Observation on the entertainment of the original uncle team

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In 2023, the variety market finally began to "return blood" slowly.

On the one hand, the traditional N-generation has a stable output by virtue of a mature model, and star reality shows such as Ride with the Wind 2023, Run, Flowers and Teenagers 5 are still big traffic users. On the other hand, even under pressure, various platforms have not stopped trying to launch new IP, such as "Let’s Go Now", which is a conspicuous package of stars, and "Happy Friends", which is reunited with the 0713 employment Homeie group.

This year, the biggest surprise was that the star-making ability of the variety show was once again demonstrated, and finally a "top stream" was created, and this "star-making" came from the cute baby of an amateur family-Mario in "Dad is in Charge 2". Since the variety show was launched, the Tik Tok account of Super Mario has increased by more than 2.62 million from 0-1, and the Mario family has increased by more than 6.1 million. At the just-concluded New Year’s Concert, the entry # Mario has too few shots # was even under the topic of stars all the way, and deus ex ran to the forefront of the social media hot search list.

Source: Tik Tok screenshot

Unexpected surprises always deserve more attention, because they often point to new opportunities and new stories in the future. In Mario, every variety artist has seen the perfect combination of variety star-making and short video announcement. At the moment when the long-short collaboration is getting closer and closer, the traffic supply of short videos has already become a necessary path for the variety market, and "Mario" is not an isolated case in 2023.

The "Star-making" story and traffic events in the variety show in 2023 were completely recorded and dismantled by the White Paper on the Publicity of Variety Show in Tik Tok in 2023, and the methodology inside also set off a research wind in the circle of friends of the variety show people, which caused every practitioner to think deeply about the situation and path of the publicity.

When the development of the industry returns to the essence of content, variety shows no longer need to shout grand slogans, spend huge sums of money and S+ level resources. However, the current variety show market will still create interesting points and empathy with specific people and stories, and how to occupy the audience’s attention more efficiently will be the winning point of the next stage of variety show announcement.

What did you do right in this year’s broken circle variety show?

If we repeat the most famous scenes of the variety show in 2023, we can actually find out some rules for the content of the variety show that the variety artists have racked their brains to know.

The first is to rely on the short, flat and fast, strong spread of the "visual department" variety scene card segment to circle. This kind of content often doesn’t need a high understanding threshold. It can simply and directly evoke the audience’s emotions by visual impact such as beauty, cuteness and handsomeness, leaving memories, such as cute baby, handsome boy and beautiful girl, gorgeous dance, cool special effects, etc., all of which belong to this kind of content.

For example, Mario, who made a big hit in Tik Tok this year, broke through with the card segment of "the cutest in the world", and opened his mouth to ask sweet words such as "I’m not cute" and "I love her if I love me three times", and captured a batch of short video creators to "generate electricity for love" and once again set off a wave of "cloud raising babies" on the whole network; And "Let’s Go Now", which almost assembles the lineup of "conspicuous packages" for internal entertainment, is out of the circle with hilarious scenes, such as "Adam helps Daxun Wei wear glasses" and "Adam teases Shen Teng’s age", which makes the program advance into the top ten in the effective broadcast list of Yunhe Data Network Variety, and becomes the best innovative variety of Tencent Video this year.

Stills of "Let’s Go Now"

In addition to the simple "visual system", it is also an important way to make use of social topics and emotional hotspots to amplify the growth of high-potential characters. For example, Huang Kai in "Exciting offer5", social issues such as family of origin, poor students, postgraduate entrance examination in World War V, workplace counterattack, etc., which are embedded in his personal experience, are all rich in discussion space. In the era of national short video creators, these embedded contents and people’s designs are constantly being analyzed and fermented, which not only makes Huang Kai personally break the circle, but also brings one peak of clicks and topics to the program.

In addition, under the background of the accelerated integration of long and short videos, whether the program group can manage the short video platform account position well with new gameplay such as live broadcast, second creation challenge and main creation vlog has also become the key to the variety show, and it has achieved remarkable results in this year’s variety show market.

Whether it is the innovator "Farming the Land" with a number of content layouts of "feature film+live broadcast+short video +vlog", it makes the explosive content penetrate on a single platform, becoming the highest effective long video innovation variety in 2023, or the re-employment men’s group of Happy Friends initiated live broadcast "sleeping", and Tiger Hu, Diamond and other masters created a group-building live broadcast to accompany them in "The Voice of God 4".

Source: Tik Tok screenshot

Undoubtedly, the position of the variety show in 2023 is being further migrated to the short video platform. When short video, live broadcast, and national innovation are on the C position of variety show, how to do a good job in variety show on a platform like Tik Tok has become a crucial compulsory course.

Return to the essence of variety show;

How to effectively improve the popularity and value of variety IP?

The logic of traditional variety show announcement is a one-way communication in which the announcement team focuses on manufacturing PGC to spread users. However, under the centralized output and distribution, does the announcement team really poke users’ interest? Do you really reach potential users? Do you want passers-by to turn powder? It’s all unknown

Source: "2023 Tik Tok Variety Show White Paper"

Faced with these pain points, the first problem to be solved in the variety show is to break through the circle and find the largest and real user group.

Where the user’s attention is, the announcement of the program is there. So, where is the more efficient passerby?

An interesting phenomenon is that variety users and short video APP users are highly overlapping. According to the "2023 White Paper on Tik Tok Variety Show", 96% of variety users visit short video apps with high frequency, and Tik Tok has over 100 million deep entertainment users who watch more than 20 minutes every day.

Source: "2023 Tik Tok Variety Show White Paper"

Not only are there many people, but we can see that users in Tik Tok are very capable of second creation, and the speed of surfing is soaring day by day. At the same time, they have very unique views and strong desire to express what they want to see in variety feature films and tidbits, who wants to see who will end up with whom, and even what kind of mirror transport, editing, soundtrack and packaging techniques they like.

How to build a new link to effectively enhance the value of variety IP after finding the right place for passers-by has become the key test of the platform’s ability in the current variety announcement.

First of all, to enhance the popularity of a variety IP, the publicity platform needs accurate content deconstruction ability, and has an effective communication form to keep the hot spot outbreak going, thus feeding back the variety IP itself.

What is very valuable is that Tik Tok Variety Passers-by are precious "entertaining the living", which can effectively avoid the embarrassing situation that variety shows are self-proclaimed. They will be crazy in the program comment area, will take the initiative to create stalks and play stalks, and they often have a strong enthusiasm for second innovation.

Erchuang is a process of deconstructing the details of the content with a magnifying glass, which can help the audience who have long been used to brushing at twice the speed to "focus" and understand the ingenious ideas buried by the production team in the content, so as to guide more users to click on the feature films of variety shows, and finally increase the broadcast volume of long video programs.

For example, in "Father in Charge 2", the tidbit of a # Ma Yang Ma Junyan’s 10-day flash marriage increased in popularity among "Tik Tok Living People", and its Tik Tok topic broadcast volume exceeded 27 million. # Ma Yang Ma Junyan’s love after marriage # Ma Yang Ma Junyan’s kiss is a pirated prank # Ma Yang Ma Junyan’s love in Xinjiang, and other second-generation topics have been added one after another, which are constantly being created and deconstructed.

Source: Tik Tok screenshot

This is especially true in the sound synthesis. In "The Voice of God 4", Silence Wang initiated the # lettinggo to travel around the Tik Tok Challenge, and the final topic was played more than 450 million, BGM was used by more than 3 million people, and people liked it more than 4.4 million times. When the song became the "Divine Comedy", the program itself was effectively played with 230 million, exceeding 170 million in the third quarter, and the data soared.

Secondly, for more and more amateur variety shows, how to "make stars" is an important weight to solve the problem of increasing the popularity of variety shows. Now, incubating high-potential characters and feeding back variety IP has become a top priority. Undoubtedly, the birth of popular content on the platform can help the publicity team to screen high-potential "protagonists" and shorten the incubation period, so as to release derivative content more pertinently and purposefully and arrange further publicity strategies.

For example, in the announcement of "Exciting offer5", Huang Kai’s personal account cooperated with the launch of the program in the early stage, and updated 1-2 videos a week. However, after the life story was exposed on October 17th, the huge topic discussion made Huang Kai burst into flames, and the program group quickly added promotional resources, such as the creative announcement of videos combined with Tik Tok’s popular gameplay, among which the gesture dance jointly created by Huang Kai and Hu Minghao won 240,000 praises. On November 8th, the large-scale linkage between the account and Sanlian Life Weekly not only broadened the personal exposure in breadth, but also extended the thickness and sociality of Huang Kai people’s design in depth.

In the end, Huang Kai stood out from all the people by virtue of his inspirational personal design, and his personal account quickly attracted 500,000 fans in five days. In half a month, the number of fans of Tik Tok soared from 0 to 1.1 million, which in turn attracted more Huang Kai fans to return to the long video and pursue more variety.

Source: "2023 Tik Tok Variety Show White Paper"

Finally, the test of a platform’s advertising ability depends on whether it has a mature commercialization link and can tap the incremental opportunities for the commercialization of variety IP. After all, how to help cooperative brands find long-term improvement in commercial value at the moment when the brand budget is tightening has also been included in the proposition that every variety artist needs to think about in combination with content innovation.

On this path, the advantages of Tik Tok Xuanfa are more obvious. In Tik Tok, brands can gain multi-dimensional exposure and multi-channel drainage, and gain long-term growth. Variety IP itself can also find more commercial space in Tik Tok live broadcast, short video, vlog and other diverse content ecosystems, whether it is the investment blessing of IP front links or the diversified realization of IP rear links.

During the broadcast of "Yearning for Life 7", the content exposure conducted by Tik Tok was linked to help Mengniu Telunsu’s flagship store in Tik Tok increase its powder by 5.8%; The dark horse "Planting the Land" promoted the pre-investment link in reverse after the red explosion. From the beginning, only Yuanqi Forest escorted the car, and later more than 10 brand owners came to occupy the pit; "Nice to meet you" opened up "artist+window+short video+live broadcast", which realized the attempt of live broadcast of variety edition with goods, and also provided more possibilities for the commercial return of variety IP …

Source: "2023 Tik Tok Variety Show White Paper"

In the end, what the variety show is going to achieve is that the program itself has soared in broadcast volume, the main creation has improved in popularity, and brand customers have found a channel to realize cash, forming a win-win situation for all three parties. It can be said that in a short video platform like Tik Tok, variety shows can be announced more efficiently. With the destruction of IP, the upstream and downstream of the entire industrial chain have also gained greater value growth.

What kind of strongest assistance should we choose in the future of variety show?

In the new communication environment characterized by two-way interaction, a brand-new idea of publicity is needed: under the content distribution logic of short video interest circle, the real "explosive stalk" is no longer the content focus circled by the publicity team itself, but comes from co-creation with users. The official PGC content is provided, and the core variety users actively explore the highlights to form a stalk, and then spread to the pan-variety users.

Source: "2023 Tik Tok Variety Show White Paper"

Therefore, how to form a benign interaction with users and realize content planting has become the key to the current variety show.

In Braving the Wind and Waves 3, the example of Cyndi Wang’s popularity is a typical representative. On the surface, what we see is a song "Love You" that activates the whole network "Cyndi Wang Boy". But in fact, the Xuanfa team has embedded a lot of popular content for testing five days before the broadcast. The official account has released 30+ short videos one after another, including the opening video of a wing bird riding the wind, the lineup of 30 stars, the video of artists playing, and so on.

Source: "2023 Tik Tok Variety Show White Paper"

Among the 30+ preparatory contents, a creative video of Cyndi Wang: Cyndi Wang sneezing with the caption "If you sneeze, it must be …" was released, and the highest praise was 5.499 million.

After the explosive content appeared, the publicity team quickly followed up. On the one hand, it added the topic of Cyndi Wang’s "Love You" initial stage cut heating, on the other hand, it refined the core emotion of "memory killing", and on this basis, it constantly copied hot spots, and finally completely detonated the phenomenal topic of # Cyndi Wang Boy #, and the total broadcast volume of related topics reached 2.35 billion.

Source: Cyndi Wang’s "Love You" is co-produced

However, the Xuanfa team did not stop there. Instead, they seized the universal public sentiment of "Remembrance and Killing" and created the broken circle with the content of each circle. Whether it is singing and dancing "Love You" from all walks of life or Amway, the phenomenon-level variety show that we feel is finally formed.

This is not coincidence and metaphysics, but a series of operations of the publicity team from pre-embedding test to copying hot spots and then detonating the circle. It can be said that for the subsequent publicity of Tik Tok variety show, a set of scientific ideas of "planting grass with content" has been experimented.

Starting from Riding the Wind and Breaking the Waves 3, this system continued to be used in 2023, and the examples such as Meiyi Liyu in Riding the Wind 2023 and Xu Liang in Breaking Through the Thorns 3 all achieved excellent results.

Apart from planting grass in content, Tik Tok, as a platform that can be operated for a long time, the cooperation between official number+main creator+talent has become the key point to activate core traffic.

Source: "2023 Tik Tok Variety Show White Paper"

The amateur program such as "Daddy in Charge 2" has become the key to the traffic contribution. During the peak period of the program announcement from June to October, Kuang Sheng released 57 related videos, and the videos released by Ma Yang received a total of 7.31 million interactions, which together contributed 31% of the traffic to the program. For a star variety show like Our Inn, considering the cooperation of the stars in the publicity, the official number operation becomes the key. Its official account in Tik Tok has won more than 500,000 praises with a "Song Yaxuan playing guitar and singing ordinary friends", thus contributing 81% of the traffic.

Moreover, after the end of the program, the publicity teams of many programs will continue to combine Tik Tok’s innovative gameplay, continuously update the account content, and precipitate the variety IP assets with longer-term companionship, which can also increase the frequency of brand exposure and enhance the commercial space of the program.

On the other hand, opening up the back link and realizing a large amount of traffic gathered by the variety IP also solved the pain point of "open source" in the variety industry.

"Planting Land" is undoubtedly the best example of using Tik Tok’s position management methodology to break the circle of variety IP in 2023, and it is also an innovative "species" under the coordinated acceleration of long and short.

Stills of "Farming"

"Short video+live broadcast" is the standard for the permanent output of the official number. Coupled with the daily sharing of the main creator and the second creation of the talented person, the potential of planting land in the whole network is gradually spread out. Just live broadcast this matrix, "Planting Land" has a variety of live broadcast methods, such as slow live broadcast and live broadcast with goods, which can not only bring the audience a sense of companionship and healing, but also provide more possibilities for the commercialization of variety IP. The operation of these positions helped the program to become an explosion. The younger brothers in the group of "Ten Diligent Days" started the soaring mode of rising powder one after another, and the attempt to bring goods in the live broadcast also achieved good results, such as the 518 shopping festival of "Planting the Land". The goods on the shelves were also sold out in one second, and the live broadcast room successfully broke into the list of goods.

From the detonation of "Cyndi Wang Effect" in 2022, to the continuous emergence of dark horse variety shows such as "Daddy in Charge 2" and "Farming the Land" in 2023, Tik Tok gave the core methodology of realizing the explosion variety show-"content planting grass+position management".

When publicity plays a more and more important role in the whole variety industry chain, it plays a key role in choosing the right platform, matching the content and finding the right communication path. Tik Tok’s rich gameplay has given variety publicity more imagination.

ending

In this year, variety artists began to embrace short video announcements deeply. Here, they found the passer-by plate that is most urgently needed for variety growth, which made it possible for the future variety innovation practice and also made the variety’s "star-making" ability return. At the same time, they also found a feasible way to realize the link after variety IP, so that the long-term growth of variety IP and brand value can form a win-win effect under the coordinated marketing combination boxing.

Under this background, Tik Tok Platform released the White Paper of Tik Tok Variety Publicity in 2023. Through the explosive variety marketing case in Tik Tok Platform in 2023, a set of practical and referential variety publicity routines was summarized, in order to help the variety publicity find a more certain future.

With regard to the future of variety shows, there are still many waves to be broken and many thorns to be cut. The market is always talking about innovation, but those who are bold in innovation need to be encouraged, and their good content needs to be seen. Tik Tok’s innovative exploration in variety shows has made those brave experimenters feel at ease and fearless.

Original title: "Revelation of 2024 Variety Show: Breaking Circle in Tik Tok"

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Development Planning of Sports Industry in Hangzhou during the Tenth Five-Year Plan

The "Fourteenth Five-Year Plan" period is an important opportunity period for our city to persist in deepening reform and innovation and promote the high-quality development of sports. In order to co-ordinate the work of sports industry in our city during the 14th Five-Year Plan period, this plan is formulated according to the deployment of Zhejiang Sports Industry Development Plan and Hangzhou Sports Development Plan. The planning scope is the administrative area of Hangzhou, and the planning period is 2021-2025.

I. Basis and background

(A) realistic conditions

During the "Thirteenth Five-Year Plan" period, under the background of rapid economic and social development, the sports industry in our city has been growing in scale, with an obvious growth rate, and gradually formed a relatively perfect industrial system, a prosperous consumer market, excellent brand competitions, a fair market environment and a high fitness enthusiasm, laying a solid foundation for the sports industry in our city to achieve high-quality development goals in the "Fourteenth Five-Year Plan".

1. The scale of the industry has grown and the brand effect is remarkable. During the "Thirteenth Five-Year Plan" period, the scale of the sports industry in our city continued to grow, and the total output value of the sports industry accounted for a gradual increase in the city’s GDP. In 2019, the total output value of the sports industry reached 68.5 billion yuan, and the 60 billion output value target of the "Thirteenth Five-Year Plan" was completed ahead of schedule. By the end of 2020, there were 7,790 sports enterprises in our city’s sports enterprise directory database, of which 6,111 pieces of data were verified and entered into the provincial sports enterprise directory database. Successfully created a national sports and leisure township, listed in the provincial sports and leisure township training list of 4, sports and leisure tourism demonstration base of 5, 7 boutique routes, listed in the provincial sports brand event directory database of 19 projects, and strive to play the role of demonstration and guidance of industrial brands.

2. The industrial structure was formed and industrial integration was strengthened. During the "Thirteenth Five-Year Plan" period, the city basically formed an industrial structure dominated by sporting goods manufacturing, sports fitness and leisure, sports competition and performance, and coordinated development of sports leisure, sports training, sports tourism, sports cultural creation and sports health services. The sales of sports lottery tickets grew steadily, reaching 16 billion yuan, far exceeding the target of 10 billion yuan in the 13 th Five-Year Plan. The integration of sports industry with tourism and leisure, cultural creativity, digital economy, medicine and health care, film and television media and other industries has been continuously strengthened, and the scale of leisure sports industries with their own characteristics, such as mountain outdoor, water sports, air sports, ice and snow sports, outdoor adventure and jungle crossing, has continued to grow, forming a number of outstanding sports tourism destinations with international reputation, and promoting the development of tourism, culture, finance and other industries together.

3. Brand building, led by key enterprises. Taking the Asian Games City Action Plan as the starting point, our city vigorously promotes the settlement of international brand events and the cultivation of local sports brand events. In 2019, the city held more than 1,600 sports events, and successfully held more than 10 local international brand events in Hangzhou, such as Qiantang River International Surfing Competition, International (Hangzhou) Yixing Conference, and Hangzhou (West Lake) International Famous School Rowing Challenge, which provided rich events for the citizens and played an important role in creating an international "sports event window" with Hangzhou characteristics, promoting the transformation and upgrading of sports consumption, and demonstrating the new kinetic energy of the sports industry. In the past five years, the city has basically formed competitive sports enterprises and brands that manufacture water sports equipment, outdoor sports equipment and family fitness equipment, and built two national sports industry demonstration units, five provincial sports manufacturing demonstration enterprises and eight provincial sports service demonstration enterprises, which have made outstanding contributions to improving and expanding the industrial chain, promoting the coordinated development of upstream and downstream enterprises, promoting industrial agglomeration and activating the sports industry ecosystem.

4. The development environment is optimized and the development effect is remarkable. During the "Thirteenth Five-Year Plan" period, a total of 81 projects received provincial sports industry support funds, and the total amount of sports investment was 1.624 billion yuan, which injected financial impetus into industrial development. A series of documents, such as "Implementation Opinions of Hangzhou Municipal People’s Government on Accelerating the Development of Sports Industry and Promoting Sports Consumption", were issued, surveys of sports enterprises and sports institutions were widely carried out, and the directory database of municipal sports industry institutions was continuously built, which created a good development environment for industrial development.

During the "Thirteenth Five-Year Plan" period, the development of sports industry in our city has achieved remarkable results, but there are still some prominent contradictions and problems in the process of development: First, the development quality, intensive degree and overall level of sports industry are not high; Second, the vitality of sports market players and citizens’ enthusiasm for sports consumption still need to be improved, and the basic public sports service system still needs to be improved; Third, sports laws and regulations are still not perfect, sports industry statistics work is relatively weak, and sports industry-related management talents and technical talents are scarce.

(B) the background of the situation

During the "14th Five-Year Plan" period, our city will hold a series of major international and domestic events such as the Asian Games, and the development of sports industry will usher in unprecedented opportunities.

1. The hosting of a series of major international and domestic events such as the 2022 Asian Games will become an important opportunity for the development of sports industry in our city. Holding major international sports events will bring important opportunities for our city to speed up the internationalization process, improve the basic public service system, speed up the construction of smart cities, optimize the facilities and functions of venues, promote the development of economic agglomeration of sports events, cultivate citizens’ awareness of national fitness, and cultivate the sports market. It will also become a powerful promoter for our sports industry to build a modern industrial system and achieve high-quality development.

2. The vigorous development of digital economy will become an important driving force for the development of sports industry in our city. Digital economy will become an important starting point for economic transformation and upgrading, quality improvement and efficiency improvement in our city, and the deep integration of digital technology and sports real economy will further promote the transformation of production mode and the improvement of production efficiency in sports industry. By using new technologies such as mobile Internet, big data, artificial intelligence and Internet of Things, we will promote sports scene perception, sports experience data, sports display video and sports social context, promote the integration and innovation of sports products and services online and offline, and provide new kinetic energy for the high-quality development of sports industry.　

3. The increasing multi-level, diversified and all-round sports consumption demand of citizens will put forward higher requirements for the development of sports industry in our city. The "Fourteenth Five-Year Plan" period is an important period for our city to change the mode of economic development and promote the green, healthy and safe development of consumption. With the growth of citizens’ disposable economic income, the increase of leisure time and the improvement of fitness consciousness, the demand for sports, health and tourism, which are closely related to citizens’ quality of life and quality of life, will be released rapidly, which will provide strong support for the development of sports industry in our city and put forward higher requirements for the development of sports industry in our city.

Second, ideas and goals

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will thoroughly implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd, 4th and 5th Plenary Sessions of the 19th National Congress, implement the important exposition of the Supreme Leader’s General Secretary on sports work and accelerate the decision-making arrangements for building a sports power, adhere to the general tone of striving for progress while maintaining stability, seize the important opportunity of holding the Asian Games in Hangzhou in 2022, and take the overall goal of building a "city of sports events" and "city of outdoor sports". With the theme of promoting the high-quality development of the sports industry, guided by meeting the diversified and multi-level sports consumption needs of citizens, and focusing on building a modern sports industry system, we will deepen the supply-side reform of the sports industry and make the sports industry a new kinetic energy and an important economic growth point for our city to promote economic transformation and upgrading, stimulate consumption, expand domestic demand and serve people’s livelihood.

(2) Development principles

1. Insist on deepening reform and strengthen the guidance of policy planning. Insist on deepening reform, speed up decentralization, and promote the modernization of government governance system and capacity through the "streamline administration, delegate power, strengthen regulation and improve services" reform and innovation of a flexible and efficient sports management system and operation mode. Further implement a series of policies on the development of sports-related industries promulgated by the state and this province, work out five-year and ten-year development implementation plans for the sports industry in this city and all districts and counties (cities), speed up the layout of future-oriented factor resources around key industrial chains, leading enterprises and demonstration projects, and strengthen the support and guidance role of industrial planning.

2. Adhere to market orientation and stimulate the vitality of market players. Give full play to the decisive role of market players in resource allocation, improve the market mechanism, cultivate market players and tap market demand. Give further play to the important role of the government in regulating market order, providing public services, strengthening social governance and conducting market supervision, and create a relaxed and harmonious market environment.

3. Adhere to the people-oriented principle and uphold the initial intention of benefiting the people through sports. Adhere to the people’s dominant position, people-oriented, sports benefit the people, stimulate the enthusiasm and enthusiasm of citizens to participate in physical exercise, and advocate a lifestyle of exercise and fitness. Actively cultivate new hot spots of sports consumption, stimulate market vitality, and meet the diversified and multi-level sports consumption needs of citizens. On the basis of cultivating fitness habits and consumption concepts, a new pattern of modern sports industry development with sports consumption as an important driving force is gradually formed.

4. Adhere to the system concept and coordinate regional development. Strengthen forward-looking thinking, overall planning, and strategic layout, encourage all localities to rely on the endowment conditions of sports resources to cultivate and develop unique brand events and projects of "one district, one product" and "one district, many products", give play to the exemplary role of national and provincial sports and leisure towns, sports and leisure bases, and excellent sports and leisure tourism projects, and encourage all districts, counties (cities) to learn from excellent cases and promote coordinated and integrated development of urban and rural areas.

(3) Development goals

Overall goal: By 2025, a modern sports industry system will be built, with competition and performance industry and fitness and leisure industry as the leading industries, and sports service industry and sports manufacturing industry going hand in hand. Create a new industrial space with strong government leadership, active market, active participation of citizens, and "one core leading, two belts linkage, nine districts coordination and multi-dimensional radiation". Build an important national sports industry demonstration base and sports consumption demonstration city, and become an internationally renowned "city of sports events" and "city of outdoor sports" with Hangzhou cultural characteristics.

1. The industrial scale continued to expand and the industrial structure was further optimized. The position of the sports industry in the national economy has been continuously improved, the industrial scale has been continuously expanded, and the total output and added value have maintained an annual growth rate of 10%. We will strive to achieve a total output of 120 billion yuan and an added value of 40 billion yuan by 2025. The added value of sports service industry accounts for more than 60% of the added value of the sports industry, and the structure of the sports industry is increasingly optimized.

2. The quality and efficiency of development have been steadily improved, and a high-quality industrial system has been basically established. Efforts will be made to upgrade the modernization level of the sports industry chain supply chain, promote the deep integration of "Industry-University-Research for political use", cultivate a number of sports enterprises with core technological innovation capabilities, form a high-tech sports industrial park with industrial agglomeration, and continue to provide high-quality and high-tech sports products and services to the market. The sports industry is deeply integrated with digital technology, cultural creativity, leisure tourism, medicine and health and other related industries, constantly cultivating new formats and providing new economic growth points for the sports industry.

3. Industrial agglomeration development, brand demonstration effect is remarkable. Taking the creation of demonstration bases and demonstration projects as an important starting point, during the "14th Five-Year Plan" period, efforts will be made to build 8 national sports industry demonstration bases, projects and units, 10 internationally influential national or provincial sports tourism boutique routes, 5 provincial sports and leisure bases, 3 sports and leisure towns, 15 provincial sports demonstration enterprises, and more than 30 provincial sports and leisure tourism excellent projects will be cultivated. Vigorously promote the development of outdoor sports and strive to build an "outdoor sports city".

4. The sports consumption market is prosperous and active, and the supply of sports products is abundant. Citizens’ awareness of fitness and enthusiasm for watching games have improved, and their participation in sports events has increased significantly; The willingness to consume sports products and services has increased, and the per capita annual sports consumption expenditure has increased significantly; The city’s sports infrastructure network has been further optimized to create a "10-minute fitness circle", and the per capita sports area has been significantly improved. The number of people who regularly participate in physical exercise accounts for more than 45% of the city’s population. By 2025, participating in physical exercise, watching sports events and spending on sports will become the fashionable lifestyle of citizens.

Third, the focus and layout

(A) development priorities

Relying on characteristic advantages, gathering resources and concentrating efforts, we will focus on developing six formats of "two cities and four industries" and strive to cultivate and optimize the modern sports industry system.

1. Create a "city of events". Give full play to our superior resources such as stadiums, Asian Games projects, tourism, exhibitions and so on, and build an internationally renowned "City of Games" with rich projects, complete scale and good experience. Seize the opportunity of hosting the 2022 Asian Games, enrich the supply of events, and strive to improve the influence, competitiveness and radiation of brand events. Encourage professional league events such as football, basketball, tennis, volleyball and e-sports to settle in Hangzhou; Do our best to run roller skating, e-sports, equestrian, break dancing and other Asian Games events; Continue to run marathon, cross-country running, hiking, cycling, line dancing, swimming, surfing and other brand events. Effectively strengthen government services and rationalize the filing system of sports events; Actively promote the construction of supporting facilities for various sports events in the city and improve the operation and service capabilities of sports venues; Vigorously promote the development of sports exhibition industry, cultivate and introduce professional competition organizations, establish a linkage mechanism for international exhibition bidding, and improve comprehensive benefits and driving effects.

2. Create an "outdoor sports city". Make full use of the rich natural resources of mountains and rivers in our city, encourage the development of various outdoor sports projects, and support the development of a number of outdoor sports projects that the masses love and have room for development. Relying on the landscape resources such as West Lake, Qiantang River and Grand Canal, we will focus on developing outdoor sports such as water sports, mountain sports, extreme sports and air sports, and build 3-5 well-known outdoor sports gathering areas. Guide the main body of outdoor sports market to operate safely, promote the construction of outdoor sports standard system, formulate outdoor sports service safety norms, and strengthen the supervision of relevant departments after the event. With the help of Hangzhou’s rich tourism resources, we will explore and cultivate new online and offline consumption channels, lead our outdoor brands to connect with foreign high-quality projects, and accelerate the internationalization and scale of outdoor sports industry. By 2025, 20 outdoor sports brand events at the provincial level and above will be cultivated.

3. Sporting goods equipment manufacturing industry. Based on the advantages of the existing industrial base, we will focus on developing the manufacturing of sporting goods such as aquatic sports products, boats, fitness equipment and sports training and competition equipment. Grasp the great opportunity for the development of sports manufacturing industry under the background of epidemic normalization, promote the transformation and upgrading of traditional sports manufacturing industry, encourage deep cooperation between sports enterprises and universities and research institutes, and promote the application of emerging technologies such as big data and artificial intelligence in the field of sports manufacturing to improve the scientific and technological content and added value of products. Encourage sporting goods manufacturers to develop new products with independent brands and intellectual property rights, and create brand-name products and famous trademarks.

4. Intelligent sports industry. In the context of the normalization of epidemic prevention and control, we should seize the opportunity of the construction of Hangzhou Digital Economy Innovation and Development Experimental Zone, encourage sports enterprises to realize informatization and digitalization, and realize the digitalization and intelligence of the whole chain of sports industry through data driving. Encourage the development of intelligent sports technology, cultivate a group of comprehensive intelligent sports enterprises that combine high technology and manufacturing, and provide personalized intelligent sports services and products by using big data and the Internet of Things to meet people’s needs for upgrading sports consumption in different scenarios. Encourage the development and supply of intelligent sports competitions, online fitness, data analysis, virtual sports, wearable devices and other products, create new sports consumption scenarios, and create new growth points for the sports industry. Vigorously develop "internet plus Sports", promote e-commerce platform to provide sports consumption services and support the development of intelligent sports events, innovate the presentation form of sports events, and promote the formation of intelligent sports event platform and service system.

5. Sports service industry. Encourage private capital to participate in the supply of sports venues and facilities. Introduce the new design and technology of venue construction, and combine the needs of events and daily operations to build a multi-functional modern intelligent venue to improve the use efficiency and experience of the venue. Actively promote the reform of venue management system and the innovation of operation mechanism, organically combine the functions of the games with the comprehensive operation after the games, broaden the service fields, and enhance the comprehensive operation ability of large stadiums. Encourage the construction of a comprehensive venue service platform, make full use of technology and data advantages, integrate information and resources, and improve venue service and management capabilities. Learn from the experience of large-scale stadium service and effective post-game management at home and abroad, and cultivate sports venue management talents. Encourage and guide social forces to invest in fitness and leisure industry. Guide the standardized and healthy development of the industry by means of rating and establishing demonstration enterprises. Actively pay attention to new trends such as emerging Internet fitness brands and give play to the exemplary role of advantageous enterprises. Vigorously promote the integration of sports and education, strengthen the youth sports training industry and standardize the sports training market. Actively develop productive services such as sports planning, sports communication and sports consultation.

6. Sports tourism. Based on the strategic concept of "tourism globalization" of Hangzhou Municipal Government, we should encourage the integrated development of sports and tourism, expand the "sports+tourism" industrial chain, and give play to the synergistic effect of sports industry on the development of tourism industry. Create a number of influential sports and leisure tourism demonstration bases, boutique routes and excellent projects, actively cultivate local brand sports events, give full play to the unique advantages of sports events to gather popularity, and form a "one-day competition, multi-day stay; One person participates in the competition and many people travel; Single-player competition and multi-player consumption will accelerate the integration of sports and tourism.

(2) Industrial layout

According to the adjustment and upgrading of the urban development planning objectives of Hangzhou in the 14th Five-Year Plan, combined with the distribution of sports and cultural tourism resources in the whole city, we should develop the sports industry according to local conditions, optimize the division of labor and cooperation among districts, counties (cities), and build a new spatial pattern of global three-dimensional sports industry with distinctive features, reasonable layout, synergy and high efficiency, which is "one core leading, two belts linked, nine districts coordinated and multi-dimensional radiation" to promote the high-quality development of the sports industry in Hangzhou.

1. One core leads:

"One Core" refers to the urban sports and leisure areas with Shangcheng District, Gongshu District, Xihu District and Binjiang District as the core, which is the core area of the development of sports industry in our city and plays a key leading role in the development of sports industry in our city. Based on the advantages of high-end factor resources in the whole industrial chain such as economy, technology, sports facilities, capital and talents in the central city, with the Asian Games venues such as Huanglong Sports Center and Olympic Sports Center as the core, driven by well-known local events and Asian Games with unique Hangzhou cultural characteristics, supported by the cultural and sports center and the national fitness center in the central city, relying on national and provincial sports demonstration enterprises, Efforts will be made to build an urban sports and leisure complex, a cultural and sports training base camp, a fashion consumption metropolitan area and a competition and performance gathering area that integrates leisure and fitness, sports training, competition performances, venues and exhibitions, cultural and creative industries, etc., to form the core of urban leisure sports and gather to lead the development of sports industry in the city.

2. Two-belt linkage:

(1) Leisure Sports Development Zone along the Yangtze River

The leisure sports development belt along the Yangtze River refers to the leisure sports regional belt on both sides of the Three Rivers. Take the Sanjiang River system connected by Qiantang River, Fuchun River and Xin ‘anjiang River as the link, and the Liangzhu Cultural Belt and the Beijing-Hangzhou Grand Canal Cultural Belt as the link, integrate the characteristic leisure sports resources on both sides of the Three Rivers, take the greenway construction that has begun to take shape as the axis, make full use of the surrounding tourist traffic conditions and sports service supporting facilities, actively develop and innovate various leisure sports products and services, and strive to develop and lay out sports leisure, sports recreation, competition performance, sports goods manufacturing and other fields.

(2) North-South outdoor sports and leisure belt

The North-South Outdoor Sports Leisure Belt refers to the outdoor sports regional belt with Yuhang District, Linping District, Fuyang District, Lin ‘an District, Tonglu County, Chun ‘an County and jiande city in series. Combined with the strategy of "traveling westward" and relying on the "one-and-a-half-hour traffic circle of the whole city", we will promote the co-construction and sharing of sports and tourism resources, and promote the prosperity of "sports circle" with "tourism circle". Guided by Chun ‘an National Sports Industry Demonstration Base, we will deeply integrate the outdoor sports resources with regional characteristics, give full play to the advantages of natural ecological environment, and build an outdoor leisure sports gathering area. Strengthen the function of outdoor sports and leisure, focus on developing rural sports tourism and outdoor sports services, focus on cultivating brand outdoor events, tap the spillover effect of the development of sports industry in Hangzhou’s "urban leisure sports core", and realize the balanced layout of the development of sports industry in Hangzhou extending to the north and south hinterland.

3. Nine areas of collaboration:

Based on regional characteristics, develop diversified and differentiated sports events and brands according to local conditions, and build a number of high-quality sports development platforms; Pay attention to linkage development among regions, form distinctive industrial clusters, and give full play to complementary effects.

Guidelines for the development of sports industry

4. Multidimensional radiation:

Through fitness trails, ancient roads, greenways, bicycle lanes and water systems, the excellent sports and leisure tourism routes of various districts and counties (cities) are organically connected in series, so as to realize the radiation of sports industry from the central city to the whole city and form a wider coverage of sports industry; Relying on Hangzhou’s rich natural resources of mountains and rivers, we will vigorously tap the diversified sports market from indoor to outdoor, create the global radiation and multi-dimensional development characteristics of "mountains, waters, land and air", and form a unique development layout of sports industry.

Take Hangzhou as the center, radiate the positive and external effects of sports industry to Hangzhou metropolitan area, and promote the coordinated development of sports industry in surrounding cities and central Zhejiang metropolitan area; Actively connect with the development of Shanghai sports industry, strengthen regional complementarity and cooperation, and strive to become an important part of the eastern coastal sports industry circle; Make full use of Hangzhou’s location advantages in the core area of regional integration in the Yangtze River Delta and as a megacity in the Yangtze River Economic Belt, actively participate in the construction of the coordinated development mechanism of domestic sports industry, strengthen the regional linkage, up-and-down linkage and internal and external linkage of sports industry, and integrate the development of sports industry into the new pattern of national industrial development; Seize the opportunity of hosting the Asian Games in Hangzhou, explore the operation of stadiums and facilities and the spillover effect of the Asian Games in the post-Asian Games era, accelerate the construction of an important gateway hub and overseas promotion platform for the sports industry in the Asia-Pacific region, plan international sports events and organize organizations to land in Hangzhou, strengthen the introduction of talents in the international sports industry, and start the name of Hangzhou as the "City of Events".

Iv. tasks and initiatives

Focusing on the train of thought, objectives and key layout of sports industry development, we will focus on promoting five tasks and measures, promote the modernization, intelligent transformation and upgrading of sports industry, comprehensively improve quality, increase efficiency and sustainable development, and be the vanguard of building a modern sports city.

(A) international benchmarking focus on characteristics, relying on mountains and rivers to run events.

1. Seize the historical opportunity and fully release the Asian Games effect.

Take the 2022 Asian Games as an opportunity to cultivate and introduce high-level and professional venue operating companies and service organizations, absorb the experience of holding and operating modes of diversified events, and encourage venue operating management organizations to achieve large-scale and professional operations through brand output, management output and capital output, so as to increase the operating efficiency of venues in the post-Asian Games period. Make full use of Asian Games venues and Asian Games event resources to bid for and hold various national events and high-level professional events, and support the holding of sports industry fairs, sports cultural exchange meetings and other exhibitions. Promote the development of local professional sports clubs and promote the home-based construction of sports clubs.

2. Create brand events and build an international sports event window.

Implement brand strategy around the goal of "city of sports events" and give full play to the leading role of sports events in the development of sports industry. Support the introduction of a number of international, intercontinental and domestic high-level major events with high brand awareness and broad market prospects, and promote the layout of more high-level events in Hangzhou. Leveraging policy advantages, natural advantages and opportunity advantages, we will cultivate well-known local competition brands, "one core" hold landmark brand competitions, "nine districts" hold characteristic brand competitions, and coordinate the deployment of key brands of diversified competitions throughout the region, forming a coordinated development pattern of three-dimensional linkage competitions with complementary characteristics and advantages. Incorporate more distinctive and advantageous projects into the development plan, and support the vigorous development of sports competition and performance enterprises with independent brands, innovative ability and competitive strength. Give full play to the advantages of the integration of sports and tourism administrative departments, and build a "city of events" that is "harmonious with mountains and rivers and driven by brands" with both internationalization and characteristics.

3. Strengthen the service guidance for hosting the Games and improve the risk prevention and control system.

Strictly implement the national safety management standards for sports events, formulate standards for undertaking sports events and guidelines for running sports events by levels and projects, clarify the basic conditions, standards, rules, procedures and responsible units in each link of sports events, and promote the standardization and standardization of service guidance for sports events. Promote the standardized application of safety level management for large-scale mass activities, establish an evaluation system for major sports events, encourage professional institutions to carry out safety risk assessment of events, improve the risk prevention and control system of events, strengthen the supervision of sports events throughout the process, and ensure the safe and orderly holding of events.

(2) Create a first-class business environment and continuously promote marketization.

1. Guide the development of social capital and strengthen the protection of sports property rights.

We will fully promote the "Sports Industry Promotion Plan" and the sports "unicorn" enterprise cultivation project, continue to follow up and support sports enterprises with potential and achieved results, continue to promote the identification of provincial sports goods manufacturing and sports service demonstration enterprises, stimulate the enthusiasm of social capital to invest in sports industry, and guide the healthy development of sports capital. Guide sports enterprises to actively strive for all kinds of relevant tax support concessions such as service industry, cultural and creative industry and high-tech industry, and comprehensively improve the development level and quality of sports industry. Support the development of sports intangible assets, establish and improve the evaluation standards and systems of sports intangible assets, and strengthen the protection of sports property rights.

2. Encourage social forces to run sports and cultivate and expand private enterprises.

Encourage, support, guide and protect the development of private sports enterprises, create a good environment for the development of private enterprises, protect the rights and interests of private enterprises according to law, ensure their fair participation in market competition, and actively and accurately provide enterprise-related service support. Actively guide and support private enterprises to develop new technologies, new industries, new formats and new business models, support personalized sports enterprises, and strive to cultivate a number of small and medium-sized sports enterprises with fast growth and good potential. Guide private enterprises to consciously fulfill their social responsibilities, encourage social forces to invest and operate sports venues and facilities, and provide public services to the society free of charge or at low fees.

3. Accelerate the opening of the sports market and strengthen international cooperation and exchanges.

Lower the threshold for social forces to run sports, attract more enterprises to support the development of sports industry, and continuously expand the scale of sports industry. Give full play to the role of market mechanism and industry self-discipline, and gradually hand over the matters that can be solved by public services and industry self-discipline such as the holding of events, venue operation and business training to social forces such as sports social organizations and relevant market entities. Support the development of intermediary institutions such as sports event consultation and planning, publicity and cultural creation, and ticketing mall. Make good use of the provincial sports resource trading platform, promote the market-oriented allocation of various sports resource elements, and establish a sports property rights income distribution mechanism according to the principle of marketization. Strengthen the development of sports market and support internationally renowned sports enterprises and brands to settle in Hangzhou. Promote exchanges and cooperation between high-quality sports enterprises in our city and international sports institutions through joint operation, establishment of branches and joint marketing.

(C) Industrial linkage and coordinated development, strategic hub structure advantages

1. Extend the industrial chain and accelerate industrial integration.

Multi-production linkage and cross-integration will enrich the field of sports industry, continue to promote the deep integration mode of "sports+"industry, innovate the multi-dimensional industrial integration structure supported by multiple factors such as "sports+education", "sports+tourism" and "sports+Internet", and promote the harmonious development of sports and other formats. Strengthen the planning and guidance of emerging sports events and formats in the sports industry, formulate sports industry development plans by project, and promote the coordinated development of fitness and leisure, competition performance, venue services, intermediary training, sports goods manufacturing and sales.　

2. Based on the advantages of industrial agglomeration, build a perfect chain of regional development.

Relying on the overall layout of the "four districts, five belts and ten groups" industry in the province, we will promote the multi-dimensional sports industry cluster with high quality, strengthen the integration of industrial chains at different levels between "one core, two belts and nine districts", form an industrial cluster and recycling system, smooth the industrial chain and industrial cycle, value chain and value cycle, supply chain and market cycle, form a higher level sports industry dynamic balance in which demand pulls supply and supply creates demand, promote the allocation and accurate docking of supply and demand, and activate the scale effect of development. Promote the localization of the core links of the industrial chain, support qualified enterprises to develop into "platform enterprises", build a complete industrial chain, form a cluster development community, and promote the coordinated and integrated development of urban areas, counties and urban and rural areas.

3. Consolidate the advantages of strategic hub with the help of the dual-cycle development pattern.

Taking the adjustment of industrial chain as the starting point, we will superimpose the advantages of Hangzhou metropolitan economic circle, the "Jinnan Wing" urban agglomeration in the Yangtze River Delta, the key open development highland in the Yangtze River Delta, and the Yangtze River Economic Belt to stabilize the strategic basis of the domestic recycling system. Support the promotion of cross-regional resource integration and sharing among regional organizations, promote the coordinated development and deep integration of regional sports industry, and form a rational division of labor and competitive regional integration layout. Relying on the "Belt and Road" and the construction of cross-border e-commerce comprehensive test area, we will build an important portal hub and overseas promotion platform for the sports industry in the Asia-Pacific region. Create a collaborative consortium of upstream and downstream enterprises, and guide powerful sports enterprises to implement cross-regional and cross-industry mergers and acquisitions. Encourage small and medium-sized sports enterprises to establish stable cooperative relations with large enterprises, improve the level of professional division of labor and social cooperation, and promote the development of large, medium and small enterprises.

(D) Enhance the stamina for sustainable development, and bring forth new ideas through comprehensive factors.

1. "Political Industry-University-Research" combined to form a perfect integer innovation engine.

Actively build a multi-path coupling "Industry-University-Research for politics and use" joint mode, and support universities, research institutes, industry associations, enterprises, financial institutions and intermediary service institutions to give full play to their respective advantages to build a complete ecosystem of innovation and entrepreneurship. Jointly promote the digital sports innovation and development project, create the source of sports digital intelligence change, and open up the innovation chain from basic technology research and applied research to incubation pilot and industrialization. Strengthen the application of sports big data, improve the number of sports industry, tap the in-depth data of sports industry, and promote scientific and targeted innovation and development. The establishment of intelligent sports industry clusters, multi-dimensional combing, advantages gathering and supporting development, promote the rational allocation of industrial relations and maximize the regional development effect, promote the sports industry to accelerate the leap to intelligence, and accelerate the application of various intelligent achievements.

2. Create a comprehensive and optimal talent ecology of "cultivating, introducing and retaining".

Constantly strengthen the introduction and training of talents in the sports industry, vigorously implement various talent plans, speed up the construction of talent teams, improve the policy of attracting talents, improve the mechanism of talent discovery, training, use, introduction and incentive, and create an innovative ecosystem of talents that can be used well and retained. Encourage physical education teachers, retired athletes and other sports professionals to engage in sports industry and mass fitness guidance. Cultivate a high-level sports management and management talent team that is suitable for world events and comprehensive competitions. Improve the evaluation system and incentive mechanism of sports talents, strengthen the international cooperation and exchange of talent training in sports industry, build a talent service platform, and strengthen the docking of talents, innovation and entrepreneurship projects and enterprises.

(5) Ensuring healthy and happy construction and making overall plans to increase consumption.

1. Create a new mode of sports consumption to adapt to the normalization of epidemic situation.

Strictly implement the requirements of epidemic prevention and control, implement precise management and control, and implement the main responsibility of hosting the competition. Scientifically adjust the process of competition activities, establish and improve the epidemic prevention and control mechanism, emergency response and public opinion response mechanism, and establish a practical closed-loop management and fuse mechanism. Accelerate the digitalization process of the production and consumption of sports products and services, support the development of mobile sports life cloud platform, innovate non-contact sports consumption mode, encourage the development of sports consumption in new scenes such as "night fitness economy", guide the development of new sports formats, new models and new applications such as self-service fitness venues, intelligent equipment stores, live training and retail, and online cloud synchronous competition, and expand new scenes and new models of sports consumption development that promote each other online and offline.

2. Cultivate the concept of fitness consumption, and promote new consumption efficiency through science and technology.

Strengthen the propaganda of sports fitness, establish a strong sense of sports fitness and a correct concept of sports consumption, expand the potential population base of sports consumption, and enhance the core population of sports consumption. Improve the level of informatization and technology of sports consumption, promote the transformation from traditional sports space to sports consumption space, explore flexible and diverse means to promote sports consumption, and promote the integration and innovation of sports products and services online and offline. Guide sports enterprises to develop sports products and services covering all ages, and provide various, multi-level, personalized and high-tech sports products to the society on the platform of various sports brand events, activities and projects, so as to enhance consumption stickiness, improve consumption level and enrich consumption culture connotation.

V. Implementation and guarantee

(A) to build a management system and promote basic work.

Focusing on key areas such as the construction and operation of public sports facilities, the undertaking of public welfare events and basic public sports services, we will accelerate the pace of functional transformation of streamline administration, delegate power, strengthen regulation and improve services’s modern service-oriented government. Straighten out the relationship between power and responsibility of sports industry management system, optimize and integrate administrative resources at all levels, and establish a mutually beneficial and coordinated mechanism for sports industry development. Deepen the reform in combination with "running at most once", build a pattern of policy sharing, overall coordination, classified operation and efficient collaborative service, and form a one-stop and efficient coordinated service mechanism for social forces to run sports. All districts and counties (cities) should make clear the development priorities of local sports industry, promote the development direction of local sports industry in an orderly manner, and ensure the effective implementation of various planning tasks and measures.

(B) to strengthen planning guidance, improve the legal system.

According to the spirit of national and provincial documents on promoting the development of sports industry, we will implement the development policy of sports industry and increase the follow-up supervision of policy implementation. Improve the municipal sports industry, sports market, competition management and other relevant laws and regulatory documents, prepare for the development of industrial evaluation and monitoring mechanism system, and guide and standardize the main behavior of sports market according to law. Accelerate the formation of a coordinated supervision pattern in which market self-discipline, government supervision and social supervision support each other. Provide targeted and in-depth guidance on various application conditions and procedures, and provide convenient dynamic tracking and approval process services. Guide and encourage all districts and counties (cities) to actively apply for sports industry demonstration bases, demonstration units and demonstration projects, sports industry development fund project library projects, sports and leisure characteristic towns, sports and leisure tourism demonstration bases, boutique routes and excellent projects, sports industry demonstration enterprises, brand events and other sports industry projects.

(3) Strengthen financial support and optimize the industrial environment.

Explore the use of a variety of policy means to carry out industrial support, co-ordinate funds to support the development of sports industry, optimize the direction of capital use, and improve the efficiency of capital use. We will improve the government’s work of purchasing sports public service catalogues, actively promote pilot enterprises and leading projects to apply for higher-level financial support, and guide the support funds to give full play to their maximum effectiveness according to the industrial situation and market reality. All districts and counties (cities) should combine the basic advantages and project characteristics of the local sports industry, strengthen the construction of sports industry associations, strengthen the integrity construction of sports social organizations, sports enterprises and employees, and promote the common development of various industries.

(D) to develop statistical mechanisms and improve standards and norms.

Strengthen the statistical work of sports industry, jointly improve the statistical system and index system of sports industry in the city with relevant departments, carry out data statistics and monitoring, improve the statistical monitoring mechanism of sports industry, establish the monitoring system of key areas, key projects and leading enterprises, keep abreast of the development trends of enterprises, regularly release sports industry and sports consumption data, and form a long-term statistical mechanism. Strengthen the filing management of various sports industry organizations at all levels, and continue to promote the verification and compilation of the sports industry directory database. Encourage providers of sports products and services to carry out certification, vigorously promote the standardization of sports industry, and ensure the stable and high-quality development of the industry.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

Yellow River News Network Yuncheng News (Reporter Li Bingrui)Recently, the reporter came to the vaccination clinic of the Salt Lake District CDC in Yuncheng City to see that many parents took their children to get flu vaccine. The staff told reporters that since the winter, the demand for influenza vaccination has increased significantly, mainly on Saturday and Sunday.

Citizens take their children to vaccinate.

"The child is now over one year old and has weak resistance. I saw that many people around me got the flu, so I quickly took my child to get the flu vaccine, thinking about early vaccination and early prevention." Ms. Zhang said.

After vaccination, the citizens are under observation in the observation area.

As the weather turns cold, the temperature difference between morning and evening becomes larger, and respiratory infectious diseases are high, so it is necessary to be alert to the overlapping risk of influenza and mycoplasma pneumonia. What is the flu? What’s the difference between influenza and mycoplasma infection? How to do a good job of protection scientifically? With these questions, the reporter interviewed Zhao Junxia, chief of infectious disease prevention and control department of Yuncheng CDC.

Zhao Junxia, chief of infectious disease prevention and control department of Yuncheng CDC, was interviewed.

Zhao Junxia introduced that influenza is an acute respiratory infectious disease caused by influenza virus, which can occur all year round, with high incidence in winter and spring. October to March in northern provinces is the influenza epidemic season. At present, Yuncheng has entered the influenza epidemic season, and the number of influenza cases reported in the past two weeks has increased.

Influenza and mycoplasma infection are both respiratory infectious diseases, but they are still different, with different pathogens, different ages of onset and different clinical symptoms. Influenza is caused by influenza virus, while mycoplasma is caused by mycoplasma pneumoniae infection. Influenza can occur in all age groups, and mycoplasma mainly occurs in teenagers over 5 years old. The initial symptoms of mycoplasma are similar to the common cold, including sore throat, cough, headache, runny nose, earache and other symptoms. In severe cases, lung infection may occur. If you want to identify whether you are infected with mycoplasma, you need to carry out laboratory tests.

Influenza is highly contagious, so how should citizens prevent influenza in their daily lives? Zhao Junxia told reporters that the most effective means to prevent influenza is to inject influenza vaccine before the influenza epidemic season. Secondly, individuals should maintain good hygiene habits and develop good cough etiquette. When coughing or sneezing, cover your mouth and nose with paper towels, and don’t throw them around. Wash your hands frequently at ordinary times, and clean with running water after coughing or sneezing, before and after meals; Keep the environment clean and ventilated, and open the window for half an hour every day, twice a day; Develop a good habit of wearing a mask, and wear a mask when going to public places, hospitals, supermarkets and contacting flu patients. If you have flu symptoms, you should rest at home, seek medical advice as soon as possible, go to school or work without illness, and try not to go to public places; People with influenza should wear masks when they go out to avoid infecting others.

• [Editor: Niu Ruimeng]

Catalogue

　　The first part of the 2024 annual departmental budget.

　　I. Description of departments

　　Second, the income budget.

　　III. Explanation of Expenditure Budget

　　Four, the financial allocation of "three public" funds budget.

　　V. Other explanations

　　VI. Explanation of Nouns

　　The second part of the 2024 annual departmental budget report

　　I. Summary of Income and Expenditure

　　II. Summary of income

　　III. Summary of Expenditure

　　Fourth, the project expenditure table

　　Five, the government procurement budget list

　　VI. Summary of Financial Appropriations and Income and Expenditure

　　Seven, the general public budget expenditure table.

　　Eight, the general public budget financial allocation basic expenditure table

　　Nine, the government fund budget expenditure table.

　　Ten, the state-owned capital operating budget financial allocation expenditure table

　　Eleven, financial allocation "three public" expenditure table

　　Twelve, the government purchase service budget financial allocation list

　　XIII. Performance Target Table of Project Expenditure

　　Fourteen, the overall expenditure performance target table

The first part of the department budget in 2024.

　　I. Description of departments

　　(a) the nature and responsibilities of the department, etc.

　　The National Centre for the Performing Arts (NCPA) is a municipal and bureau-level institution established in accordance with the Letter on Issues Related to the Establishment of the NCPA (No.41 [2007] of the Beijing Municipal Organization Committee Office). As the highest performing arts center in China, the National Centre for the Performing Arts will adhere to the tenet of "people’s nature, artistry and internationality" and take "art changes life" as its core value concept, and strive to become an important member of internationally renowned theaters; The highest hall of national performing arts; The leader of art popularization education; The largest platform for cultural exchanges between China and foreign countries; An important base for cultural and creative industries.

　　(II) Institutional setup

　　The National Centre for the Performing Arts (NCPA) is a municipal and bureau-level institution established in accordance with the Letter on the Organizational Establishment of NCPA issued by the Office of the Organizational Establishment Committee of Beijing Municipality (No.41 [2007] of Beijing Office). It mainly includes performance department, repertoire production department, art creation center, stage technology department, brand promotion center, marketing department, development cooperation department, art popularization education department, art exchange department, film and television program production department, art data center, art department, field affairs department, office, party and mass work department, human resources department, finance department, audit department, security department, information center, engineering department, administrative department and Taihu Dance Art Center.

　　(3) staffing and actual situation

　　There are 699 people in the National Grand Theatre, and there are 523 people. There are 434 employees. There are 44 retirees, including 0 retirees and 44 retirees.

　　Second, the income budget.

　　The revenue budget for 2024 is 1,279,447,300 yuan, an increase of 230,242,200 yuan or 21.94% compared with the budget of 1,049,205,100 yuan at the beginning of 2023. The main reason is the linkage of "one hospital and three sites", which is expected to increase the box office revenue and ensure the operation of Beijing Art Center.

　　(1) The revenue from financial allocation this year is 667,848,300 yuan.

　　1. The general public budget revenue is 667,848,300 yuan.

　　2. The budgetary allocation income of government funds is 0,000 yuan.

　　3. State-owned capital operating budget appropriation income is 0 million yuan.

　　(II) Income from other funds this year is 547,806,800 yuan.

　　4. The financial account management fund income is 0 million yuan.

　　5. Business income is 544,183,900 yuan.

　　6. The superior subsidy income is 0,000 yuan.

　　7. The income paid by the affiliated unit is 0,000 yuan.

　　8. The operating income of public institutions is 0,000 yuan.

　　9. Other income is 3,622,900 yuan.

　　(III) The balance carried forward from the previous year was 63,792,200 yuan.

　　10. The balance carried forward from the previous year was 63.7922 million yuan.

Figure 1: Revenue Budget

　　III. Explanation of Expenditure Budget

　　The expenditure budget in 2024 was 1,279,447,300 yuan, an increase of 230,242,200 yuan or 21.94% compared with the budget of 1,049,205,100 yuan at the beginning of 2023. The main reasons are: implementing the plan of "one hospital and three sites" to ensure the opening and operation of Beijing Art Center.

　　(1) Basic expenditure. The basic expenditure budget is 402,751,000 yuan, accounting for 31.48% of the total expenditure budget, an increase of 7,235,400 yuan or 1.83% compared with the budget of 395,515,600 yuan at the beginning of 2023.

　　(2) Project expenditure. The project expenditure budget is 876,696,300 yuan, an increase of 223,006,800 yuan or 34.12% compared with the budget of 653,689,500 yuan at the beginning of 2023.

　　Among them:

　　1. The operating expenditure of public institutions is 0,000 yuan.

　　2. Pay the expenditure of 0,000 yuan to the superior.

　　3. Subsidy expenditure for affiliated units is 0,000 yuan.

Figure 2: Basic Expenditure and Project Expenditure

　　(3) The balance of funds carried forward at the end of the year is 0,000 yuan.

　　Four, the financial allocation of "three public" funds budget.

　　There is no "three public" budget for the department in 2024.

　　V. Other explanations

　　(a) the government procurement budget

　　In 2024, the total government procurement budget of the National Grand Theatre was 181,506,600 yuan, including 94,061,600 yuan for goods, 9,559,200 yuan for projects and 77,885,800 yuan for services.

　　(two) the government purchase service budget.

　　In 2024, the national grand theatre government purchased services with a total budget of 0,000 yuan.

　　(3) An explanation of the operating expenses of the organ

　　This department is not within the statistical scope of the operating expenses of the organs.

　　(four) the project expenditure performance targets.

　　In 2024, the National Centre for the Performing Arts reported 85 budget items with performance targets, accounting for 100% of the 85 budget items of this year. The project expenditure budget for reporting performance targets is 812,904,100 yuan, accounting for 100% of the project expenditure budget of this department this year.

　　(five) the key administrative fees.

　　This department has no key administrative fees in 2024.

　　(six) the financial allocation of state-owned capital operating budget.

　　This department has no budget for financial allocation of state-owned capital operating budget in 2024.

　　(seven) the occupation of state-owned assets.

　　By the end of 2023, there were 7 vehicles in the National Centre for the Performing Arts, totaling 1,653,700 yuan; There are 477 sets of equipment with a unit value of more than 500,000 yuan, totaling 992,179,100 yuan. In the budget arrangement for 2024, 26 sets of equipment with a unit value of more than 500,000 yuan were purchased, totaling 105,909,600 yuan.

　　VI. Explanation of Nouns

　　Basic expenditure: refers to personnel expenditure and public expenditure incurred to ensure the normal operation of institutions and complete daily tasks.

　　Project expenditure: refers to the expenditure incurred to complete a specific administrative task or career development goal in addition to the basic expenditure.

　　Government procurement: The use of fiscal funds by state organs, institutions and organizations at all levels to purchase goods, projects and services within the legally formulated centralized procurement catalogue or above the procurement quota standard is an effective measure to standardize the management of fiscal expenditure and strengthen budget constraints.

The second part of the 2024 annual departmental budget report

No.22 [2001] of Guangdong Government Office

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Forwarding the State Council General Office to the State Council Economic Restructuring Office and other departments.

Notice on rectifying and standardizing the opinions of the pharmaceutical market

People’s governments of cities, counties and autonomous counties, and relevant units directly under the provincial capital:

　　Now, with the consent of the provincial people’s government, we will forward the Notice of the General Office of the State Council on Forwarding the Opinions of the State Council Economic Restructuring Office and other departments on rectifying and standardizing the drug market (No.17 [2001] of the State Council, hereinafter referred to as the Notice) to you, and now we put forward the following opinions, please implement them together.

　　First, rectifying and standardizing the drug market is an important measure to standardize the drug circulation order and promote the healthy development of the pharmaceutical industry. People’s governments at all levels and relevant departments should strictly follow the spirit of the the State Council Notice and the arrangements of the provincial party committee and government for rectifying the market economic order, intensify the rectification of the pharmaceutical market, and severely crack down on illegal and criminal activities of manufacturing and selling counterfeit and inferior drugs. Governments at all levels should be serious and responsible, resolutely oppose all forms of local protectionism, take practical and effective measures, strengthen supervision of the drug market in their respective jurisdictions, and investigate and deal with all kinds of illegal and illegal drug trading.

　　Two, all levels of health, price, economy and trade, drug supervision, Chinese medicine and other departments should improve the centralized bidding and purchasing system of drugs, and strengthen the supervision of drug bidding and purchasing behavior and price. This year, the main drug varieties of medical institutions at or above the county level in the province should be fully purchased by centralized bidding, and the bidding volume of drugs should reach more than 50% of the usage. On the premise of not exceeding the maximum retail price stipulated by the government, the winning drugs can be priced according to the difference rate stipulated by the bid price; Most of the benefits of reducing drug prices through bidding procurement should benefit patients. All relevant departments should strive to improve the transparency of drug prices. For drugs with market-regulated prices, it is necessary to gradually print retail prices on drug packaging, so as to clearly mark prices. Resolutely crack down on indiscriminate price increases or low-price dumping, maintain normal drug price order, and effectively protect the vital interests of the people.

　　Three, all localities should combine this year to carry out the "anti misleading, false" advertising market governance special action, comprehensively rectify the drug advertising market order. Focus on the control of illegal, illegal, unscientific, exaggerated efficacy, deceiving consumers; Severely punish acts that interfere with people’s rational and safe use of drugs, and standardize the release order of drug advertisements. Those who publish false drug advertisements after investigation shall be punished according to law.

　　Four, rectify and standardize the drug market is an important work related to people’s health and social stability and development. Governments at all levels and relevant departments should, in combination with the actual situation of their own departments in the region, pay close attention to formulating implementation plans to ensure that all measures to rectify and standardize the drug market are implemented.

General Office of Guangdong Provincial People’s Government

April 19th, 2001

General Office of the State Council forwarded the State Council Economic Restructuring Office and other departments.

Notice on rectifying and standardizing the opinions of the pharmaceutical market

Guo Ban Fa [2001] No.17

People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

　　The State Council Economic Restructuring Office, the State Planning Commission, the State Economic and Trade Commission, the Ministry of Health, the State Drug Administration and the State Administration for Industry and Commerce "Opinions on Rectifying and Regulating the Drug Market" have been approved by the State Council, and are hereby forwarded to you, please implement them carefully.

General Office of the State Council of the People’s Republic of China

March 10, 2001

Opinions on rectifying and standardizing the pharmaceutical market

The State Council Economic Restructuring Office, State Planning Commission and State Economic and Trade Commission

Ministry of Health, State Drug Administration and State Administration for Industry and Commerce

(January 19th, 2001)

　　In order to further implement the spirit of the Notice of the General Office of the State Council on Forwarding the Guiding Opinions of the State Council Economic Restructuring Office and Other Departments on the Reform of Urban Medical and Health System (No.16 [2000] of Guo Ban Fa), deepen the reform of pharmaceutical production and circulation system, promote the transformation of functions of relevant government departments, strengthen supervision, treat both the symptoms and root causes, intensify the rectification of the pharmaceutical market, standardize the order of the pharmaceutical market, and promote the healthy development of the pharmaceutical industry, we hereby put forward the following opinions:

　　First, crack down on illegal and criminal activities of manufacturing and selling counterfeit and inferior drugs.

　　All regions and relevant departments should continue to crack down on the illegal and criminal activities of manufacturing and selling fake and inferior drugs on the basis of conscientiously implementing the notice of the State Council on launching joint action to crack down on illegal and criminal activities of manufacturing and selling fake and inferior commodities (Guo Fa [2000] No.32). For major and important cases of manufacturing and selling fake and inferior drugs that have been discovered, drug supervision, public security, industrial and commercial administration, supervision and other departments should trace back to the source, thoroughly identify manufacturing and selling dens, circulation channels, storage places, sales places and people involved, eliminate the root causes of manufacturing and selling fake and inferior drugs, resolutely punish criminals and disciplinary personnel, and especially punish the chief criminals and recidivists who manufacture and sell fake and inferior drugs and constitute crimes quickly and severely according to law. Drug supervision and other departments should adhere to the combination of centralized rectification and strengthening daily supervision, strengthen market supervision and deepen reform, combine counterfeiting with supporting excellent enterprises, improve the drug quality supervision system and inspection system, and purify the drug market environment.

　　Two, the rectification of all kinds of illegal and illegal drug business behavior.

　　It is necessary to take practical and effective measures to comprehensively strengthen the management of drug market access, rectify all kinds of illegal and illegal drug sales, ban unlicensed drug sales and illegal transactions, and investigate and deal with giving and receiving kickbacks and other commercial bribery in drug purchase and sale activities. In the work of banning drug markets, it is necessary to implement the responsibility system of local governments and resolutely oppose various forms of local protectionism. Relevant parties should unify their thinking, cooperate with each other, consolidate the achievements of rectifying the pharmaceutical market, and properly handle the aftermath. If the banned illegal drug trading market turns dark or resurfaces, it should continue to be severely cracked down and severely punished. If the problem is serious, the relevant localities, departments and their responsible persons should be held accountable.

　　Three, strictly implement the drug management system of separating government from enterprise.

　　Drug supervision and other relevant departments shall, in accordance with the requirements of the Notice of the State Council on Approving the Reform Plan of Drug Supervision and Management System in National Medical Products Administration (Guo Fa [2000] No.10), follow the principle of separating government from enterprises, separating supervision and law enforcement from industry management functions, highlighting supervision and management, being unified and efficient, and being consistent in responsibilities and rights, speed up the reform of drug supervision and management system and improve the drug supervision and management system. Drug supervision and other departments should be completely decoupled from their affiliated pharmaceutical companies or pharmaceutical institutions affiliated in various forms and names, and should not maintain economic interests with any pharmaceutical institutions. In the development of pharmaceutical industry and enterprises, we should support and play the role of industry self-regulatory organizations.

　　Four, promote the development and alliance of superior pharmaceutical enterprises.

　　Resolutely break departmental or local monopolies, ownership restrictions and administrative protection that hinder fair competition, adjust policies and regulations that are not conducive to giving full play to the positive role of market mechanisms, establish a drug quality management monitoring system organized by relevant state departments, cancel repeated testing, repeated examination and approval, and repeated issuance of "quasi-sales licenses" for pharmaceutical enterprises in various places, and cancel restrictions on pharmaceutical enterprises in other regions from entering the local drug market in the name of filing and registration. We should give full play to the role of market mechanism and optimize the structure of pharmaceutical industry. It is necessary to create an environment of fair competition, support superior pharmaceutical enterprises to expand their business scale through acquisitions and mergers, promote the development of marketing methods such as drug agency distribution and chain operation, and form a number of cross-regional, large-scale, intensive and high-level pharmaceutical enterprise groups to play a key role in drug production and circulation.

　　Five, reverse the situation of low-level duplication of drug production.

　　Local people’s governments at all levels should make up their minds to rectify small pharmaceutical factories and shut down a number of small pharmaceutical factories that pollute the environment, waste resources, do not conform to industrial policies and industry development plans, have low-level redundant construction, fail to meet GMP standards for pharmaceutical production enterprises or fail to operate normally. Drug regulatory authorities should clean up and rectify the hospital preparation room, and hospitals that can normally supply preparations in the market shall not repeat production, and hospitals that do not have preparation conditions shall not be renewed.

　　Six, clean up and rectify the drug circulation enterprises

　　Cleaning up and rectifying drug circulation enterprises should be combined with the work of drug business renewal. Drug circulation enterprises that have an imperfect quality assurance system, irregular business practices and fail to meet the conditions for renewal shall not be renewed; Drug circulation enterprises that are insolvent, on the verge of bankruptcy, or fail to meet the quality management standards (GSP) for drug business within a certain period of time will be resolutely disqualified; Drug circulation enterprises that cannot operate drugs normally and mainly rely on renting office buildings, warehouses and other properties to survive should be rectified, and those that engage in illegal investment operations should be investigated and punished according to law until their drug business licenses are revoked.

　　Seven, improve the centralized bidding system of drugs.

　　The health department should standardize the management of drug use in medical institutions, expand the varieties of drugs purchased by centralized bidding, and gradually bring the main drug varieties into the scope of centralized bidding and purchasing. Strict examination and management should be carried out on important links in drug procurement by tender, such as bid evaluation methods and the composition of expert database for the whole society, so as to ensure the openness, fairness and impartiality of drug procurement by tender. Health, drug supervision, price authorities and other departments should supervise the bidding and purchasing behavior and price of drugs. The retail price of drugs purchased by bidding should be reasonably set based on the actual purchase price. The benefits of reducing drug prices through bidding should mainly benefit patients, and medical institutions can share a certain proportion.

　　Eight, promote the electronic trading of medical commodities.

　　Establish and improve the electronic trading system of medical commodities certified, supervised and managed by relevant government departments, actively promote the electronic trading of medical commodities, give full play to the role of electronic trading system as a bridge between drug production, circulation and consumption, communicate information in time, realize fast trading, and use this system to entrust centralized bidding and purchasing of medical commodities, bring trading behavior into a standardized and open track, and correct unhealthy trends in the purchase and sale of medical commodities from the system.

　　Nine, strengthen the construction of rural drug supply network

　　It is necessary to effectively solve the problem of lack of regular and stable drug supply channels in the vast rural areas and strengthen the construction of rural drug supply networks. Encourage large and medium-sized pharmaceutical wholesale enterprises to merge with small pharmaceutical wholesale enterprises, extend the sales network to the county level, and develop rural drug sales outlets to facilitate farmers to purchase drugs. Promote centralized bidding and purchasing drugs through rural health service network. In remote areas, rural health service management can also be integrated, and township hospitals can purchase drugs for rural doctors in a unified way to prevent counterfeit and inferior drugs from flowing to rural areas and ensure the safety of farmers’ medication.

　　Ten, the implementation of separate accounting and management of medicine.

　　Health departments and medical institutions at all levels should actively implement the policies and measures of separate accounting and management of medicines, and strictly implement the relevant provisions on the management of two lines of revenue and expenditure. On the basis of standardizing financial subsidies and adjusting the price of medical services, the outpatient pharmacy of medical institutions will be gradually changed into a pharmaceutical retail enterprise, with independent accounting and tax payment according to regulations, and equal competition with social retail pharmacies will promote the socialization, specialization and intensification of drug circulation, improve efficiency and reduce costs.

　　Community health organizations, outpatient departments and individual clinics can only distribute commonly used and first-aid drugs approved by provincial health and drug supervision departments. Health and drug supervision departments should pay close attention to formulating the catalogue of commonly used and first-aid drugs and related management measures, and implement the above measures as soon as possible at the grassroots level.

　　Eleven, accelerate the implementation of the classified management system of prescription drugs and over-the-counter drugs.

　　Drug supervision and other departments should actively cooperate, improve policies, standardize and manage the sales of prescription drugs as soon as possible. On the basis of ensuring safety and effectiveness, in order to meet the needs of people’s self-care, speed up the selection of over-the-counter drugs and expand the circulation channels of over-the-counter drugs. Class B OTC drugs can be sold in retail stores of daily necessities upon approval.

　　Twelve, improve the management of new drug research and approval.

　　It is necessary to revise the standards of new drugs and encourage the research and innovation of new drugs. If the technical content is not high and the research and production are repeated at a low level, the drug regulatory authorities should strictly check and not approve the production. Those who resort to deceit in the approval of new drugs should be dealt with severely according to law. The policies and regulations, working procedures and time limits of new drug approval management should be open to the public and subject to social supervision.

　　Thirteen, increase the intensity of drug price supervision.

　　Gradually implement the system of drug price publicity and the system of printing retail prices on drug packaging, and increase the supervision of drug prices. This work starts with some drugs with market-regulated prices and is gradually extended to all kinds of drugs sold in China. It is necessary to make it clear that the price stipulated by the state is the highest price limit, and to retail drugs in hospitals or pharmacies, it is allowed to sell or print the price below but not above the public price.

　　Fourteen, strengthen the supervision and management of drug advertising.

　　Drug regulatory authorities at all levels and administrative departments for industry and commerce should conscientiously implement the spirit of the Notice of the State Drug Administration and the State Administration for Industry and Commerce on Strengthening the Examination and Management of Prescription Drug Advertisements (No.14 [2001] of the State Administration of Medicine) and gradually stop advertising prescription drugs in the mass media. Drug regulatory authorities should strictly examine all kinds of drug advertisements in accordance with the relevant provisions, and supervise and inspect their daily publication and broadcasting. If illegal or illegal drug advertisements are found, they should take timely measures to deal with them accordingly. The administrative department for industry and commerce should intensify the investigation and punishment of illegal and illegal drug advertisements, and effectively regulate the release order of drug advertisements.

　　Fifteen, comprehensively implement the measures to rectify and standardize the drug market.

　　Rectifying and standardizing the pharmaceutical market is related to the vital interests of the broad masses of the people, to the healthy development of the pharmaceutical industry and health undertakings, and to the overall situation of reform, opening up and stability. All regions and relevant departments should attach great importance to it, strengthen leadership, unify their thinking, raise awareness, overcome local and departmental departmentalism, and comprehensively use legal, economic, administrative and public opinion means in a spirit of being highly responsible to the country and the people to conscientiously rectify and standardize the drug market.

　　All provinces, autonomous regions and municipalities directly under the Central Government shall, in accordance with the above opinions and in combination with the actual situation in the region, pay close attention to formulating implementation plans, make careful arrangements and organize them carefully to ensure that all measures to rectify and standardize the drug market are implemented. The relevant departments of the State Council will timely supervise and inspect the implementation of this opinion in various regions.

　　CCTV News:South Korean President Moon Jae in and North Korean leader Kim Jong-un held the third summit meeting between the ROK and the DPRK at the "Peace House" on the Korean side of Panmunjom on the border between the two countries today.

　　Early this morning, local time, North Korean leader Kim Jong-un and South Korean President Moon Jae in left Pyongyang and Seoul respectively for Panmunjom. At 9: 30 local time, that is, around 8: 30 Beijing time, Kim Jong-un and his party arrived at the military demarcation line and met Moon Jae in waiting there for the first time. They shook hands and exchanged greetings. At the next welcoming ceremony, the two sides jointly reviewed the traditional Korean honor guard.

　　Kim Jong-un’s inscription: New history begins now.

　　After that, the leaders of the ROK and the DPRK walked into the meeting place Peace House. Kim Jong-un wrote an inscription in the guest book before the meeting, saying, "The new history starts now, and the era of peace stands at a new starting point." After that, the two sides stepped into the venue and spoke.

　　Kim Jong-un, the top leader of North KoreaMany people hope for good results, and if we don’t follow the positive consensus and declaration reached at the previous meeting, if we don’t make this meeting an opportunity to promote our relations, we will let people down. So, what I want to say is that we should be more determined, so that we can look back on the past 10 years and say that they have not been wasted. I hope we can meet more often and solve the problems between us. "

　　South Korean President Moon Jae inI hope our dialogue will be fruitful and we can reach an agreement, so that we can present a gift to our citizens and people all over the world who look forward to peace.

　　Leaders of both sides made positive statements on promoting peace.

　　After the morning meeting, Kim Jong-un temporarily returned to the DPRK side. The ROK held a press conference and said that the leaders of the two sides made a positive statement on promoting peace on the peninsula. In the afternoon local time, Kim Jong-un once again entered the Korean side of Panmunjom to participate in tree planting activities with Moon Jae in. After that, the two sides continued to meet.

　　journalist: "With the handshake between Moon Jae in and Kim Jong-un this morning, the leaders of the ROK and the DPRK have once again achieved a historic meeting. Can the denuclearization process of the peninsula be smoothly advanced in the future, and can the DPRK and the ROK end the tense confrontation and enter a new era of peace? It is expected that the leaders’ meeting today can give an answer."

This summer, "This! As soon as the fifth season of "Street Dance" was broadcast, it ranked first in the variety list with a full-end broadcast market share of 9.28%; According to Lighthouse Professional Edition, "This! That is, Street Dance 5 was launched for 1 hour, and the market share of real-time whole-network variety feature films was as high as 45%, accounting for nearly half. In the first phase, it ranked first in the comprehensive program of the whole network.

Behind the numbers, it reflects the word-of-mouth and popularity accumulated by a program in the past five years. After five years of enthusiasm, for many viewers, the summer without hip-hop is incomplete. Last year’s fourth season, "This! It is street dance that ended the last stage with the international elite challenge. What higher level can this program go to? The audience is full of great expectations and expectations, but it is undoubtedly an unknown challenge for the program creators.

This year, "This! In the fifth season, Hip-hop didn’t choose to move forward on the established safe road, but walked out of the comfort zone, started from the "new" and focused on the growth of the new generation with a responsibility of shouldering the future development mission of hip-hop culture. Under the brand-new theme of "Battle For Hope", the program is positioned as "Training Camp for Young Dancers" and the competition system has been upgraded. The contestants have to go through the selection and elimination again and again in three months to interpret the topic of "inheritance" of China street dance.

"this! It is the three highlights of the fifth season of Street Dance:

Cenozoic, Parallel Universe, Immersion Experience

1. Focus on the new generation of street dance in the future.

The core concept of street dance in the fifth season is "youth", with a brand-new lineup of dancers and a new generation of dancers becoming the absolute protagonists of this season’s program. In the training camp for young dancers, the proportion of "post-95" dancers exceeds 90%, and 50% are "post-00". The outstanding dancers in the first four seasons are incarnated as "master groups" to escort young dancers. Street dance needs representative figures, OG (predecessors), as well as young blood and young people’s own representatives. After the launch of the fifth season, young players such as Zaizai, Zhou Yuxiang, Ang Ang, Sniper and Badd machine quickly emerged with their strength. The program not only shows young people their own stage, shows the new generation of young people’s playing methods and preferences, their wild imagination, their different personalities, but also gives them propositions and challenges, and stimulates the infinite potential of young people with the competition system.

In the first round of points elimination, young dancers competed in the form of teams for their works, 1v1 and routine battle respectively. The upgraded competition system was even more cruel, from the original "tie-break" to a battle wheel battle, and the team that took the lead in completing the cumulative points goal won. The score was tied and the battle was very fierce. Finally, with the joint efforts of all the dancers, 32 rounds of the battle were completed, which directly set a new record for the number of rounds of the Battle on the street dance stage. As the team leader, young dancer Doudou, with a waist injury, still completed the performance of her work with high quality and participated in the battle session with great pain. Doudou’s persistence greatly inspired everyone on the scene, and the team members were even more uncompromising, and they became more and more brave, becoming the ultimate winner of the battle Wheel War in the absence of one person in the team. This shows us the enthusiasm and determination of this group of young people to dance, and also feels the spiritual core of the program "Let’s be brave sometimes and pass on hope".

2. Create a new concept of street dance parallel universe.

This season’s "This! It is street dance that puts forward the concept of "parallel universe" of street dance very imaginatively. Under the guidance of this core concept, the past four seasons can be regarded as a hip-hop universe bearing the glory of yesterday. In the fifth season, it is necessary to discover and create another new hip-hop universe, a world belonging to the future, which is in harmony with the fifth season, namely, youth and rookie competition.

The parallel universe of street dance is both traditional and contemporary; It belongs to both the pioneers and the later generations. They are parallel, complement each other, and even cross each other, breaking the "uniqueness". Plurality and richness are the core essence of parallel universes.

At the same time, the parallel universe also implies another important theme: growth. The parallel universe is full of unknowns. If you are in the parallel universe, can you imagine what you might be like in another parallel universe and how to deal with sudden challenges? Whether you will make efforts to become a better you. Therefore, the highlight of this season is not the "Great God", but how a young man chooses, grows up, becomes a stronger self gradually, and even moves from obscurity to an influential international stage.

3. Multi-scene immersive new dance beauty

The concept of street dance parallel universe needs to be further grounded through the beauty of dance in the program, so this season’s beauty of dance has made a big breakthrough than before. The original ambience design of four theme streets has been replaced by two parallel universes, one representing "tradition" and taking the old school style, and the other representing "future", which is full of futuristic sense of science and technology, and the two-dimensional plane dance beauty originally used as the background has been upgraded to a three-dimensional space in an all-round way, so that dancers can better blend in and perform, and also bring the audience the immersion feeling of shuttling between different parallel worlds.

This season’s dance beauty pays great attention to the creation of atmosphere and the experience of people in the space, creating daily social life scenes that young people are very familiar with, such as basketball square, skateboarding park, campsite, game room, singing room, barbecue house and so on. In these rich and varied scenes, young people show themselves, communicate and find companions through street dance, which is also the real social state of young people at present.

It is worth mentioning that the recording site of this season’s program itself is a building with a sense of the times, and the "row column", an element with historical specificity inside the building space, has been preserved and presented by the choreographer. In the beautiful dance design of the main stage of the race, two rows of towering reinforced concrete columns lead our view to a deep place, like a tunnel of time and space, which can return to the historical scene and witness the birth of a new history. In such a unique aesthetic space, silent and exploding, two cultures with different faces and styles have a fierce collision.

When we combine the new generation, parallel universe and immersive experience, this season’s "This! It is street dance that fully reflects the characteristics of the post-Internet era and the development trend of youth group culture. With the continuous development of street dance IP, derivative interactive applications of derivative programs and social attributes have been launched. It’s hip-hop, which shows us the infinite possibilities of hip-hop. It’s a medium, a field, or a universe that seeks the coexistence of souls.

The national comprehensive sample "this! It’s street dance

Write an advanced history of national synthesis in five seasons

"this! It’s street dance, which has maintained its innovation and vitality for five seasons. From the ice-breaking in the first season, the broken circle in the second season, to the leap in the third season, and the transnational in the fourth season, we can say, "This! In four years’ time, It’s Street Dance presents the audience with an encyclopedia of street dance culture, a list of street dance celebrities, intergenerational inheritance, countless scenes, etc., and has completed a whole set of knowledge and aesthetic system structure about street dance.

Simon Lu, the general director, said frankly that although this program puts the culture of hip-hop circles at a stage where the mass communication can be perceived, it uses the resources accumulated by China hip-hop circles over the years. This year is a "hematopoietic" program, and a "hematopoietic" program is always more difficult than a consumption-oriented program. This is for sure.

Since the five seasons, this program has been embedded in the historical process of the progress and development of domestic variety shows in terms of conceptual changes and commercial expansion, and has also been continuously improved and enlarged in three dimensions.

At the level of program innovation, "This! It is street dance that has created an original and internationally recognized program model. The program firmly grasps "battle" and "Work", the two core elements of street dance, and combines the beautiful dance form with visual impact to make the charm of this culture itself visible to everyone, reflecting the creativity and value of art itself.

At the level of industry value, innovation, breaking the circle and cross-border integration. "this! It is street dance that shoulders the mission of promoting street dance culture and cultivating new dancers, and promotes the rapid development of street dance industry at home and abroad.

At the level of social value, "this! Hip-hop reflects the social responsibility of the creators and platforms, deeply resonates and connects with social reality and people’s current life feelings, and always advocates positive values. As the general director Simon Lu said, "I have always felt that making programs can’t be too light. Aside from the beauty and entertainment of the program itself, a program should also give people a sense of faith and strength. In this program, I hope everyone can see that when the younger generation encounters particularly great difficulties and challenges, they can stand up and be willing to fight. If people who watch this program are in a particularly unstable or insecure state, they can also get some encouragement from it. In short, "hope" is very important. "

The fifth season "This! The slogan of "Street Dance" is "Battle for Hope". From Peace and Love to Battle for Hope, the fifth season will become a landmark iteration of this variety show. The "Battle" spirit of hip-hop gives the program the courage to break through without setting limits, which is the inexhaustible vitality of the program. I hope this spirit can be injected into a new generation of young audiences with this national variety show and become a spiritual force that affects the growth of a generation.

　　China Jiangxi Network Ganzhou News CorrespondentLiu binReport: At about 17: 00 Beijing time on April 19th, 2018, news came from the headquarters of FAO in Rome, Italy. At the 5th GIAHS International Forum, 14 projects in China, Egypt, Japan, South Korea, Mexico, Portugal, Spain and Sri Lanka were awarded the title of "Global Important Agricultural Cultural Heritage". "Rice Terrace System in Southern Mountainous Areas of China"-"Hakka Terrace in Chongyi, Jiangxi" was officially recognized as an important global agricultural cultural heritage, and was awarded the license by FAO on the spot. Liu Chunxiang, the county leader, attended the forum in Rome on behalf of the county party committee and government and accepted the award from Ms. Sai Mei Duo, Deputy Director-General of FAO. Since then, "Jiangxi Chongyi Hakka Terrace" has officially stepped out of the country and entered the world.

　　It is reported that there are four new projects in China this time: rice terraced field system in southern mountainous areas of China, agriculture, forestry and animal husbandry complex system in Zhagana, Diebu, Gansu, mulberry fish pond system in Huzhou, Zhejiang, and ancient mulberry trees in Xiajin, Shandong. So far, 15 projects in China have entered the world’s important agricultural cultural heritage protection family, ranking first in the world.

　　In 2014, the Chongyi County Party Committee and the county government officially launched the application for the Hakka terraced fields. In the past four years, around the "protection, inheritance and development" of terraced fields, the county has spared no effort to make the Hakka terraced fields "original".

　　From September 17th to 19th, 2017, Hailinda Ouyiqi, an expert from the Expert Advisory Group of the Global Important Agricultural Cultural Heritage (GIAHS) of the Food and Agriculture Organization of the United Nations (FAO), and her party visited our county for a three-day investigation and evaluation of the global important agricultural cultural heritage.

　　On September 26, 2017, news came from the headquarters of the Food and Agriculture Organization of the United Nations (FAO) in Rome, Italy, and the request for the global important agricultural cultural heritage "Chongyi Hakka Terrace System" declared by our county was approved in principle by the experts of the GIAHS Scientific Advisory Committee.

　　On February 5th, 2018, FAO sent a letter to China’s Ministry of Agriculture, confirming that "China Southern Mountain Rice Terrace System" was selected as a global important agricultural cultural heritage, and Jiangxi Chongyi Hakka Terrace was selected as a sub-project of "China Southern Rice Terrace System" as a global important agricultural cultural heritage (GIAHS).

　　On April 19, 2018, the "China Southern Mountain Rice Terrace System"-"Jiangxi Chongyi Hakka Terrace" was officially recognized as an important global agricultural cultural heritage, and was awarded by the FAO in Rome, Italy.

　　It is reported that "Jiangxi Chongyi Hakka Terrace" existed in the Southern Song Dynasty, which was built in the late Ming Dynasty and completed in the early Qing Dynasty, with a history of more than 800 years. Looking at the Hakka terraces, I saw a chain-like belt, winding from the foot of the mountain to the top of the mountain, layered on top of each other and strewn at random; Seen from a height, the beautiful lines of terraced fields are one by one, or parallel or cross, winding like spring snails and spreading like a cloud tower, showing the fascinating curvaceous beauty. Its lines are flowing, natural and unrestrained, and it is known as the "beautiful ladder", and it is also one of the oldest ancient terraced fields in China. Pieces, rows and rows of terraced fields are like a heavy epic across the world, witnessing the wisdom and sweat of Hakka ancestors and becoming a spectacle of Hakka farming civilization. At present, Chongyi Hakka Terrace Reserve covers an area of more than 40,000 mu, stretching over Shangbao, Fengzhou and Sishun townships, with more than 30,000 mu in Shangbao alone. The scope of the reserve is 73 kilometers from east to west and 59 kilometers from north to south.

Chengdu Universiade, Hangzhou Asian Games and Asian Paralympic Games were held successively, and achieved carbon neutrality for the first time in the history of the Asian Games. The United Nations General Assembly adopted the resolution of Olympic Truce for the Paris Olympic Games … Recently, the top ten domestic and international sports news in 2023 jointly evaluated by China Sports Daily and People’s Daily Sports Department was announced.

In 2023, domestic sports were brilliant. The Asian Games in Hangzhou is the largest and highest-level international comprehensive sports event successfully held in China after the 20th victory of the Party. The China sports delegation achieved the goal of training troops for the Paris Olympic Games while achieving impressive results. Chengdu Universiade and the first Youth Association were successfully held, which became a stage for young athletes to communicate with each other. China athletes made great achievements, China swimmers made breakthroughs in the World Championships, Qin Haiyang became the new "frog king" and broke the men’s 200-meter breaststroke world record, China rhythmic gymnastics won the first world championship, China women’s basketball team won the Asian championship again after 12 years, Guo Yu defended the Sudirman Cup, Guo Ping won five championships in the World Championships, and Ding Liren won the first chess world chess champion for China, all of which showed that China athletes inherited and carried forward the Chinese sportsmanship. In addition, "Village BA" and "Village Super" contribute to rural revitalization, and the official launch of the "Ode to Chinese Sports Spirit" project is also a hot topic in the domestic sports field this year.

In 2023, international sports events continued. The United Nations General Assembly adopted the resolution of Olympic Truce for the Paris Olympic Games, and the Los Angeles Olympic Games added new fashion items such as flag football and squash. Spain and Germany won the women’s and men’s world cups for the first time, while Morocco, Portugal and Spain became the main host countries of the 2030 football world cup. Personally, Messi, Djokovic and Kiptum have all become the creators of historical records in their respective project fields.

The annual top ten domestic and international sports news jointly evaluated by this newspaper and the People’s Daily Sports Department has been carried out for many years, which is an important year-end inventory of sports media.

domestic

The 19th Asian Games in Hangzhou and the 4th Asian Games for the Disabled were successfully held.

From September 23rd to October 8th, and from October 22nd to October 28th, the 19th Asian Games in Hangzhou and the 4th Asian Games for the Disabled were successfully held. The Supreme Leader of president attended the opening ceremony of the Hangzhou Asian Games and announced the opening of the Asian Games. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, Zhejiang Province and Hangzhou City have made solid progress in various preparations, carefully organized and guaranteed the games, and ensured that "the two Asian Games are equally wonderful". At the Hangzhou Asian Games, the China sports delegation won 201 gold medals and 383 medals, which was the best result in the history of participating in the Asian Games and topped the gold medal list for the 11th time. At the Hangzhou Asian Para Games, the China sports delegation won 214 gold medals and 521 medals, ranking first in the gold medal list and medal list of the Asian Para Games for the fourth time. The number of gold medals and medals was the best in history.

The 31st Summer Universiade in Chengdu was successfully held.

From July 28th to August 8th, the 31st Summer Universiade was successfully held in Chengdu. The top leaders of president attended the opening ceremony and announced the opening of the Universiade. Chengdu Universiade is the first major international sports event held in China after the 20th Party Congress. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, Sichuan Province and Chengdu City, after a long period of careful preparation, have reached international standards in terms of venue facilities, competition organization and service guarantee, and achieved world-class status. China adheres to the simple, safe and wonderful concept of hosting the Games, and earnestly fulfills its solemn promise, which has won wide acclaim from the families of the General Assembly and the international community. China sports delegation won 103 gold medals and 178 medals, ranking first in the gold medal list and medal list.

The first National Student (Youth) Games was successfully held.

On November 15th, the first National Student (Youth) Games ended in Nanning, Guangxi. The final of this YYWCA lasted more than four months, with 101 delegations and more than 20,000 athletes participating. Six of them surpassed 11 world youth records for 23 times, two of them surpassed 3 Asian records for one team, and one of them surpassed 2 Asian youth records for 8 times, and created a number of national records, national youth records and national youth records in shooting, weightlifting and track and field.

China players have achieved excellent results in many world championships.

In July, at the World Swimming Championships held in Fukuoka, Japan, China ranked first in the gold medal list with 20 gold medals. The China swimming team not only won 5 gold, 3 silver and 8 bronze medals, but also broke records in many events. The China diving team won 12 gold, 4 silver and 3 bronze medals, and the China swimming team won 3 gold, 1 silver and 1 bronze medals, including two breakthrough gold medals, namely, collective skill self-selection and mixed doubles free self-selection.

In August, in the collective individual final of the World Rhythmic Gymnastics Championships held in Valencia, Spain, China won five individual gold medals with 36.550 points, which was the first time that China Rhythmic Gymnastics Team won the world championship, and achieved historic breakthroughs in many events in the World Championships with 1 gold and 2 silver.

At the 2023 Riyadh World Weightlifting Championship held in September, the China weightlifting team won 20 gold medals, 10 silver medals and 3 bronze medals, and three people broke five world records. Among them, Liu Huanhua won two gold medals in the men’s 102 kg clean and jerk and the total score, and the China men’s weightlifting team won the world championship with a total score of more than 100 kg after 26 years.

China won the Asian Cup again after 12 years.

On July 2nd, local time, in the final of the 2023 FIBA Women’s Basketball Asian Cup in Sydney, Australia, China defeated the Japanese women’s basketball team 73-71 to win the championship. China women’s basketball team won the championship trophy again after 12 years, and ended the Japanese women’s basketball team’s sweep of the championship in the past five events.

China table tennis continues to climb to the top.

On May 21st, 2023 Sudirman Cup World Badminton Mixed Team Championship came to an end in Suzhou Olympic Sports Center Gymnasium, Jiangsu Province. China defeated South Korea 3-0 with a total score, successfully defended its title and won the championship for the third time in a row, which is also the 13th time that China won the cup in the 18th tournament.

On May 28th, local time, the 2023 World Table Tennis Championships ended in Durban, South Africa. China team won all five titles in men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles in this World Table Tennis Championships, and achieved a clean sweep again after the Budapest World Table Tennis Championships in 2019.

Ding Liren won the men’s individual world championship in chess.

On April 30th, local time, in the 2023 FIFA World Championship held in Astana, the capital of Kazakhstan, Ding Liren, a China player, defeated Russian player Nepomniach with a total score of 9.5-8.5 after 14 slow chess matches and 4 fast chess matches, becoming the 17th individual world champion in the history of chess. With China’s male chess player crowned the title of world chess king for the first time, the "four-step" goal that China’s chess world has been struggling for 35 years has finally been achieved.

Qieyang Shijie, Su Bingtian and other China players won Olympic medals.

On the evening of October 4th, at the Olympic Sports Center Stadium of the track and field venue of the Hangzhou Asian Games, the Chinese Olympic Committee held an award ceremony to award medals to Qieyang Shijie, Liu Hong and Lv Xiuzhi who won gold, silver and bronze medals in the women’s 20km walk in London Olympic Games and to Tang Xingqiang, Xie Zhenye, Su Bingtian and Wu Zhiqiang who won bronze medals in the men’s 4x100m relay in Tokyo Olympic Games.

Rural sports events are widely concerned.

Since the beginning of this year, rural sports events represented by "village BA" and "village supermarket" have become the focus of people’s attention. At the end of October, the finals of the 2023 National and American Country Basketball Competition ("Village BA") started in Taipan Village, Taijiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province. Tens of thousands of spectators came from all over the country to watch the wonderful games and participate in the live interaction. According to statistics, driven by "Village BA", Taijiang County received more than 2 million tourists in one year, and realized tourism income of more than 2.3 billion yuan.

This year, the State Sports General Administration and other departments issued the "Guiding Opinions on Promoting Sports to Help Rural Revitalization" to support local governments to vigorously develop sports events and boost rural revitalization.

The project "Ode to Chinese Sports Spirit" was launched

On July 7th, the launching ceremony of "Ode to Chinese Sports Spirit" was held in Beijing. The State Sports General Administration launched the project to better carry forward the Chinese sports spirit and help build a sports power. During the Asian Games in Hangzhou, the State Sports General Administration held a series of sports and cultural activities, including "Inheritance-Stories of the Asian Games" interview, "China Sports Culture Exhibition" and excellent sports film screening.

international

Hangzhou Asian Games, Asian Para Games and Chengdu Universiade to Achieve Carbon Neutrality

On December 6th, Hangzhou Asian Games Organizing Committee and Asian Paralympic Games Organizing Committee announced that after accounting, evaluation and certification, Hangzhou Asian Games and Asian Paralympic Games had emitted 882,900 tons of greenhouse gases, used green electricity to reduce greenhouse gases by 22,000 tons, and accepted the carbon offset index of 1,099,900 tons donated by the society, achieving carbon neutrality for the first time in the history of Asian Games and Asian Paralympic Games. On December 22nd, the Report on the Green and Low-carbon Games of Chengdu Universiade was released, announcing that the Chengdu Universiade had achieved 32,000 tons of carbon reduction and carbon neutrality.

The United Nations General Assembly adopted the Olympic Truce Resolution for the Paris Olympic Games.

On November 21st, local time, the 78th UN General Assembly adopted the resolution of Olympic Truce for the 2024 Paris Olympic and Paralympic Games. The president of the Paris Olympic Organizing Committee introduced the Olympic Truce resolution on behalf of the French government, and the President of the International Olympic Committee Bach delivered a speech calling on the General Assembly to adopt the resolution. In the end, the resolution was adopted by an overwhelming majority of 118 votes in favor, 2 abstentions and 0 votes against.

In 2028, the Los Angeles Olympic Games will add five major events, including flag football.

On October 16th, local time, the 141st plenary session of the International Olympic Committee held in Mumbai, India, passed a resolution to add flag football, squash, baseball and softball, cricket and stick tennis as official events of the 2028 Los Angeles Olympic Games. Baseball and softball, cricket and tennis were once Olympic events, while squash and flag football were included in the Olympic events for the first time.

The Women’s World Cup was successfully held in Australia and New Zealand, and Spain won the championship.

On August 20th, local time, the 2023 Women’s World Cup came to an end. This year’s Women’s World Cup was jointly held by Australia and New Zealand, which was the first time in the history of the Women’s World Cup that two countries held it. New Zealand held the opening match and Australia held the final. In the final, Spain beat England 1-0, winning the Women’s World Cup for the first time in its history, becoming the fifth team to win the championship after the United States, Norway, Germany and Japan.

Germany won the men’s basketball World Cup.

On September 10th, local time, in the final of the 2023 Men’s Basketball World Cup held in Manila, Philippines, Germany defeated Serbia 83-77 and won the first men’s basketball World Cup with a record of winning all eight games. In the third-place battle, the United States lost to Canada, ranking fourth, which is also the second consecutive World Cup medals missed by the American men’s basketball team.

The 2030 Men’s Football World Cup is planned to be jointly organized by six countries on three continents.

On October 4th, local time, FIFA held a board video conference at its headquarters in Zurich, Switzerland, announcing that the 2030 Men’s Football World Cup will be jointly organized by six countries on three continents. Morocco, Portugal and Spain will be the main host countries. At the same time, since 2030 coincides with the centenary of the first World Cup, FIFA decided to hold a celebration in Uruguay, the venue of the 1930 World Cup. Uruguay, Argentina and Paraguay will each host a competition at the opening stage of the 2030 World Cup.

Manchester City won the Champions League for the first time and achieved the annual "five crowns"

On June 10th, local time, in the final of the 2022-2023 European Football Champions League held in Istanbul, Turkey, Manchester City of England defeated Inter Milan of Italy 1-0, winning the Champions League for the first time in team history. On December 22nd, local time, Manchester City beat Brazil’s Fluminense 4-0 to win the World Club Cup final. So far, in 2023, Manchester City won the Premier League champion, FA Cup champion, Champions League champion, European Super Cup champion and World Club Cup champion, achieving the annual "five crowns".

Messi won the Golden Globe Award for the eighth time

On October 30, local time, in the 2023 Golden Globe Awards Ceremony held by French Football magazine, Argentine player Messi won the Golden Globe Award for the eighth time, once again setting a new record for the number of times he won the award. This year’s Golden Globe Awards are based on the performance of the 2022-2023 season, during which Messi led the Argentine team to win the FIFA World Cup Qatar 2022 championship. On February 27th, local time and May 8th, local time this year, Messi also won the FIFA Player of the Year Award and Lawrence Best Male Athlete Award respectively, and his Argentine national men’s soccer team was awarded the Best Team Award.

Djokovic set many records in tennis.

On September 10th, local time, in the men’s singles final of the US Open, Serbian star Djokovic defeated Russian player Medvedev 3-0, won the men’s singles championship of the US Open for the fourth time, and accumulated the number of individual Grand Slam champions to 24, surpassing American star Serena Williams, who won 23 titles, ranking first in the era of solitary open. Djokovic also won the year-end finals and finished the whole season as the world’s number one for the eighth time.

Kiptum set a new world record for men’s marathon.

On October 8, local time, in the Chicago Marathon, Kenyan Kiptum set a new world record for men’s marathon in 2 hours, 0 minutes and 35 seconds and won the championship. This achievement improved the previous record of 2 hours, 1 minute and 9 seconds set by Kenyan star Kipchoge by 34 seconds. Kiptum, 23, became the first marathon runner to break 2 hours and 01 minutes in an official race. (From December 26th, China Sports Daily, 01 edition)