots to amplify the growth of high-potential characters. For example, Huang Kai in "Exciting offer5", social issues such as family of origin, poor students, postgraduate entrance examination in World War V, workplace counterattack, etc., which are embedded in his personal experience, are all rich in discussion space. In the era of national short video creators, these embedded contents and people’s designs are constantly being analyzed and fermented, which not only makes Huang Kai personally break the circle, but also brings one peak of clicks and topics to the program.

In addition, under the background of the accelerated integration of long and short videos, whether the program group can manage the short video platform account position well with new gameplay such as live broadcast, second creation challenge and main creation vlog has also become the key to the variety show, and it has achieved remarkable results in this year’s variety show market.

Whether it is the innovator "Farming the Land" with a number of content layouts of "feature film+live broadcast+short video +vlog", it makes the explosive content penetrate on a single platform, becoming the highest effective long video innovation variety in 2023, or the re-employment men’s group of Happy Friends initiated live broadcast "sleeping", and Tiger Hu, Diamond and other masters created a group-building live broadcast to accompany them in "The Voice of God 4".

Source: Tik Tok screenshot

Undoubtedly, the position of the variety show in 2023 is being further migrated to the short video platform. When short video, live broadcast, and national innovation are on the C position of variety show, how to do a good job in variety show on a platform like Tik Tok has become a crucial compulsory course.

Return to the essence of variety show;

How to effectively improve the popularity and value of variety IP?

The logic of traditional variety show announcement is a one-way communication in which the announcement team focuses on manufacturing PGC to spread users. However, under the centralized output and distribution, does the announcement team really poke users’ interest? Do you really reach potential users? Do you want passers-by to turn powder? It’s all unknown

Source: "2023 Tik Tok Variety Show White Paper"

Faced with these pain points, the first problem to be solved in the variety show is to break through the circle and find the largest and real user group.

Where the user’s attention is, the announcement of the program is there. So, where is the more efficient passerby?

An interesting phenomenon is that variety users and short video APP users are highly overlapping. According to the "2023 White Paper on Tik Tok Variety Show", 96% of variety users visit short video apps with high frequency, and Tik Tok has over 100 million deep entertainment users who watch more than 20 minutes every day.

Source: "2023 Tik Tok Variety Show White Paper"

Not only are there many people, but we can see that users in Tik Tok are very capable of second creation, and the speed of surfing is soaring day by day. At the same time, they have very unique views and strong desire to express what they want to see in variety feature films and tidbits, who wants to see who will end up with whom, and even what kind of mirror transport, editing, soundtrack and packaging techniques they like.

How to build a new link to effectively enhance the value of variety IP after finding the right place for passers-by has become the key test of the platform’s ability in the current variety announcement.

First of all, to enhance the popularity of a variety IP, the publicity platform needs accurate content deconstruction ability, and has an effective communication form to keep the hot spot outbreak going, thus feeding back the variety IP itself.

What is very valuable is that Tik Tok Variety Passers-by are precious "entertaining the living", which can effectively avoid the embarrassing situation that variety shows are self-proclaimed. They will be crazy in the program comment area, will take the initiative to create stalks and play stalks, and they often have a strong enthusiasm for second innovation.

Erchuang is a process of deconstructing the details of the content with a magnifying glass, which can help the audience who have long been used to brushing at twice the speed to "focus" and understand the ingenious ideas buried by the production team in the content, so as to guide more users to click on the feature films of variety shows, and finally increase the broadcast volume of long video programs.

For example, in "Father in Charge 2", the tidbit of a # Ma Yang Ma Junyan’s 10-day flash marriage increased in popularity among "Tik Tok Living People", and its Tik Tok topic broadcast volume exceeded 27 million. # Ma Yang Ma Junyan’s love after marriage # Ma Yang Ma Junyan’s kiss is a pirated prank # Ma Yang Ma Junyan’s love in Xinjiang, and other second-generation topics have been added one after another, which are constantly being created and deconstructed.

Source: Tik Tok screenshot

This is especially true in the sound synthesis. In "The Voice of God 4", Silence Wang initiated the # lettinggo to travel around the Tik Tok Challenge, and the final topic was played more than 450 million, BGM was used by more than 3 million people, and people liked it more than 4.4 million times. When the song became the "Divine Comedy", the program itself was effectively played with 230 million, exceeding 170 million in the third quarter, and the data soared.

Secondly, for more and more amateur variety shows, how to "make stars" is an important weight to solve the problem of increasing the popularity of variety shows. Now, incubating high-potential characters and feeding back variety IP has become a top priority. Undoubtedly, the birth of popular content on the platform can help the publicity team to screen high-potential "protagonists" and shorten the incubation period, so as to release derivative content more pertinently and purposefully and arrange further publicity strategies.

For example, in the announcement of "Exciting offer5", Huang Kai’s personal account cooperated with the launch of the program in the early stage, and updated 1-2 videos a week. However, after the life story was exposed on October 17th, the huge topic discussion made Huang Kai burst into flames, and the program group quickly added promotional resources, such as the creative announcement of videos combined with Tik Tok’s popular gameplay, among which the gesture dance jointly created by Huang Kai and Hu Minghao won 240,000 praises. On November 8th, the large-scale linkage between the account and Sanlian Life Weekly not only broadened the personal exposure in breadth, but also extended the thickness and sociality of Huang Kai people’s design in depth.

In the end, Huang Kai stood out from all the people by virtue of his inspirational personal design, and his personal account quickly attracted 500,000 fans in five days. In half a month, the number of fans of Tik Tok soared from 0 to 1.1 million, which in turn attracted more Huang Kai fans to return to the long video and pursue more variety.

Source: "2023 Tik Tok Variety Show White Paper"

Finally, the test of a platform’s advertising ability depends on whether it has a mature commercialization link and can tap the incremental opportunities for the commercialization of variety IP. After all, how to help cooperative brands find long-term improvement in commercial value at the moment when the brand budget is tightening has also been included in the proposition that every variety artist needs to think about in combination with content innovation.

On this path, the advantages of Tik Tok Xuanfa are more obvious. In Tik Tok, brands can gain multi-dimensional exposure and multi-channel drainage, and gain long-term growth. Variety IP itself can also find more commercial space in Tik Tok live broadcast, short video, vlog and other diverse content ecosystems, whether it is the investment blessing of IP front links or the diversified realization of IP rear links.

During the broadcast of "Yearning for Life 7", the content exposure conducted by Tik Tok was linked to help Mengniu Telunsu’s flagship store in Tik Tok increase its powder by 5.8%; The dark horse "Planting the Land" promoted the pre-investment link in reverse after the red explosion. From the beginning, only Yuanqi Forest escorted the car, and later more than 10 brand owners came to occupy the pit; "Nice to meet you" opened up "artist+window+short video+live broadcast", which realized the attempt of live broadcast of variety edition with goods, and also provided more possibilities for the commercial return of variety IP …

Source: "2023 Tik Tok Variety Show White Paper"

In the end, what the variety show is going to achieve is that the program itself has soared in broadcast volume, the main creation has improved in popularity, and brand customers have found a channel to realize cash, forming a win-win situation for all three parties. It can be said that in a short video platform like Tik Tok, variety shows can be announced more efficiently. With the destruction of IP, the upstream and downstream of the entire industrial chain have also gained greater value growth.

What kind of strongest assistance should we choose in the future of variety show?

In the new communication environment characterized by two-way interaction, a brand-new idea of publicity is needed: under the content distribution logic of short video interest circle, the real "explosive stalk" is no longer the content focus circled by the publicity team itself, but comes from co-creation with users. The official PGC content is provided, and the core variety users actively explore the highlights to form a stalk, and then spread to the pan-variety users.

Source: "2023 Tik Tok Variety Show White Paper"

Therefore, how to form a benign interaction with users and realize content planting has become the key to the current variety show.

In Braving the Wind and Waves 3, the example of Cyndi Wang’s popularity is a typical representative. On the surface, what we see is a song "Love You" that activates the whole network "Cyndi Wang Boy". But in fact, the Xuanfa team has embedded a lot of popular content for testing five days before the broadcast. The official account has released 30+ short videos one after another, including the opening video of a wing bird riding the wind, the lineup of 30 stars, the video of artists playing, and so on.

Source: "2023 Tik Tok Variety Show White Paper"

Among the 30+ preparatory contents, a creative video of Cyndi Wang: Cyndi Wang sneezing with the caption "If you sneeze, it must be …" was released, and the highest praise was 5.499 million.

After the explosive content appeared, the publicity team quickly followed up. On the one hand, it added the topic of Cyndi Wang’s "Love You" initial stage cut heating, on the other hand, it refined the core emotion of "memory killing", and on this basis, it constantly copied hot spots, and finally completely detonated the phenomenal topic of # Cyndi Wang Boy #, and the total broadcast volume of related topics reached 2.35 billion.

Source: Cyndi Wang’s "Love You" is co-produced

However, the Xuanfa team did not stop there. Instead, they seized the universal public sentiment of "Remembrance and Killing" and created the broken circle with the content of each circle. Whether it is singing and dancing "Love You" from all walks of life or Amway, the phenomenon-level variety show that we feel is finally formed.

This is not coincidence and metaphysics, but a series of operations of the publicity team from pre-embedding test to copying hot spots and then detonating the circle. It can be said that for the subsequent publicity of Tik Tok variety show, a set of scientific ideas of "planting grass with content" has been experimented.

Starting from Riding the Wind and Breaking the Waves 3, this system continued to be used in 2023, and the examples such as Meiyi Liyu in Riding the Wind 2023 and Xu Liang in Breaking Through the Thorns 3 all achieved excellent results.

Apart from planting grass in content, Tik Tok, as a platform that can be operated for a long time, the cooperation between official number+main creator+talent has become the key point to activate core traffic.

Source: "2023 Tik Tok Variety Show White Paper"

The amateur program such as "Daddy in Charge 2" has become the key to the traffic contribution. During the peak period of the program announcement from June to October, Kuang Sheng released 57 related videos, and the videos released by Ma Yang received a total of 7.31 million interactions, which together contributed 31% of the traffic to the program. For a star variety show like Our Inn, considering the cooperation of the stars in the publicity, the official number operation becomes the key. Its official account in Tik Tok has won more than 500,000 praises with a "Song Yaxuan playing guitar and singing ordinary friends", thus contributing 81% of the traffic.

Moreover, after the end of the program, the publicity teams of many programs will continue to combine Tik Tok’s innovative gameplay, continuously update the account content, and precipitate the variety IP assets with longer-term companionship, which can also increase the frequency of brand exposure and enhance the commercial space of the program.

On the other hand, opening up the back link and realizing a large amount of traffic gathered by the variety IP also solved the pain point of "open source" in the variety industry.

"Planting Land" is undoubtedly the best example of using Tik Tok’s position management methodology to break the circle of variety IP in 2023, and it is also an innovative "species" under the coordinated acceleration of long and short.

Stills of "Farming"

"Short video+live broadcast" is the standard for the permanent output of the official number. Coupled with the daily sharing of the main creator and the second creation of the talented person, the potential of planting land in the whole network is gradually spread out. Just live broadcast this matrix, "Planting Land" has a variety of live broadcast methods, such as slow live broadcast and live broadcast with goods, which can not only bring the audience a sense of companionship and healing, but also provide more possibilities for the commercialization of variety IP. The operation of these positions helped the program to become an explosion. The younger brothers in the group of "Ten Diligent Days" started the soaring mode of rising powder one after another, and the attempt to bring goods in the live broadcast also achieved good results, such as the 518 shopping festival of "Planting the Land". The goods on the shelves were also sold out in one second, and the live broadcast room successfully broke into the list of goods.

From the detonation of "Cyndi Wang Effect" in 2022, to the continuous emergence of dark horse variety shows such as "Daddy in Charge 2" and "Farming the Land" in 2023, Tik Tok gave the core methodology of realizing the explosion variety show-"content planting grass+position management".

When publicity plays a more and more important role in the whole variety industry chain, it plays a key role in choosing the right platform, matching the content and finding the right communication path. Tik Tok’s rich gameplay has given variety publicity more imagination.

ending

In this year, variety artists began to embrace short video announcements deeply. Here, they found the passer-by plate that is most urgently needed for variety growth, which made it possible for the future variety innovation practice and also made the variety’s "star-making" ability return. At the same time, they also found a feasible way to realize the link after variety IP, so that the long-term growth of variety IP and brand value can form a win-win effect under the coordinated marketing combination boxing.

Under this background, Tik Tok Platform released the White Paper of Tik Tok Variety Publicity in 2023. Through the explosive variety marketing case in Tik Tok Platform in 2023, a set of practical and referential variety publicity routines was summarized, in order to help the variety publicity find a more certain future.

With regard to the future of variety shows, there are still many waves to be broken and many thorns to be cut. The market is always talking about innovation, but those who are bold in innovation need to be encouraged, and their good content needs to be seen. Tik Tok’s innovative exploration in variety shows has made those brave experimenters feel at ease and fearless.

Original title: "Revelation of 2024 Variety Show: Breaking Circle in Tik Tok"

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Development Planning of Sports Industry in Hangzhou during the Tenth Five-Year Plan

The "Fourteenth Five-Year Plan" period is an important opportunity period for our city to persist in deepening reform and innovation and promote the high-quality development of sports. In order to co-ordinate the work of sports industry in our city during the 14th Five-Year Plan period, this plan is formulated according to the deployment of Zhejiang Sports Industry Development Plan and Hangzhou Sports Development Plan. The planning scope is the administrative area of Hangzhou, and the planning period is 2021-2025.

I. Basis and background

(A) realistic conditions

During the "Thirteenth Five-Year Plan" period, under the background of rapid economic and social development, the sports industry in our city has been growing in scale, with an obvious growth rate, and gradually formed a relatively perfect industrial system, a prosperous consumer market, excellent brand competitions, a fair market environment and a high fitness enthusiasm, laying a solid foundation for the sports industry in our city to achieve high-quality development goals in the "Fourteenth Five-Year Plan".

1. The scale of the industry has grown and the brand effect is remarkable. During the "Thirteenth Five-Year Plan" period, the scale of the sports industry in our city continued to grow, and the total output value of the sports industry accounted for a gradual increase in the city’s GDP. In 2019, the total output value of the sports industry reached 68.5 billion yuan, and the 60 billion output value target of the "Thirteenth Five-Year Plan" was completed ahead of schedule. By the end of 2020, there were 7,790 sports enterprises in our city’s sports enterprise directory database, of which 6,111 pieces of data were verified and entered into the provincial sports enterprise directory database. Successfully created a national sports and leisure township, listed in the provincial sports and leisure township training list of 4, sports and leisure tourism demonstration base of 5, 7 boutique routes, listed in the provincial sports brand event directory database of 19 projects, and strive to play the role of demonstration and guidance of industrial brands.

2. The industrial structure was formed and industrial integration was strengthened. During the "Thirteenth Five-Year Plan" period, the city basically formed an industrial structure dominated by sporting goods manufacturing, sports fitness and leisure, sports competition and performance, and coordinated development of sports leisure, sports training, sports tourism, sports cultural creation and sports health services. The sales of sports lottery tickets grew steadily, reaching 16 billion yuan, far exceeding the target of 10 billion yuan in the 13 th Five-Year Plan. The integration of sports industry with tourism and leisure, cultural creativity, digital economy, medicine and health care, film and television media and other industries has been continuously strengthened, and the scale of leisure sports industries with their own characteristics, such as mountain outdoor, water sports, air sports, ice and snow sports, outdoor adventure and jungle crossing, has continued to grow, forming a number of outstanding sports tourism destinations with international reputation, and promoting the development of tourism, culture, finance and other industries together.

3. Brand building, led by key enterprises. Taking the Asian Games City Action Plan as the starting point, our city vigorously promotes the settlement of international brand events and the cultivation of local sports brand events. In 2019, the city held more than 1,600 sports events, and successfully held more than 10 local international brand events in Hangzhou, such as Qiantang River International Surfing Competition, International (Hangzhou) Yixing Conference, and Hangzhou (West Lake) International Famous School Rowing Challenge, which provided rich events for the citizens and played an important role in creating an international "sports event window" with Hangzhou characteristics, promoting the transformation and upgrading of sports consumption, and demonstrating the new kinetic energy of the sports industry. In the past five years, the city has basically formed competitive sports enterprises and brands that manufacture water sports equipment, outdoor sports equipment and family fitness equipment, and built two national sports industry demonstration units, five provincial sports manufacturing demonstration enterprises and eight provincial sports service demonstration enterprises, which have made outstanding contributions to improving and expanding the industrial chain, promoting the coordinated development of upstream and downstream enterprises, promoting industrial agglomeration and activating the sports industry ecosystem.

4. The development environment is optimized and the development effect is remarkable. During the "Thirteenth Five-Year Plan" period, a total of 81 projects received provincial sports industry support funds, and the total amount of sports investment was 1.624 billion yuan, which injected financial impetus into industrial development. A series of documents, such as "Implementation Opinions of Hangzhou Municipal People’s Government on Accelerating the Development of Sports Industry and Promoting Sports Consumption", were issued, surveys of sports enterprises and sports institutions were widely carried out, and the directory database of municipal sports industry institutions was continuously built, which created a good development environment for industrial development.

During the "Thirteenth Five-Year Plan" period, the development of sports industry in our city has achieved remarkable results, but there are still some prominent contradictions and problems in the process of development: First, the development quality, intensive degree and overall level of sports industry are not high; Second, the vitality of sports market players and citizens’ enthusiasm for sports consumption still need to be improved, and the basic public sports service system still needs to be improved; Third, sports laws and regulations are still not perfect, sports industry statistics work is relatively weak, and sports industry-related management talents and technical talents are scarce.

(B) the background of the situation

During the "14th Five-Year Plan" period, our city will hold a series of major international and domestic events such as the Asian Games, and the development of sports industry will usher in unprecedented opportunities.

1. The hosting of a series of major international and domestic events such as the 2022 Asian Games will become an important opportunity for the development of sports industry in our city. Holding major international sports events will bring important opportunities for our city to speed up the internationalization process, improve the basic public service system, speed up the construction of smart cities, optimize the facilities and functions of venues, promote the development of economic agglomeration of sports events, cultivate citizens’ awareness of national fitness, and cultivate the sports market. It will also become a powerful promoter for our sports industry to build a modern industrial system and achieve high-quality development.

2. The vigorous development of digital economy will become an important driving force for the development of sports industry in our city. Digital economy will become an important starting point for economic transformation and upgrading, quality improvement and efficiency improvement in our city, and the deep integration of digital technology and sports real economy will further promote the transformation of production mode and the improvement of production efficiency in sports industry. By using new technologies such as mobile Internet, big data, artificial intelligence and Internet of Things, we will promote sports scene perception, sports experience data, sports display video and sports social context, promote the integration and innovation of sports products and services online and offline, and provide new kinetic energy for the high-quality development of sports industry.　

3. The increasing multi-level, diversified and all-round sports consumption demand of citizens will put forward higher requirements for the development of sports industry in our city. The "Fourteenth Five-Year Plan" period is an important period for our city to change the mode of economic development and promote the green, healthy and safe development of consumption. With the growth of citizens’ disposable economic income, the increase of leisure time and the improvement of fitness consciousness, the demand for sports, health and tourism, which are closely related to citizens’ quality of life and quality of life, will be released rapidly, which will provide strong support for the development of sports industry in our city and put forward higher requirements for the development of sports industry in our city.

Second, ideas and goals

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will thoroughly implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd, 4th and 5th Plenary Sessions of the 19th National Congress, implement the important exposition of the Supreme Leader’s General Secretary on sports work and accelerate the decision-making arrangements for building a sports power, adhere to the general tone of striving for progress while maintaining stability, seize the important opportunity of holding the Asian Games in Hangzhou in 2022, and take the overall goal of building a "city of sports events" and "city of outdoor sports". With the theme of promoting the high-quality development of the sports industry, guided by meeting the diversified and multi-level sports consumption needs of citizens, and focusing on building a modern sports industry system, we will deepen the supply-side reform of the sports industry and make the sports industry a new kinetic energy and an important economic growth point for our city to promote economic transformation and upgrading, stimulate consumption, expand domestic demand and serve people’s livelihood.

(2) Development principles

1. Insist on deepening reform and strengthen the guidance of policy planning. Insist on deepening reform, speed up decentralization, and promote the modernization of government governance system and capacity through the "streamline administration, delegate power, strengthen regulation and improve services" reform and innovation of a flexible and efficient sports management system and operation mode. Further implement a series of policies on the development of sports-related industries promulgated by the state and this province, work out five-year and ten-year development implementation plans for the sports industry in this city and all districts and counties (cities), speed up the layout of future-oriented factor resources around key industrial chains, leading enterprises and demonstration projects, and strengthen the support and guidance role of industrial planning.

2. Adhere to market orientation and stimulate the vitality of market players. Give full play to the decisive role of market players in resource allocation, improve the market mechanism, cultivate market players and tap market demand. Give further play to the important role of the government in regulating market order, providing public services, strengthening social governance and conducting market supervision, and create a relaxed and harmonious market environment.

3. Adhere to the people-oriented principle and uphold the initial intention of benefiting the people through sports. Adhere to the people’s dominant position, people-oriented, sports benefit the people, stimulate the enthusiasm and enthusiasm of citizens to participate in physical exercise, and advocate a lifestyle of exercise and fitness. Actively cultivate new hot spots of sports consumption, stimulate market vitality, and meet the diversified and multi-level sports consumption needs of citizens. On the basis of cultivating fitness habits and consumption concepts, a new pattern of modern sports industry development with sports consumption as an important driving force is gradually formed.

4. Adhere to the system concept and coordinate regional development. Strengthen forward-looking thinking, overall planning, and strategic layout, encourage all localities to rely on the endowment conditions of sports resources to cultivate and develop unique brand events and projects of "one district, one product" and "one district, many products", give play to the exemplary role of national and provincial sports and leisure towns, sports and leisure bases, and excellent sports and leisure tourism projects, and encourage all districts, counties (cities) to learn from excellent cases and promote coordinated and integrated development of urban and rural areas.

(3) Development goals

Overall goal: By 2025, a modern sports industry system will be built, with competition and performance industry and fitness and leisure industry as the leading industries, and sports service industry and sports manufacturing industry going hand in hand. Create a new industrial space with strong government leadership, active market, active participation of citizens, and "one core leading, two belts linkage, nine districts coordination and multi-dimensional radiation". Build an important national sports industry demonstration base and sports consumption demonstration city, and become an internationally renowned "city of sports events" and "city of outdoor sports" with Hangzhou cultural characteristics.

1. The industrial scale continued to expand and the industrial structure was further optimized. The position of the sports industry in the national economy has been continuously improved, the industrial scale has been continuously expanded, and the total output and added value have maintained an annual growth rate of 10%. We will strive to achieve a total output of 120 billion yuan and an added value of 40 billion yuan by 2025. The added value of sports service industry accounts for more than 60% of the added value of the sports industry, and the structure of the sports industry is increasingly optimized.

2. The quality and efficiency of development have been steadily improved, and a high-quality industrial system has been basically established. Efforts will be made to upgrade the modernization level of the sports industry chain supply chain, promote the deep integration of "Industry-University-Research for political use", cultivate a number of sports enterprises with core technological innovation capabilities, form a high-tech sports industrial park with industrial agglomeration, and continue to provide high-quality and high-tech sports products and services to the market. The sports industry is deeply integrated with digital technology, cultural creativity, leisure tourism, medicine and health and other related industries, constantly cultivating new formats and providing new economic growth points for the sports industry.

3. Industrial agglomeration development, brand demonstration effect is remarkable. Taking the creation of demonstration bases and demonstration projects as an important starting point, during the "14th Five-Year Plan" period, efforts will be made to build 8 national sports industry demonstration bases, projects and units, 10 internationally influential national or provincial sports tourism boutique routes, 5 provincial sports and leisure bases, 3 sports and leisure towns, 15 provincial sports demonstration enterprises, and more than 30 provincial sports and leisure tourism excellent projects will be cultivated. Vigorously promote the development of outdoor sports and strive to build an "outdoor sports city".

4. The sports consumption market is prosperous and active, and the supply of sports products is abundant. Citizens’ awareness of fitness and enthusiasm for watching games have improved, and their participation in sports events has increased significantly; The willingness to consume sports products and services has increased, and the per capita annual sports consumption expenditure has increased significantly; The city’s sports infrastructure network has been further optimized to create a "10-minute fitness circle", and the per capita sports area has been significantly improved. The number of people who regularly participate in physical exercise accounts for more than 45% of the city’s population. By 2025, participating in physical exercise, watching sports events and spending on sports will become the fashionable lifestyle of citizens.

Third, the focus and layout

(A) development priorities

Relying on characteristic advantages, gathering resources and concentrating efforts, we will focus on developing six formats of "two cities and four industries" and strive to cultivate and optimize the modern sports industry system.

1. Create a "city of events". Give full play to our superior resources such as stadiums, Asian Games projects, tourism, exhibitions and so on, and build an internationally renowned "City of Games" with rich projects, complete scale and good experience. Seize the opportunity of hosting the 2022 Asian Games, enrich the supply of events, and strive to improve the influence, competitiveness and radiation of brand events. Encourage professional league events such as football, basketball, tennis, volleyball and e-sports to settle in Hangzhou; Do our best to run roller skating, e-sports, equestrian, break dancing and other Asian Games events; Continue to run marathon, cross-country running, hiking, cycling, line dancing, swimming, surfing and other brand events. Effectively strengthen government services and rationalize the filing system of sports events; Actively promote the construction of supporting facilities for various sports events in the city and improve the operation and service capabilities of sports venues; Vigorously promote the development of sports exhibition industry, cultivate and introduce professional competition organizations, establish a linkage mechanism for international exhibition bidding, and improve comprehensive benefits and driving effects.

2. Create an "outdoor sports city". Make full use of the rich natural resources of mountains and rivers in our city, encourage the development of various outdoor sports projects, and support the development of a number of outdoor sports projects that the masses love and have room for development. Relying on the landscape resources such as West Lake, Qiantang River and Grand Canal, we will focus on developing outdoor sports such as water sports, mountain sports, extreme sports and air sports, and build 3-5 well-known outdoor sports gathering areas. Guide the main body of outdoor sports market to operate safely, promote the construction of outdoor sports standard system, formulate outdoor sports service safety norms, and strengthen the supervision of relevant departments after the event. With the help of Hangzhou’s rich tourism resources, we will explore and cultivate new online and offline consumption channels, lead our outdoor brands to connect with foreign high-quality projects, and accelerate the internationalization and scale of outdoor sports industry. By 2025, 20 outdoor sports brand events at the provincial level and above will be cultivated.

3. Sporting goods equipment manufacturing industry. Based on the advantages of the existing industrial base, we will focus on developing the manufacturing of sporting goods such as aquatic sports products, boats, fitness equipment and sports training and competition equipment. Grasp the great opportunity for the development of sports manufacturing industry under the background of epidemic normalization, promote the transformation and upgrading of traditional sports manufacturing industry, encourage deep cooperation between sports enterprises and universities and research institutes, and promote the application of emerging technologies such as big data and artificial intelligence in the field of sports manufacturing to improve the scientific and technological content and added value of products. Encourage sporting goods manufacturers to develop new products with independent brands and intellectual property rights, and create brand-name products and famous trademarks.

4. Intelligent sports industry. In the context of the normalization of epidemic prevention and control, we should seize the opportunity of the construction of Hangzhou Digital Economy Innovation and Development Experimental Zone, encourage sports enterprises to realize informatization and digitalization, and realize the digitalization and intelligence of the whole chain of sports industry through data driving. Encourage the development of intelligent sports technology, cultivate a group of comprehensive intelligent sports enterprises that combine high technology and manufacturing, and provide personalized intelligent sports services and products by using big data and the Internet of Things to meet people’s needs for upgrading sports consumption in different scenarios. Encourage the development and supply of intelligent sports competitions, online fitness, data analysis, virtual sports, wearable devices and other products, create new sports consumption scenarios, and create new growth points for the sports industry. Vigorously develop "internet plus Sports", promote e-commerce platform to provide sports consumption services and support the development of intelligent sports events, innovate the presentation form of sports events, and promote the formation of intelligent sports event platform and service system.

5. Sports service industry. Encourage private capital to participate in the supply of sports venues and facilities. Introduce the new design and technology of venue construction, and combine the needs of events and daily operations to build a multi-functional modern intelligent venue to improve the use efficiency and experience of the venue. Actively promote the reform of venue management system and the innovation of operation mechanism, organically combine the functions of the games with the comprehensive operation after the games, broaden the service fields, and enhance the comprehensive operation ability of large stadiums. Encourage the construction of a comprehensive venue service platform, make full use of technology and data advantages, integrate information and resources, and improve venue service and management capabilities. Learn from the experience of large-scale stadium service and effective post-game management at home and abroad, and cultivate sports venue management talents. Encourage and guide social forces to invest in fitness and leisure industry. Guide the standardized and healthy development of the industry by means of rating and establishing demonstration enterprises. Actively pay attention to new trends such as emerging Internet fitness brands and give play to the exemplary role of advantageous enterprises. Vigorously promote the integration of sports and education, strengthen the youth sports training industry and standardize the sports training market. Actively develop productive services such as sports planning, sports communication and sports consultation.

6. Sports tourism. Based on the strategic concept of "tourism globalization" of Hangzhou Municipal Government, we should encourage the integrated development of sports and tourism, expand the "sports+tourism" industrial chain, and give play to the synergistic effect of sports industry on the development of tourism industry. Create a number of influential sports and leisure tourism demonstration bases, boutique routes and excellent projects, actively cultivate local brand sports events, give full play to the unique advantages of sports events to gather popularity, and form a "one-day competition, multi-day stay; One person participates in the competition and many people travel; Single-player competition and multi-player consumption will accelerate the integration of sports and tourism.

(2) Industrial layout

According to the adjustment and upgrading of the urban development planning objectives of Hangzhou in the 14th Five-Year Plan, combined with the distribution of sports and cultural tourism resources in the whole city, we should develop the sports industry according to local conditions, optimize the division of labor and cooperation among districts, counties (cities), and build a new spatial pattern of global three-dimensional sports industry with distinctive features, reasonable layout, synergy and high efficiency, which is "one core leading, two belts linked, nine districts coordinated and multi-dimensional radiation" to promote the high-quality development of the sports industry in Hangzhou.

1. One core leads:

"One Core" refers to the urban sports and leisure areas with Shangcheng District, Gongshu District, Xihu District and Binjiang District as the core, which is the core area of the development of sports industry in our city and plays a key leading role in the development of sports industry in our city. Based on the advantages of high-end factor resources in the whole industrial chain such as economy, technology, sports facilities, capital and talents in the central city, with the Asian Games venues such as Huanglong Sports Center and Olympic Sports Center as the core, driven by well-known local events and Asian Games with unique Hangzhou cultural characteristics, supported by the cultural and sports center and the national fitness center in the central city, relying on national and provincial sports demonstration enterprises, Efforts will be made to build an urban sports and leisure complex, a cultural and sports training base camp, a fashion consumption metropolitan area and a competition and performance gathering area that integrates leisure and fitness, sports training, competition performances, venues and exhibitions, cultural and creative industries, etc., to form the core of urban leisure sports and gather to lead the development of sports industry in the city.

2. Two-belt linkage:

(1) Leisure Sports Development Zone along the Yangtze River

The leisure sports development belt along the Yangtze River refers to the leisure sports regional belt on both sides of the Three Rivers. Take the Sanjiang River system connected by Qiantang River, Fuchun River and Xin ‘anjiang River as the link, and the Liangzhu Cultural Belt and the Beijing-Hangzhou Grand Canal Cultural Belt as the link, integrate the characteristic leisure sports resources on both sides of the Three Rivers, take the greenway construction that has begun to take shape as the axis, make full use of the surrounding tourist traffic conditions and sports service supporting facilities, actively develop and innovate various leisure sports products and services, and strive to develop and lay out sports leisure, sports recreation, competition performance, sports goods manufacturing and other fields.

(2) North-South outdoor sports and leisure belt

The North-South Outdoor Sports Leisure Belt refers to the outdoor sports regional belt with Yuhang District, Linping District, Fuyang District, Lin ‘an District, Tonglu County, Chun ‘an County and jiande city in series. Combined with the strategy of "traveling westward" and relying on the "one-and-a-half-hour traffic circle of the whole city", we will promote the co-construction and sharing of sports and tourism resources, and promote the prosperity of "sports circle" with "tourism circle". Guided by Chun ‘an National Sports Industry Demonstration Base, we will deeply integrate the outdoor sports resources with regional characteristics, give full play to the advantages of natural ecological environment, and build an outdoor leisure sports gathering area. Strengthen the function of outdoor sports and leisure, focus on developing rural sports tourism and outdoor sports services, focus on cultivating brand outdoor events, tap the spillover effect of the development of sports industry in Hangzhou’s "urban leisure sports core", and realize the balanced layout of the development of sports industry in Hangzhou extending to the north and south hinterland.

3. Nine areas of collaboration:

Based on regional characteristics, develop diversified and differentiated sports events and brands according to local conditions, and build a number of high-quality sports development platforms; Pay attention to linkage development among regions, form distinctive industrial clusters, and give full play to complementary effects.

Guidelines for the development of sports industry

4. Multidimensional radiation:

Through fitness trails, ancient roads, greenways, bicycle lanes and water systems, the excellent sports and leisure tourism routes of various districts and counties (cities) are organically connected in series, so as to realize the radiation of sports industry from the central city to the whole city and form a wider coverage of sports industry; Relying on Hangzhou’s rich natural resources of mountains and rivers, we will vigorously tap the diversified sports market from indoor to outdoor, create the global radiation and multi-dimensional development characteristics of "mountains, waters, land and air", and form a unique development layout of sports industry.

Take Hangzhou as the center, radiate the positive and external effects of sports industry to Hangzhou metropolitan area, and promote the coordinated development of sports industry in surrounding cities and central Zhejiang metropolitan area; Actively connect with the development of Shanghai sports industry, strengthen regional complementarity and cooperation, and strive to become an important part of the eastern coastal sports industry circle; Make full use of Hangzhou’s location advantages in the core area of regional integration in the Yangtze River Delta and as a megacity in the Yangtze River Economic Belt, actively participate in the construction of the coordinated development mechanism of domestic sports industry, strengthen the regional linkage, up-and-down linkage and internal and external linkage of sports industry, and integrate the development of sports industry into the new pattern of national industrial development; Seize the opportunity of hosting the Asian Games in Hangzhou, explore the operation of stadiums and facilities and the spillover effect of the Asian Games in the post-Asian Games era, accelerate the construction of an important gateway hub and overseas promotion platform for the sports industry in the Asia-Pacific region, plan international sports events and organize organizations to land in Hangzhou, strengthen the introduction of talents in the international sports industry, and start the name of Hangzhou as the "City of Events".

Iv. tasks and initiatives

Focusing on the train of thought, objectives and key layout of sports industry development, we will focus on promoting five tasks and measures, promote the modernization, intelligent transformation and upgrading of sports industry, comprehensively improve quality, increase efficiency and sustainable development, and be the vanguard of building a modern sports city.

(A) international benchmarking focus on characteristics, relying on mountains and rivers to run events.

1. Seize the historical opportunity and fully release the Asian Games effect.

Take the 2022 Asian Games as an opportunity to cultivate and introduce high-level and professional venue operating companies and service organizations, absorb the experience of holding and operating modes of diversified events, and encourage venue operating management organizations to achieve large-scale and professional operations through brand output, management output and capital output, so as to increase the operating efficiency of venues in the post-Asian Games period. Make full use of Asian Games venues and Asian Games event resources to bid for and hold various national events and high-level professional events, and support the holding of sports industry fairs, sports cultural exchange meetings and other exhibitions. Promote the development of local professional sports clubs and promote the home-based construction of sports clubs.

2. Create brand events and build an international sports event window.

Implement brand strategy around the goal of "city of sports events" and give full play to the leading role of sports events in the development of sports industry. Support the introduction of a number of international, intercontinental and domestic high-level major events with high brand awareness and broad market prospects, and promote the layout of more high-level events in Hangzhou. Leveraging policy advantages, natural advantages and opportunity advantages, we will cultivate well-known local competition brands, "one core" hold landmark brand competitions, "nine districts" hold characteristic brand competitions, and coordinate the deployment of key brands of diversified competitions throughout the region, forming a coordinated development pattern of three-dimensional linkage competitions with complementary characteristics and advantages. Incorporate more distinctive and advantageous projects into the development plan, and support the vigorous development of sports competition and performance enterprises with independent brands, innovative ability and competitive strength. Give full play to the advantages of the integration of sports and tourism administrative departments, and build a "city of events" that is "harmonious with mountains and rivers and driven by brands" with both internationalization and characteristics.

3. Strengthen the service guidance for hosting the Games and improve the risk prevention and control system.

Strictly implement the national safety management standards for sports events, formulate standards for undertaking sports events and guidelines for running sports events by levels and projects, clarify the basic conditions, standards, rules, procedures and responsible units in each link of sports events, and promote the standardization and standardization of service guidance for sports events. Promote the standardized application of safety level management for large-scale mass activities, establish an evaluation system for major sports events, encourage professional institutions to carry out safety risk assessment of events, improve the risk prevention and control system of events, strengthen the supervision of sports events throughout the process, and ensure the safe and orderly holding of events.

(2) Create a first-class business environment and continuously promote marketization.

1. Guide the development of social capital and strengthen the protection of sports property rights.

We will fully promote the "Sports Industry Promotion Plan" and the sports "unicorn" enterprise cultivation project, continue to follow up and support sports enterprises with potential and achieved results, continue to promote the identification of provincial sports goods manufacturing and sports service demonstration enterprises, stimulate the enthusiasm of social capital to invest in sports industry, and guide the healthy development of sports capital. Guide sports enterprises to actively strive for all kinds of relevant tax support concessions such as service industry, cultural and creative industry and high-tech industry, and comprehensively improve the development level and quality of sports industry. Support the development of sports intangible assets, establish and improve the evaluation standards and systems of sports intangible assets, and strengthen the protection of sports property rights.

2. Encourage social forces to run sports and cultivate and expand private enterprises.

Encourage, support, guide and protect the development of private sports enterprises, create a good environment for the development of private enterprises, protect the rights and interests of private enterprises according to law, ensure their fair participation in market competition, and actively and accurately provide enterprise-related service support. Actively guide and support private enterprises to develop new technologies, new industries, new formats and new business models, support personalized sports enterprises, and strive to cultivate a number of small and medium-sized sports enterprises with fast growth and good potential. Guide private enterprises to consciously fulfill their social responsibilities, encourage social forces to invest and operate sports venues and facilities, and provide public services to the society free of charge or at low fees.

3. Accelerate the opening of the sports market and strengthen international cooperation and exchanges.

Lower the threshold for social forces to run sports, attract more enterprises to support the development of sports industry, and continuously expand the scale of sports industry. Give full play to the role of market mechanism and industry self-discipline, and gradually hand over the matters that can be solved by public services and industry self-discipline such as the holding of events, venue operation and business training to social forces such as sports social organizations and relevant market entities. Support the development of intermediary institutions such as sports event consultation and planning, publicity and cultural creation, and ticketing mall. Make good use of the provincial sports resource trading platform, promote the market-oriented allocation of various sports resource elements, and establish a sports property rights income distribution mechanism according to the principle of marketization. Strengthen the development of sports market and support internationally renowned sports enterprises and brands to settle in Hangzhou. Promote exchanges and cooperation between high-quality sports enterprises in our city and international sports institutions through joint operation, establishment of branches and joint marketing.

(C) Industrial linkage and coordinated development, strategic hub structure advantages

1. Extend the industrial chain and accelerate industrial integration.

Multi-production linkage and cross-integration will enrich the field of sports industry, continue to promote the deep integration mode of "sports+"industry, innovate the multi-dimensional industrial integration structure supported by multiple factors such as "sports+education", "sports+tourism" and "sports+Internet", and promote the harmonious development of sports and other formats. Strengthen the planning and guidance of emerging sports events and formats in the sports industry, formulate sports industry development plans by project, and promote the coordinated development of fitness and leisure, competition performance, venue services, intermediary training, sports goods manufacturing and sales.　

2. Based on the advantages of industrial agglomeration, build a perfect chain of regional development.

Relying on the overall layout of the "four districts, five belts and ten groups" industry in the province, we will promote the multi-dimensional sports industry cluster with high quality, strengthen the integration of industrial chains at different levels between "one core, two belts and nine districts", form an industrial cluster and recycling system, smooth the industrial chain and industrial cycle, value chain and value cycle, supply chain and market cycle, form a higher level sports industry dynamic balance in which demand pulls supply and supply creates demand, promote the allocation and accurate docking of supply and demand, and activate the scale effect of development. Promote the localization of the core links of the industrial chain, support qualified enterprises to develop into "platform enterprises", build a complete industrial chain, form a cluster development community, and promote the coordinated and integrated development of urban areas, counties and urban and rural areas.

3. Consolidate the advantages of strategic hub with the help of the dual-cycle development pattern.

Taking the adjustment of industrial chain as the starting point, we will superimpose the advantages of Hangzhou metropolitan economic circle, the "Jinnan Wing" urban agglomeration in the Yangtze River Delta, the key open development highland in the Yangtze River Delta, and the Yangtze River Economic Belt to stabilize the strategic basis of the domestic recycling system. Support the promotion of cross-regional resource integration and sharing among regional organizations, promote the coordinated development and deep integration of regional sports industry, and form a rational division of labor and competitive regional integration layout. Relying on the "Belt and Road" and the construction of cross-border e-commerce comprehensive test area, we will build an important portal hub and overseas promotion platform for the sports industry in the Asia-Pacific region. Create a collaborative consortium of upstream and downstream enterprises, and guide powerful sports enterprises to implement cross-regional and cross-industry mergers and acquisitions. Encourage small and medium-sized sports enterprises to establish stable cooperative relations with large enterprises, improve the level of professional division of labor and social cooperation, and promote the development of large, medium and small enterprises.

(D) Enhance the stamina for sustainable development, and bring forth new ideas through comprehensive factors.

1. "Political Industry-University-Research" combined to form a perfect integer innovation engine.

Actively build a multi-path coupling "Industry-University-Research for politics and use" joint mode, and support universities, research institutes, industry associations, enterprises, financial institutions and intermediary service institutions to give full play to their respective advantages to build a complete ecosystem of innovation and entrepreneurship. Jointly promote the digital sports innovation and development project, create the source of sports digital intelligence change, and open up the innovation chain from basic technology research and applied research to incubation pilot and industrialization. Strengthen the application of sports big data, improve the number of sports industry, tap the in-depth data of sports industry, and promote scientific and targeted innovation and development. The establishment of intelligent sports industry clusters, multi-dimensional combing, advantages gathering and supporting development, promote the rational allocation of industrial relations and maximize the regional development effect, promote the sports industry to accelerate the leap to intelligence, and accelerate the application of various intelligent achievements.

2. Create a comprehensive and optimal talent ecology of "cultivating, introducing and retaining".

Constantly strengthen the introduction and training of talents in the sports industry, vigorously implement various talent plans, speed up the construction of talent teams, improve the policy of attracting talents, improve the mechanism of talent discovery, training, use, introduction and incentive, and create an innovative ecosystem of talents that can be used well and retained. Encourage physical education teachers, retired athletes and other sports professionals to engage in sports industry and mass fitness guidance. Cultivate a high-level sports management and management talent team that is suitable for world events and comprehensive competitions. Improve the evaluation system and incentive mechanism of sports talents, strengthen the international cooperation and exchange of talent training in sports industry, build a talent service platform, and strengthen the docking of talents, innovation and entrepreneurship projects and enterprises.

(5) Ensuring healthy and happy construction and making overall plans to increase consumption.

1. Create a new mode of sports consumption to adapt to the normalization of epidemic situation.

Strictly implement the requirements of epidemic prevention and control, implement precise management and control, and implement the main responsibility of hosting the competition. Scientifically adjust the process of competition activities, establish and improve the epidemic prevention and control mechanism, emergency response and public opinion response mechanism, and establish a practical closed-loop management and fuse mechanism. Accelerate the digitalization process of the production and consumption of sports products and services, support the development of mobile sports life cloud platform, innovate non-contact sports consumption mode, encourage the development of sports consumption in new scenes such as "night fitness economy", guide the development of new sports formats, new models and new applications such as self-service fitness venues, intelligent equipment stores, live training and retail, and online cloud synchronous competition, and expand new scenes and new models of sports consumption development that promote each other online and offline.

2. Cultivate the concept of fitness consumption, and promote new consumption efficiency through science and technology.

Strengthen the propaganda of sports fitness, establish a strong sense of sports fitness and a correct concept of sports consumption, expand the potential population base of sports consumption, and enhance the core population of sports consumption. Improve the level of informatization and technology of sports consumption, promote the transformation from traditional sports space to sports consumption space, explore flexible and diverse means to promote sports consumption, and promote the integration and innovation of sports products and services online and offline. Guide sports enterprises to develop sports products and services covering all ages, and provide various, multi-level, personalized and high-tech sports products to the society on the platform of various sports brand events, activities and projects, so as to enhance consumption stickiness, improve consumption level and enrich consumption culture connotation.

V. Implementation and guarantee

(A) to build a management system and promote basic work.

Focusing on key areas such as the construction and operation of public sports facilities, the undertaking of public welfare events and basic public sports services, we will accelerate the pace of functional transformation of streamline administration, delegate power, strengthen regulation and improve services’s modern service-oriented government. Straighten out the relationship between power and responsibility of sports industry management system, optimize and integrate administrative resources at all levels, and establish a mutually beneficial and coordinated mechanism for sports industry development. Deepen the reform in combination with "running at most once", build a pattern of policy sharing, overall coordination, classified operation and efficient collaborative service, and form a one-stop and efficient coordinated service mechanism for social forces to run sports. All districts and counties (cities) should make clear the development priorities of local sports industry, promote the development direction of local sports industry in an orderly manner, and ensure the effective implementation of various planning tasks and measures.

(B) to strengthen planning guidance, improve the legal system.

According to the spirit of national and provincial documents on promoting the development of sports industry, we will implement the development policy of sports industry and increase the follow-up supervision of policy implementation. Improve the municipal sports industry, sports market, competition management and other relevant laws and regulatory documents, prepare for the development of industrial evaluation and monitoring mechanism system, and guide and standardize the main behavior of sports market according to law. Accelerate the formation of a coordinated supervision pattern in which market self-discipline, government supervision and social supervision support each other. Provide targeted and in-depth guidance on various application conditions and procedures, and provide convenient dynamic tracking and approval process services. Guide and encourage all districts and counties (cities) to actively apply for sports industry demonstration bases, demonstration units and demonstration projects, sports industry development fund project library projects, sports and leisure characteristic towns, sports and leisure tourism demonstration bases, boutique routes and excellent projects, sports industry demonstration enterprises, brand events and other sports industry projects.

(3) Strengthen financial support and optimize the industrial environment.

Explore the use of a variety of policy means to carry out industrial support, co-ordinate funds to support the development of sports industry, optimize the direction of capital use, and improve the efficiency of capital use. We will improve the government’s work of purchasing sports public service catalogues, actively promote pilot enterprises and leading projects to apply for higher-level financial support, and guide the support funds to give full play to their maximum effectiveness according to the industrial situation and market reality. All districts and counties (cities) should combine the basic advantages and project characteristics of the local sports industry, strengthen the construction of sports industry associations, strengthen the integrity construction of sports social organizations, sports enterprises and employees, and promote the common development of various industries.

(D) to develop statistical mechanisms and improve standards and norms.

Strengthen the statistical work of sports industry, jointly improve the statistical system and index system of sports industry in the city with relevant departments, carry out data statistics and monitoring, improve the statistical monitoring mechanism of sports industry, establish the monitoring system of key areas, key projects and leading enterprises, keep abreast of the development trends of enterprises, regularly release sports industry and sports consumption data, and form a long-term statistical mechanism. Strengthen the filing management of various sports industry organizations at all levels, and continue to promote the verification and compilation of the sports industry directory database. Encourage providers of sports products and services to carry out certification, vigorously promote the standardization of sports industry, and ensure the stable and high-quality development of the industry.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　Xinhua News Agency, Beijing, January 19th Title: Five groups of keywords to understand the overall strategy of the party to solve the Taiwan Province issue in the new era

　　Xinhua News Agency reporters Zhao Danping, Zhao Bo, Alex Chen and Xu Xueyi.

　　The sea and sky are vast, and the tides rise and fall. Shallow Bay Strait, after the changes of the cross-strait situation, has entrusted countless children with homesickness. What kind of cross-strait relations do we expect when we step into the threshold of 2022? The future starts from the present. What kind of ideal home should we leave for future generations?

　　The development of cross-strait relations shows us that the motherland must and must be unified, which is an inevitable requirement for the great rejuvenation of the Chinese nation in the new era. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has stood at the strategic height of the overall development of the cause of the Party and the country and the realization of the great rejuvenation of the Chinese nation, keenly observed the situation at home and abroad and the changes in the situation in the Taiwan Strait, profoundly summed up the major policies and practices of the central authorities on Taiwan, put forward a series of important ideas and major policy propositions on Taiwan’s work, and formed the party’s overall strategy for solving the Taiwan Province issue in the new era.

　　What is the profound meaning of the Party’s general plan to solve the Taiwan Province problem in the new era? What can Taiwan Province compatriots gain from this? Will the vital interests be damaged? The following five groups of keywords take you to think rationally.

　　National unity and national rejuvenation

　　The emergence and evolution of the Taiwan Province issue is closely related to the fate of the Chinese nation since modern times. China was poor and weak in modern times, and Taiwan Province was occupied by foreigners for half a century. The continuation of the civil war led to cross-strait confrontation across the sea, and the separation of brothers and sisters left a painful heart for compatriots on both sides of the strait.

　　Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has repeatedly made important expositions on realizing the complete reunification of the motherland. The report of the 19th National Congress of the Communist Party of China clearly stated "Persistence ‘ One country, two systems ’ And promote the reunification of the motherland "into the basic strategy of upholding and developing Socialism with Chinese characteristics in the new era.

　　"National rejuvenation and national reunification are the general trend, the great righteousness and the will of the people." "The vast number of Taiwan Province compatriots are all members of the Chinese nation. We should be upright Chinese, seriously think about Taiwan Province’s position and role in national rejuvenation, and take promoting the complete reunification of the country and seeking common national rejuvenation as a glorious cause." On January 2, 2019, on the 40th anniversary of the publication of the Letter to Taiwan Province Compatriots, General Secretary of the Supreme Leader delivered an important speech, comprehensively expounding the major policy propositions of promoting the peaceful reunification of the motherland in the great journey of national rejuvenation based on the new era.

　　On January 2, 2019, the 40th anniversary of the publication of the Letter to Taiwan Province Compatriots was held in the Great Hall of the People. Xinhua News Agency reporter Shen Hongshe

　　"Promoting the complete reunification of the country and realizing the great rejuvenation of the Chinese nation is undoubtedly the core of the party’s overall strategy for solving the Taiwan Province issue in the new era." Wang Yingjin, director and professor of the Research Center for Cross-Strait Relations of Renmin University of China, said that this is a complete ideological system, with the people as the center, peaceful talks as the means, ending political opposition to achieve reunification, the rule of law as the guarantee, "one country, two systems" as the unified framework, and national rejuvenation as the ultimate goal, to plan the process of national reunification and improve relevant systems and mechanisms.

　　“台湾问题因民族弱乱而产生，必将随着民族复兴而解决。”最高领袖总书记的郑重宣示，让定居上海的91岁台胞庄传鸿深受感动。出生于台湾台南的庄传鸿，因父亲不堪忍受日本殖民统治，1938年一家四口移居上海。因两岸长达数十载的隔绝，直到上世纪90年代初，他才得以重访暌违已久的故乡。

　　“我已经90多岁了，可还想为祖国早日统一多出点力。”庄传鸿说，台南家乡还有堂姐堂兄等很多亲人，大家都盼着两岸能早日实现真正意义上的“团圆”，共同实现中华民族伟大复兴。

　　结束政治对立、实现持久和平

　　由于内战延续和外部势力干涉，自1949年以来，海峡两岸陷入长期政治对立。数十年“冰封”与隔绝，在两岸同胞心中留下难以愈合的伤痛，“解放台湾”和“光复大陆”曾分别是两岸流行的政治口号。

　　Different systems are not obstacles to reunification, let alone excuses for division. "The long-standing political differences between the two sides of the strait are the general root that affects the stability and far-reaching cross-strait relations, and they can never be passed down from generation to generation." Three years ago, the General Secretary of the Supreme Leader issued a sincere appeal, "We are willing to conduct dialogue and communication with all parties, groups and people in Taiwan Province on cross-strait political issues and related issues in promoting the peaceful reunification of the motherland, extensively exchange views, seek social consensus and promote political negotiations."

　　According to Liu Guoshen, director of the Collaborative Innovation Center for Peaceful Development of Cross-Strait Relations, "peaceful reunification and one country, two systems" is the best way to achieve national reunification, which not only takes into account the practical interests of Taiwan Province people, but also takes into account the political requirements of the Taiwan Province authorities, and embodies the long-term interests of the Chinese nation and the overall interests of the country. "This is the wisdom of Chinese on both sides of the strait and the blessing of the people on both sides of the strait."

　　On June 27, 2017, tourists visited the Qingjing high-altitude landscape trail in Nantou County, Taiwan Province. Xinhua News Agency reporter Liu Junxi photo

　　On the premise of ensuring national sovereignty, security and development interests, after peaceful reunification, Taiwan Province compatriots’ social system and lifestyle will be fully respected, Taiwan Province compatriots’ private property, religious beliefs and legitimate rights and interests will be fully guaranteed, people’s livelihood will be fully improved, and Taiwan Province’s fiscal revenue can be used to improve people’s livelihood.

　　"I have come into contact with many young people in Taiwan Province on both sides of the strait. It is obvious that some people shout against ‘ One country, two systems ’ , you ask him ‘ One country, two systems ’ What is the content, but I can’t basically answer it. " Zhang Liqi, a young Taiwanese teacher at Huaqiao University, said that we should help Taiwan Province compatriots get rid of the monopoly of green media on the island and truly understand the connotation of "one country, two systems".

　　To this end, Zhang Liqi and his friends set up the WeChat WeChat official account, which shares fresh mainland information and comments on hot cross-strait news. "I hope that more Taiwan Province compatriots can see the mainland’s freedom, openness and institutional advantages and help them understand ‘ One country, two systems ’ Understanding democratic consultation is to let the people of Taiwan Province give their opinions. "

　　Hope for the people of Taiwan Province and oppose the "Taiwan independence" split.

　　"We welcome more Taiwan Province compatriots to participate in the promotion of the peaceful development of cross-strait relations. Let’s work together, come up with ideas and find ways, gather more wisdom and strength, consolidate and expand the development achievements of cross-strait relations, and make the peaceful development of cross-strait relations an irresistible historical trend, so that the vast number of Taiwan Province compatriots, especially grassroots people, can enjoy more benefits brought by the peaceful development of cross-strait relations." When meeting Lien Chan, honorary chairman of China Kuomintang, and his party in 2014, General Secretary of the Supreme Leader sent such a deep message.

　　It is the Communist Party of China (CPC)’s consistent policy to place hope on the people of Taiwan Province. In recent years, the mainland has adhered to the people-centered development thought and the concept of "one family on both sides of the strait", and has issued a series of policies and measures that are conducive to winning the hearts of the people, and achieved remarkable results, vividly interpreting the practical strength of the party’s overall strategy for solving the Taiwan Province issue in the new era.

　　Wang Kunyi, chairman of the Taiwan Province Institute of Strategic Studies and a professor at Tamkang University, believes that the mainland has always adhered to the principled position of the "1992 Consensus" and has always insisted on promoting cross-strait non-governmental exchanges and cooperation, seeking the well-being of Taiwan Province compatriots and placing hopes on the people of Taiwan Province. This is an unchanging goodwill and sincerity. "This is beyond the rotation of political parties on the island."

　　In 2014, college and middle school students in Taiwan Province supported textbooks and opposed the "Taiwan independence" historical view to set things right. Xinhua News Agency reporter Chen Yuhua photo

　　Since the Democratic Progressive Party authorities came to power in 2016, they have linked with external forces, relied on foreign self-respect, frantically sought "independence" and provoked troubles, causing tension and turmoil in cross-strait relations and posing a great threat to peace and stability in the Taiwan Strait.

　　“‘ Taiwan independence ’ Splitting is the biggest obstacle to the reunification of the motherland and a serious hidden danger of national rejuvenation. " "Anyone who forgets his ancestors, betrays the motherland and splits the country will never come to a good end and will be spurned by the people and judged by history!" "If ‘ Taiwan independence ’ The separatist forces provoke persecution and even break through the red line, and we will have to take drastic measures. " … …

　　In the face of the separatist activities of "Taiwan independence" and the sinister intention of the United States and other external forces to "control China with Taiwan", the Supreme Leader General Secretary has made solemn declarations many times.

　　"Objection ‘ Taiwan independence ’ It is the meaning of the party’s overall strategy for solving the Taiwan Province issue in the new era. " Zhu Songling, a professor at Taiwan Province Research Institute of Beijing Union University, said that the inevitable reunification of the motherland and the fate of the "Taiwan independence" were determined by the development trend of cross-strait relations and the historical process of national rejuvenation, which was an irreversible historical trend.

　　Integrated development and common market

　　"Cross-strait economic and trade relations have grown from scratch, and now they are booming, and there are various policies to benefit Taiwan. This is the best era for Taiwanese businessmen to develop in the mainland." Wu Jiaying, president of Xiamen Taiwanese Business Association, who has been rooted in the mainland for nearly 30 years, said, "Digital economy, new infrastructure construction and green development are all important directions for the future economic development of the mainland. We must seize business opportunities."

　　Scenes of hopeful scenes and stories of struggle hand in hand, under the guidance of the Party’s overall strategy of solving the Taiwan Province issue in the new era, the mainland unswervingly took the lead in sharing development opportunities with Taiwan Province compatriots, providing equal treatment for Taiwan compatriots and enterprises, continuously expanding cross-strait economic and trade cooperation, and playing a magnificent movement of cross-strait integration and development.

　　Brothers are United, and their profits are broken. For deepening cross-strait integration and development, General Secretary of the Supreme Leader has always been mindful of this.

　　From proposing to deepen the cross-strait integration and development, consolidating the foundation of peaceful reunification, to asking Fujian to explore a new way of cross-strait integration and development, and strive to build Fujian into the first home for Taiwan compatriots and enterprises to land, and then emphasizing the need to promote integration through communication, benefit and emotion when visiting Fujian in 2021, and bravely exploring a new way of cross-strait integration and development … …

　　Optimistic about the new opportunities in the 14th Five-Year Plan, Taiwanese businessmen in Xiamen continue to increase capital and expand production. This is the foundation stone laying ceremony of the expansion project of Jianlin home kitchen and bathroom product line filmed in Jimei, Xiamen on January 12, 2021. Xinhua News Agency reporter Fu Minshe

　　Time and time again, I have a strong heart and a systematic exposition. The major policy proposition of the Supreme Leader General Secretary on deepening cross-strait integration and development has been continuously improved in practice. "Deepen cross-strait integration and development", "Strengthen cross-strait industrial cooperation, build a cross-strait common market, and expand the Chinese national economy" and "Support Taiwanese businessmen and enterprises to participate ‘ Belt and Road ’ The strategy of construction and coordinated national and regional development has been written into the 14 th Five-Year Plan and has become an important program and action guide for promoting the peaceful development of cross-strait relations and deepening cross-strait cooperation in the new stage of development.

　　"From Taiwan compatriots enjoying the same treatment as medical insurance and buying houses, to allowing Taiwan enterprises to participate in new infrastructure and support Taiwan enterprises to go public, the policies and measures have become more specific and delicate, which makes us feel more warm at home." Wu Jiaying said that the continuous implementation of measures to benefit Taiwan and benefit the people has created a better environment for Taiwan compatriots to land for study, employment, entrepreneurship and life.

　　Cultural inheritance and spiritual harmony

　　"The soul of the country, the text is transformed, and the text is cast." Chinese traditional culture is the common spiritual root and destination of compatriots on both sides of the strait. General Secretary of the Supreme Leader has repeatedly stressed that the family members of compatriots on both sides of the strait are rooted in the common blood and spirit of compatriots and in our common history and culture.

　　"Promote compatriots on both sides of the strait to jointly promote Chinese culture and promote spiritual harmony." "The intersection of people is your intimate." "Between relatives, there is no knot that cannot be untied. For a long time, it will surely achieve the spiritual harmony of compatriots on both sides of the strait. " … …

　　The words of the Supreme Leader’s General Secretary, such as spring breeze and rain, contain profound thoughts on the reunification of the motherland.

　　After the resumption of cross-strait exchanges, Jiang Mingxian, the first Taiwan Province painter who "landed" and held a solo exhibition, was nearly eighty years old. There were countless masterpieces in his life, but he only printed the work "New Fuchun Shan Jutu" with mainland painters on his business card.

　　"It is of great significance for painters on both sides of the strait to cooperate in a painting, which fully embodies the spirit of modesty and tolerance of Chinese culture and is the best footnote for the same language and species on both sides of the strait." Jiang Mingxian said that both sides of the strait are Chinese. Taiwan Province people have been baptized by Chinese culture since childhood, from living habits, treating people with things to traditional customs such as ancestor worship at Qingming Festival, all of which reflect cultural inheritance. "Taiwan Province people should be proud of having Chinese culture."

　　On September 19th, 2020, the Cross-Strait Chinese Character Culture and Art Festival opened in Taipei. Xinhua News Agency reporter Jin Liwang photo

　　Hold the cross-strait Chinese character culture and art festival, carry out the "Taiwan Province Youth Chinese Traditional Culture Heritage Plan" and realize cross-strait cultural relics protection cooperation … … The sea is separated from the history of the two sides of the strait, and the blood of brothers and sisters is separated. The common blood of Chinese culture cannot be broken by any external force.

　　Cultural identity is the foundation of spiritual harmony, and it also paints a bright "bright color" of the Party’s overall strategy to solve the Taiwan Province issue in the new era. Whether it is cultural exchange or social integration, it is basically to promote the spiritual harmony of compatriots on both sides of the strait and enhance the well-being and interests of compatriots on both sides of the strait. As General Secretary of the Supreme Leader pointed out, everything we have done to promote cross-strait relations is to realize the yearning of compatriots on both sides of the strait for a better life.

　　Join forces to know Yu Li, and go to Cang Ying together. Looking ahead, we are more qualified, emboldened and capable of accomplishing the great cause of the reunification of the motherland. Under the guidance of the Party’s general plan to solve the Taiwan Province issue in the new era, compatriots on both sides of the strait will join hands, work together, unite and move forward, and will certainly create a great rejuvenation and bright future for the Chinese nation!

　　Guangzhou Daily News (all-media reporter Wang Jing correspondent Luo Ting, Yang Shangshang) Psoriasis, commonly known as "psoriasis", is a chronic inflammatory skin disease that is easy to recur. The reporter learned from the "Guide to Diagnosis and Treatment of Psoriasis in China" that it is estimated that there are at least 10 million psoriasis patients in China. Experts remind that some advertisements claim to cure psoriasis, so don’t blindly believe it. Although psoriasis can’t be cured, it can be controlled and stabilized through regular, safe and personalized standardized treatment. More and more biological agents are on the market, which also provides more choices for patients.

　　China at least.

　　There are 10 million patients with psoriasis.

　　Psoriasis can occur at any age, and there is no obvious gender difference. However, young people aged 20 to 30 are more likely to be targeted by psoriasis.

　　In 2008, an epidemiological survey of psoriasis in six provinces and cities in China showed that the prevalence rate of psoriasis in six cities was 0.47%, so it was estimated that there were more than 6 million patients with psoriasis in China. Professor Shi Yuling, director of the dermatology department of the Tenth People’s Hospital affiliated to Tongji University and director of the Institute of Psoriasis of Tongji University Medical College, said that experts from the Psoriasis Professional Committee of the Dermatology Branch of the Chinese Medical Association agreed that with the increasing incidence, it is estimated that there are at least 10 million psoriasis patients in China at present.

　　"Psoriasis has become a very common skin disease like eczema and urticaria." Shi Yuling said that infection is the most common cause of psoriasis. In addition, drinking, smoking, drugs and mental factors can all induce psoriasis.

　　Don’t believe in the guide, believe in traveling doctors?

　　When the heart hurts the liver!

　　"Psoriasis is a skin disease that makes doctors and patients very big." Talking about the treatment of psoriasis, Professor Zhang Xibao, director of the Institute of Dermatology of Guangzhou Medical University and chief special expert of Guangzhou Institute of Dermatology and Prevention, admitted that there is no radical cure for psoriasis at present, and its treatment purpose is mainly to control symptoms and improve the quality of life of patients.

　　Local therapy, physical therapy and systemic therapy … … How to choose many treatment methods? According to Zhang Xibao, according to the guidelines for the treatment of psoriasis in China (2018 Simplified Edition), the treatment of psoriasis should be standardized, safe and individualized according to the specific conditions of patients, with mild external treatment as the main treatment, and systemic treatment for moderate and severe cases. Patients with poor therapeutic effect on traditional systemic drugs can appropriately choose targeted biological agents for treatment.

　　Many patients with psoriasis are struggling to find a radical cure, and even blindly believe in the so-called ancestral secret recipe in the mouth of Jianghu doctors. "Don’t trust the traveling doctor, and don’t listen to the unrealistic idea of a temporary cure." Shi Yuling pointed out that drug abuse and blindly listening to advertisements are common misunderstandings in the treatment of psoriasis, which can not cure psoriasis, but may damage health.

　　According to Shi Yuling’s clinical observation, nearly half of the patients she contacted had had irregular treatment before. "Psoriasis itself is not fatal, but if it is not treated properly, the side effects may be fatal. Some patients have heard that psoriasis can be cured somewhere, without considering the side effects. When they come to the hospital, their liver function is already in a mess. "

　　Skin lesion area is greater than 10%

　　Consider using biological agents.

　　In recent years, more and more biological agents are on the market, which provides more choices for psoriasis patients. Which patients can use it? Is the curative effect really that good?

　　Shi Yuling introduced that in the treatment of psoriasis, the indications of biological agents are mainly moderate and severe psoriasis patients with skin lesions greater than 10%. "It is difficult for psoriasis patients with skin lesions greater than 10% to solve the problem only by using external drugs. We suggest systematic treatment. When the traditional system is not effective, biological agents can be considered, especially for young patients. "

　　However, not all psoriasis patients who need to use biological agents can use biological agents. Due to the high cost, the utilization rate of biological agents in the clinical treatment of psoriasis is not high at present. It is understood that the annual cost of using biological agents is about 50,000 to 80,000 yuan.

　　Shi Yuling reminded that the safe and rational use of biological agents is also particularly important. Before using biological agents, it is very important to screen patients with infection, tuberculosis and hepatitis, and regular follow-up should be carried out during the use to exclude infectious diseases such as hepatitis and tuberculosis.

　　"With so many good drugs, it is also a question whether patients are willing to use them." Professor Zeng Fanqin, the chief physician of dermatology at Sun Yat-sen Memorial Hospital of Sun Yat-sen University, pointed out that patient compliance is the main challenge in the treatment of psoriasis, and it is also a common problem in the world.

　　Psoriasis is not only a skin disease, but also a systemic disease. Because of the long course of disease, psoriasis needs long-term disease management, and many patients will be accompanied by different degrees of negative emotions, which will also affect the condition to some extent. Zeng Fanqin believes that the compliance of patients with psoriasis can be improved through patient education, doctor-patient communication and individualized effective treatment.

　　Cctv newsOn January 30th, News Network reported that the development of China’s cultural enterprises continued to pick up and improve, and the water resources allocation project in the Pearl River Delta was connected to the whole line. At the same time, the environment of China’s state-owned enterprises continued to be optimized and improved, and the ability of foreign trade enterprises to enjoy export benefits continued to improve, and the preparations for the second chain Expo were promoted in an orderly manner … … The market’s "magnetic attraction" to foreign investment will become stronger and stronger, and the fundamentals of China’s economic stability and long-term improvement have not changed.

　　The development of China’s cultural enterprises continues to pick up.

　　On January 30th, the National Bureau of Statistics announced that in 2023, the operating income of cultural and related industries enterprises above designated size nationwide reached 12,951.5 billion yuan, an increase of 8.2% over the previous year, and the development of cultural enterprises continued to pick up.

　　In 2023, the country started to renovate 53,700 old urban communities.

　　According to the Ministry of Housing and Urban-Rural Development, in 2023, 53,700 old urban communities were renovated nationwide, benefiting 8.97 million households, with a total investment of nearly 240 billion yuan.

　　The whole line of water resources allocation project in Pearl River Delta is connected with water.

　　On January 30th, the Pearl River Delta water resources allocation project, a major national water conservancy project and a national water network backbone project, was put into operation. With a total length of 113.2 kilometers, the project can deliver 1.708 billion cubic meters of water to Guangdong-Hong Kong-Macao Greater Bay Area every year, benefiting more than 32 million people along the route, solving the water shortage problem in Guangzhou, Shenzhen, Dongguan and other places, and building a multi-water source guarantee system in Guangdong-Hong Kong-Macao Greater Bay Area.

　　The business environment in China has been continuously optimized and improved.

　　On January 30th, 2023 China Business Environment Research Report released by China Council for the Promotion of International Trade showed that in 2023, nearly 90% of the enterprises surveyed rated the business environment in China as "satisfactory" or above, and the business environment in China continued to be optimized and improved.

　　This shows that the fundamentals of China’s economic stability and long-term improvement have not changed, and the "magnetic attraction" of China market to foreign investment will become stronger and stronger.

　　The ability of China’s foreign trade enterprises to enjoy export benefits has been continuously improved.

　　In 2023, the national trade promotion system issued a total of 6,210,200 certificates of origin, ATA documents and commercial certificates, an increase of 16.05% over the previous year. Among them, the preferential certificate of origin visa amount of the national trade promotion system totaled 65.152 billion US dollars, an increase of 7.07% over the same period of last year; The number of visas totaled 1,676,900, a year-on-year increase of 21.54%.

　　The number of preferential certificates of origin visas has increased steadily, which shows that with the gradual emergence of the effects of stabilizing foreign trade policies such as increasing the implementation and promotion of free trade agreements in China, the ability and level of Chinese foreign trade enterprises to enjoy export benefits have also been continuously improved.

　　China International Import Expo(CIIE): The contracted exhibition area of the enterprise business exhibition has exceeded 180,000 square meters.

　　According to the presentation of the 7th China International Import Expo(CIIE) Consumer Goods Exhibition Area, the 7th China International Import Expo(CIIE) will be held in Shanghai from November 5th to 10th this year.

　　Up to now, the contracted exhibition area of the enterprise business exhibition has exceeded 180,000 square meters. Among them, the consumer goods exhibition area will focus on the achievements of enterprises in green and sustainable development, innovative products and services, cross-border cooperation and integration, personalized customization and intelligent technology with the theme of "sharing quality life and creating a better lifestyle" to meet people’s growing needs for a better life.

　　Chain Expo: More than 90 Chinese and foreign enterprises signed letters of intent for participation.

　　It is understood that the second China International Supply Chain Promotion Expo will be held from November 26th to 30th this year. At present, the preparatory work is progressing in an orderly manner, more than 100 enterprises have expressed their willingness to participate in the exhibition, and more than 90 Chinese and foreign enterprises have signed letters of intent for participation.

　　China’s largest multifunctional rescue boat in the deep sea is put into use.

　　On January 30th, Nanhai Rescue 103, a powerful and multifunctional comprehensive rescue boat designed and built by China, was compiled into Nanhai Rescue Bureau of the Ministry of Transport and officially put into use. The ship can carry out rescue under harsh sea conditions and complex meteorological conditions, filling the gap in China’s comprehensive search and rescue capability in the deep sea.

　　Department 12: Strengthen the construction of the aged care service talent team.

　　On January 30th, according to the press conference of the Ministry of Civil Affairs, 12 departments recently issued "Opinions on Strengthening the Construction of Talent Team for Aged Care Services". This is the first comprehensive policy document on the construction of aged care service talents in China.

　　The "Opinions" put forward that it is necessary to improve the incentive measures for the protection of old-age service talents and improve the level of salary protection. Increase the praise and encouragement, and enhance the professional respect and social recognition of the aged care service talents.

　　General Administration of Market Supervision deploys food safety supervision during the Spring Festival.

　　On January 30th, the General Administration of Market Supervision held a dispatch meeting to deploy food safety supervision during the 2024 National Spring Festival and the "Two Sessions", requiring local market supervision departments to effectively strengthen food safety supervision during the festival, pay close attention to key products, key links, key areas and key risks, increase the frequency of supervision and inspection, and severely punish violations of laws and regulations to ensure that people have a happy, peaceful and safe Spring Festival.