On the social networks where Zhihu, Douban and other young artists gather, there has never been a lack of such topics as "XX absolutely beautiful unpopular songs" and "Recommend some popular music that is nice but not popular". There is no distinction between the public and the minority in the genre of music. The so-called minority or unpopular music is mostly defined according to the amount of play or the audience.

　 　 　 　　Van adib, CEO of eCast, discovered the famous "98 Rule" in his research on digital music, that is, the audience has unlimited demand for 98% of non-popular music, and the market for non-popular music collections is enormous and boundless.

　 　 　 　　On the one hand, there is a strong user demand, and on the other hand, there is a huge market prospect. How to recommend these 98% unpopular songs to the audience has been tried by music service providers all over the world, as has the domestic online music platform, and Netease Cloud Music, which stands out by virtue of the unique positioning of the music community, is one of the best. Compared with the average utilization rate of music libraries below 20% in the industry, Netease Cloud Music has reached 80% of "going against the sky". In addition to the ingenuity of products, Netease Cloud Music has mainly done two things right.

1. Reconstruct the music recommendation method.

　 　 　 　　Netease Cloud Music was launched in April 2013. At that time, most of the music software on the market was "music library+player", which played the role of listening to songs. It is not difficult to understand the phenomenon mentioned at the beginning of this article. Users can’t find their favorite music in the music player, and interest-oriented online communities have become a natural medium for discovering and sharing music.

　 　 　 　　The appearance of Netease Cloud Music has changed the traditional music recommendation method, mainly in two aspects, one is song list, and the other is personalized recommendation.

　 　 　 　　Let’s start with the song list, which is similar to the song sharing article on Douban, but it is transferred from a third-party social platform to a music APP, which is also in line with the positioning of Netease Cloud Music Music Community. The song list has realized two direct functions. In the past, the chaotic song collection was solved after joining the song list. In the past, users had a strong dependence on various lists to find songs, which actually accelerated the difference between popular and non-popular. Songs appearing on the list will be heard by more people, while music outside the list may become a long tail. On Netease Cloud Music, song list has replaced the list as a popular listening behavior.

　 　 　 　　Up to now, the number of high-quality song lists created by users on Netease Cloud Music has exceeded 200 million, with an average of 420,000 song lists created every day. This figure far exceeds the posts recommended by music on social platforms. Through the song list, users can find the music they listen to at work, the lullaby they listen to when they are insomnia, the unpopular music they can’t miss, and even the background music of PPT. Not only has it solved the pain points of users, but for Netease Cloud Music itself, the song list has become a "trump card" to maintain the stickiness of users.

　 　 　 　　Personalized recommendation is another initiative to solve the problem that users find good music, so Netease Cloud Music is also called a music player that "knows you better than your mother".

　 　 　 　　The great god in Zhihu has a professional explanation for the recommendation mechanism of Netease Cloud Music, which is mainly divided into two parts in algorithm, the recommendation of similar people and the recommendation of similar songs. As the name implies, similar songs mainly Tag songs in the music library, and push music with similar tags or the same tags according to users’ listening habits. The recommendation of similar people refers to modeling according to users’ listening habits, and screening out people with similar tastes. For example, A and B belong to the same kind of people, and the songs that A likes are probably the ones that B is willing to listen to.

　 　 　 　　Through song list and personalized recommendation, Netease Cloud Music has established a recommendation mechanism of "algorithm+labor +UGC", which not only satisfies the interest of users, but also ensures the quality of products.

　 　 　 　　There is a "story from Netease cloud music to the real world" circulating on the Internet. GalenCrew is a relatively small singer in both China and the United States, but his single Sleepyhead has tens of thousands of comments on Netease cloud music. Finally, Galen began to tour in China, and the venue was full.

2. Break the barriers of music sharing

　 　 　 　　Music sharing in the traditional sense is mostly word of mouth or shared on social networking platforms. After all, it is still the active sharing of users. Especially for minority music, many listeners have a mentality of "like it but don’t want it to be popular", and it is difficult for traditional sharing methods to break this boundary.

　 　 　 　　In essence, the song list and personalized recommendation on Netease Cloud Music also belong to the category of sharing. The song list was created spontaneously by users and found and collected by "music friends" with similar interests, among which there were many song lists with hundreds of thousands or even millions of listeners. According to the personalized recommendation of similar people, the sharing process was imperceptibly completed.

　 　 　 　　However, what Netease Cloud Music enjoys in sharing is the positioning and comment mechanism of the music community. The former meets the needs of users to share good music, so that good music can be shared with like-minded people, which is in line with the behavior habits of minority music lovers. Many listeners of minority music have their own circles. They recognize each other’s identity and values and enjoy the sense of security that this group gives them. And this kind of people in the hope of independence and eager to communicate, we strive to expand the small circle, while trying to control the small circle in the illusion of independence. Compared with popular social channels, Netease Cloud Music’s vertical socialization is just what it wants.

　 　 　 　　But music itself is also a commodity, and it is bound to be tagged. When we listen to songs, the background data of online music is constantly tagging us. The so-called niche only exists in data algorithms. This kind of label is a good thing for the promotion of minority music. Compared with the promotion for individuals, the label-oriented group has more advantages in both accuracy and cost. How to recommend minority music to more people’s ears according to this feature? Netease Cloud Music chose the comment mechanism.

　 　 　 　　The Indonesian song "Bila" has 25,000 comments on Netease Cloud Music, and the most praised comments are 46,000.

　 　 　 　　Yes, it’s a comment, not a grade. According to the rules of scoring, users score their favorite or disliked music, and then find out similar user groups on the difference of scoring. However, if there is a score, there will be a brush score, which will lead to irrational behavior of the user group and even cause the loss of users in a large area. In addition, letting users rate songs that have been listened to for a few minutes increases the cognitive cost of users, and it is also a kind of harm to music itself. Music has no advantages or disadvantages, only likes and dislikes.

　 　 　 　　Netease Cloud Music’s comment mechanism has achieved results. At present, it has generated 400 million comments, and users have generated 640,000 music comments every day. More than 50% of users have developed the habit of commenting while listening to songs. Compared with the digital rating, this kind of comment entrusts users with more emotional factors, such as excellent comments will be praised at the top. Moreover, music criticism itself is a kind of sharing, and it is a way for users to express their love for works. Even some relatively unpopular music still gets tens of thousands of comments.

　 　 　 　　Almost all fields are looking for explosions, such as e-commerce, IP, and even music. But distributing pop music to more people is an ability to bring more fans to minority music or unpopular songs. This is feelings.

Source: China Network

With the development of intelligent driving technology, more and more cars are equipped with AEB active safety function, which can automatically stop or avoid when encountering obstacles ahead, greatly improving vehicle safety. In the summer test of knowing the car in 2024, AEB active safety test is one of the key subjects. With the help of Wuhan Intelligent Networked Automobile Test Site, the test can simulate the rainy environment at night and test the safety performance of automatic driving of vehicles. Thirty-five popular models including Wenjie M7, Ideality L7, Xiaomi SU7, Changan Qiyuan A07, Aouita 12, BMW i5, Wangwang U8 and Qin L DM-i participated in the test.

According to the test rules, the test vehicle will go to the rainy night road with stationary obstacle ahead at the speed of 60/70/80km/h to test whether it can successfully avoid or stop in time, and give drivers and other traffic participants danger tips and corresponding protection.

The results show that among all the 35 vehicles tested, 16 vehicles passed the 60/70/80km/h interval test, accounting for 45.7%. Except Volvo EM90, all the others were domestic new energy vehicles.

There are 7 models that have passed the test at 80km/h, namely: Wenjie M7, Weilai ET5, Aouita 12, Zhijie S7, Wenjie M9, Tengshi N7 and Tucki G6. The first 4 models have taken the initiative to bypass when encountering a faulty car.

Huawei’s four models with ADS PRO V2.0 version: Aouita 12, Wenjie M7, Wenjie M9 and Zhijie S7, have the leading test results. They all passed the test with a speed of 80 km/h. Among them, the M7 has early warning, double flashing and seat belt pretensioning at the same time, which gives drivers, the rear car tips and pre-protection in the car, showing the highest level of intelligent driving in China.

During the test, Know Car Emperor conducted a live broadcast, and invited a number of car companies and industry experts to jointly supervise. Netizens can also ask questions at any time in the live broadcast room. Seeing many wonderful scenes of test vehicles stopping or bypassing in extreme environment, netizens praised the barrage screen.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

The 9th China Network Audio-visual Conference held more than 40 high-quality forums, exhibitions, conferences and other activities, and invited more than 300 guests from related fields to give speeches and share them, with 5,000 industry guests attending.

June 3, 2021 — On the 5th, the 9th China Internet Audio-visual Conference was held in Chengdu. As a national event with the largest scale and the highest specification in China’s network audio-visual industry, the conference further deepened the discussion on the theme of high-quality innovative development of network audio-visual, and released a number of important industry signals, which aroused widespread concern and heated discussion.

The conference was hosted by the State Administration of Radio and Television and the Sichuan Provincial People’s Government, with the Central Network Information Office as the guiding unit, and undertaken by the China Network Audiovisual Program Service Association and the Chengdu Municipal People’s Government. With the theme of "A New Journey of Seeing and Hearing", the conference held more than 40 high-quality forums, exhibitions, conferences and other activities. The online conference interacted with the offline conference synchronously, and invited more than 300 guests from related fields to give speeches and share, with 5,000 guests from the industry.

In addition, in order to continue to play the role of the "wind vane" of the conference, the ninth China Internet Audio-visual Conference also innovatively designed a number of "firsts" — — For the first time, a short video live broadcast day was set up, an international communication summit was held for the first time, and a high-tech audio-visual technology experience exhibition was set up for the first time.

Focus on the main theme and celebrate the centenary of the founding of the party

The 9th China Internet Audio-visual Conference highlighted the study and education of Party history and the design of excellent online audio-visual works to celebrate the centenary of the founding of the Communist Party of China (CPC), and planned rich theme activities such as "Exhibition of Excellent Programs to Celebrate the Centenary of the Founding of the Communist Party of China (CPC)" and "Release of Excellent Short Video Works with Hundred Years of Wonderful Short Video", which were promoted simultaneously online and offline in the form of pictures, videos, audio and interactive experiences, profoundly showing the glorious course and great achievements of the Party’s century-long struggle, and the achievements of excellent online audio-visual programs and the style of party building in the audio-visual industry.

In the online part of the boutique program exhibition, a network audio-visual boutique program exhibition area celebrating the centenary of the founding of the Party was opened in the cloud exhibition hall of official website and official website applet, and it was exhibited in the form of "graphic +3D renderings"; The offline part is also splendid, and the booth is organized and set up, which is divided into five major areas, such as online movies (online dramas, online movies, online animations), online variety shows, online documentaries, short videos and online audio programs. It is organized and set up by China Network Audiovisual Program Service Association, and displayed in the form of graphic posters, videos, AI smart devices, etc., with an endless stream of visitors.

In the "Works", a number of outstanding works with China characteristics, China spirit and China’s creation present the Communist Party of China (CPC)’s great achievements in economic construction, political construction, cultural construction, social construction and ecological civilization construction in the past 100 years. Among them, the documentary "A Hundred Years of Making Steel: the Communist Party of China (CPC)", "Eleven Books" to Witness the Initial Heart and Mission, and the film and television drama "Ideal Shines on China" directed by the State Administration of Radio, Film and Television have aroused enthusiastic response. Up to now, the total broadcast volume has exceeded 2.07 billion times, 250 million times and 170 million times respectively.

At the same time, Chengdu has specially planned a series of activities to create an urban atmosphere of "Celebrating the Centennial Birthday and Audiovisual Bright Future", and set up 100 atmosphere punching points in Chengdu to create a strong atmosphere for all people to participate in celebrating the Centennial Birthday and create a great historical cause, making this conference an important platform to focus on the main theme propaganda, focus on the center and serve the overall situation.

Standing at the historical key node of the centenary of the founding of the Party, major media platforms have also concentrated their resources, carefully organized and planned, actively laid out the main theme content, and solidly promoted the theme propaganda work.

According to Peng Jianming, member of the editorial board of the Central Radio and Television General Station and general manager of the General Manager’s Office, the works of the General Station to celebrate the centenary of the founding of the Party are closely related to the main theme, focusing on "networking" and "youthfulness". For example, CCTV News launched works such as "They were young at that time", "Their love at that time" and "Their friendship at that time", which vividly showed the struggle spirit of the Communist Party of China (CPC) people from the small incision of life, emotion and thought that contemporary young people felt the same. The innovative media products such as Red Map, Watching the Red Boat with Billions of Pixels in a Hundred Years after the Founding of the Party, Watching China by Bus, and C Major released by CCTV, etc., broke the time-space boundary and triggered hundreds of millions of netizens to visit exhibitions and punch cards in the cloud.

In order to welcome the centenary of the founding of the Party, Tencent Video has reserved many kinds of fine content, such as "Seeing Words as Face, Beginning Season", "First-class Response" and "Ebola Frontline". In addition to the explosive drama The Awakeing Age, Youku also launched hit dramas such as "Trumpet in Place" and "Tour Prosecutor Group"; Iqiyi has released realistic dramas such as Ideal City, Ace Force and Life Home.

Short video is developing rapidly.

On June 2nd, China Network Audiovisual Program Service Association took the lead in publishing the Research Report on Network Audiovisual Development in China in 2021 (hereinafter referred to as the Report). According to the Report, as of December 2020, the number of online audio-visual users in China reached 944 million, and the number of short video users reached 873 million. Moreover, the growth of users of short videos is the most obvious, from 817 million in June 2020 to 873 million in December 2020 in just half a year.

At the press conference, Zhou Jie, Deputy Secretary-General of China Network Audiovisual Program Service Association, made a further interpretation of the Report. He said that short videos not only have the fastest growth, but also continue to grab users’ attention. 53.5% of users watch short videos every day, and compared with comprehensive videos, short videos have the highest user loyalty. "Not long ago, the average daily usage time of short videos increased again, reaching 125 minutes as of March this year, surpassing instant messaging and becoming the network application with the longest daily usage time per capita."

Behind the increasingly vigorous development of short video, the war between long and short video platforms is imminent, especially the copyright issues arising from editing, cutting, handling, dissemination and re-creation of film and television works have become the focus.

"New Video" Helps Rural Revitalization

In recent years, under the background of "internet plus", the fields of "agriculture, rural areas and farmers" have been rapidly combined with e-commerce, live broadcast and short video, and these "new video" forms have also played a very good role in boosting rural revitalization. This was reflected in the 2021 "New Video Night" of the 9th China Network Audiovisual Conference and the annual sharing meeting of short video creators.

At the sharing meeting, a group of short video creators from the countryside made a collective appearance, and many wooden figures, Xiaoying couples, and the No.1 note children’s choir of Xidewar School in Liangshan Prefecture performed at the scene. Many bloggers also brought their hometown specialties and shared their stories. Through short videos or live broadcasts, some of them can make rice noodles and mangoes hidden in the mountains in the past more tasted by "foodies" everywhere; Some make paper-making, clay sculpture, bamboo weaving and other crafts get public attention again; Others show the natural beauty of various places and call on more people to join the team of environmental protection.

Among them, Liu Hong, director of the Cultural Tourism Bureau of Ganzi Prefecture, dressed in national costumes, directly turned into a recommender and invited netizens to enjoy the beautiful scenery in Ganzi Prefecture. "We have blue sky and green mountains in Ganzi, and invite everyone to visit Ganzi." According to Liu Hong, Ganzi received 31 million tourists last year. This year, they set a "small goal", hoping to exceed 35 million.

Zheng Hongjie, a "craftsman", Peng Xiaoying and Fan Deduo, a couple of Wenzhou farmers, Zhang Fei, the first secretary of poverty alleviation in Ganjiagou Village, Laoying Township, Xiaojin County, Aba Prefecture, Lu Weijian, a guardian of ancient paper, and Wu Zhaoguo, a young entrepreneur born after 1985, were also named as "stars of strength" at the sharing meeting in recognition of their outstanding contributions in rural revitalization and inheritance of intangible culture.

In order to better display the audio-visual value delivered as a "short video+live broadcast" platform, Aauto Quicker set up a number of booths at the conference. Among them, two documentaries of Aauto Quicker users’ stories, The Flower Fairy on the Little Four Wheels and Out of the Black Eye Bay, reflected the magnificent historical picture of China’s land winning the battle against poverty at the work exhibition celebrating the 100th anniversary of the founding of the Communist Party of China (CPC).

In addition, at the short video and live broadcast industry summit forum, Cao World Expo, general manager of Aauto Quicker Science and Technology Business Revenue Management Center, proposed that the future business model will be transformed into a model with trust economy as the core. He believes that the short video platform should provide a series of commercial solutions such as traffic reach, business precipitation and infrastructure capacity of middle Taiwan, so as to realize the trust economy model, and take into account the comprehensive interests of creators, merchants, brands and user experience, taking into account experience and revenue. This will undoubtedly help to ensure the continuous income of creators.

Strengthen international communication and tell the story of China well.

The Internet Audio-visual International Communication Forum hosted by the International Cooperation Department of the State Administration of Radio, Film and Television and hosted by Mango TV was held on the afternoon of June 3, which was the first time that an activity with the theme of international communication was presented at the Internet Audio-visual Conference. At the forum, representatives from online audio-visual platforms, overseas promotion agencies, intelligent terminal enterprises and industry experts conducted in-depth discussions on how to do a good job in international communication of online audio-visual under the background of deep media integration.

At the event site, the launching ceremony of the first International Short Video online celebrity Competition, an international communication series of "A Hundred Years of Beautiful Life", was held.

In his speech, Yan Chengsheng, Director of the International Cooperation Department of the State Administration of Radio, Film and Television, said that by planning and implementing the series of activities of "A Hundred Years of Beautiful Life", the State Administration invited Chinese and foreign netizens to tell the story of China’s common pursuit of dreams with people all over the world by using the carrier of new media in the form of short videos, so as to record the beautiful life and convey the strong voice of the times. Facing the new situation and challenges, we should deeply understand the structural changes of international audience and international market, promote the creative transformation and innovative development of political, economic, technological and cultural advantages to international communication advantages, and find the resonance between China and the world through audio-visual works with quality, temperature and emotion.

Miao Zhihong, Party Secretary and Director of Jiangsu Radio, Film and Television Bureau, said that with the care and support of the International Department, Network Department and China Network Audiovisual Program Service Association of the General Administration of Radio, Film and Television, Jiangsu Bureau will further improve its political position, base itself on an international perspective, strengthen cooperation and coordination, actively coordinate resources, and jointly run the event well with characteristics and achieve results. At the same time, we will also take this event as an opportunity to adhere to the mission of the new era of radio and television, uphold the innovative genes in the network era, and make all-round efforts in the main body of the network audio-visual market, service platform, industrial base, and talent team construction, and strive to empower international communication with the high-quality development of network audio-visual.

In the next keynote speech on "International Communication Mode of New Media", Zhang Yan, deputy director of the Propaganda Department of Hunan Provincial Party Committee, secretary of the Party Group and director of the Provincial Radio and Television Bureau, stressed that strengthening the construction of international communication capacity, telling the Hunan chapter of China story well and promoting Chinese culture to go abroad are related to the promotion of Hunan’s cultural soft power, which is a systematic project with strong policy, strong professionalism and wide coverage. First, we should take on the mission in firm cultural self-confidence and contribute to Hunan’s strength; Second, we should tell the story of China well in the world language and speed up the pace of "going out"; The third is to promote Huxiang culture to the international community and be a cultural pioneer of the "Belt and Road".

"IP resources are the embodiment of the country’s soft power." Zhou Kui, an associate professor in the Department of Journalism and Communication of China Communication University, said that in the era of mass communication, there are many strong IPs in China. For example, when it comes to China Kung Fu, foreign audiences will think that although these IPs are still strong, China needs more international IPs of this magnitude after entering the new era of network audio-visual.

Lin Luhua, Chairman of Yawen Communication Group, believes that it is not easy to build a well-known China IP in the world. Lin Luhua said that among the top 100 IPs of YouTube, the world’s largest video site, there is no IP from China. "There is a big gap between our content dissemination and influence and overseas media and institutions."

The forum also held a round-table forum on "The Road of Integrated Development of Internet Audio-visual from Content Creativity to Communication Channels Internationalization", and invited many representatives of platform operators and content creation institutions to share their experiences and understandings on the international market expansion, overseas audience analysis and localization management of China film and television content. At the end of the forum, the research report on the development and governance of international network audiovisual was released, and the "China in 2021 — ASEAN Friendship and Cooperation Theme Short Video Contest ".

Observation on the entertainment of the original uncle team

Text/thick code

In 2023, the variety market finally began to "return blood" slowly.

On the one hand, the traditional N-generation has a stable output by virtue of a mature model, and star reality shows such as Ride with the Wind 2023, Run, Flowers and Teenagers 5 are still big traffic users. On the other hand, even under pressure, various platforms have not stopped trying to launch new IP, such as "Let’s Go Now", which is a conspicuous package of stars, and "Happy Friends", which is reunited with the 0713 employment Homeie group.

This year, the biggest surprise was that the star-making ability of the variety show was once again demonstrated, and finally a "top stream" was created, and this "star-making" came from the cute baby of an amateur family-Mario in "Dad is in Charge 2". Since the variety show was launched, the Tik Tok account of Super Mario has increased by more than 2.62 million from 0-1, and the Mario family has increased by more than 6.1 million. At the just-concluded New Year’s Concert, the entry # Mario has too few shots # was even under the topic of stars all the way, and deus ex ran to the forefront of the social media hot search list.

Source: Tik Tok screenshot

Unexpected surprises always deserve more attention, because they often point to new opportunities and new stories in the future. In Mario, every variety artist has seen the perfect combination of variety star-making and short video announcement. At the moment when the long-short collaboration is getting closer and closer, the traffic supply of short videos has already become a necessary path for the variety market, and "Mario" is not an isolated case in 2023.

The "Star-making" story and traffic events in the variety show in 2023 were completely recorded and dismantled by the White Paper on the Publicity of Variety Show in Tik Tok in 2023, and the methodology inside also set off a research wind in the circle of friends of the variety show people, which caused every practitioner to think deeply about the situation and path of the publicity.

When the development of the industry returns to the essence of content, variety shows no longer need to shout grand slogans, spend huge sums of money and S+ level resources. However, the current variety show market will still create interesting points and empathy with specific people and stories, and how to occupy the audience’s attention more efficiently will be the winning point of the next stage of variety show announcement.

What did you do right in this year’s broken circle variety show?

If we repeat the most famous scenes of the variety show in 2023, we can actually find out some rules for the content of the variety show that the variety artists have racked their brains to know.

The first is to rely on the short, flat and fast, strong spread of the "visual department" variety scene card segment to circle. This kind of content often doesn’t need a high understanding threshold. It can simply and directly evoke the audience’s emotions by visual impact such as beauty, cuteness and handsomeness, leaving memories, such as cute baby, handsome boy and beautiful girl, gorgeous dance, cool special effects, etc., all of which belong to this kind of content.

For example, Mario, who made a big hit in Tik Tok this year, broke through with the card segment of "the cutest in the world", and opened his mouth to ask sweet words such as "I’m not cute" and "I love her if I love me three times", and captured a batch of short video creators to "generate electricity for love" and once again set off a wave of "cloud raising babies" on the whole network; And "Let’s Go Now", which almost assembles the lineup of "conspicuous packages" for internal entertainment, is out of the circle with hilarious scenes, such as "Adam helps Daxun Wei wear glasses" and "Adam teases Shen Teng’s age", which makes the program advance into the top ten in the effective broadcast list of Yunhe Data Network Variety, and becomes the best innovative variety of Tencent Video this year.

Stills of "Let’s Go Now"

In addition to the simple "visual system", it is also an important way to make use of social topics and emotional hotspots to amplify the growth of high-potential characters. For example, Huang Kai in "Exciting offer5", social issues such as family of origin, poor students, postgraduate entrance examination in World War V, workplace counterattack, etc., which are embedded in his personal experience, are all rich in discussion space. In the era of national short video creators, these embedded contents and people’s designs are constantly being analyzed and fermented, which not only makes Huang Kai personally break the circle, but also brings one peak of clicks and topics to the program.

In addition, under the background of the accelerated integration of long and short videos, whether the program group can manage the short video platform account position well with new gameplay such as live broadcast, second creation challenge and main creation vlog has also become the key to the variety show, and it has achieved remarkable results in this year’s variety show market.

Whether it is the innovator "Farming the Land" with a number of content layouts of "feature film+live broadcast+short video +vlog", it makes the explosive content penetrate on a single platform, becoming the highest effective long video innovation variety in 2023, or the re-employment men’s group of Happy Friends initiated live broadcast "sleeping", and Tiger Hu, Diamond and other masters created a group-building live broadcast to accompany them in "The Voice of God 4".

Source: Tik Tok screenshot

Undoubtedly, the position of the variety show in 2023 is being further migrated to the short video platform. When short video, live broadcast, and national innovation are on the C position of variety show, how to do a good job in variety show on a platform like Tik Tok has become a crucial compulsory course.

Return to the essence of variety show;

How to effectively improve the popularity and value of variety IP?

The logic of traditional variety show announcement is a one-way communication in which the announcement team focuses on manufacturing PGC to spread users. However, under the centralized output and distribution, does the announcement team really poke users’ interest? Do you really reach potential users? Do you want passers-by to turn powder? It’s all unknown

Source: "2023 Tik Tok Variety Show White Paper"

Faced with these pain points, the first problem to be solved in the variety show is to break through the circle and find the largest and real user group.

Where the user’s attention is, the announcement of the program is there. So, where is the more efficient passerby?

An interesting phenomenon is that variety users and short video APP users are highly overlapping. According to the "2023 White Paper on Tik Tok Variety Show", 96% of variety users visit short video apps with high frequency, and Tik Tok has over 100 million deep entertainment users who watch more than 20 minutes every day.

Source: "2023 Tik Tok Variety Show White Paper"

Not only are there many people, but we can see that users in Tik Tok are very capable of second creation, and the speed of surfing is soaring day by day. At the same time, they have very unique views and strong desire to express what they want to see in variety feature films and tidbits, who wants to see who will end up with whom, and even what kind of mirror transport, editing, soundtrack and packaging techniques they like.

How to build a new link to effectively enhance the value of variety IP after finding the right place for passers-by has become the key test of the platform’s ability in the current variety announcement.

First of all, to enhance the popularity of a variety IP, the publicity platform needs accurate content deconstruction ability, and has an effective communication form to keep the hot spot outbreak going, thus feeding back the variety IP itself.

What is very valuable is that Tik Tok Variety Passers-by are precious "entertaining the living", which can effectively avoid the embarrassing situation that variety shows are self-proclaimed. They will be crazy in the program comment area, will take the initiative to create stalks and play stalks, and they often have a strong enthusiasm for second innovation.

Erchuang is a process of deconstructing the details of the content with a magnifying glass, which can help the audience who have long been used to brushing at twice the speed to "focus" and understand the ingenious ideas buried by the production team in the content, so as to guide more users to click on the feature films of variety shows, and finally increase the broadcast volume of long video programs.

For example, in "Father in Charge 2", the tidbit of a # Ma Yang Ma Junyan’s 10-day flash marriage increased in popularity among "Tik Tok Living People", and its Tik Tok topic broadcast volume exceeded 27 million. # Ma Yang Ma Junyan’s love after marriage # Ma Yang Ma Junyan’s kiss is a pirated prank # Ma Yang Ma Junyan’s love in Xinjiang, and other second-generation topics have been added one after another, which are constantly being created and deconstructed.

Source: Tik Tok screenshot

This is especially true in the sound synthesis. In "The Voice of God 4", Silence Wang initiated the # lettinggo to travel around the Tik Tok Challenge, and the final topic was played more than 450 million, BGM was used by more than 3 million people, and people liked it more than 4.4 million times. When the song became the "Divine Comedy", the program itself was effectively played with 230 million, exceeding 170 million in the third quarter, and the data soared.

Secondly, for more and more amateur variety shows, how to "make stars" is an important weight to solve the problem of increasing the popularity of variety shows. Now, incubating high-potential characters and feeding back variety IP has become a top priority. Undoubtedly, the birth of popular content on the platform can help the publicity team to screen high-potential "protagonists" and shorten the incubation period, so as to release derivative content more pertinently and purposefully and arrange further publicity strategies.

For example, in the announcement of "Exciting offer5", Huang Kai’s personal account cooperated with the launch of the program in the early stage, and updated 1-2 videos a week. However, after the life story was exposed on October 17th, the huge topic discussion made Huang Kai burst into flames, and the program group quickly added promotional resources, such as the creative announcement of videos combined with Tik Tok’s popular gameplay, among which the gesture dance jointly created by Huang Kai and Hu Minghao won 240,000 praises. On November 8th, the large-scale linkage between the account and Sanlian Life Weekly not only broadened the personal exposure in breadth, but also extended the thickness and sociality of Huang Kai people’s design in depth.

In the end, Huang Kai stood out from all the people by virtue of his inspirational personal design, and his personal account quickly attracted 500,000 fans in five days. In half a month, the number of fans of Tik Tok soared from 0 to 1.1 million, which in turn attracted more Huang Kai fans to return to the long video and pursue more variety.

Source: "2023 Tik Tok Variety Show White Paper"

Finally, the test of a platform’s advertising ability depends on whether it has a mature commercialization link and can tap the incremental opportunities for the commercialization of variety IP. After all, how to help cooperative brands find long-term improvement in commercial value at the moment when the brand budget is tightening has also been included in the proposition that every variety artist needs to think about in combination with content innovation.

On this path, the advantages of Tik Tok Xuanfa are more obvious. In Tik Tok, brands can gain multi-dimensional exposure and multi-channel drainage, and gain long-term growth. Variety IP itself can also find more commercial space in Tik Tok live broadcast, short video, vlog and other diverse content ecosystems, whether it is the investment blessing of IP front links or the diversified realization of IP rear links.

During the broadcast of "Yearning for Life 7", the content exposure conducted by Tik Tok was linked to help Mengniu Telunsu’s flagship store in Tik Tok increase its powder by 5.8%; The dark horse "Planting the Land" promoted the pre-investment link in reverse after the red explosion. From the beginning, only Yuanqi Forest escorted the car, and later more than 10 brand owners came to occupy the pit; "Nice to meet you" opened up "artist+window+short video+live broadcast", which realized the attempt of live broadcast of variety edition with goods, and also provided more possibilities for the commercial return of variety IP …

Source: "2023 Tik Tok Variety Show White Paper"

In the end, what the variety show is going to achieve is that the program itself has soared in broadcast volume, the main creation has improved in popularity, and brand customers have found a channel to realize cash, forming a win-win situation for all three parties. It can be said that in a short video platform like Tik Tok, variety shows can be announced more efficiently. With the destruction of IP, the upstream and downstream of the entire industrial chain have also gained greater value growth.

What kind of strongest assistance should we choose in the future of variety show?

In the new communication environment characterized by two-way interaction, a brand-new idea of publicity is needed: under the content distribution logic of short video interest circle, the real "explosive stalk" is no longer the content focus circled by the publicity team itself, but comes from co-creation with users. The official PGC content is provided, and the core variety users actively explore the highlights to form a stalk, and then spread to the pan-variety users.

Source: "2023 Tik Tok Variety Show White Paper"

Therefore, how to form a benign interaction with users and realize content planting has become the key to the current variety show.

In Braving the Wind and Waves 3, the example of Cyndi Wang’s popularity is a typical representative. On the surface, what we see is a song "Love You" that activates the whole network "Cyndi Wang Boy". But in fact, the Xuanfa team has embedded a lot of popular content for testing five days before the broadcast. The official account has released 30+ short videos one after another, including the opening video of a wing bird riding the wind, the lineup of 30 stars, the video of artists playing, and so on.

Source: "2023 Tik Tok Variety Show White Paper"

Among the 30+ preparatory contents, a creative video of Cyndi Wang: Cyndi Wang sneezing with the caption "If you sneeze, it must be …" was released, and the highest praise was 5.499 million.

After the explosive content appeared, the publicity team quickly followed up. On the one hand, it added the topic of Cyndi Wang’s "Love You" initial stage cut heating, on the other hand, it refined the core emotion of "memory killing", and on this basis, it constantly copied hot spots, and finally completely detonated the phenomenal topic of # Cyndi Wang Boy #, and the total broadcast volume of related topics reached 2.35 billion.

Source: Cyndi Wang’s "Love You" is co-produced

However, the Xuanfa team did not stop there. Instead, they seized the universal public sentiment of "Remembrance and Killing" and created the broken circle with the content of each circle. Whether it is singing and dancing "Love You" from all walks of life or Amway, the phenomenon-level variety show that we feel is finally formed.

This is not coincidence and metaphysics, but a series of operations of the publicity team from pre-embedding test to copying hot spots and then detonating the circle. It can be said that for the subsequent publicity of Tik Tok variety show, a set of scientific ideas of "planting grass with content" has been experimented.

Starting from Riding the Wind and Breaking the Waves 3, this system continued to be used in 2023, and the examples such as Meiyi Liyu in Riding the Wind 2023 and Xu Liang in Breaking Through the Thorns 3 all achieved excellent results.

Apart from planting grass in content, Tik Tok, as a platform that can be operated for a long time, the cooperation between official number+main creator+talent has become the key point to activate core traffic.

Source: "2023 Tik Tok Variety Show White Paper"

The amateur program such as "Daddy in Charge 2" has become the key to the traffic contribution. During the peak period of the program announcement from June to October, Kuang Sheng released 57 related videos, and the videos released by Ma Yang received a total of 7.31 million interactions, which together contributed 31% of the traffic to the program. For a star variety show like Our Inn, considering the cooperation of the stars in the publicity, the official number operation becomes the key. Its official account in Tik Tok has won more than 500,000 praises with a "Song Yaxuan playing guitar and singing ordinary friends", thus contributing 81% of the traffic.

Moreover, after the end of the program, the publicity teams of many programs will continue to combine Tik Tok’s innovative gameplay, continuously update the account content, and precipitate the variety IP assets with longer-term companionship, which can also increase the frequency of brand exposure and enhance the commercial space of the program.

On the other hand, opening up the back link and realizing a large amount of traffic gathered by the variety IP also solved the pain point of "open source" in the variety industry.

"Planting Land" is undoubtedly the best example of using Tik Tok’s position management methodology to break the circle of variety IP in 2023, and it is also an innovative "species" under the coordinated acceleration of long and short.

Stills of "Farming"

"Short video+live broadcast" is the standard for the permanent output of the official number. Coupled with the daily sharing of the main creator and the second creation of the talented person, the potential of planting land in the whole network is gradually spread out. Just live broadcast this matrix, "Planting Land" has a variety of live broadcast methods, such as slow live broadcast and live broadcast with goods, which can not only bring the audience a sense of companionship and healing, but also provide more possibilities for the commercialization of variety IP. The operation of these positions helped the program to become an explosion. The younger brothers in the group of "Ten Diligent Days" started the soaring mode of rising powder one after another, and the attempt to bring goods in the live broadcast also achieved good results, such as the 518 shopping festival of "Planting the Land". The goods on the shelves were also sold out in one second, and the live broadcast room successfully broke into the list of goods.

From the detonation of "Cyndi Wang Effect" in 2022, to the continuous emergence of dark horse variety shows such as "Daddy in Charge 2" and "Farming the Land" in 2023, Tik Tok gave the core methodology of realizing the explosion variety show-"content planting grass+position management".

When publicity plays a more and more important role in the whole variety industry chain, it plays a key role in choosing the right platform, matching the content and finding the right communication path. Tik Tok’s rich gameplay has given variety publicity more imagination.

ending

In this year, variety artists began to embrace short video announcements deeply. Here, they found the passer-by plate that is most urgently needed for variety growth, which made it possible for the future variety innovation practice and also made the variety’s "star-making" ability return. At the same time, they also found a feasible way to realize the link after variety IP, so that the long-term growth of variety IP and brand value can form a win-win effect under the coordinated marketing combination boxing.

Under this background, Tik Tok Platform released the White Paper of Tik Tok Variety Publicity in 2023. Through the explosive variety marketing case in Tik Tok Platform in 2023, a set of practical and referential variety publicity routines was summarized, in order to help the variety publicity find a more certain future.

With regard to the future of variety shows, there are still many waves to be broken and many thorns to be cut. The market is always talking about innovation, but those who are bold in innovation need to be encouraged, and their good content needs to be seen. Tik Tok’s innovative exploration in variety shows has made those brave experimenters feel at ease and fearless.

Original title: "Revelation of 2024 Variety Show: Breaking Circle in Tik Tok"

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Original sixiang studio sixiang studio

In recent years, more and more urbanites choose to keep pets as companions. After a busy day’s work, it is undoubtedly a "charging moment" for pet owners to be greeted by pets at home, and the fatigue is instantly forgotten.

However, there are also many people who also love pets, but they dare not take the step of raising pets, not because of the cost and energy consumption brought by breeding, but because they are afraid of the sadness after losing their "family".

After all, compared with the life span of people, the life span of pets is mostly short. So, what kind of pet can bring relatively long-term companionship?

Text | Big Meng Ni | Roxie Diagram | Four Elephants Design Department

01

What kind of pet do you want to have longer company?

They are also "good friends of human beings", and the life span of different pet breeds is very different.

Hamsters with an average life span of only two or three years have turtles that can live for more than 30 years … … and most pets have an average life span of less than 15 years.

For example, the average life span of our most familiar pet dogs is about 10~13 years; The average life span of pet cats is slightly longer, which is only 12~15 years.

But this is only the average value. In fact, even if it is the same species, the life expectancy of different varieties is not consistent. Take pet dogs as an example, the general rule is that the bigger the body, the shorter the life span. The average life span of large dogs is about 9 years, while that of small dogs can reach 12 years.

It can be said that the companionship of more than ten years is the cornerstone for pets to establish close feelings with their owners.

02

Do pets and owners grow up together?

In many families, pets grow up synchronously with children, and the process of children growing up from babbling toddlers is also the process of pets entering old age from childhood. From this perspective, a pet’s life is also an important part of family memories.

Because the absolute length of pets’ life span is not as long as that of human beings, their growth rate will naturally not be completely synchronized with human beings. Taking pet dogs as an example, there has always been a saying that "a dog born for one year is worth seven years to human beings". Is this really the case?

In fact, the age conversion between dogs and humans is not linear, but variable.

Pet dogs grow very fast when they are young, and they can develop into a state of about 20 years old in half a year. But after rapid adulthood, the pace of maturity of dogs will gradually slow down. When the dog lives to be seven or eight years old, the aging rate will further slow down. At that time, when the dog is one year old, it is probably only equal to one or two years of life.

In many families with pets and babies, there will be a warm scene of pets looking after babies. In the eyes of human parents, it may be that children of the same age are playing with them, but in the inner world of dogs, it may be that mature "middle-aged dogs" are fulfilling their responsibilities and helping young people at home to take care of their cubs.

03

The average life expectancy of people is rising, but pets are declining.

Pets, which occupy an important position in the family, have also buried emotional hidden dangers for their owners-once their lives come to an end, they will bring a huge psychological blow.

It is precisely because of the rising status of pets in the family that human capital investment in pet medical care and even pet funeral has reached an unprecedented height. Many people spend a lot of money to treat their pets, and some people spend a lot of money to do things for their pets, just to let the hairy children go smoothly.

In the last decade, pet medical and pet funeral industries have ushered in a spurt of development. In 2023 alone, 1,920 pet funeral-related companies were established in China, while the total number of related companies established in the decade from 2003 to 2012 was only 64.

Although the time and cost that pet owners are willing to invest have soared, unfortunately, unlike the rising trend of human life expectancy, in less than 50 years (1970-2016), the average life expectancy of pet dogs has been shortened by 35%, from 17 to 11 years.

Why on earth is this?

In 2014, The Kennel Club, a British kennel club, investigated the causes of death of 5,700 pet dogs. The data shows that cancer is the biggest killer affecting its life span, accounting for nearly a quarter of the total, even exceeding the death of aging.

Among the dogs who died of cancer, the causes with the highest proportion were bone tumor (3.99%), lymphatic tumor (3.18%) and brain tumor (2.81%). The biggest killer that threatens human health also takes the lives of pets.

Ten years ago, The Kennel Club did the same research. The proportion of dogs that died of natural aging in that year was 17.8%, but now it is only 13.8%, that is to say, the number of pet dogs that died of diseases or accidents increased by 4% in ten years.

What is frightening is that the shortened life span of pets may be related to the popular lifestyle. According to the speeches of relevant insiders, the following three possibilities can be summarized:

First of all, genetic inheritance, artificial breeding of purebred dogs with similar blood vessels, easy to lose genetic diversity, greatly improving the probability of congenital genetic diseases; Secondly, pet dry food has changed the original diet structure, which is difficult to meet the demand of nutritional diversity, and long-term single nutrition source will affect its resistance; In addition, modern pets are often trapped in high-rise houses, and daily dog walking activities can not fully meet their activity needs, especially for large dogs.

The process of raising pets is not only that pets accompany people through a journey, but also that humans spend their lives with pets. Under the restriction of natural conditions, no matter what efforts are made, this is also a banquet that must end, but the time of sincere treatment will not live up to it. In addition to the investment of time, money and love, it is necessary to adopt scientific parenting methods to make this period of time longer and longer.

Original title: "Pet life ranking: modern" pet-loving "way to shorten the life of dogs by 6 years"

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Yellow River News Network Yuncheng News (Reporter Li Bingrui)Recently, the reporter came to the vaccination clinic of the Salt Lake District CDC in Yuncheng City to see that many parents took their children to get flu vaccine. The staff told reporters that since the winter, the demand for influenza vaccination has increased significantly, mainly on Saturday and Sunday.

Citizens take their children to vaccinate.

"The child is now over one year old and has weak resistance. I saw that many people around me got the flu, so I quickly took my child to get the flu vaccine, thinking about early vaccination and early prevention." Ms. Zhang said.

After vaccination, the citizens are under observation in the observation area.

As the weather turns cold, the temperature difference between morning and evening becomes larger, and respiratory infectious diseases are high, so it is necessary to be alert to the overlapping risk of influenza and mycoplasma pneumonia. What is the flu? What’s the difference between influenza and mycoplasma infection? How to do a good job of protection scientifically? With these questions, the reporter interviewed Zhao Junxia, chief of infectious disease prevention and control department of Yuncheng CDC.

Zhao Junxia, chief of infectious disease prevention and control department of Yuncheng CDC, was interviewed.

Zhao Junxia introduced that influenza is an acute respiratory infectious disease caused by influenza virus, which can occur all year round, with high incidence in winter and spring. October to March in northern provinces is the influenza epidemic season. At present, Yuncheng has entered the influenza epidemic season, and the number of influenza cases reported in the past two weeks has increased.

Influenza and mycoplasma infection are both respiratory infectious diseases, but they are still different, with different pathogens, different ages of onset and different clinical symptoms. Influenza is caused by influenza virus, while mycoplasma is caused by mycoplasma pneumoniae infection. Influenza can occur in all age groups, and mycoplasma mainly occurs in teenagers over 5 years old. The initial symptoms of mycoplasma are similar to the common cold, including sore throat, cough, headache, runny nose, earache and other symptoms. In severe cases, lung infection may occur. If you want to identify whether you are infected with mycoplasma, you need to carry out laboratory tests.

Influenza is highly contagious, so how should citizens prevent influenza in their daily lives? Zhao Junxia told reporters that the most effective means to prevent influenza is to inject influenza vaccine before the influenza epidemic season. Secondly, individuals should maintain good hygiene habits and develop good cough etiquette. When coughing or sneezing, cover your mouth and nose with paper towels, and don’t throw them around. Wash your hands frequently at ordinary times, and clean with running water after coughing or sneezing, before and after meals; Keep the environment clean and ventilated, and open the window for half an hour every day, twice a day; Develop a good habit of wearing a mask, and wear a mask when going to public places, hospitals, supermarkets and contacting flu patients. If you have flu symptoms, you should rest at home, seek medical advice as soon as possible, go to school or work without illness, and try not to go to public places; People with influenza should wear masks when they go out to avoid infecting others.

• [Editor: Niu Ruimeng]

CCTV News:November 1st is World Influenza Day. As the weather turns cold, influenza gradually enters a seasonal active period, and influenza vaccination everywhere also enters a peak period. What is the epidemic trend of influenza in China this winter and next spring? How can we do a good job of prevention and scientific response?

In a number of community health service centers in Taiyuan, Shanxi, Xiamen, Fujian and other places, citizens are being vaccinated against influenza in an orderly manner, and many of them have come with their children. According to the medical staff in Xiamen, the local influenza vaccine stocks are relatively sufficient at present, and citizens can make an appointment in advance.

According to experts, according to the monitoring situation of sentinel hospitals nationwide, at present, influenza activities in China are on the rise.

According to experts, everyone is susceptible to the flu. However, the severity of flu symptoms varies among different people.

Jiang Hongni, member of Pulmonary Angiology Group of Chinese Medical Association:Children under 5 years old, especially children under 2 years old, older people over 65 years old, some people with basic diseases, and some pregnant women are also susceptible to influenza.

According to experts, the symptoms of influenza are relatively serious, mainly manifested as high fever and systemic symptoms, including headache, muscle and joint pain all over the body; The common cold and fever last for a relatively short time, with mild systemic symptoms and rapid recovery. If you have the flu, you should seek medical treatment as soon as possible in case of critical symptoms, so as to avoid blind or inappropriate use of antibacterial drugs.

Experts remind that to prevent influenza, everyone should wear masks and get flu vaccine while improving their immunity. Due to the different strains of influenza virus every year, the influenza vaccine will be adjusted accordingly, and the influenza antibody is not effective for life, so it is recommended that the public be vaccinated again every year.

Jiang Hongni, member of Pulmonary Angiology Group of Chinese Medical Association:Only a few people are not suitable for vaccination, such as very obvious allergic symptoms, especially those who have been vaccinated before, and there are diseases with this immune system. In addition, if the patient has a fever recently or has been vaccinated with other vaccines in the last month, vaccination can be suspended.

　　Xinhua News Agency, Beijing, January 19th Title: Five groups of keywords to understand the overall strategy of the party to solve the Taiwan Province issue in the new era

　　Xinhua News Agency reporters Zhao Danping, Zhao Bo, Alex Chen and Xu Xueyi.

　　The sea and sky are vast, and the tides rise and fall. Shallow Bay Strait, after the changes of the cross-strait situation, has entrusted countless children with homesickness. What kind of cross-strait relations do we expect when we step into the threshold of 2022? The future starts from the present. What kind of ideal home should we leave for future generations?

　　The development of cross-strait relations shows us that the motherland must and must be unified, which is an inevitable requirement for the great rejuvenation of the Chinese nation in the new era. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has stood at the strategic height of the overall development of the cause of the Party and the country and the realization of the great rejuvenation of the Chinese nation, keenly observed the situation at home and abroad and the changes in the situation in the Taiwan Strait, profoundly summed up the major policies and practices of the central authorities on Taiwan, put forward a series of important ideas and major policy propositions on Taiwan’s work, and formed the party’s overall strategy for solving the Taiwan Province issue in the new era.

　　What is the profound meaning of the Party’s general plan to solve the Taiwan Province problem in the new era? What can Taiwan Province compatriots gain from this? Will the vital interests be damaged? The following five groups of keywords take you to think rationally.

　　National unity and national rejuvenation

　　The emergence and evolution of the Taiwan Province issue is closely related to the fate of the Chinese nation since modern times. China was poor and weak in modern times, and Taiwan Province was occupied by foreigners for half a century. The continuation of the civil war led to cross-strait confrontation across the sea, and the separation of brothers and sisters left a painful heart for compatriots on both sides of the strait.

　　Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has repeatedly made important expositions on realizing the complete reunification of the motherland. The report of the 19th National Congress of the Communist Party of China clearly stated "Persistence ‘ One country, two systems ’ And promote the reunification of the motherland "into the basic strategy of upholding and developing Socialism with Chinese characteristics in the new era.

　　"National rejuvenation and national reunification are the general trend, the great righteousness and the will of the people." "The vast number of Taiwan Province compatriots are all members of the Chinese nation. We should be upright Chinese, seriously think about Taiwan Province’s position and role in national rejuvenation, and take promoting the complete reunification of the country and seeking common national rejuvenation as a glorious cause." On January 2, 2019, on the 40th anniversary of the publication of the Letter to Taiwan Province Compatriots, General Secretary of the Supreme Leader delivered an important speech, comprehensively expounding the major policy propositions of promoting the peaceful reunification of the motherland in the great journey of national rejuvenation based on the new era.

　　On January 2, 2019, the 40th anniversary of the publication of the Letter to Taiwan Province Compatriots was held in the Great Hall of the People. Xinhua News Agency reporter Shen Hongshe

　　"Promoting the complete reunification of the country and realizing the great rejuvenation of the Chinese nation is undoubtedly the core of the party’s overall strategy for solving the Taiwan Province issue in the new era." Wang Yingjin, director and professor of the Research Center for Cross-Strait Relations of Renmin University of China, said that this is a complete ideological system, with the people as the center, peaceful talks as the means, ending political opposition to achieve reunification, the rule of law as the guarantee, "one country, two systems" as the unified framework, and national rejuvenation as the ultimate goal, to plan the process of national reunification and improve relevant systems and mechanisms.

　　“台湾问题因民族弱乱而产生，必将随着民族复兴而解决。”最高领袖总书记的郑重宣示，让定居上海的91岁台胞庄传鸿深受感动。出生于台湾台南的庄传鸿，因父亲不堪忍受日本殖民统治，1938年一家四口移居上海。因两岸长达数十载的隔绝，直到上世纪90年代初，他才得以重访暌违已久的故乡。

　　“我已经90多岁了，可还想为祖国早日统一多出点力。”庄传鸿说，台南家乡还有堂姐堂兄等很多亲人，大家都盼着两岸能早日实现真正意义上的“团圆”，共同实现中华民族伟大复兴。

　　结束政治对立、实现持久和平

　　由于内战延续和外部势力干涉，自1949年以来，海峡两岸陷入长期政治对立。数十年“冰封”与隔绝，在两岸同胞心中留下难以愈合的伤痛，“解放台湾”和“光复大陆”曾分别是两岸流行的政治口号。

　　Different systems are not obstacles to reunification, let alone excuses for division. "The long-standing political differences between the two sides of the strait are the general root that affects the stability and far-reaching cross-strait relations, and they can never be passed down from generation to generation." Three years ago, the General Secretary of the Supreme Leader issued a sincere appeal, "We are willing to conduct dialogue and communication with all parties, groups and people in Taiwan Province on cross-strait political issues and related issues in promoting the peaceful reunification of the motherland, extensively exchange views, seek social consensus and promote political negotiations."

　　According to Liu Guoshen, director of the Collaborative Innovation Center for Peaceful Development of Cross-Strait Relations, "peaceful reunification and one country, two systems" is the best way to achieve national reunification, which not only takes into account the practical interests of Taiwan Province people, but also takes into account the political requirements of the Taiwan Province authorities, and embodies the long-term interests of the Chinese nation and the overall interests of the country. "This is the wisdom of Chinese on both sides of the strait and the blessing of the people on both sides of the strait."

　　On June 27, 2017, tourists visited the Qingjing high-altitude landscape trail in Nantou County, Taiwan Province. Xinhua News Agency reporter Liu Junxi photo

　　On the premise of ensuring national sovereignty, security and development interests, after peaceful reunification, Taiwan Province compatriots’ social system and lifestyle will be fully respected, Taiwan Province compatriots’ private property, religious beliefs and legitimate rights and interests will be fully guaranteed, people’s livelihood will be fully improved, and Taiwan Province’s fiscal revenue can be used to improve people’s livelihood.

　　"I have come into contact with many young people in Taiwan Province on both sides of the strait. It is obvious that some people shout against ‘ One country, two systems ’ , you ask him ‘ One country, two systems ’ What is the content, but I can’t basically answer it. " Zhang Liqi, a young Taiwanese teacher at Huaqiao University, said that we should help Taiwan Province compatriots get rid of the monopoly of green media on the island and truly understand the connotation of "one country, two systems".

　　To this end, Zhang Liqi and his friends set up the WeChat WeChat official account, which shares fresh mainland information and comments on hot cross-strait news. "I hope that more Taiwan Province compatriots can see the mainland’s freedom, openness and institutional advantages and help them understand ‘ One country, two systems ’ Understanding democratic consultation is to let the people of Taiwan Province give their opinions. "

　　Hope for the people of Taiwan Province and oppose the "Taiwan independence" split.

　　"We welcome more Taiwan Province compatriots to participate in the promotion of the peaceful development of cross-strait relations. Let’s work together, come up with ideas and find ways, gather more wisdom and strength, consolidate and expand the development achievements of cross-strait relations, and make the peaceful development of cross-strait relations an irresistible historical trend, so that the vast number of Taiwan Province compatriots, especially grassroots people, can enjoy more benefits brought by the peaceful development of cross-strait relations." When meeting Lien Chan, honorary chairman of China Kuomintang, and his party in 2014, General Secretary of the Supreme Leader sent such a deep message.

　　It is the Communist Party of China (CPC)’s consistent policy to place hope on the people of Taiwan Province. In recent years, the mainland has adhered to the people-centered development thought and the concept of "one family on both sides of the strait", and has issued a series of policies and measures that are conducive to winning the hearts of the people, and achieved remarkable results, vividly interpreting the practical strength of the party’s overall strategy for solving the Taiwan Province issue in the new era.

　　Wang Kunyi, chairman of the Taiwan Province Institute of Strategic Studies and a professor at Tamkang University, believes that the mainland has always adhered to the principled position of the "1992 Consensus" and has always insisted on promoting cross-strait non-governmental exchanges and cooperation, seeking the well-being of Taiwan Province compatriots and placing hopes on the people of Taiwan Province. This is an unchanging goodwill and sincerity. "This is beyond the rotation of political parties on the island."

　　In 2014, college and middle school students in Taiwan Province supported textbooks and opposed the "Taiwan independence" historical view to set things right. Xinhua News Agency reporter Chen Yuhua photo

　　Since the Democratic Progressive Party authorities came to power in 2016, they have linked with external forces, relied on foreign self-respect, frantically sought "independence" and provoked troubles, causing tension and turmoil in cross-strait relations and posing a great threat to peace and stability in the Taiwan Strait.

　　“‘ Taiwan independence ’ Splitting is the biggest obstacle to the reunification of the motherland and a serious hidden danger of national rejuvenation. " "Anyone who forgets his ancestors, betrays the motherland and splits the country will never come to a good end and will be spurned by the people and judged by history!" "If ‘ Taiwan independence ’ The separatist forces provoke persecution and even break through the red line, and we will have to take drastic measures. " … …

　　In the face of the separatist activities of "Taiwan independence" and the sinister intention of the United States and other external forces to "control China with Taiwan", the Supreme Leader General Secretary has made solemn declarations many times.

　　"Objection ‘ Taiwan independence ’ It is the meaning of the party’s overall strategy for solving the Taiwan Province issue in the new era. " Zhu Songling, a professor at Taiwan Province Research Institute of Beijing Union University, said that the inevitable reunification of the motherland and the fate of the "Taiwan independence" were determined by the development trend of cross-strait relations and the historical process of national rejuvenation, which was an irreversible historical trend.

　　Integrated development and common market

　　"Cross-strait economic and trade relations have grown from scratch, and now they are booming, and there are various policies to benefit Taiwan. This is the best era for Taiwanese businessmen to develop in the mainland." Wu Jiaying, president of Xiamen Taiwanese Business Association, who has been rooted in the mainland for nearly 30 years, said, "Digital economy, new infrastructure construction and green development are all important directions for the future economic development of the mainland. We must seize business opportunities."

　　Scenes of hopeful scenes and stories of struggle hand in hand, under the guidance of the Party’s overall strategy of solving the Taiwan Province issue in the new era, the mainland unswervingly took the lead in sharing development opportunities with Taiwan Province compatriots, providing equal treatment for Taiwan compatriots and enterprises, continuously expanding cross-strait economic and trade cooperation, and playing a magnificent movement of cross-strait integration and development.

　　Brothers are United, and their profits are broken. For deepening cross-strait integration and development, General Secretary of the Supreme Leader has always been mindful of this.

　　From proposing to deepen the cross-strait integration and development, consolidating the foundation of peaceful reunification, to asking Fujian to explore a new way of cross-strait integration and development, and strive to build Fujian into the first home for Taiwan compatriots and enterprises to land, and then emphasizing the need to promote integration through communication, benefit and emotion when visiting Fujian in 2021, and bravely exploring a new way of cross-strait integration and development … …

　　Optimistic about the new opportunities in the 14th Five-Year Plan, Taiwanese businessmen in Xiamen continue to increase capital and expand production. This is the foundation stone laying ceremony of the expansion project of Jianlin home kitchen and bathroom product line filmed in Jimei, Xiamen on January 12, 2021. Xinhua News Agency reporter Fu Minshe

　　Time and time again, I have a strong heart and a systematic exposition. The major policy proposition of the Supreme Leader General Secretary on deepening cross-strait integration and development has been continuously improved in practice. "Deepen cross-strait integration and development", "Strengthen cross-strait industrial cooperation, build a cross-strait common market, and expand the Chinese national economy" and "Support Taiwanese businessmen and enterprises to participate ‘ Belt and Road ’ The strategy of construction and coordinated national and regional development has been written into the 14 th Five-Year Plan and has become an important program and action guide for promoting the peaceful development of cross-strait relations and deepening cross-strait cooperation in the new stage of development.

　　"From Taiwan compatriots enjoying the same treatment as medical insurance and buying houses, to allowing Taiwan enterprises to participate in new infrastructure and support Taiwan enterprises to go public, the policies and measures have become more specific and delicate, which makes us feel more warm at home." Wu Jiaying said that the continuous implementation of measures to benefit Taiwan and benefit the people has created a better environment for Taiwan compatriots to land for study, employment, entrepreneurship and life.

　　Cultural inheritance and spiritual harmony

　　"The soul of the country, the text is transformed, and the text is cast." Chinese traditional culture is the common spiritual root and destination of compatriots on both sides of the strait. General Secretary of the Supreme Leader has repeatedly stressed that the family members of compatriots on both sides of the strait are rooted in the common blood and spirit of compatriots and in our common history and culture.

　　"Promote compatriots on both sides of the strait to jointly promote Chinese culture and promote spiritual harmony." "The intersection of people is your intimate." "Between relatives, there is no knot that cannot be untied. For a long time, it will surely achieve the spiritual harmony of compatriots on both sides of the strait. " … …

　　The words of the Supreme Leader’s General Secretary, such as spring breeze and rain, contain profound thoughts on the reunification of the motherland.

　　After the resumption of cross-strait exchanges, Jiang Mingxian, the first Taiwan Province painter who "landed" and held a solo exhibition, was nearly eighty years old. There were countless masterpieces in his life, but he only printed the work "New Fuchun Shan Jutu" with mainland painters on his business card.

　　"It is of great significance for painters on both sides of the strait to cooperate in a painting, which fully embodies the spirit of modesty and tolerance of Chinese culture and is the best footnote for the same language and species on both sides of the strait." Jiang Mingxian said that both sides of the strait are Chinese. Taiwan Province people have been baptized by Chinese culture since childhood, from living habits, treating people with things to traditional customs such as ancestor worship at Qingming Festival, all of which reflect cultural inheritance. "Taiwan Province people should be proud of having Chinese culture."

　　On September 19th, 2020, the Cross-Strait Chinese Character Culture and Art Festival opened in Taipei. Xinhua News Agency reporter Jin Liwang photo

　　Hold the cross-strait Chinese character culture and art festival, carry out the "Taiwan Province Youth Chinese Traditional Culture Heritage Plan" and realize cross-strait cultural relics protection cooperation … … The sea is separated from the history of the two sides of the strait, and the blood of brothers and sisters is separated. The common blood of Chinese culture cannot be broken by any external force.

　　Cultural identity is the foundation of spiritual harmony, and it also paints a bright "bright color" of the Party’s overall strategy to solve the Taiwan Province issue in the new era. Whether it is cultural exchange or social integration, it is basically to promote the spiritual harmony of compatriots on both sides of the strait and enhance the well-being and interests of compatriots on both sides of the strait. As General Secretary of the Supreme Leader pointed out, everything we have done to promote cross-strait relations is to realize the yearning of compatriots on both sides of the strait for a better life.

　　Join forces to know Yu Li, and go to Cang Ying together. Looking ahead, we are more qualified, emboldened and capable of accomplishing the great cause of the reunification of the motherland. Under the guidance of the Party’s general plan to solve the Taiwan Province issue in the new era, compatriots on both sides of the strait will join hands, work together, unite and move forward, and will certainly create a great rejuvenation and bright future for the Chinese nation!

　　CCTV News:South Korean President Moon Jae in and North Korean leader Kim Jong-un held the third summit meeting between the ROK and the DPRK at the "Peace House" on the Korean side of Panmunjom on the border between the two countries today.

　　Early this morning, local time, North Korean leader Kim Jong-un and South Korean President Moon Jae in left Pyongyang and Seoul respectively for Panmunjom. At 9: 30 local time, that is, around 8: 30 Beijing time, Kim Jong-un and his party arrived at the military demarcation line and met Moon Jae in waiting there for the first time. They shook hands and exchanged greetings. At the next welcoming ceremony, the two sides jointly reviewed the traditional Korean honor guard.

　　Kim Jong-un’s inscription: New history begins now.

　　After that, the leaders of the ROK and the DPRK walked into the meeting place Peace House. Kim Jong-un wrote an inscription in the guest book before the meeting, saying, "The new history starts now, and the era of peace stands at a new starting point." After that, the two sides stepped into the venue and spoke.

　　Kim Jong-un, the top leader of North KoreaMany people hope for good results, and if we don’t follow the positive consensus and declaration reached at the previous meeting, if we don’t make this meeting an opportunity to promote our relations, we will let people down. So, what I want to say is that we should be more determined, so that we can look back on the past 10 years and say that they have not been wasted. I hope we can meet more often and solve the problems between us. "

　　South Korean President Moon Jae inI hope our dialogue will be fruitful and we can reach an agreement, so that we can present a gift to our citizens and people all over the world who look forward to peace.

　　Leaders of both sides made positive statements on promoting peace.

　　After the morning meeting, Kim Jong-un temporarily returned to the DPRK side. The ROK held a press conference and said that the leaders of the two sides made a positive statement on promoting peace on the peninsula. In the afternoon local time, Kim Jong-un once again entered the Korean side of Panmunjom to participate in tree planting activities with Moon Jae in. After that, the two sides continued to meet.

　　journalist: "With the handshake between Moon Jae in and Kim Jong-un this morning, the leaders of the ROK and the DPRK have once again achieved a historic meeting. Can the denuclearization process of the peninsula be smoothly advanced in the future, and can the DPRK and the ROK end the tense confrontation and enter a new era of peace? It is expected that the leaders’ meeting today can give an answer."

This newspaper (reporter Yan Liwen/photo)The Guiding Opinions on Cultivating Traditional Dominant Food Producing Areas and Local Characteristic Food Industries jointly issued by the Ministry of Industry and Information Technology and other 11 departments clearly states that by 2025, the development pattern of local characteristic foods with "10 billion leaders, 100 billion clusters and 1 trillion industries" will be basically formed, and a number of national famous local characteristic food brands and typical cases of local characteristic snacks industrialization will be created.

As a representative of food on the tip of the tongue, local specialty snacks have condensed the wisdom of countless working people and are an inexhaustible motive force to promote regional economic development. With the growth of the new generation of consumer groups and the surge of online marketing, local specialties such as snail powder and hot and sour powder have ushered in new development opportunities. As a new force of convenience food, how will it develop more steadily and sustainably in the future?

A few days ago, at the Forum for the Development of Instant Food Industry of the 23rd China Instant Food Conference hosted by chinese institute of food science and technology, the participating experts and business representatives exchanged ideas around the cluster development advantages of local specialty snacks and explored the road to industrialization of local specialty foods.

Youpinzhi innovation special food

In recent years, the continuous growth of convenience foods such as hot and sour powder and snail powder has shaken the pattern of weak flour in the past decades, and these products have injected new vitality into the convenience food industry.

When talking about the development of snail powder, Lu Xiaoli, a professor at Sichuan University, said that the rapid development of Liuzhou snail powder industry is inseparable from the support of national policies, the promotion of local governments, the support of consumers and the vigorous marketing of merchants. Its product structure is not limited to the original model, and it has made great innovations in ingredients and soup packages. At present, there are more than 200 brands of pre-packaged Liuzhou snail powder, and the technical level of the production line integrates mechanization, automation and intelligence, which effectively helps the high-quality development of the industry.

Like snail powder, hot and sour powder is also working hard to improve quality. Dai Guichun, deputy general manager of the Instant Noodles Division of Sichuan Baijia Akuan Food Industry Co., Ltd. said that Baijia Chenji Hot and Sour Powder, as a pioneering representative of convenience fans, is also constantly innovating and developing to meet the growing health needs of consumers. "Jinli Ancient Street" small fresh flour, using a brand-new wet flour technology, produces wet flour with a water content of more than 50%, highly restores the taste of hand-beaten wet flour in restaurants, and makes authentic Sichuan-Chongqing snacks enter thousands of households.

He Jiguo, a professor at the College of Food Science and Nutritional Engineering of China Agricultural University, is concerned about the functional convenience market for fans. He said that convenience food has become a part of the staple food of Chinese residents. Consumers have a large intake of staple food and high intake frequency, and its advantages after functionalization are remarkable. Enterprises should pay attention to the use of raw materials in the process of functionalizing convenience foods. The ingredients of food can increase the homology of medicine and food. Considering the adaptability of different combinations, on the basis of strictly observing relevant national laws and regulations, innovative research and development of functional convenience foods can meet the special needs of consumers.

"It is also an innovation for one side to raise one side by soil and water." Colin, manager of convenience food category of Shandong Tianbo Food Ingredients Co., Ltd., said that returning to tradition and focusing on quality are the focus in the industrialization of convenience food. Whether it is instant noodles, boiled noodles or mixed noodles, its essence is to meet the needs of consumers for meal replacement in specific scenes. In recent years, the development of fast food powder is oriented to high-end, regional and restaurant reduction, which also shows that product innovation should focus on people-oriented reduction of catering products, including taste reduction, quality reduction and fireworks reduction, bringing new value to consumers.

Strong cluster to cultivate advantageous industries

Hot and sour powder, snail powder, Regan Noodles, crossing the bridge rice noodles … These special snacks from all over the country are gathering resources, forming industrial clusters and driving local economic development.

As the "Capital of Hot and Sour Powder in China", Tongxu has provided a model for building a local snack industry cluster. Han Zhenqiang, the county magistrate of Tongxu County, Kaifeng City, Henan Province, said that in order to realize the development of hot and sour powder industrial cluster, Tongxu County planned to build a hot and sour powder industrial park with a total area of 2,730 mu, covering hot and sour powder cakes and ingredients processing, production and packaging, cold chain logistics, R&D quality inspection, e-commerce live broadcast and so on. At the same time, with minimal approval, strict constraints, excellent service and extremely fast efficiency, we will provide quality services to the majority of enterprises and continue to empower industrial development.

In Sichuan, all kinds of special foods also gather in groups. Hou Jinglin, Deputy Director of the Management Committee of Tianfu Modern Seed Industry Park in Qionglai City, Sichuan Province, introduced the investment project of green food industry in Qionglai Economic Development Zone. He said that Sichuan Qionglai Economic Development Zone focuses on the development of food and beverage, high-quality liquor and other industries, and strives to build a leading green food and beverage industry base in the west. It is the main bearing place for the development of Chengdu liquor industry and the liquor industry in the metropolitan area, initially forming the development trend of the whole liquor industry chain.

According to Ren Weiwei, executive president of Chengdu Food Industry Association, the emergence of local specialty snack industry clusters is the choice for the development of consumer market. In the future, the development of characteristic industries needs industrial thinking, government support and industry promotion. Enterprises need to have the ability of continuous product innovation and model innovation, open up the market through the marketing method of "online explosion and offline expansion", create a resounding product brand and category brand, realize the leap-forward development of enterprises, and create a trillion-dollar local specialty snack industry market.

Promote development and empower industry iteration

The structure of the convenience food industry has quietly changed, and the products such as instant vermicelli, rice noodles and rice noodles have catered to consumers’ demand for local specialties.

Li Shu, director of the Network Supervision Department of Henan Provincial Market Supervision Administration, believes that the role of digital technology in the industrialization process of local specialty snacks should not be underestimated. Henan is a big food manufacturing province, and it is proposed to speed up the certification of smart workshops and smart chemical plants in the construction of public brands of "Famous American and Henan Products". The growth of the output value of single products such as snail powder and steamed eggs with flour is inseparable from the help of enterprises to analyze and accurately position the market with big data. Industrial digitalization is promoting major changes in production methods and social economy, empowering and vigorously promoting the take-off of small and medium-sized enterprises.

Zhang Yi, founder and CEO of Ai Media Consulting Group, said that the categories represented by Liuzhou snail powder, Chongqing hot and sour powder, Hunan Changde rice noodle, etc., restore and reproduce local food and flavor snacks, which are favored by consumers, and the regionalized features of convenient noodles are increasingly obvious, and new categories and new tastes of convenient noodles with regional characteristics are rapidly hatched. In the future, it will be the trend of product innovation and development for the instant noodle food industry to speed up cooperation with universities and research institutes, dig deep into regional traditional foods and conduct in-depth research on special foods in different regions.

He Yao, the founder of Sichuan Creative Box Brand Marketing Planning Co., Ltd., said that when talking about the innovative planning and three-dimensional marketing of new convenience foods with local characteristics, the R&D propaganda of new categories should clearly state "Who am I", focus on one point and one group of people, and avoid making products that are suitable for any scene and can be eaten and eaten by men, women and children without memory points. In the face of the changing market, only by making the brand itself a "flow" can the brand grow red after the flow "fades".

Liu Haoyu, Deputy Secretary-General of chinese institute of food science and technology, said that with the influx of more and more brands and capital, both the marketing model and product design have subverted the previous forms and easily switched between culture and personality. In the new era, the convenience food industry, as the main force in the field of food industry, the important carrier of rural revitalization and the key support of healthy China, will play an important role in the process of Chinese modernization, and the industrialization process of local specialty food is also an important way for the convenience food industry to meet people’s yearning for a better life.

Consumer Daily, October 12, 2023