This summer, "This! As soon as the fifth season of "Street Dance" was broadcast, it ranked first in the variety list with a full-end broadcast market share of 9.28%; According to Lighthouse Professional Edition, "This! That is, Street Dance 5 was launched for 1 hour, and the market share of real-time whole-network variety feature films was as high as 45%, accounting for nearly half. In the first phase, it ranked first in the comprehensive program of the whole network.

Behind the numbers, it reflects the word-of-mouth and popularity accumulated by a program in the past five years. After five years of enthusiasm, for many viewers, the summer without hip-hop is incomplete. Last year’s fourth season, "This! It is street dance that ended the last stage with the international elite challenge. What higher level can this program go to? The audience is full of great expectations and expectations, but it is undoubtedly an unknown challenge for the program creators.

This year, "This! In the fifth season, Hip-hop didn’t choose to move forward on the established safe road, but walked out of the comfort zone, started from the "new" and focused on the growth of the new generation with a responsibility of shouldering the future development mission of hip-hop culture. Under the brand-new theme of "Battle For Hope", the program is positioned as "Training Camp for Young Dancers" and the competition system has been upgraded. The contestants have to go through the selection and elimination again and again in three months to interpret the topic of "inheritance" of China street dance.

"this! It is the three highlights of the fifth season of Street Dance:

Cenozoic, Parallel Universe, Immersion Experience

1. Focus on the new generation of street dance in the future.

The core concept of street dance in the fifth season is "youth", with a brand-new lineup of dancers and a new generation of dancers becoming the absolute protagonists of this season’s program. In the training camp for young dancers, the proportion of "post-95" dancers exceeds 90%, and 50% are "post-00". The outstanding dancers in the first four seasons are incarnated as "master groups" to escort young dancers. Street dance needs representative figures, OG (predecessors), as well as young blood and young people’s own representatives. After the launch of the fifth season, young players such as Zaizai, Zhou Yuxiang, Ang Ang, Sniper and Badd machine quickly emerged with their strength. The program not only shows young people their own stage, shows the new generation of young people’s playing methods and preferences, their wild imagination, their different personalities, but also gives them propositions and challenges, and stimulates the infinite potential of young people with the competition system.

In the first round of points elimination, young dancers competed in the form of teams for their works, 1v1 and routine battle respectively. The upgraded competition system was even more cruel, from the original "tie-break" to a battle wheel battle, and the team that took the lead in completing the cumulative points goal won. The score was tied and the battle was very fierce. Finally, with the joint efforts of all the dancers, 32 rounds of the battle were completed, which directly set a new record for the number of rounds of the Battle on the street dance stage. As the team leader, young dancer Doudou, with a waist injury, still completed the performance of her work with high quality and participated in the battle session with great pain. Doudou’s persistence greatly inspired everyone on the scene, and the team members were even more uncompromising, and they became more and more brave, becoming the ultimate winner of the battle Wheel War in the absence of one person in the team. This shows us the enthusiasm and determination of this group of young people to dance, and also feels the spiritual core of the program "Let’s be brave sometimes and pass on hope".

2. Create a new concept of street dance parallel universe.

This season’s "This! It is street dance that puts forward the concept of "parallel universe" of street dance very imaginatively. Under the guidance of this core concept, the past four seasons can be regarded as a hip-hop universe bearing the glory of yesterday. In the fifth season, it is necessary to discover and create another new hip-hop universe, a world belonging to the future, which is in harmony with the fifth season, namely, youth and rookie competition.

The parallel universe of street dance is both traditional and contemporary; It belongs to both the pioneers and the later generations. They are parallel, complement each other, and even cross each other, breaking the "uniqueness". Plurality and richness are the core essence of parallel universes.

At the same time, the parallel universe also implies another important theme: growth. The parallel universe is full of unknowns. If you are in the parallel universe, can you imagine what you might be like in another parallel universe and how to deal with sudden challenges? Whether you will make efforts to become a better you. Therefore, the highlight of this season is not the "Great God", but how a young man chooses, grows up, becomes a stronger self gradually, and even moves from obscurity to an influential international stage.

3. Multi-scene immersive new dance beauty

The concept of street dance parallel universe needs to be further grounded through the beauty of dance in the program, so this season’s beauty of dance has made a big breakthrough than before. The original ambience design of four theme streets has been replaced by two parallel universes, one representing "tradition" and taking the old school style, and the other representing "future", which is full of futuristic sense of science and technology, and the two-dimensional plane dance beauty originally used as the background has been upgraded to a three-dimensional space in an all-round way, so that dancers can better blend in and perform, and also bring the audience the immersion feeling of shuttling between different parallel worlds.

This season’s dance beauty pays great attention to the creation of atmosphere and the experience of people in the space, creating daily social life scenes that young people are very familiar with, such as basketball square, skateboarding park, campsite, game room, singing room, barbecue house and so on. In these rich and varied scenes, young people show themselves, communicate and find companions through street dance, which is also the real social state of young people at present.

It is worth mentioning that the recording site of this season’s program itself is a building with a sense of the times, and the "row column", an element with historical specificity inside the building space, has been preserved and presented by the choreographer. In the beautiful dance design of the main stage of the race, two rows of towering reinforced concrete columns lead our view to a deep place, like a tunnel of time and space, which can return to the historical scene and witness the birth of a new history. In such a unique aesthetic space, silent and exploding, two cultures with different faces and styles have a fierce collision.

When we combine the new generation, parallel universe and immersive experience, this season’s "This! It is street dance that fully reflects the characteristics of the post-Internet era and the development trend of youth group culture. With the continuous development of street dance IP, derivative interactive applications of derivative programs and social attributes have been launched. It’s hip-hop, which shows us the infinite possibilities of hip-hop. It’s a medium, a field, or a universe that seeks the coexistence of souls.

The national comprehensive sample "this! It’s street dance

Write an advanced history of national synthesis in five seasons

"this! It’s street dance, which has maintained its innovation and vitality for five seasons. From the ice-breaking in the first season, the broken circle in the second season, to the leap in the third season, and the transnational in the fourth season, we can say, "This! In four years’ time, It’s Street Dance presents the audience with an encyclopedia of street dance culture, a list of street dance celebrities, intergenerational inheritance, countless scenes, etc., and has completed a whole set of knowledge and aesthetic system structure about street dance.

Simon Lu, the general director, said frankly that although this program puts the culture of hip-hop circles at a stage where the mass communication can be perceived, it uses the resources accumulated by China hip-hop circles over the years. This year is a "hematopoietic" program, and a "hematopoietic" program is always more difficult than a consumption-oriented program. This is for sure.

Since the five seasons, this program has been embedded in the historical process of the progress and development of domestic variety shows in terms of conceptual changes and commercial expansion, and has also been continuously improved and enlarged in three dimensions.

At the level of program innovation, "This! It is street dance that has created an original and internationally recognized program model. The program firmly grasps "battle" and "Work", the two core elements of street dance, and combines the beautiful dance form with visual impact to make the charm of this culture itself visible to everyone, reflecting the creativity and value of art itself.

At the level of industry value, innovation, breaking the circle and cross-border integration. "this! It is street dance that shoulders the mission of promoting street dance culture and cultivating new dancers, and promotes the rapid development of street dance industry at home and abroad.

At the level of social value, "this! Hip-hop reflects the social responsibility of the creators and platforms, deeply resonates and connects with social reality and people’s current life feelings, and always advocates positive values. As the general director Simon Lu said, "I have always felt that making programs can’t be too light. Aside from the beauty and entertainment of the program itself, a program should also give people a sense of faith and strength. In this program, I hope everyone can see that when the younger generation encounters particularly great difficulties and challenges, they can stand up and be willing to fight. If people who watch this program are in a particularly unstable or insecure state, they can also get some encouragement from it. In short, "hope" is very important. "

The fifth season "This! The slogan of "Street Dance" is "Battle for Hope". From Peace and Love to Battle for Hope, the fifth season will become a landmark iteration of this variety show. The "Battle" spirit of hip-hop gives the program the courage to break through without setting limits, which is the inexhaustible vitality of the program. I hope this spirit can be injected into a new generation of young audiences with this national variety show and become a spiritual force that affects the growth of a generation.

　　China Jiangxi Network Ganzhou News CorrespondentLiu binReport: At about 17: 00 Beijing time on April 19th, 2018, news came from the headquarters of FAO in Rome, Italy. At the 5th GIAHS International Forum, 14 projects in China, Egypt, Japan, South Korea, Mexico, Portugal, Spain and Sri Lanka were awarded the title of "Global Important Agricultural Cultural Heritage". "Rice Terrace System in Southern Mountainous Areas of China"-"Hakka Terrace in Chongyi, Jiangxi" was officially recognized as an important global agricultural cultural heritage, and was awarded the license by FAO on the spot. Liu Chunxiang, the county leader, attended the forum in Rome on behalf of the county party committee and government and accepted the award from Ms. Sai Mei Duo, Deputy Director-General of FAO. Since then, "Jiangxi Chongyi Hakka Terrace" has officially stepped out of the country and entered the world.

　　It is reported that there are four new projects in China this time: rice terraced field system in southern mountainous areas of China, agriculture, forestry and animal husbandry complex system in Zhagana, Diebu, Gansu, mulberry fish pond system in Huzhou, Zhejiang, and ancient mulberry trees in Xiajin, Shandong. So far, 15 projects in China have entered the world’s important agricultural cultural heritage protection family, ranking first in the world.

　　In 2014, the Chongyi County Party Committee and the county government officially launched the application for the Hakka terraced fields. In the past four years, around the "protection, inheritance and development" of terraced fields, the county has spared no effort to make the Hakka terraced fields "original".

　　From September 17th to 19th, 2017, Hailinda Ouyiqi, an expert from the Expert Advisory Group of the Global Important Agricultural Cultural Heritage (GIAHS) of the Food and Agriculture Organization of the United Nations (FAO), and her party visited our county for a three-day investigation and evaluation of the global important agricultural cultural heritage.

　　On September 26, 2017, news came from the headquarters of the Food and Agriculture Organization of the United Nations (FAO) in Rome, Italy, and the request for the global important agricultural cultural heritage "Chongyi Hakka Terrace System" declared by our county was approved in principle by the experts of the GIAHS Scientific Advisory Committee.

　　On February 5th, 2018, FAO sent a letter to China’s Ministry of Agriculture, confirming that "China Southern Mountain Rice Terrace System" was selected as a global important agricultural cultural heritage, and Jiangxi Chongyi Hakka Terrace was selected as a sub-project of "China Southern Rice Terrace System" as a global important agricultural cultural heritage (GIAHS).

　　On April 19, 2018, the "China Southern Mountain Rice Terrace System"-"Jiangxi Chongyi Hakka Terrace" was officially recognized as an important global agricultural cultural heritage, and was awarded by the FAO in Rome, Italy.

　　It is reported that "Jiangxi Chongyi Hakka Terrace" existed in the Southern Song Dynasty, which was built in the late Ming Dynasty and completed in the early Qing Dynasty, with a history of more than 800 years. Looking at the Hakka terraces, I saw a chain-like belt, winding from the foot of the mountain to the top of the mountain, layered on top of each other and strewn at random; Seen from a height, the beautiful lines of terraced fields are one by one, or parallel or cross, winding like spring snails and spreading like a cloud tower, showing the fascinating curvaceous beauty. Its lines are flowing, natural and unrestrained, and it is known as the "beautiful ladder", and it is also one of the oldest ancient terraced fields in China. Pieces, rows and rows of terraced fields are like a heavy epic across the world, witnessing the wisdom and sweat of Hakka ancestors and becoming a spectacle of Hakka farming civilization. At present, Chongyi Hakka Terrace Reserve covers an area of more than 40,000 mu, stretching over Shangbao, Fengzhou and Sishun townships, with more than 30,000 mu in Shangbao alone. The scope of the reserve is 73 kilometers from east to west and 59 kilometers from north to south.

Chengdu Universiade, Hangzhou Asian Games and Asian Paralympic Games were held successively, and achieved carbon neutrality for the first time in the history of the Asian Games. The United Nations General Assembly adopted the resolution of Olympic Truce for the Paris Olympic Games … Recently, the top ten domestic and international sports news in 2023 jointly evaluated by China Sports Daily and People’s Daily Sports Department was announced.

In 2023, domestic sports were brilliant. The Asian Games in Hangzhou is the largest and highest-level international comprehensive sports event successfully held in China after the 20th victory of the Party. The China sports delegation achieved the goal of training troops for the Paris Olympic Games while achieving impressive results. Chengdu Universiade and the first Youth Association were successfully held, which became a stage for young athletes to communicate with each other. China athletes made great achievements, China swimmers made breakthroughs in the World Championships, Qin Haiyang became the new "frog king" and broke the men’s 200-meter breaststroke world record, China rhythmic gymnastics won the first world championship, China women’s basketball team won the Asian championship again after 12 years, Guo Yu defended the Sudirman Cup, Guo Ping won five championships in the World Championships, and Ding Liren won the first chess world chess champion for China, all of which showed that China athletes inherited and carried forward the Chinese sportsmanship. In addition, "Village BA" and "Village Super" contribute to rural revitalization, and the official launch of the "Ode to Chinese Sports Spirit" project is also a hot topic in the domestic sports field this year.

In 2023, international sports events continued. The United Nations General Assembly adopted the resolution of Olympic Truce for the Paris Olympic Games, and the Los Angeles Olympic Games added new fashion items such as flag football and squash. Spain and Germany won the women’s and men’s world cups for the first time, while Morocco, Portugal and Spain became the main host countries of the 2030 football world cup. Personally, Messi, Djokovic and Kiptum have all become the creators of historical records in their respective project fields.

The annual top ten domestic and international sports news jointly evaluated by this newspaper and the People’s Daily Sports Department has been carried out for many years, which is an important year-end inventory of sports media.

domestic

The 19th Asian Games in Hangzhou and the 4th Asian Games for the Disabled were successfully held.

From September 23rd to October 8th, and from October 22nd to October 28th, the 19th Asian Games in Hangzhou and the 4th Asian Games for the Disabled were successfully held. The Supreme Leader of president attended the opening ceremony of the Hangzhou Asian Games and announced the opening of the Asian Games. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, Zhejiang Province and Hangzhou City have made solid progress in various preparations, carefully organized and guaranteed the games, and ensured that "the two Asian Games are equally wonderful". At the Hangzhou Asian Games, the China sports delegation won 201 gold medals and 383 medals, which was the best result in the history of participating in the Asian Games and topped the gold medal list for the 11th time. At the Hangzhou Asian Para Games, the China sports delegation won 214 gold medals and 521 medals, ranking first in the gold medal list and medal list of the Asian Para Games for the fourth time. The number of gold medals and medals was the best in history.

The 31st Summer Universiade in Chengdu was successfully held.

From July 28th to August 8th, the 31st Summer Universiade was successfully held in Chengdu. The top leaders of president attended the opening ceremony and announced the opening of the Universiade. Chengdu Universiade is the first major international sports event held in China after the 20th Party Congress. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, Sichuan Province and Chengdu City, after a long period of careful preparation, have reached international standards in terms of venue facilities, competition organization and service guarantee, and achieved world-class status. China adheres to the simple, safe and wonderful concept of hosting the Games, and earnestly fulfills its solemn promise, which has won wide acclaim from the families of the General Assembly and the international community. China sports delegation won 103 gold medals and 178 medals, ranking first in the gold medal list and medal list.

The first National Student (Youth) Games was successfully held.

On November 15th, the first National Student (Youth) Games ended in Nanning, Guangxi. The final of this YYWCA lasted more than four months, with 101 delegations and more than 20,000 athletes participating. Six of them surpassed 11 world youth records for 23 times, two of them surpassed 3 Asian records for one team, and one of them surpassed 2 Asian youth records for 8 times, and created a number of national records, national youth records and national youth records in shooting, weightlifting and track and field.

China players have achieved excellent results in many world championships.

In July, at the World Swimming Championships held in Fukuoka, Japan, China ranked first in the gold medal list with 20 gold medals. The China swimming team not only won 5 gold, 3 silver and 8 bronze medals, but also broke records in many events. The China diving team won 12 gold, 4 silver and 3 bronze medals, and the China swimming team won 3 gold, 1 silver and 1 bronze medals, including two breakthrough gold medals, namely, collective skill self-selection and mixed doubles free self-selection.

In August, in the collective individual final of the World Rhythmic Gymnastics Championships held in Valencia, Spain, China won five individual gold medals with 36.550 points, which was the first time that China Rhythmic Gymnastics Team won the world championship, and achieved historic breakthroughs in many events in the World Championships with 1 gold and 2 silver.

At the 2023 Riyadh World Weightlifting Championship held in September, the China weightlifting team won 20 gold medals, 10 silver medals and 3 bronze medals, and three people broke five world records. Among them, Liu Huanhua won two gold medals in the men’s 102 kg clean and jerk and the total score, and the China men’s weightlifting team won the world championship with a total score of more than 100 kg after 26 years.

China won the Asian Cup again after 12 years.

On July 2nd, local time, in the final of the 2023 FIBA Women’s Basketball Asian Cup in Sydney, Australia, China defeated the Japanese women’s basketball team 73-71 to win the championship. China women’s basketball team won the championship trophy again after 12 years, and ended the Japanese women’s basketball team’s sweep of the championship in the past five events.

China table tennis continues to climb to the top.

On May 21st, 2023 Sudirman Cup World Badminton Mixed Team Championship came to an end in Suzhou Olympic Sports Center Gymnasium, Jiangsu Province. China defeated South Korea 3-0 with a total score, successfully defended its title and won the championship for the third time in a row, which is also the 13th time that China won the cup in the 18th tournament.

On May 28th, local time, the 2023 World Table Tennis Championships ended in Durban, South Africa. China team won all five titles in men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles in this World Table Tennis Championships, and achieved a clean sweep again after the Budapest World Table Tennis Championships in 2019.

Ding Liren won the men’s individual world championship in chess.

On April 30th, local time, in the 2023 FIFA World Championship held in Astana, the capital of Kazakhstan, Ding Liren, a China player, defeated Russian player Nepomniach with a total score of 9.5-8.5 after 14 slow chess matches and 4 fast chess matches, becoming the 17th individual world champion in the history of chess. With China’s male chess player crowned the title of world chess king for the first time, the "four-step" goal that China’s chess world has been struggling for 35 years has finally been achieved.

Qieyang Shijie, Su Bingtian and other China players won Olympic medals.

On the evening of October 4th, at the Olympic Sports Center Stadium of the track and field venue of the Hangzhou Asian Games, the Chinese Olympic Committee held an award ceremony to award medals to Qieyang Shijie, Liu Hong and Lv Xiuzhi who won gold, silver and bronze medals in the women’s 20km walk in London Olympic Games and to Tang Xingqiang, Xie Zhenye, Su Bingtian and Wu Zhiqiang who won bronze medals in the men’s 4x100m relay in Tokyo Olympic Games.

Rural sports events are widely concerned.

Since the beginning of this year, rural sports events represented by "village BA" and "village supermarket" have become the focus of people’s attention. At the end of October, the finals of the 2023 National and American Country Basketball Competition ("Village BA") started in Taipan Village, Taijiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province. Tens of thousands of spectators came from all over the country to watch the wonderful games and participate in the live interaction. According to statistics, driven by "Village BA", Taijiang County received more than 2 million tourists in one year, and realized tourism income of more than 2.3 billion yuan.

This year, the State Sports General Administration and other departments issued the "Guiding Opinions on Promoting Sports to Help Rural Revitalization" to support local governments to vigorously develop sports events and boost rural revitalization.

The project "Ode to Chinese Sports Spirit" was launched

On July 7th, the launching ceremony of "Ode to Chinese Sports Spirit" was held in Beijing. The State Sports General Administration launched the project to better carry forward the Chinese sports spirit and help build a sports power. During the Asian Games in Hangzhou, the State Sports General Administration held a series of sports and cultural activities, including "Inheritance-Stories of the Asian Games" interview, "China Sports Culture Exhibition" and excellent sports film screening.

international

Hangzhou Asian Games, Asian Para Games and Chengdu Universiade to Achieve Carbon Neutrality

On December 6th, Hangzhou Asian Games Organizing Committee and Asian Paralympic Games Organizing Committee announced that after accounting, evaluation and certification, Hangzhou Asian Games and Asian Paralympic Games had emitted 882,900 tons of greenhouse gases, used green electricity to reduce greenhouse gases by 22,000 tons, and accepted the carbon offset index of 1,099,900 tons donated by the society, achieving carbon neutrality for the first time in the history of Asian Games and Asian Paralympic Games. On December 22nd, the Report on the Green and Low-carbon Games of Chengdu Universiade was released, announcing that the Chengdu Universiade had achieved 32,000 tons of carbon reduction and carbon neutrality.

The United Nations General Assembly adopted the Olympic Truce Resolution for the Paris Olympic Games.

On November 21st, local time, the 78th UN General Assembly adopted the resolution of Olympic Truce for the 2024 Paris Olympic and Paralympic Games. The president of the Paris Olympic Organizing Committee introduced the Olympic Truce resolution on behalf of the French government, and the President of the International Olympic Committee Bach delivered a speech calling on the General Assembly to adopt the resolution. In the end, the resolution was adopted by an overwhelming majority of 118 votes in favor, 2 abstentions and 0 votes against.

In 2028, the Los Angeles Olympic Games will add five major events, including flag football.

On October 16th, local time, the 141st plenary session of the International Olympic Committee held in Mumbai, India, passed a resolution to add flag football, squash, baseball and softball, cricket and stick tennis as official events of the 2028 Los Angeles Olympic Games. Baseball and softball, cricket and tennis were once Olympic events, while squash and flag football were included in the Olympic events for the first time.

The Women’s World Cup was successfully held in Australia and New Zealand, and Spain won the championship.

On August 20th, local time, the 2023 Women’s World Cup came to an end. This year’s Women’s World Cup was jointly held by Australia and New Zealand, which was the first time in the history of the Women’s World Cup that two countries held it. New Zealand held the opening match and Australia held the final. In the final, Spain beat England 1-0, winning the Women’s World Cup for the first time in its history, becoming the fifth team to win the championship after the United States, Norway, Germany and Japan.

Germany won the men’s basketball World Cup.

On September 10th, local time, in the final of the 2023 Men’s Basketball World Cup held in Manila, Philippines, Germany defeated Serbia 83-77 and won the first men’s basketball World Cup with a record of winning all eight games. In the third-place battle, the United States lost to Canada, ranking fourth, which is also the second consecutive World Cup medals missed by the American men’s basketball team.

The 2030 Men’s Football World Cup is planned to be jointly organized by six countries on three continents.

On October 4th, local time, FIFA held a board video conference at its headquarters in Zurich, Switzerland, announcing that the 2030 Men’s Football World Cup will be jointly organized by six countries on three continents. Morocco, Portugal and Spain will be the main host countries. At the same time, since 2030 coincides with the centenary of the first World Cup, FIFA decided to hold a celebration in Uruguay, the venue of the 1930 World Cup. Uruguay, Argentina and Paraguay will each host a competition at the opening stage of the 2030 World Cup.

Manchester City won the Champions League for the first time and achieved the annual "five crowns"

On June 10th, local time, in the final of the 2022-2023 European Football Champions League held in Istanbul, Turkey, Manchester City of England defeated Inter Milan of Italy 1-0, winning the Champions League for the first time in team history. On December 22nd, local time, Manchester City beat Brazil’s Fluminense 4-0 to win the World Club Cup final. So far, in 2023, Manchester City won the Premier League champion, FA Cup champion, Champions League champion, European Super Cup champion and World Club Cup champion, achieving the annual "five crowns".

Messi won the Golden Globe Award for the eighth time

On October 30, local time, in the 2023 Golden Globe Awards Ceremony held by French Football magazine, Argentine player Messi won the Golden Globe Award for the eighth time, once again setting a new record for the number of times he won the award. This year’s Golden Globe Awards are based on the performance of the 2022-2023 season, during which Messi led the Argentine team to win the FIFA World Cup Qatar 2022 championship. On February 27th, local time and May 8th, local time this year, Messi also won the FIFA Player of the Year Award and Lawrence Best Male Athlete Award respectively, and his Argentine national men’s soccer team was awarded the Best Team Award.

Djokovic set many records in tennis.

On September 10th, local time, in the men’s singles final of the US Open, Serbian star Djokovic defeated Russian player Medvedev 3-0, won the men’s singles championship of the US Open for the fourth time, and accumulated the number of individual Grand Slam champions to 24, surpassing American star Serena Williams, who won 23 titles, ranking first in the era of solitary open. Djokovic also won the year-end finals and finished the whole season as the world’s number one for the eighth time.

Kiptum set a new world record for men’s marathon.

On October 8, local time, in the Chicago Marathon, Kenyan Kiptum set a new world record for men’s marathon in 2 hours, 0 minutes and 35 seconds and won the championship. This achievement improved the previous record of 2 hours, 1 minute and 9 seconds set by Kenyan star Kipchoge by 34 seconds. Kiptum, 23, became the first marathon runner to break 2 hours and 01 minutes in an official race. (From December 26th, China Sports Daily, 01 edition)

For most people who eat melons, the work of public relations (PR) is both unfamiliar and familiar. On the one hand, public relations are often over-deified and demonized. In the public’s imagination, they are either behind-the-scenes traders or professional liars who turn black and white upside down; On the other hand, in today’s public opinion environment, it is difficult for ordinary people to distinguish what is news and what is soft text, and public relations are everywhere, which largely determines what information we can access, thus affecting our judgment on many public events.

Poster of public relations

The British drama Flack, which began to broadcast on Pop TV in February this year, focuses on the work and life of several female public relations companies in a top public relations company in London. Their clients are all former glamorous celebrities such as stars, talk show actors and best-selling authors, but no one knows how public relations cleaned up their mess behind the camera and helped them through one crisis after another that may end their careers.

Robin (anna paquin), the heroine, is such a "fireman" who is on standby for 24 hours. Every time she receives a call from a customer for help, she has to rush to the scene at the first time to calm the customer’s mood, discuss strategies, mobilize personnel and contact the media, so as to settle everything in the shortest time. In the first episode, chef Henderson, who has always been shown as a good husband and father, was exposed to the erotic news. Once things get too big, he will not only lose his income of 20 million pounds a year, but also puncture the fantasy of all British housewives-because almost every British housewife has a cookbook on her shelf.

Robin’s idea is to divert the media’s attention. "If you want the media to let go of this bone, you must give them better materials." Robin told Henderson that the sympathy card is always the most effective. He asked Henderson to arrange a breast cancer screening for his wife and lied to the public that his wife had found a lump in her breast. In front of the camera, they are a loving couple; After the camera, in order to persuade his wife to cooperate with the performance, Robin promised to give her a cookbook of her own within one year and arranged for her to attend a variety show of dance.

Good public relations can not only solve the crisis, but also create a topic. In the last episode, a Premier League player who is nearing the end of his sports career turned to Robin for help. He was on the verge of bankruptcy due to excessive spending and investment failure, and wanted to make a good profit before retiring. Robin once again contributed her genius. She made the straight male player pretend to be gay and come out publicly. As the "first Premier League player to come out publicly", he will be invited to various variety shows, and commercial endorsements will follow, and he will soon earn a lot of money. Ironically, at the same time, his star friend is holding a wedding, and he is in love with the marriage partner. This century wedding is also organized by Robin, and the wonderful fate of the two clients is ridiculous.

Public relations stills

As a group of "professional liars", public relations people have long been invulnerable. They should be the most thorough cynics in the contemporary era, and nothing will make them experience inner moral struggle again-except in rare cases. Robin’s two "conscience discoveries" in the play are impressive.

Once, a 17-year-old black girl named Sammo, a child prodigy of classical music, had her contract with the record company expired. She and her "Tiger Mother manager" were unwilling to fade out of the entertainment circle and wanted to take this opportunity to transform into a rebellious pop music talented woman. Robin and her colleagues came up with the idea of "scandal marketing". They arranged for Summer to shoot a sex video with a little movie star, and pretended that the cloud disk was hacked and leaked the video. Afterwards, she can issue a statement denouncing the video disseminators for invading privacy, winning the sympathy of female fans, and at the same time showing her mature and sexy side, getting rid of the image limitation of child stars and successfully transforming.

Everything was planned perfectly, but when it came to the shooting scene, Summer got stage fright. She was still a virgin who had never had sexual experience. She was auditioned everywhere by her eager mother, and she had no childhood, and she didn’t have the normal social life that a girl should have. When all the staff were in place, Summer was hiding in the toilet alone, and her mother kept threatening her. Robin finally couldn’t stand it. She decided to find a body double for Summer and told her that no one could force her to do it as long as she felt uncomfortable.

Poster of public relations

If only Robin stopped in time to avoid injury, then in the penultimate episode, Robin took the initiative to report her client to the police. In this episode, Robin accompanied his client, veteran movie star Calvin, on a business trip to new york. Before the plane took off, Calvin found that there were two messages from the police in his mobile phone, and he was forced to turn it off before he could check the contents. Calvin thus thought that not long ago, the maid at home broke his computer and sent it to be repaired privately. There were many nude photos of children in the computer (he was a pedophile himself), and the police called. He must have been reported by the technician in charge of computer maintenance.

It was a nightmare flight for Robin. Worst case, by the time they got off the plane, the news that Calvin was a pedophile had spread all over the world, and reporters were already stuck at the airport arrival, waiting for their response. Robin used his quick wits to come up with a solution for Calvin: pretend that these photos are his homework for his pedophile role in the new movie. She even found a screenwriter temporarily and began to tailor the play about pedophilia for him.

When everything was arranged, the plane landed. Calvin found that the reason why the police called him was not that he found those photos, but that his brother had an accident. After the robbery, he immediately freed himself from his remorse and began to plan a "hooking up trip" in new york. Calvin’s face disgusted Robin. She called the familiar police to report him and warned them that the phone call never happened.

Not long after, the news of Calvin’s arrest appeared on TV, and Robin tentatively asked her boss what to do. The boss told her that the company had announced the termination of Calvin’s contract and claimed that he knew nothing about it. Although it is common for people in this industry to be pushed over by have it both ways, the professional ethics is still unavoidable: under what circumstances will public relations choose to abandon customers, or even take the initiative to report customers and help customers who break the law cover up their crimes, and will public relations bear joint responsibility? If the lawyer who defends the criminal is to maintain the justice of the judicial process, what about the public relations who whitewashes the criminal?

Public relations seems to be a profession with "original sin". This drama does not whitewash this part. At the same time, it also gives the characters the ability to reflect, and retains their conscience and empathy that are not completely alienated by the profession. But back to reality, instead of imposing moral condemnation on the public relations industry, it is better to reflect on whether our social function has been completely corroded by business logic.

　　It takes 23 days from the submission of the application materials to the issuance of the trial by the CSRC. The IPO of Beijing-Shanghai High-speed Railway Co., Ltd. (hereinafter referred to as "Beijing-Shanghai High-speed Railway") has been experienced in the A-share market with an average initial review period of 9 months and nearly 400 companies waiting in line for listing, which truly shows a "high-speed railway speed".

　　The prospectus published by the Beijing-Shanghai high-speed railway on October 25, 2019 is 578 pages long, but it has not achieved many disenchantment functions. On the contrary, several "myths" have been added — — For example, there are only 67 employees who are retired, rehired and seconded, and the per capita assets under management are 2.792 billion yuan; More than 50 million train tickets are sold every year, with an average gross profit of 124 yuan per ticket; The company has a long-term loan of more than 20 billion yuan, and the annual interest expense is more than 1 billion yuan, but it is all credit loans without any collateral … …

　　Up to now, the Beijing-Shanghai high-speed railway has been operating safely for more than 8 years, sending 1.1 billion passengers. From the perspective of income, profit and large-scale operation level, Beijing-Shanghai high-speed railway is a well-deserved "golden route". Railways and trains seem to be ordinary means of transportation, but considering their important position in the national economy, many countries in the world have regarded them as the key carriers of economic and political games. In the second half of the 20th century, in order to introduce competition and stimulate development, the railway systems of the United States, Japan, Britain, France, Germany and other countries have experienced long and arduous commercial reforms. In the process of losing its state-owned color, the railway has also produced many innovative operating ideas and commercial products such as "separation of network and transportation" and "Shinkansen".

　　It is not easy to open China railway system with market mechanism. As we all know, in the past, the management and operation of the railway system in China has long concentrated the power of administrative examination and approval, road network and transportation management in the Ministry of Railways. Until around 2000, China started the railway reform, and the Ministry of Railways was divided into the State Railway Administration, which is mainly under administrative supervision, the China State Railway Group Co.,Ltd., which is mainly under the management of several local railway bureaus, and various franchised companies.

　　According to the prospectus, through this IPO, the Beijing-Shanghai high-speed railway hopes to raise up to 50 billion yuan. If the target is achieved, the Beijing-Shanghai high-speed rail will become the sixth largest IPO project in the history of A shares. It is also a phased product of the combination of national will and technological innovation after a long process of exploration, and it bears a crucial mission of China’s railway market-oriented reform: it must be broken in the link of "commercialization verification".

Beijing-Shanghai high-speed rail is the most profitable high-speed rail line in China.

　　Double definitions of "golden route"

　　The idea of Beijing-Shanghai high-speed railway can be traced back to a series of internal discussions in the 1980 s. In 1990, the former Ministry of Railways assembled all the early studies into the "Concept Report of Beijing-Shanghai High-speed Railway Line Scheme", and formally put forward the idea that "China should also build high-speed railway". It was not until April 18, 2008 that the entire Beijing-Shanghai high-speed railway was officially started, and it was completed and opened to traffic on June 30, 2011.

　　In the project proposal approved by the State Council in 2006, it was mentioned that the total budget of Beijing-Shanghai high-speed railway would exceed 160 billion yuan. However, in the feasibility study report released one year later, the construction budget rose to 220.94 billion yuan, equivalent to a cost of 167 million yuan per kilometer. This also makes the Beijing-Shanghai high-speed railway the infrastructure project with investment scale second only to the Three Gorges Dam since the founding of New China.

　　80% of the lines have to be carried by new viaducts, and the demolition costs involved along the way are the main reasons for the high construction cost of Beijing-Shanghai high-speed railway. The cost of land acquisition and demolition in seven provinces and municipalities directly under the central government across the Beijing-Shanghai high-speed railway was not confirmed by audit until 2015. According to the contents of the prospectus of Beijing-Shanghai high-speed railway, the total cost of land acquisition and demolition reached 37.099 billion yuan. In addition, according to the prospectus, the construction capital of high-speed railway station reached 1.94 billion yuan.

　　These upfront investments were later directly realized in the form of capital into the shares of provinces and cities along the way in the Beijing-Shanghai high-speed railway company. At present, in addition to the above-mentioned local shareholders, the other three major shareholders of Beijing-Shanghai High-speed Railway are China Railway Investment Co., Ltd. (which invested 60.3 billion yuan when it was launched, holding 49.76%), Ping An Asset Management Co., Ltd. (which invested 16 billion yuan when it was launched, holding 11.44%) and National Social Security Fund (which invested 10 billion yuan when it was launched, holding 7.15%).

　　At the initial stage of operation, the Beijing-Shanghai high-speed railway is often compared with the "Beijing-Shanghai Express" route invested heavily by Air China, China Eastern Airlines and other airlines, because both of them connect the transportation services of the two most important cities in China. In fact, the difference between them is very obvious — — The Beijing-Shanghai express line is only to realize the rapid direct connection between business travelers in Beijing and Shanghai, and the Beijing-Shanghai high-speed rail is of great significance to the population flow and regional economy in the areas covered by the site.

　　A working paper (summary paper) published by the World Bank in 2014 also confirms this view — — The Beijing-Shanghai high-speed railway is 1318 kilometers long, but the proportion of passengers who take the whole Beijing-Shanghai high-speed railway line from beginning to end is not as high as expected, and the average ride distance is actually about 500 kilometers. If you start from Shanghai, this number can reach Bengbu City in Anhui Province. Starting from Beijing, you can reach Tai ‘an City in Shandong Province.

　　The total population living in provinces and cities along the Beijing-Shanghai high-speed railway accounts for 27.3% of the national total. The labor force can flow quickly and conveniently, which is conducive to promoting the economic development of provinces and cities along the high-speed rail. In another research report, the World Bank calculated the GDP of Dezhou and Jinan in Shandong Province in 2010, and concluded that the Beijing-Shanghai high-speed railway boosted the GDP of these two cities by 0.67% to 1.39% and 0.36% to 0.75% respectively in 2015.

　　This may be one of the most intuitive explanation cases of "when a train rings, there are two thousand gold".

　　China version of "separation of network and transportation"

　　A high-speed railway itself is a valuable fixed asset, plus station buildings, electrical equipment, land use rights and a small amount of cash along the line that can be estimated — — These constitute most of the assets of the listed Beijing-Shanghai high-speed rail company. The train assets running on this railway belong to the three local railway bureau groups of Shanghai, Jinan and Beijing along the Beijing-Shanghai high-speed railway.

　　Based on the above division of assets, the relationship between Beijing-Shanghai High-speed Railway Company and railway bureaus along the line is generally a so-called "entrusted transportation" cooperation relationship, that is, the road network company entrusts railway bureaus with trains and workers to complete transportation services. In the transportation industry, this model is called "separation of network and transportation".

　　The idea of "separation of network and transportation" is to separate the railway network infrastructure with resource monopoly from the railway passenger and freight transportation with market competitiveness by setting up their own companies to operate. Its value lies in promoting the maximum utilization of road network resources with the help of increasingly flexible market-oriented passenger and cargo transportation business.

　　Germany is one of the representative countries that implement railway "separation of network and transportation". In addition to the state-owned Deutsche Bahn, there are currently more than 400 private railway operators who can use the German railway network, achieving full competition in the freight and short-distance passenger transport markets.

　　Theoretically, Beijing-Shanghai high-speed railway, as a road network company, has the right to collect the road network service fee from the railway bureau to which the trains operating on the road network belong — — Simple understanding is "toll", but the ticket revenue and the revenue generated by various services on the train belong to several local railway bureaus. In the prospectus, the Beijing-Shanghai high-speed railway directly refers to the local railway bureau as its "customer".

　　This situation is similar to that of long-distance buses running on expressways — — Whether it is empty or full, the highway company will charge the same toll; However, the passenger’s ticket money is handed over to the bus operating company, so what the passenger transport company needs to consider is to improve the attendance rate by improving the service experience, thus driving the continuous growth of ticket revenue.

　　The Beijing-Shanghai high-speed railway finally implemented a more complicated mode of "separation of network and transportation". As a result, the company not only collected tolls from the local railway bureau, but also had a part of the direct income of train tickets.

　　According to the prospectus, the Beijing-Shanghai High-speed Railway Company has signed the Agreement on Train Undertaking of Beijing-Shanghai High-speed Railway with Shanghai Railway Bureau, Jinan Railway Bureau and Beijing Railway Bureau, and the Beijing-Shanghai High-speed Railway has the service management right of "local trains", so it can obtain the ticket income of these trains.

　　The definition of "local train" by Beijing-Shanghai High-speed Railway is "a train running on the Beijing-Shanghai High-speed Railway, which starts and ends". Simply explained, the starting station and the terminal station of the train are all stations in a city along the Beijing-Shanghai High-speed Railway, such as Beijing to Nanjing, Jinan to Xuzhou and Tianjin to Shanghai.

　　For the trains on this line, the local railway bureau is the "entrusted service provider" of Beijing-Shanghai high-speed railway company, and its main income items are the train rental fee and entrusted service management fee paid by the latter (all train service personnel belong to the local railway bureau); At the same time, the local railway bureau does not have to pay "tolls" to the railway bureau.

　　The opposite of "local train" is "cross-line train", which refers to those trains whose starting station or terminal station is not on the Beijing-Shanghai high-speed railway, but will pass through (use) a certain section of the Beijing-Shanghai high-speed railway. For example, the high-speed trains from Zhengzhou to Nanjing or Beijing to Hangzhou are all over-the-line trains. For cross-line trains, Beijing-Shanghai High-speed Railway Company only participates in the operation as a simple road network operator, and collects "toll" from the local railway bureau to which the train belongs, and all the fare income belongs to the latter.

　　The combined "separation of network and transportation" that "the road network company collects both tickets and tolls" around the operation of Beijing-Shanghai high-speed railway is full of China characteristics. In other words, this is a phased achievement in the long journey of railway reform in China.

　　In fact, along with it, the discussion on the advantages and disadvantages of "separation of network transportation" in the industry has never stopped. On the one hand, this model is recognized, because it faces the intertwined railway operation system from the system. First, it makes a complete cut of "road network resources" and "transportation services". However, it is difficult to see the possibility of introducing other market-oriented railway operation service providers in the short term, so after the above-mentioned cutting, the process reengineering is still implemented among various state-owned companies, which increases the transaction cost and is a negative impact on improving system efficiency.

　　Balanced performance space

　　After the disclosure of the prospectus of Beijing-Shanghai high-speed rail, the outside world marveled at its annual income scale of more than 30 billion yuan. At present, the company’s "local business" and "cross-line business" revenue accounts for basically the same proportion. In the business model, these two parts of income correspond to completely different indicators and models.

　　The income of the "local train" is the fare, and the two indicators that affect the income are the total number of passengers sent and the average fare paid by passengers. However, the prospectus of Beijing-Shanghai high-speed railway does not directly disclose the average passenger fare, but only discloses the passenger transportation data such as the total number of trains sent, the number of passengers sent, the load factor and the passenger turnover during the reporting period.

　　The main factor that affects the income of "cross-line trains" is the number of trains that purchase services from the road network. According to the prospectus, since the Beijing-Shanghai high-speed railway line is connected with many high-speed railways such as Jingha, Taiqing and Shanghai-Kunming, and the hub stations along the line are mostly traffic hubs in the eastern region, with the gradual improvement of the high-speed railway network, the corresponding cross-line train income has also increased.

　　Since 2016, the actual controller of Beijing-Shanghai high-speed rail — — China Railway Corporation, the predecessor of China National Railway Group Co., Ltd. (hereinafter referred to as "China State Railway Group Co.,Ltd."), has the "pricing power" for high-speed rail, and can implement certain fare fluctuations according to factors such as market competition and passenger flow distribution. In the past few years, although there have been preferential discount tickets for high-speed rail and bullet trains as a whole, the fares of key lines represented by Beijing-Shanghai high-speed rail have remained unchanged for many years.

　　A more noteworthy variable is that in recent years, with the introduction of the "Fuxing" train with faster running speed, the opening of long-formed trains that can accommodate more passengers, and the adjustment of the proportion of trains with various formation sizes, the annual total number of passengers sent by trains on this line is steadily increasing, but the daily average number of trains on this line is declining.

　　This idea of small-scale adjustment is believed to continue in the next year or two and become an important variable affecting the company’s revenue and gross profit growth. On the premise that the ticket price is relatively constant, CBN magazine calculated the annual revenue and gross profit growth range of Beijing-Shanghai high-speed rail in the future. Under optimistic circumstances, it is estimated that the annual growth rate of its revenue will reach 9.34% and the gross profit will increase by 7.55%. Even in a relatively pessimistic situation, the performance can remain stable.

　　The core asset of Beijing-Shanghai high-speed railway company is the high-speed railway network. Considering the minimum train tracking interval, train speed and other factors, its overall capacity has a theoretical upper limit. In order to maximize the growth of revenue and profit, the company should actually consider how to balance the proportion of local cars and cross-line cars.

　　In the routine inquiry of the CSRC about the prospectus of Beijing-Shanghai high-speed rail, one question is to ask the company to explain whether the second line of Beijing-Shanghai high-speed rail may form a major horizontal competition relationship with the existing business. As the bidding for related design projects was publicized, the second line of Beijing-Shanghai high-speed rail, which is still in early planning, happened to catch up with the "hot spot" of listing of Beijing-Shanghai high-speed rail. In order to alleviate the transportation pressure of Beijing-Shanghai high-speed rail, the National Development and Reform Commission announced the development plan of the future high-speed rail in July 2016, and the "Beijing-Shanghai Passage" part involved is the Beijing-Shanghai Second Line. Except the origin and destination stations and Tianjin section are consistent with the current Beijing-Shanghai line, Weifang, Linyi, Huai ‘an, Yangzhou and Nantong on the Beijing-Shanghai second line are all closer to the east coast of China. These two railway lines connecting Beijing and Shanghai will become an important part of the "eight verticals and eight horizontals" long-term planning of China railway network in the future. As more high-speed rail lines are built and merged into the existing network, the utilization rate of the existing Beijing-Shanghai high-speed rail line will further increase, but the cost will decrease according to the marginal effect, thus gradually pushing up the gross profit margin.

　　Close to "big profit"

　　In the railway industry, there are so-called "small profits" and "big profits". "Small profit" means that income can offset operating costs, such as labor, energy, depreciation, etc. The "big profit" is based on the investment in railway construction, such as loan interest and principal.

　　Due to the huge construction cost, in addition to the capital invested by the company’s shareholders, high-speed rail projects often rely on a large number of debt financing to fill the gap. When the Beijing-Shanghai high-speed railway was built, 50% capital and 50% loans and bonds were used to cover the upfront cost of 220 billion yuan. According to the prospectus, as of the end of the third quarter of 2019, the Beijing-Shanghai high-speed railway still has a total of 21.807 billion yuan of long-term loans, of which 1.5 billion yuan will expire within one year; It is estimated that in the whole year of 2019, the company will still have to pay more than 1 billion yuan in interest on the loan.

　　For the Beijing-Shanghai High-speed Railway Company, there is a relatively objective profit margin for ticket and road network revenue. According to the prospectus, the current interest guarantee multiple (editor’s note: earnings before interest and tax’s interest expenditure, which is used to measure the company’s basic ability to repay loans) is 16 times. In addition, the company repaid 7.5 billion yuan of long-term loans in advance in 2016, so it is quite promising to achieve the "big profit" goal of "paying interest and repaying principal".

　　But this is only the result of independent inspection of high-speed rail operating companies. Because of the close cooperation between the high-speed rail operating company and the railway bureau, it is difficult to analyze it independently in daily operation, so the influence of the railway bureau should be considered when investigating the overall operation of the high-speed rail line.

　　The prospectus of the Beijing-Shanghai High-speed Railway also disclosed some operation data of 18 railway bureaus under the jurisdiction of China State Railway Group Co.,Ltd.. Among the three railway bureaus in Beijing, Jinan and Shanghai involved in the line, in 2018, only the Shanghai Bureau had a profit of 1.7 billion yuan, the Jinan Bureau suffered a slight loss, and the Beijing Bureau had a loss of 6.139 billion yuan. The income and profit level of the specific line were not disclosed. And China State Railway Group Co.,Ltd.’s total debt level has stabilized at more than 5 trillion yuan.

　　According to the report "China’s High-speed Railway Development" released by the World Bank in mid-2019, if the overall profitability of the lines composed of "corresponding investment from operating companies and railway bureaus" is investigated, many lines with a design speed of 200-250km/h in China can hardly achieve the operation goal of "small profit" at the initial stage of opening. After the line is opened for 10 years, the principal and interest pressure has been significantly reduced, and more than half of the lines with a design speed of 300 to 350 kilometers per hour can achieve "big profits" at the existing passenger traffic level.

　　Of course, there is also the debt borne by local governments for the introduction of high-speed rail. In order to implement the relevant demolition funds, local governments rely heavily on bank loans in addition to using financial funds, which actually further increases their own burden. In 2018, the Development and Reform Commission issued special guidance to warn individual places of the hidden debt risk under the "high-speed rail effect".

　　In the face of such an overall situation of the industry, as a star company entity with annual profits and dividends, IPO financing of 50 billion yuan and "promoting the reform of railway joint-stock system", the economic value of Beijing-Shanghai high-speed railway is remarkable, but it is impossible to copy it.

On July 8th, The Paper reported that "tariff escalation is easier than downgrade? China Mobile: Downshifting is more complicated and needs to be handled by a special person. It was posted in Weibo Hot Search, which aroused widespread concern. After the report, many consumers reported to https://tousu.thepaper.cn that apart from the difficulty in lowering the tariff, China Mobile also had problems such as the restrictions on the "number-guaranteed" package in 8 yuan, no complaints and no handling.

Affected by this, the e-commerce platform’s business of handling 8 yuan’s "guarantee number" package is very popular. Searching on Taobao, it was found that these shops only need consumers to provide their mobile phone numbers and answer calls, and they can be successfully handled on the same day. Some shops show that the sales volume has reached 100,000+.

The reporter from The Paper called 10086, and the relevant personnel said that at present, the "guaranteed number" package in 8 yuan can be handled normally, but it needs to be handled by a special person within 48 hours after registration.

8 yuan’s "Bao Hao" package is accused of setting restrictions at different levels

8 yuan Package is the lowest price package of China Mobile’s 4G flying enjoyment series. The monthly rent only needs 8 yuan, and you can choose 30 minutes of domestic calls or traffic, which is also dubbed by users as "guaranteed number" package.

In 2018, the package was once removed from the shelves of China Mobile. Later, in the face-to-face exchange activities between 10 netizens and three major telecom operators invited by the Eighth Inspector Group of the State Council, China Mobile indicated that it would re-launch the 8 yuan package and increase its efforts to promote the low-threshold package.

At present, there is no 8 yuan package stall in the packages recommended by China Mobile APP, and users can only handle it through 10086 telephone or offline business hall.

In addition to the "hidden" in the recommended package of APP, a large number of users said that they encountered various restrictions when handling this "guarantee number" package in 8 yuan, and they could only handle it successfully after complaining.

Mr. Chen, from Guangxi, told The Paper that at the end of 2023, because his work place was moved to Guangdong, he called China Mobile’s 10086 customer service, hoping to replace the original monthly rental package of more than 70 yuan with a 4G flying card in 8 yuan. "At that time, the human customer service told me that there was no such package in 8 yuan now, so there was no way to handle it. Then he began to sell me other packages. I said that my appeal was to keep this number with the lowest package. He said that he did not have the authority to handle it and asked me to wait for someone to call back. "

After searching online, Mr. Chen found that many people had already applied for 8 yuan package, so he tried to search on Taobao and idle fish, and found that there were actually many "China Mobile 8 yuan package agency services". "I went to the agency with the mentality of giving it a try, and the agency fee was 5.9 yuan. They asked me for a mobile phone number and verification code, saying that it would be ready in 1-2 days."

Mr. Chen successfully changed the 8 yuan package through "Taobao agent"

What Mr. Chen didn’t expect was that the next day he received a phone call from 10086 customer service and asked if he had requested to change the package. "After he verified it, he sent me a package confirmation message, and I replied to the number and it was successful."

"In other words, this package is available, but the normal channel is not for users." Mr. Chen said angrily that afterwards, he learned through other channels that the Taobao agent submitted the complaint work order through the official complaint channel. "This way of handling is not to make trouble or deal with it."

Xiao Xie, a Guangdong user, has also encountered a similar situation. He told The Paper that at the beginning of this year, he planned to change the package in 39 yuan to a 4G flying card in 8 yuan. After calling 10086, I was told that "8 yuan Package has been closed".

"At first, the customer service said that my package is a contract package. If I don’t cancel it, I will limit the 8 yuan package, and I will apply to cancel this contract. As a result, after I canceled, the customer service said that the 8 yuan package had been closed, saying that the lowest one at present is my 39 yuan package. " Xiao Xie said that he was very angry at that time and asked to register a complaint.

Xiao Xie said that on the second day of the complaint, he was contacted by 10086 customer service, saying that he could handle the 8 yuan package, but he needed to go to the offline business hall. "I said at the time that I would escalate the complaint. If I can’t solve it, I will complain to the Ministry of Industry and Information Technology." Xiao Xie said that the other party sent him a short message immediately, and he successfully applied for a 4G flying card in 8 yuan.

Taobao agency sales exceed 100 thousand

The Paper noticed that many users on social platforms have shared the "Raiders" for handling the 8 yuan package. Some users said that when handling the 8 yuan package, they were told that the packages below 20 yuan were only available to the elderly over 60 years old; Some users said that they were required to go to the offline business hall to handle the 8 yuan package, and were told to go to the special counter after getting the number in the business hall.

Under the "Raiders" of sharing 8 yuan packages, many consumers commented that "I don’t know that mobile has a package in 8 yuan" and "customer service has never introduced such a cheap package" …

The Paper reporters searched for "Mobile 8 yuan Package Change" through Taobao, and many links titled "No change of number, change of package" appeared. Some shops showed that they had sold 100,000+.

The reporter consulted a shop as a consumer. According to the customer service, the change fee for the 8 yuan number package in Guangdong is 8.4 yuan. You only need to provide the verification code and answer a return call to confirm the change of this machine, and you can handle it within one day, and promise a full refund if it is unsuccessful.

For the handling method, the other party called it "regular", but did not disclose the specific change method.

Taobao agent said that it was successful in one day without going to the offline business hall.

In the product review area, The Paper reporter found that many users shared that the package change was successful. Some users said, "If you apply to change the (8 yuan) package, you are told that you can’t change it within the contract period, or you will have to pay liquidated damages. The store that I was looking for with a try attitude did not expect to be really successful. First, I helped me cancel the contract and then changed the 8 yuan package. "

Some users commented that they wanted to change the 8 yuan package. "10086 and the mobile business hall shirked their responsibilities, and the customer service of this store repeatedly complained to me for three times. Finally, the pressure was put on the account manager who docked locally, and the account manager came to help me handle the list."

According to the sharing of users in the comment area, the agency is mainly solved through complaints. The screenshot in the comment area shows that the agent customer service will guide the user to answer the phone, and there is an agent customer service to let the user "be tough". "Just say that your friends have changed, let him not fool you …"

Taobao agent guides users to call back.

Why does 8 yuan’s "guarantee number" package have to be successfully handled through complaints? On July 8th, the reporter from The Paper called 10086, and the customer service staff said that at present, the 4G flying card in 8 yuan can be handled normally, but it needs to be handled by a special person within 48 hours after registration. As for whether it is necessary to go to the offline business hall, he said that he needs to look at the user’s personal account and may ask to go to the offline business hall.

Can users handle it through China Mobile APP? The customer service staff said that the business handled on China Mobile APP "can only go up but not down", so they had to wait for someone to call back.

　　Xinhua News Agency, Shanghai, April 25th (Reporter Huang Anqi) Shanghai No.1 Pet Co., Ltd. sued the organizer of Dianping.com because the consumer’s "bad review" demanded that Dianping.com be deleted. Shanghai Changning District People’s Court recently made a first-instance judgment on this case, rejecting all the claims of the plaintiff’s pet company. The court held that although the words used in the "bad reviews" of consumers involved in the case violated the network ethics, they did not constitute a reputational infringement on merchants.

　　In October, 2015, a pet company in Shanghai sued the court, claiming that in April, 2015, it was found that there were malicious, untrue, even insulting and defamatory comments on its pet shop in the comments of Dianping.com, and it contacted Shanghai Hantao Information Consulting Co., Ltd., the organizer of Dianping.com, and requested to delete the above comments. However, Hantao Company replied that it could not be deleted. In July and August, 2015, malicious comments that seriously damaged the goodwill of pet shops and seriously insulted employees’ personality reappeared on relevant web pages. Although they were requested to be deleted after several negotiations, Hantao Company still ignored them. The pet company believed that the above malicious comments seriously violated its reputation right, and appealed to the court to order Hantao Company to immediately delete the above comments and compensate the economic losses, attorney fees, notary fees and so on totaling 61,500 yuan.

　　Hantao Company believes that it has no subjective intention or behavior to infringe the plaintiff’s reputation right, and the relevant comments are uploaded by netizens themselves, reflecting free will, which also belongs to the supervision of public opinion and freedom of speech. The company has not made any editing, and the comments do not contain malicious comments, which does not constitute an insult or slander to the plaintiff. Therefore, it does not agree to delete them and requests the court to reject all the plaintiff’s applications.

　　In December 2015 and February 2016, the court held two public hearings to hear the case. The court found that Hantao Company was the organizer of Dianping.com.. Since 2011, registered users of Dianping.com have published comments on the platform of Dianping.com, including "killing people for money", "harming nature and justice", "all praise is due", "no medical ethics", "black shop" and "beast". Recently, the court made the above-mentioned first-instance judgment on this case of reputation infringement dispute caused by online "bad review".

Car control news (text/CHEK every day)

Release Planning: The launch conference of ET Extended Range Four-wheel Drive Edition in Xingtu Xingyue announced that five flagship products will be launched in the next two years, including E09 flagship SUV, E07 six-seat SUV and E08 luxury MPV.
E08 model debut: As the brand’s first high-end luxury MPV officially rolled off the assembly line, marking the entry into various stages of testing.
Design concept: E08 adopts Starway "Aesthetics of Wind" 2.0 design language, One Box integrated body design, minimalist and smooth lines, and low drag coefficient to improve endurance and comfort.
Front face design: E08′ s front face is inspired by the family design of "Cyber Butterfly", which symbolizes the beautiful meaning of "turning cocoons into butterflies", and incorporates future scientific and technological elements to highlight the natural aesthetics of high-end new energy brands.
Side of the car body: The waistline with slight radian is inspired by the astronaut’s view of the horizon of the earth. The car body shows the change of sculptural light and shadow, reflecting luxury and freedom.
Hub design: the hub draws lessons from the oriental symmetry aesthetics, and is formed by the superposition of two squares. The smooth curve reflects stability and elegance.
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CHEK community, the first car enthusiast community in China to promote intelligent cars+AI partners, pays attention to smart cars, competing products benchmarking, data reporting, intelligent driving, takeover rate, dangerous takeover mileage, endurance achievement rate, parking success rate, garage rubbing times, intelligent cockpit, evaluation indicators and car owners. …

　　■ Wang Jiangming

　　"Homogeneous comparability" is an important principle followed in the statistical investigation of PPI, CPI and HPI in China at present, and it is the basis for comparability between the price in the reporting period and the price in the base period. With the development of economy and society, the needs of the masses are more abundant and diverse, and the principle of "homogeneity and comparability" is also facing more challenges in practice. Under the background of the continuous updating of information technology and the continuous advancement of statistical modernization reform, how to make full use of big data, expand the sources of price statistics data, improve the system and methods of price statistics, keep pace with the times and improve the practical operability of the principle of homogeneity and comparability and the accuracy of price comparison is testing the wisdom of all parties.

　　First, the homogeneity of price statistics is facing the "difficulty" of practice.

　　At present, China’s more concerned price indexes mainly include industrial producer price index (PPI), consumer price index (CPI) and residential sales price index (HPI). All the above price indexes are "pure price indexes", that is, the price index only reflects the market price changes caused by the changes in market supply and demand and the purchasing power of money, and is a relative quantitative index reflecting the trend and degree of price level changes in different periods. This requires eliminating non-price factors such as quality, appearance, production and supply in the statistical process to achieve "homogeneity and comparability". According to the feedback from the front-line work of price statistical investigation, the practical operability of "homogeneous comparability" will become weaker and weaker if the traditional price statistical investigation method is simply adopted, and it will be difficult to match with the ever-changing social development. If it is not optimized, it will inevitably affect the credibility of statistical investigation.

　　(A) the lack of some prices affects "homogeneity and comparability".

　　1. The price of the previous period in HPI survey cannot be obtained. At present, the sales price surveys of newly-built houses in 70 large and medium-sized cities in China are all comprehensive surveys, and the basic data directly use the online signing and filing data of local real estate authorities, including the project name, project address, building number, total floor number, floor number, residential structure, total transaction price, construction area, signing time, administrative division, etc. The authenticity and reliability of the basic data are guaranteed. However, the previous period prices of newly-opened projects and intermittent sales projects in the online signing record data are naturally missing, so it is necessary to supplement the previous period prices when calculating the price index, which requires a higher method, and there are certain subjective factors and estimation errors when the big data information is not fully utilized.

　　2. Some conditions in PPI survey have changed. According to the existing system, the price survey of industrial producers is carried out monthly, and the "representative enterprises" regularly submit the price of "representative products". The report submitted by the enterprise includes the unit price in the reporting period and the average unit price in the last month. The unit price in the product reporting period is the simple arithmetic average of the unit prices taken twice on the 5th and 20th of the reporting month. In the front-line work of PPI survey, all localities try their best to choose products with great influence on the national economy and people’s livelihood, stable production, development prospects and local characteristics, that is, "representative products", but there are many categories of PPI survey. Taking the ex-factory price survey of industrial producers as an example, industrial products of 41 industrial categories, 207 industrial categories and 666 industrial categories were investigated and divided into 1310 basic categories. In practice, it is difficult to ensure that the same product of the same enterprise has a completely homogeneous sales record in the reporting month and last month. Even if the same product of the same enterprise is oriented to different customers, the price is different. For example, when the customer’s credit is good, the cooperation time is long or the order quantity is large, the price is often lower. The above situation can be regarded as the lack of the price of a "representative product" at a certain price acquisition point, and the price needs to be filled after removing the non-price change factors. Under the current traditional way of not using big data, this work is mainly done manually by enterprise statisticians. However, due to the limitations of professional knowledge, work experience, market judgment and other conditions, enterprise statisticians have different understandings of "homogeneity and comparability", which may affect the accuracy of price surveys.

　　(B) the special attributes of products affect "homogeneity and comparability".

　　1. The heterogeneity of residential products is outstanding. In HPI survey, it is difficult to follow the principle of homogeneity and comparability in price statistics of both newly-built commercial houses and second-hand houses. As we all know, as a special commodity, it is difficult to achieve absolute consistency in specifications, models and sizes like other commodities. There are differences in geographical location, supporting facilities and residential environment between the two different houses. Comparatively speaking, the heterogeneity of second-hand houses is more prominent, even if they are located in the same residential area, there are great differences in building location, specific floors, unit orientation, building depreciation, interior decoration and other qualities.

　　2. Some categories are frequently updated. Clothing products in CPI and electronic products in PPI survey all have the phenomenon of rapid update. At present, the CPI survey is mainly conducted by hand-held data collector, and the survey is conducted directly by means of fixed person, fixed point and timing. Clothing products pay more attention to fashion, and the clothing of the same brand has changeable characteristics in style design, fabric selection, color matching, etc. In addition, clothing products are seasonal and generally have a short life cycle, so it is often difficult to collect sustained and stable prices under the conditions of fixed person, fixed point and timing. PPI survey also stipulates that when selecting representative products, products with relatively stable production should be selected. "Once selected as representative products, it is necessary to continuously investigate for a period of time." When products are included in statistics, they are often in a relatively stable price stage, which easily leads to underestimation of the price index. This is also one of the important reasons why the ex-factory price index of clothing products in CPI and communication equipment, computers and other electronic equipment manufacturing industries in PPI has been "overcast" for many years, which has a certain gap with the actual feelings of the people.

　　(3) The impact of big data indirectly affects "homogeneity and comparability".

　　In the era of big data, a huge amount of information is generated, and people have more ways, wider channels and richer channels to obtain information, which also poses a great challenge to the traditional government statistical system. At present, there are many institutions or enterprises that publish various price indices in the society, with diverse data sources and different calculation methods. There is also a certain gap between the indices of each period and the data officially published by the National Bureau of Statistics. Most people don’t know or understand the principle of "homogeneity and comparability" in government price statistics. They simply judge by subjective feelings and question the government statistics. In this case, if we can’t do a good job of network public opinion monitoring and interpretation quickly, it will inevitably weaken the authority and credibility of government statistics. Take CPI as an example. A few years ago, some enterprises published the online shopping price index, and some researchers used it to evaluate the CPI released by the National Bureau of Statistics every month, believing that there was a calculation error in the CPI data. In fact, the company’s price index is only calculated by the transaction data of its e-commerce platform, which is far from the full sample requirements. Another example is the house price index. The National Bureau of Statistics officially released the sales price index of commercial housing in 70 large and medium-sized cities. At the same time, we can also see the relevant price indexes released by different institutions on the Internet platform. Except for the National Bureau of Statistics, the house price indexes of other institutions are mostly calculated based on the average prices of transaction samples in various cities, without distinguishing different apartment structures or fully considering "homogeneity and comparability", so there are bound to be differences with official statistics.

　　Second, government statistics share the "machine" of big data development

　　For government statistical work, big data is data, methods and their technical integration that are processed and mined at high speed with modern information technology and architecture, and have high application Value and decision support function. Generally speaking, it has the characteristics of "multi-V", that is, huge data Volume, Variety of data types, fast processing speed, great application value and authenticity. It is undeniable that big data provides unprecedented conditions and opportunities for the information reform of government statistical source data and macroeconomic measurement. Due to the wide range of sample collection and high statistical frequency, price statistics has become one of the most significant areas directly affected by big data. The exploration of using big data to improve price statistical surveys such as CPI, PPI and HPI is on the way, and the dilemma of "homogeneous comparability" in practice is expected to be continuously alleviated and even effectively solved.

　　(1) The application of big data to price statistics is one of the important contents of promoting the reform of statistical modernization.

　　In 2020, the Fifth Plenary Session of the 19th CPC Central Committee made a major deployment to promote the reform of statistical modernization. In 2021, the National Bureau of Statistics formulated the Reform Plan of Statistical Modernization in the Tenth Five-Year Plan period in order to build a modern statistical investigation system suited to the modernization of the national governance system and governance capacity, pointing out that "a new round of scientific and technological revolution has developed in depth, which has provided a strong impetus for improving statistical productivity, changing statistical production methods and reshaping statistical production relations", and at the same time, it has also seen that the digital transformation of statistical work is lagging behind, and put forward "improving and perfecting price statistics" and "promoting the application of departmental statistical data" In the same year, the "Work Plan for Big Data Application of National Bureau of Statistics (2021)" was issued, which clearly stated that it was necessary to "play the role of big data in expanding data sources, improving the efficiency of statistical investigation, improving the quality of statistical data, and achieving new breakthroughs in the statistical application of big data." It can be seen that the government level has fully understood the historical opportunities and important challenges brought by big data to government statistics.

　　(2) The application of big data to price statistics has been cutting-edge research.

　　Foreign scholars have studied the application of big data in the field of price statistics earlier. In 1993, Diewr proposed that scanning data could be used in the compilation of price index, thus reducing the substitution deviation and new product deviation in the compilation of price index. In recent years, some domestic experts, scholars and statisticians have also put forward pertinent opinions from various angles. He Qiang (2015) said that the future application of big data in China government statistics should be based on the wide application of big data, especially cloud computing, and establish a data quality evaluation mechanism of big data to create a more scientific and informative "second track" of government statistics data sources. Xie Zuozheng and Wang Kelin (2016) suggested using e-commerce data, scanning data and other data sources to realize the overall grasp of industrial product structure and ex-factory price. Dong Qian (2017) combined the characteristics of the characteristic price method and the repeated transaction method, compiled the second-hand housing price index through the repeated characteristic "R-H" transaction method, and selected different matching spaces to achieve maximum homogeneity and comparability under the existing data conditions. Yu Fangdong (2018) believes that the compilation of CPI based on online data is different from the traditional sampling statistical theory and method in terms of product matching, comparability and index compilation method, and new theories and methods need to be created.

　　(3) The application of big data to price statistics has been explored in practice.

　　Abroad, Australian Bureau of Statistics, American Bureau of Labor Statistics, Statistics New Zealand, etc. have formally used scanning data to compile their own CPI. In recent years, China’s statistical departments have taken the lead in the development and utilization of big data in government agencies, and steadily promoted the research and application of big data in government statistics in accordance with the core application ideas of "overall design, leading research, easy before difficult, and professional breakthrough". As early as 2014, the National Bureau of Statistics signed a big data strategic cooperation framework agreement with six companies including Tencent, and carried out substantive cooperation in the fields of public opinion monitoring and house price statistics. In recent years, the system and methods of price statistics have been constantly improved and updated. In terms of CPI survey, in December 2020, in order to meet the requirements of big data and informatization for price survey, the Urban Department of the National Bureau of Statistics formulated and issued the Measures for the Application and Management of Scanning Data, which set clear requirements for the national CPI survey professional norms to apply scanning data to price collection, and encouraged all provinces and cities to actively carry out pilot work in cities and counties with mature conditions. Taking Fujian Province as an example, the Fujian Investigation Corps of the National Bureau of Statistics has carried out pilot work in 17 investigation outlets in 8 cities and counties in the province, and the form of "coexistence of old and new" has been taken as an important supplement to the traditional pricing method.

　　Third, using big data to improve the "road" of price statistics homogeneity and comparability

　　As mentioned above, there have been many researches and practical explorations on the application of big data in price statistics at home and abroad, but there are not many achievements in the specific research on the homogeneity and comparability of price statistics. The author tries to combine some research achievements at home and abroad and the first-line practical experience of price statistics, and puts forward some path ideas for solving the practical problems of homogeneity and comparability of price statistics by using big data for reference.

　　(1) Follow the principle.

　　1. The principle of bold exploration and long-term gradual progress. "Homogeneous comparability" has always been a key and difficult issue in the practice of price statistics. It is obviously impossible to find the optimal solution by relying solely on traditional survey methods, and big data has opened up a new data source for price statistics with its advantages of high frequency, fine granularity and diversification. Under the wave of the new era, only by boldly exploring and promoting in-depth cooperation between statistical departments and social institutions and big data enterprises in accordance with the path of "complementary advantages, mutual benefit and win-win, data orientation and gradual progress" can big data become an important supplementary source of price statistics. At the same time, however, at this stage, China’s use of big data to alleviate the dilemma of "homogeneity and comparability" of price statistics in practice has difficulties in data acquisition and quality assurance, as well as bottlenecks in technology and methods, which can not completely replace the traditional survey methods for the time being, and can only be used as a useful supplement to the existing methods. Using big data to optimize the homogeneity and comparability of price statistics should be a long-term and gradual process, which requires repeated experiments and research. It is necessary to prevent "big data arrogance" and avoid damaging the science and rigor of government price statistics due to rashness.

　　2. The principle of security, confidentiality and continuous stability. The Statistics Law of the People’s Republic of China clearly stipulates that the objects of statistical investigation must "provide true, accurate, complete and timely information needed for statistical investigation", and also requires "statistical institutions and statisticians to keep confidential the state secrets, business secrets and personal information they know in their statistical work." The use of big data is beneficial to alleviate the problem of "homogeneity and comparability" in price statistics. However, big data has a wide range of sources, and it often needs the help of private enterprises and institutions outside government departments to implement applications. Enterprises pay attention to commercial interests, which is different from the purpose of government departments to serve the public. Therefore, in the process of data cooperation, how to prevent potential leakage risks and security risks becomes the key, and a complete legal system needs to be established to regulate them. In addition, the characteristics of CPI, PPI, HPI and other price statistics require the samples to be as stable as possible for a certain period of time. If Internet companies and data asset companies engaged in data cooperation fail to survive for a long time, it will inevitably affect the continuity of price statistics. Therefore, it is an indispensable and important principle to ensure the continuous stability of data acquisition channels.

　　(2) Expand data collection methods.

　　1. Make full use of electronic scanning data. Electronic scanning data is to scan the EAN code of goods in sales outlets through scanning equipment to obtain product feature information such as product name, product number and product model. When trading, the electronic processing system of retailers can also record relevant retail outlets and types, prices, trading quantity, trading time and other information.

　　The advantages of this acquisition method are as follows: first, the discrete price data of "fixed person, fixed point and timing" are replaced by high-frequency continuous scanning data to eliminate the deviation of discrete data; The second is to replace manual data with information data to avoid the measurement error of manual price collection and the burden of answering questions at price collection outlets; Third, product update information is more accurate, and it is more timely to include statistics. More comprehensive scanning data can provide more support for CPI survey to achieve "homogeneous comparability" accurately.

　　The shortcomings of this collection method are as follows: first, the application field is relatively limited, mainly used in CPI survey, and can not be used more in PPI, HPI and other price surveys; Second, the requirements for outlets are high, and the survey outlets need to have a complete database system. Large shopping malls, supermarkets, hospitals, etc. can facilitate the collection of scanning data, but the grounded farmers’ markets and small shops are difficult to obtain due to equipment restrictions; Third, it is difficult to maintain data. Compared with other countries that have adopted electronic scanning data in the world, China has a vast territory, strong regional color, obvious differences in regional development and price level, and many chain enterprises in the consumer market. Statistics departments need more enterprises to effectively cooperate in scanning data collection, which greatly increases the difficulty of data collection and data security.

　　At present, this method has been piloted in some conditional areas in China, but only in the form of "coexistence of old and new" is used as a reference for compiling price index. When the conditions are ripe in the later stage, we can consider gradually weighting the electronic scanning data and the traditional "three-fixed-straight" price acquisition data to calculate CPI.

　　2. Appropriate use of the network to capture data. Network crawling data refers to a collection of data that is partially targeted, professional and accurate by using Internet search engine technology and classified according to certain rules and screening criteria, also known as network crawling data.

　　The advantages of this collection method are as follows: first, the data source is rich, which can greatly increase the sample size of the basket of goods and services. Combined with the specific index compilation method, it can effectively solve the problem that the price of the reported month or last month is missing and cannot be "homogeneous and comparable" in price statistics such as HPI and PPI; Second, the acquisition frequency is high, and the compilation frequency of price index can be increased from monthly to semi-monthly, weekly or even daily, so as to improve the timeliness of price data release and better serve the public and decision-making; The third is to reduce the labor cost of the survey, use Internet technology to capture the price data, cross the geographical and time constraints, and greatly reduce the price collection burden of statisticians, survey enterprises and auxiliary investigators in grass-roots units.

　　The shortcomings of this collection method are as follows: first, it has great technical influence. For example, due to website changes and interception technical factors, the data captured by the network may be interrupted, repeated and incomplete, so it is necessary to continuously improve the capture technology to improve its stability; Second, the samples are not stable enough, and the products captured by the network are updated faster than those in the traditional collection mode. If the current index calculation method is still used, it is difficult to match effectively; Third, it is difficult to identify the transaction price. No matter whether it is online shopping platform or house price trading platform, most of the online data are sellers’ quotations or listing prices, and there is still a gap with the actual transaction price. If it cannot be effectively identified, it may affect the true accuracy of the data.

　　At present, Norway, Britain, the Netherlands and other countries have partially used the network to capture data in the process of CPI compilation and made breakthrough progress. In China, the application of online capture data in price statistics is still in the exploratory stage, and it is suggested that it can be piloted in some areas with mature information technology, such as Jiangsu, Zhejiang and other developed areas of online shopping, giving online capture data a certain weight to compile CPI；; You can also try to compile HPI by using the housing brokerage platform to capture data and POI data derived from geographic information system, combined with repeated transaction method and characteristic price method in developed areas such as Shanghai and Shenzhen.

　　(3) Improve the index compilation method.

　　1. Try to compare the prices of fixed groups. In the new era, with the expansion of data collection methods, we should appropriately break through the constraints of traditional statistical theories and methods in the face of the larger and faster total data in price statistics. Drawing lessons from Belgium, Britain and other countries, this paper compares the prices of relatively homogeneous and comparable products of fixed groups according to the data captured by the network and electronic scanning data, and observes and reflects the price changes of consumers buying homogeneous and similar products. During the comparison period, the product groups are fixed, but the specific products are variable. Under this method, we will calculate the price ratio of the same product group in different periods under the basic classification, rather than the price ratio of specific products. The premise of adopting this method is to cluster a huge number of products with price, to maximize the high homogeneity and similarity of products within the group, to ensure that there is no significant difference between products within the group and to reduce the deviation of price index. At the same time, because of breaking through the traditional framework and changing from "one-to-one" comparison to "group-to-group" comparison, it is necessary to study and explore the index method more suitable for new data sources.

　　2. Promote the practical application of the characteristic price method. Eigenvalue method, also known as Hedonic model method, is a method to homogenize samples by using Eigenvalue model. At present, France, Germany, the Netherlands and other European countries generally use the characteristic price method to calculate the house price index. This method is also applicable to the calculation of price indexes with many categories such as CPI and PPI. The characteristic price method holds that the price is determined by the utility brought to people, and each utility corresponds to a certain characteristic price value. After regression analysis with a large number of actual transaction data, the influence of characteristic change is eliminated item by item from the total price change, that is, the pure price change caused by the relationship between supply and demand and the purchasing power of money is obtained, that is, the "homogeneous and comparable" price change. Hedonic functions are mainly in linear form, semi-logarithmic form, exponential form and double logarithmic form, which can be selected according to specific needs. At present, there are many mature theoretical studies on this method at home and abroad, but the premise of using this method is to have a lot of product price and characteristic information, and the calculation tends to be complicated, which requires high background data processing ability and operator quality, and the specific practice in China is still shallow. Electronic scanning data and network crawling data make it possible to obtain large-scale commodity information, which will inevitably provide more favorable conditions for the implementation of the characteristic price method, making it an important method to optimize the homogeneity and comparability of price statistics at present. It is suggested to try it out in some areas and gradually promote it.

　　(Author: Fujian Investigation Corps of National Bureau of Statistics)