Is BMW in crisis? Analyze the latest news and future development

In recent years, BMW, as a world-renowned luxury car brand, has been favored by consumers. However, the recent rumors about "the collapse of BMW" have aroused widespread concern. In order to clarify the facts, this paper will deeply analyze the current business situation, challenges and countermeasures of BMW, and discuss its future development direction.

First, the development of BMW

BMW, a German brand founded in 1916, has been transformed from an aero-engine manufacturer to a leading automobile manufacturer in the world after a hundred years of wind and rain. BMW is famous for its excellent product quality, innovative technology and unique driving experience. It owns several sub-brands such as BMW, Mini and Rolls-Royce, covering a wide range of markets from compact cars to luxury cars.

In the past few decades, the success of BMW brand is inseparable from its adherence to the concept of "driving pleasure". Whether it is the research and development of power system or the innovation of ergonomics, BMW always pays attention to providing consumers with excellent driving experience. Because of this, BMW occupies an important position in the global luxury car market.

Second, the recent economic challenges

Although BMW has won market recognition for its strong brand influence and innovative ability, the changes in the global economic environment in recent years have made BMW’s operation face many challenges.

1. Global supply chain crisis: Since the outbreak of COVID-19 in 2019, the supply chain of the global automobile industry has been seriously affected. Problems such as chip shortage and rising prices of raw materials frequently appear, resulting in many automobile manufacturers having to cut production or stop production. BMW was not spared, which directly affected its sales.

2. Transformation pressure of electric vehicles: With the global attention to environmental protection and new energy, electrification of the automobile industry has become an irreversible trend. BMW’s layout in the field of electric vehicles is relatively late. Although I-series electric vehicles have been launched in recent years, it still needs to accelerate the pace of transformation when facing competitors such as Tesla.

3. Intensified market competition: The competition in the luxury car market is gradually intensifying. Not only traditional rivals such as Mercedes-Benz and Audi are constantly introducing new products, but many emerging brands such as Tesla and Weilai are also fiercely competing for market share. In addition, consumers’ demand for intelligence and networking is increasing, and BMW is facing tremendous pressure.

Third, BMW’s response measures

Faced with severe market challenges, BMW has taken a series of countermeasures to ensure that it continues to maintain its advantages in the fierce market competition.

1. Strengthen R&D of electric vehicles: BMW announced that it will increase its investment in R&D of electric vehicles in the next few years, and plans to increase the proportion of electric vehicles to over 50% by 2030. By introducing more electric vehicles that meet the market demand, BMW hopes to catch up with the trend of the electric vehicle market.

2. Optimize supply chain management: BMW realized the importance of supply chain, so it introduced more flexibility and diversified supplier cooperation to reduce production risks. At the same time, BMW is also actively expanding localized production to reduce its dependence on a single region.

3. Improve intelligent driving technology: With the increasing demand of consumers for intelligent cars, BMW has accelerated the research and development of its intelligent driving system to create a safer and more convenient driving experience. BMW’s "driver assistant" system has been applied to many models, and will continue to improve the automatic driving technology in the future.

4. Explore new markets: In response to the increasingly fierce competition, BMW is also actively seeking opportunities in new markets, especially emerging markets such as China. In China market, BMW continues to maintain good sales performance with its strong brand influence and rich product lines.

Fourth, BMW’s future prospects

Looking into the future, BMW is still full of confidence despite many challenges. First of all, as a century-old brand, BMW’s strong technical accumulation and market operation ability will help it maintain its competitiveness in the process of electric vehicle transformation. Secondly, BMW’s layout in the global market enables it to better cope with changes in different economic environments. At the same time, BMW is constantly absorbing fresh blood, and the joining of the younger team will inject new vitality into the brand.

In the end, BMW knows that only by keeping pace with the times at any time can it be invincible in the rapidly changing market of the automobile industry. In the future, BMW plans to further strengthen cooperation with technology companies and use the latest scientific and technological means to enhance product competitiveness, especially in the field of electric vehicles and intelligent networked vehicles.

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To sum up, the news about "the collapse of BMW" is not true. Although BMW is going through a difficult period, the company’s continuous efforts in new energy, intelligent driving and global market have laid a solid foundation for its future development. Consumers can rest assured that BMW will continue to show us more outstanding automobile products with its consistent quality and innovative spirit. No matter how the market changes, BMW’s classic and innovative spirit will continue to lead the development trend of luxury car market.

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Audi A6L adopts the design concept of dynamic and elegant coexistence. The front face design features a large hexagonal air intake grille with sharp LED headlights, creating a strong visual impact. The body lines are smooth, and the overall style is simple without losing the sense of luxury, which shows Audi’s consistent exquisite craftsmanship and unique taste.

Audi A6L has a body size of 5050*1886*1475mm, a wheelbase of 3024mm, a front track of 1630mm and a rear track of 1616mm. Its side lines are smooth and elegant, showing the perfect combination of dynamic and steady. Both the front tire and the rear tyre size are 255/40 R20, and the matching rim style highlights the luxurious and sporty atmosphere.

The interior style of Audi A6L is both luxurious and technological, and the interior design is simple and bright, creating a spacious and comfortable driving space. The center console is equipped with a 10.1-inch touch screen, which supports the voice control of multimedia system, navigation, telephone and air conditioning, providing users with a convenient intelligent interactive experience. The steering wheel is made of leather, with manual up-and-down and forward-and-backward adjustment functions, and some models are also equipped with electric adjustment functions to improve driving comfort. The front seats provide heating, ventilation and massage functions, and are made of high-quality leather or imitation leather. The main and co-pilot seats can be adjusted in many directions, including front and rear, backrest, height and waist support, to ensure the comfort of long-distance driving. In addition, the front and rear rows are equipped with Type-C interfaces to meet the charging needs of passengers, and the front seats are also equipped with wireless charging function, further enhancing the sense of technology and convenience.

Audi A6L is equipped with a 2.0T engine with a maximum power of 180kW(245 HP) and a maximum torque of 370 N m.. It adopts efficient L4 layout and cooperates with 7-speed wet dual-clutch gearbox, which brings strong power output and smooth shifting experience.

The evaluation of the appearance of Audi A6L is very pertinent. He mentioned that the lines of the car market are tough, giving people a sense of atmosphere, but the hidden exhaust design made him feel dissatisfied. Generally speaking, the design of Audi A6L is quite attractive.

On November 4, Huawei managing director Yu Chengdong wrote at 8:58 am: "The most powerful Mate in history! See you in November!" The last "strongest in history" was the Mate 40.

On November 12, a number of digital bloggers posted pictures of the real Huawei Mate 70, with the iconic three-hole design still on the front. It is understood that Huawei adopted the three-hole design for the first time on the Mate 60 Pro, and is currently the only mobile phone manufacturer to adopt this solution.

According to the digital blogger "Digital Chat Station", the Huawei Mate 70 metal middle frame is similar to the right-angle enlarged and chamfered transition design, and the size of the power button is larger, which increases the identification area. According to reports, the Huawei Mate 70 series rear camera module will return to the Huawei Mate 50 design scheme, using a large round module and equipped with a periscope four-camera module. In terms of specifications, the Huawei Mate 70 series will come standard with a 1.5K OLED screen. The rear main camera is a large-bottom sensor customized by Howie, with a built-in large-capacity battery. The processor will also be the latest model.

Previously, Mate 70 had been on the hot search, and a blogger posted a picture with the caption: Huawei Mate 70 can’t be right? I feel like it’s a smoke bomb! The picture shows various details of Mate 70 and is marked with a price of 8599 yuan, but the blogger himself is not sure about the authenticity of this picture.

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The appearance design of Xingyue L is highly recognizable. The front face adopts family-style design language, and the huge air intake grille occupies the whole front face, making the front of the car look wider and more powerful. The body lines are smooth and dynamic, and the overall style is atmospheric and modern.

The body size of Xingyue L is 4770 * 1895 * 1689mm, the wheelbase is 2845mm, and the front and rear wheel tracks are 1610mm. Its body lines are smooth and tough, showing a sense of movement and strength. Xingyue L is equipped with 245/45 R20 tires and adopts fashionable rim design, which further enhances the overall appearance and texture of the vehicle.

Xingyue L’s interior design is unique, combining simplicity with a sense of technology. The center console is equipped with a 12.3-inch high-definition central control panel, which integrates rich functions such as multimedia system, navigation, telephone, air conditioning and skylight, and supports voice recognition control, bringing convenient and intelligent experience to drivers. The steering wheel is made of leather, which is comfortable to hold and supports manual adjustment up and down and back and forth, ensuring that drivers of different heights can find the ideal driving posture. The front seats are made of imitation leather, which has the functions of heating, ventilation and massage. The driver’s seat is also equipped with headrest speakers and electric seat memory function to provide drivers with a comfortable driving experience. The second row of seats can adjust the backrest and support proportional reclining, providing passengers with flexible space utilization. In addition, the car is equipped with USB and Type-C interfaces to meet the charging requirements of various electronic devices, and the front seats also provide wireless charging function, which is convenient for drivers to charge their mobile phones at any time.

Xingyue L is equipped with a 2.0T 238 horsepower L4 engine with a maximum power of 175kW and a maximum torque of 350 N m. It is equipped with an 8-speed automatic manual transmission, which provides a strong power output and a smooth driving experience.

Car home car owners are most satisfied with the appearance and interior of the Star Yue L. He mentioned: "The appearance is atmospheric, the interior is textured, new car, absolutely new car, leaving the factory on May 9 and picking up the car on May 12." This evaluation fully demonstrates the high quality of the design and technology of Xingyue L, making it an ideal choice for many car owners.

Detailed explanation of five cheap and fuel-efficient domestic cars

Under the background of increasingly fierce competition in the automobile market, domestic automobile brands pay more attention to providing consumers with cost-effective products while constantly improving their technical strength. Among them, automobile engine is the core component of automobile, and its performance and price are directly related to the market competitiveness of the whole vehicle. Today, we will introduce five domestic automobile engines that are cheap, fuel-efficient and sturdy, and see how they win the favor of consumers in terms of cost performance.

I. LJO 1.5L engine

Release time: Mid-2010s

algebra: the first generation

Specific model：LJO

Parameter table：

Carrying vehicle type:, etc.

The LJO 1.5L engine of Wuling Automobile is famous for its excellent fuel economy and stability. This engine adopts multipoint injection technology, which can provide stable power output under different working conditions while maintaining low fuel consumption. On many models, this engine has shown excellent durability and reliability.

Second, JL473Q 1.3L engine

Release time: in the late 2000s.

algebra: the second generation

Specific model：JL473Q

Parameter table：

Carrying vehicle type:, etc.

Changan Automobile’s JL473Q 1.3L engine is a small displacement and high efficiency engine. It adopts aluminum alloy cylinder block and lightweight design to reduce fuel consumption and improve dynamic response. In practical use, this engine is loved by consumers for its excellent fuel economy, low noise and low vibration characteristics.

Third, SQRE3G12 1.2L engine

Release time: Early 2010s

algebra: the first generation

Specific model：SQRE3G12

Parameter table：

Carrying vehicle type:, etc.

Chery’s SQRE3G12 1.2L engine is a small displacement and high efficiency engine. It adopts three-cylinder design and lightweight materials to reduce fuel consumption and improve power output. This engine is equipped on many small cars, and it is well received by consumers for its excellent fuel economy and low maintenance cost.

Iv. -BYD371QA 1.0L engine

Release time: in the late 2000s.

algebra: the first generation

Specific model：BYD371QA

Parameter table：

Carrying vehicle type: wait.

BYD’s BYD371QA 1.0L engine is a small displacement and low fuel consumption engine. It adopts three-cylinder design and lightweight materials to reduce fuel consumption and improve dynamic response. This engine is loved by consumers because of its excellent fuel economy and reliability, especially suitable for short-distance commuting in cities.

V. DK12 1.2L Engine

Release time: Mid-2010s

algebra: the first generation

Specific model：DK12

Parameter table：

Carrying vehicle type:, etc.

DK12 1.2L engine is a small displacement and high efficiency engine. It adopts four-cylinder design and multipoint injection technology to provide stable power output and low fuel consumption. This engine is equipped on many models of Dongfeng Xiaokang, and it is well received by consumers for its excellent fuel economy and reliability.

The above five domestic automobile engines are popular choices in the market. They are not only cheap, but also fuel-efficient. Whether you are pursuing cost performance or fuel economy, you can find a satisfactory choice among these five engines. With the continuous development of the domestic automobile industry, it is believed that more excellent domestic engines will emerge in the future, bringing more choices and better driving experience to consumers.

　　Counting the main models of Chery Automobile in sales volume, Chery A3, which was listed last year, is one of the main sources of its profits. Faced with the listing of many new models this year, Chery A3′ s selling point of "safety" is getting weaker and weaker, and the actual selling price of the market is also declining. In order to keep A3′ s market momentum,Except that there will be new superchargers including 1.3SengineIn addition to the future,Sohu autoThe latest news is that there will be a new five-speed automatic.gearboxWill appear inChery A3upper/better/previous/a surnameRecently, Sohu Auto exclusively photographed the spy photos of the model equipped with this new gearbox, and shared them with Sohu riders here.

Chery A3 five-speed automatic gearbox acquired by Sohu Auto.

　　From the picture, this automatic gearbox is very similar to the handle lever of DP0 gearbox currently mounted on Chery Oriental Son, and its function is basically the same. It has four gears: P (parking gear), N (neutral gear), R (reverse gear) and D (forward gear), and it can also be switched to manual gear mode. Although there is not much change from other interior parts in the car, it is only a matching model and cannot reflect the true face of future production models. Sohu Auto will continue to track its changes in the future.

　　Looking at the current domestic auto market, in the low-end A-class auto market, there are not many automatic transmission models. For example, Geely Vision and Southeast Lingyue only have five-speed manual gearboxes at present, while Haima Familia, Changan Zhixiang and BYD F3 have automatic transmission models, but they are all obsolete four-speed automatic gearboxes like Chery A3. With the popularity of DSG abroad, the status of four-speed gearbox in the eyes of consumers in China has been getting lower and lower. In addition, although the performance of the four-speed automatic gearbox of some models of joint venture cars is not bad, butFour-speed automaticgearboxCongenital defects such as unsmooth shifting, poor acceleration and high fuel consumption are still unavoidable.. Therefore, developing and matching automatic transmission models with higher performance has become a top priority for many manufacturers at present. As an important member of the independent brand camp, Chery is no exception. With the introduction of five-speed autonomous gearboxes of high-end models such as Chery G5 and G6, it is logical to match the five-speed gearboxes of low-end models. According to relevant sources,Chery A3The new five-speed automatic in the futuregearboxWith G6, etc.Cheryhigh-endcar make and modelSimilarly, it is also from South Korea.modern timesAutomaticgearbox, its internal code is 5F23.(23 means that the maximum torque that can be transmitted by this gearbox is 230Nm). And its engine is still from Chery’s own 1.8L naturally aspirated engine. As far as this engine is concerned, the performance of this gearbox is more than enough. In the future, it is not ruled out that the 1.3S and 1.6S supercharged engines will also match the possibility that this gearbox will appear on A3.

　　As far as hardware is concerned, Chery A3 equipped with a new automatic gearbox in the future is worth looking forward to, but the author has reservations about whether the final model can satisfy consumers after it goes on the market.First of all, it is automatic.gearboxGenerally speaking, in addition to its own complex structure and material requirements, software is also a very important key technology. At present, there are no experienced people in China.gearboxThere is still a lack of experience in calibrating suppliers and accurately matching them.If Chery goes public in a hurry, the future Chery five-speed automatic gearbox can only be a highlight of publicity, and its actual use effect may not satisfy car buyers. Secondly, Chery’s 1.8L engine inherits Chery’s tradition and has advantages in data, but its performance in starting and accelerating is not satisfactory. In addition, Chery A3 brings nearly 1400 kilograms of vehicle weight for safety, so it is very difficult for the new powertrain to have a good performance. The author believes that,Chery A3The most ideal powertrain is its 1.6S mechanical pressurization.enginePlus this 5F23 five-speed automaticgearboxIt will have a good performance in power performance and economic performance.

　　summaryAlthough we still don’t know how the future performance of the Chery A3 five-speed automatic transmission version will be, one thing is certain, it will be better than the current Chery DP0 four-speed gearbox. If Chery upgrades its technology without increasing its price, the performance-price ratio of the Chery A3 automatic transmission model will be further improved. On the other hand, with the launch of Chery A3 five-speed automatic transmission model, its significance lies in unveiling a prelude to the elimination of outdated four-speed automatic transmission in China market, which will set off a wave of gearbox technology upgrading in China, which will be a very good thing for consumers. From this point of view, the author is also looking forward to the launch of Chery A3 new model.

　　Copyright statement: This article isSohu autoExclusive manuscript, copyright isSohu autoAll. It may not be reproduced without permission, and will be investigated once it is found.

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The BMW i4 adopts a dynamic design, and the front part presents a typical family style. The long and narrow headlights and the kidney-shaped air intake grille complement each other, adding unique recognition to the whole vehicle. The grille adopts a closed design, which highlights its identity as an electric vehicle, and adopts blue decorative strips to further highlight its electric characteristics. On the whole, the body lines of BMW i4 are smooth and full of tension, showing a modern design style.

BMW i4 has a body size of 4785*1852*1455mm, a wheelbase of 2856mm, a front track of 1601mm and a rear track of 1630mm. Its car side lines are smooth, showing a dynamic and powerful appearance. With 18-inch wheels, the front wheel uses 245/45 R18 tires, and the rear wheel uses 255/45 R18 tires, showing a sporty style.

The interior design of BMW i4 embodies the perfect integration of modernity and technology, and adopts exquisite interior style to create a luxurious and comfortable driving atmosphere. The steering wheel is wrapped in leather, with delicate hand feeling and manual adjustment function, which is convenient for drivers to adjust according to their own needs. The center console is equipped with a 14.9-inch high-definition touch screen, which integrates the functions of multimedia system, navigation, telephone and air conditioning control, and supports voice recognition control system, greatly improving the operation convenience and user experience. In addition, the BMW i4 is equipped with wireless charging function of the front mobile phone to ensure that the driver can keep the mobile phone fully charged at any time during driving. In terms of seats, consumers can choose from a variety of materials, including imitation leather, genuine leather and fabric/suede mix-and-match. The front seat has heating function, and the main driver seat also has electric seat memory function, which ensures the comfort of long-term driving. The rear seats support the proportional tilting, which further improves the practicability of the vehicle.

The BMW i4 is equipped with an efficient power system with a maximum power of 250kW and a maximum torque of 430 Nm. This powerful power output provides drivers with abundant power and excellent driving experience.

The owner of car home said that although the 3, 5 and X3 configuration parameters of the I series were almost the same, he willfully spent more than 100,000 yuan on an imported BMW i4 for its face value and personality. He proudly said that the design of the big nostril is extraordinary at first glance, and others often guess that this car is worth 600,000, which makes him feel a little embarrassed.

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BMW i4 attracts many eyes with its unique design. The front face design adopts a closed kidney grille, which is different from the traditional BMW model, but still maintains the classic elements of the brand. This design not only highlights the identity of electric vehicles, but also reflects BMW’s innovation in environmental protection technology. The body lines are smooth and dynamic, and the overall style is both modern and full of strength. While maintaining the traditional design of the brand, BMW i4 also shows its future technological elegance.

BMW i4 has a streamlined body design, with a body size of 4785*1852*1455mm and a wheelbase of 2856mm. The car adopts dynamic lateral lines, with a front track of 1601mm and a rear track of 1630 mm. In terms of tires, the former tyre size is 245/45 R18, and the latter tyre size is 255/45 R18. With the unique rim style, it shows a strong sense of movement.

The interior style of BMW i4 is full of science and technology and modernity, showing a luxurious atmosphere with simple lines and exquisite craftsmanship. The steering wheel is made of high-quality leather, which feels comfortable and supports manual adjustment up and down and back and forth. The 14.9-inch central control screen integrates rich functions such as multimedia system, navigation, telephone and air conditioning, and supports voice recognition control, which improves the convenience and fun of driving. In terms of seats, the car offers a variety of material choices, including imitation leather, genuine leather and fabric/suede mix, which ensures the comfort and luxury of riding. The main and co-pilot seats have the functions of front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support, which provides the driver with personalized adjustment of height. The front seats are also equipped with heating function, which further enhances the driving experience. In addition, the car is also equipped with the driver’s seat memory function, as well as USB and Type-C interfaces in the front and rear rows to meet the needs of modern drivers.

BMW i4 is equipped with an efficient motor with a maximum power of 250 kW and a maximum torque of 430 Nm. Its strong power output brings excellent acceleration performance and driving experience.

It is considered that the configuration parameters of I-series vehicles, such as 3, 5 and X3, are almost the same, but the shell has changed. Nevertheless, he still chose the BMW i4 willfully, just for its unique face value and personality. As an imported model, BMW i4 not only meets his individual needs, but also makes him feel proud when driving. The design of big nostrils can make people see its uniqueness at a glance. Every time they drive out, others will mistakenly think that this car is worth 600,000 yuan, which makes him feel both surprised and embarrassed.

　　China news agency, Washington, February 12 (Reporter Chen Mengtong) "Put on a mask, America. Put on the mask. " US President Biden said at the National Institutes of Health on the 11th.

　　Biden made a speech after inspecting the vaccine research center of the institute on the same day. While announcing that the vaccine supply sufficient to cover the entire American population will be put in place ahead of schedule, he once again stressed that the epidemic situation in the United States is still grim, reminding the American people not to take it lightly.

　　Biden announced that the US government had signed a final contract with two pharmaceutical companies, Moderna and Pfizer, that afternoon, and the total 200 million doses of COVID-19 vaccine it purchased would be delivered in batches before the end of July. This means that the supply of vaccines in the United States will reach 600 million doses by then, "faster than expected."

　　Biden further stated that universal vaccination is only the bottom line, and the ultimate goal of the United States is to defeat Covid-19. "This brings us another challenge."

　　Biden wore a mask all the time during the speech. He said, "This is a very important message", "In the next year, wearing a mask can save lives — — A considerable number of lives. "

　　According to Johns Hopkins University data, as of 23: 00 on the 11th, the number of COVID-19 infections in the United States has exceeded 27.39 million, with 475,000 deaths.

　　Biden pointed out that in January 2021, the United States experienced the "deadliest" month of the epidemic — — Lost 100,000 lives. In the United States, the death toll may exceed 500,000 in March, and at the same time, it faces the threat of mutating Covid-19.

　　According to the data of the US Centers for Disease Control and Prevention, as of the 11th, the number of people who received at least one dose of vaccine in the United States was 34.72 million, and the average daily dose in the past week was 1.61 million doses.

　　The Hill pointed out that although former President Trump ordered 400 million doses of vaccine during his tenure, it did not solve the "last mile" problem of vaccine distribution and vaccination. The shortage of vaccine supply that plagues the United States will continue at least in the short term.

　　"Frankly speaking, my predecessor was not ready to vaccinate hundreds of millions of Americans. He didn’t order enough vaccines and didn’t mobilize enough manpower to complete the vaccination work. " Biden said that when he took office, the United States did not have a large-scale vaccination plan, "it was a mess."

　　"We are still in danger of Covid-19 pandemic," Biden stressed. "Wearing a mask is still the easiest way to save lives, but we need everyone to wear a mask."