1905 movie network news On May 25th, 1960, the China mountaineering team successfully climbed Mount Qomolangma from the north slope, completing the feat of climbing Mount Qomolangma from the north slope for the first time. After a lapse of 59 years, the film produced by Tsui Hark, directed by Li Rengang, written by Alai, starring Jason Wu, Zhang Ziyi, Zhang Yi, Jing Bo Ran, Hugh, Wang Jingchun, He Lin, Chen Long, Liu Xiaofeng, Qu Nitsering, Lavang Rob and Dobujie, and featuring Jackie Chan’s friendship, specially released a set of tribute posters to pay tribute to the 59th anniversary of the Chinese mountaineering team’s summit of Mount Everest. At the same time as the poster was released, it also exposed for the first time the characters of five leading actors wearing the uniforms of the China mountaineering team in the film. In the poster, the five actors are determined and firm-eyed, conveying their faith and determination to forge ahead.

　

Pay tribute to the 59th anniversary of the summit of Mount Everest.

On May 25th, the film The Climbers released a set of tribute posters to pay tribute to the historical moment and the mountaineering heroes. At the same time, the poster also exposed for the first time the shapes of Jason Wu, Zhang Ziyi, Zhang Yi, Jing Bo Ran and Hugh, the five stars wearing the uniforms of the China mountaineering team, and the mountaineering bags, oxygen bottles and ropes with great sense of time truly restored history. In the film, Fang Wuzhou, played by Jason Wu, led the team to mount Everest twice, Xu Ying, played by Zhang Ziyi, was responsible for providing accurate meteorological information for the mountaineering team in time, Qu Songlin, played by Zhang Yi, also played a vital role in the two climbing tasks, while Li Guoliang, played by Jing Bo Ran, and Yang Guang, played by Hugh, participated in the second climbing of Mount Everest together as a new force of the mountaineering team.

according toIt is understood that in order to make the actor’s performance more realistic, every starring actor in the crew has to carry mountaineering equipment weighing 17 kilograms for training and shooting. In order to experience the true feelings of high altitude and extremely cold environment, Jason Wu, the leading actor, went to the snow peak in Gangshika, Qinghai at an altitude of more than 5,200 meters in the coldest season at the end of last year, and fully experienced the climbing life for half a month. He revealed: "Carrying this equipment on the plateau will feel several times heavier than the normal weight." After the film was finished, Jason Wu said with emotion: "In 1960, the equipment and material conditions of the China mountaineering team were really poor and lacking, but under such difficult conditions, China mountaineering predecessors accomplished unprecedented feats with courage, perseverance and determination. This fearless heroism in them makes me extremely moved and revered. "

Starring Zhang Ziyi said: "They are people with persistence, perseverance and dreams, and they are real heroes. During the filming, I can feel that everyone is ignited, and everyone puts all their enthusiasm into the role." Zhang Yi also lamented: "This era needs climbers, but also needs climbing spirit. I hope that the film can let more viewers see the climbers’ spirit of taking risks and facing difficulties. Whether in the past, present or future, this spirit will always be with us. "

　

Restoring historical facts and reappearing the historical feat of bravely climbing Mount Everest by serving the Buddha Road.

Based on the real history, the film The Climbers tells the story of the China mountaineering team sprinting to Mount Everest twice in 1960 and 1975, completing the impossible task of reaching the top of the north slope for the first time in the world and accurately measuring the elevation of Mount Everest for the first time. In order to truly restore this historical story, the film’s main creative team has done a lot of historical data collection in the early preparatory stage. Whether it is the construction of historical scenes in the film, or the equipment and costume props used by China climbers in 1960 and 1975, they all follow the historical records and achieve true restoration.

In addition, in order to truly reproduce the historical event that China’s mountaineering hero bravely climbed Mount Everest and restore the magnificent landscape of Mount Everest, the film The Climbers crew also chose to shoot in Mount Everest in Tibet to make the actors real.Experience the plateau environment, high altitude, extreme lack of oxygen and changeable climate environment, restore the difficulties and difficulties of China climbers climbing Mount Everest in the past with a more realistic performance state, and reproduce the historical feat of China mountaineering team climbing Mount Everest bravely.

The film The Climbers is produced by Tsui Hark, directed by Li Rengang, written by Alai, starring Jason Wu, Zhang Ziyi, Zhang Yi, Jing Bo Ran, Hugh, Wang Jingchun, He Lin, Chen Long, Liu Xiaofeng, Qu Nitsering, Lawang Rob, and Dobujie, and starring Jackie Chan. The film will be released nationwide on September 30, 2019.

Text/July 7

PS: The proofreader has gone to give birth to a child. Welcome to help us pick the wrong words together. Thank you! ! ! !

In September 2023, child star Ashton Chen was 35 years old.

In the past, the little monk with a bottle and a cute milk has grown into a big boy. For Ashton Chen, filming in the past two years has become a joke, and few works have come out.

Now Ashton Chen spends more time enjoying life.

Recently, some netizens exposed a group of photos of Ashton Chen having a party with friends. Ashton Chen was wearing a black coat, a cap and smoking a cigar. It was very pleasant.

This kind of life is enviable.

However, when Ashton Chen was a child, he suffered far more than other children of the same age, which made him rich today, not only for himself, but also for his family.

It is precisely because of this that Ashton Chen’s father was once appraised as taking his son as a cash cow.

In order to make this cash cow grow more luxuriantly, he even adopted the way of "abuse" to make his son grow up, but is this really the truth?

One,

Ashton Chen’s father is called Chen Tongshan.

A native of Shutanggou Village, Dajindian Town, Dengfeng City, Henan Province, has a high degree of education. Many of his classmates graduated from the Air Force Political College of the People’s Liberation Army in China and embarked on the road of politics.

But Chen Tongshan took a very different road.

This is related to the origin of Chen Tongshan, who was born in a martial arts family. His father’s name is Chen Chengwen and he has been practicing martial arts in Shaolin for more than 60 years.

When he was about 8 years old, Chen Tongshan practiced martial arts with his father.

Later, he also entered Shaolin Temple and became one of the "Eight donkey kong" of Shaolin. While enjoying this reputation, Chen Tongshan also has the responsibility to promote Shaolin Wushu.

Chen Tongshan does have this strength and has won many awards for Shaolin Temple.

In the early 1980s, Chen Tongshan took part in many martial arts competitions, won many honors with his good skills, and entered the county-run sports school as a martial arts coach through the selection of Dengfeng County Sports Committee.

In 1985, he transferred to Shaolin Temple Wushu School and taught many disciples with extraordinary skills.

In the year when Ashton Chen was born, Chen Tongshan was officially hired as the principal of Shaolin Martial Arts School, and he established the school-running philosophy of "starting from a boy, making a hero a teenager".

It was this idea that made Ashton Chen suffer enough in his childhood.

As soon as Ashton Chen was born, Chen Tongshan made a plan for his son’s future. He must train his son to be a success, so Ashton Chen just learned to walk.

Chen Tongshan took Ashton Chen to Shaolin Temple and became a Shaolin disciple, learning from Shi Yongxin.

In order to record his son’s growth, Chen Tongshan also filmed a documentary, in which we can see Ashton Chen’s childhood.

Chen Tongshan’s training of Ashton Chen was so harsh that it could even be described as "abuse".

Before dawn, Chen Tongshan was in bed, tugging at Ashton Chen’s little hand, carrying him out of bed, washing his face with cold water, and then began to practise.

The process of exercising was even more painful. Later, when Chen Tongshan recalled himself, he felt that he had gone too far and was too cruel.

In order to bend Ashton Chen down and let him split, Chen Tongshan ignored his son’s cry of pain, pressed it hard and pressed it directly, and the painful Ashton Chen only shed tears.

Ashton Chen’s crying didn’t make Chen Tongshan soft-hearted, and he still stuck to his plan.

It is Chen Tongshan who is so strict. Ashton Chen, who is just five years old, has a solid basic skill and can even perform some boxing in a decent way.

It also makes Chen Tongshan feel very gratified.

At the same time, it also won Ashton Chen a chance to make a film.

Second,

In order to promote Chinese Wushu, in 1993, Chen Tongshan established the Shaolin Wushu Performance Troupe and began to perform all over the world. He went to more than 30 countries and regions.

He has made great contributions to the promotion of China traditional culture.

When Ashton Chen was five years old, he went to Taiwan Province with the troupe. He also performed a program with an old master and played a set of boxing on the stage.

MengMeng’s appearance is loved by many people.

At that time, there was a man sitting in the audience. After he saw Ashton Chen’s performance, he shone at the moment. After the performance, he found Chen Tongshan:

"Your son’s boxing is good, his basic skills are solid, and he is so lovable. Making a movie will definitely be popular."

This man is none other than Zhu Yanping, a great director who enjoys a certain reputation in Taiwan Province. The Slam Dunk shot by Jay Chou is his work.

For such a person, Chen Tongshan certainly attaches importance to it.

Moreover, letting Ashton Chen make a film has many advantages, besides making his son a star, it can also indirectly promote martial arts culture.

In this way, the two hit it off, and there was the movie shaolin popey.

In fact, at the beginning of filming this film, Zhu Yanping was not confident, and specially invited a "traffic star" for the box office.

That is, in a few months at that time, Jimmy Lin, which was popular in Southeast Asia, was known as the "Asian whirlwind".

Although Ashton Chen has been trained by Chen Tongshan to be very sensible, there is still a problem when shooting. He is afraid of heights.

In shaolin popey, there are many scenes that need to be played by Weiya.

After being hanged, Ashton Chen cried with fear, but Chen Tongshan, a martial arts instructor, didn’t show any respect at all because he was his own son.

Yell directly below: "Xiaolong, don’t cry, you are a man."

Zhu Yanping beside him shook his head and stopped: "He is still a 5-year-old child, not a man. Please put him down quickly."

Chen Tongshan is asking the staff to let his son go.

This shows how strict Chen Tongshan is with his son. Under such a strict father, Ashton Chen is destined to have a different childhood from other children.

Third,

From 1994 to 2006, Ashton Chen had a very hard time in these 12 years.

I lived like a robot, practicing, filming and reading, with almost no entertainment time. At that time, a reporter ran to interview Ashton Chen and asked, "What is your greatest wish?"

Ashton Chen smiled shyly: "I hope I can keep my hair long."

Because of filming, Ashton Chen often needs to shave his head. In summer, the sun is strong, and the children’s skin is tender. Ashton Chen is often sunburned and peeled off from his head to his neck ……

How many children in ordinary families have suffered from this?

For ordinary children, they are eager to have a holiday when they go to school, but for Ashton Chen, going to school is a rare time to relax.

Because when filming, you don’t just have to film. When you are free, besides reciting lines, you also follow several culture teachers to teach him to study. Besides eating and sleeping, he has almost no free time.

Ashton Chen used his childhood to gain fame and a lot of wealth.

Chen Tongshan was in charge of all this wealth, and changed the name of the martial arts school to "Linsi Ashton Chen Martial Arts School". With the fame of Ashton Chen, the martial arts school recruited many students.

It is precisely because of this that many people who don’t know Chen Tongshan think that he regards his son as a cash cow.

In order to make his son famous, Ashton Chen was treated so harshly, but in fact it was not. How could the world use his son as a tool father?

Compared with the father of ordinary people, Chen Tongshan’s requirements for his son are just a little stricter.

In the eyes of ordinary people, those harsh trainings were actually experienced by Chen Tongshan when he was a child. In his view, boys should suffer hardships.

This burly man is just loving his son in his own way.

In 2006, Chen Tongshan chose a good school for Ashton Chen in China, and the environment was very private, so fans wouldn’t bother him, but Ashton Chen didn’t go.

By this time, Ashton Chen had his own ideas, and he didn’t want to live a step-by-step life of filming, attending classes.

He wants to go abroad to study film and television production, and he has chosen a school in Manhattan. This is the first time that Ashton Chen has made a decision for himself and opposed Chen Tongshan’s consciousness.

If Chen Tongshan really regards his son as a cash cow, he will definitely object.

Because at that time, it happened that Ashton Chen was in full swing.

After hearing Ashton Chen’s opinion, Chen Tongshan finally obeyed Ashton Chen’s choice and let him study abroad, although he didn’t want to.

It was then that Ashton Chen disappeared from public view.

It was not until 2008 that it returned to the public’s sight again, but at this time, the entertainment industry was already a different world, although Ashton Chen appeared in many works later.

But it didn’t catch fire.

However, Ashton Chen’s life is still very chic, because he has a very good father.

Many parents of foreign child stars use their children’s money to squander, while Chen Tongshan uses the money to invest, start a company, buy real estate and so on.

It is said that there is a commercial street in Dengfeng, Henan, which is owned by Ashton Chen.

Although Ashton Chen rarely filmed in recent years, he became a film and television production company, acting as a director and producer himself, and invested in Oscar Studios, the largest cinema in Henan. ……

Ashton Chen himself has already achieved wealth freedom, lived in a villa and drove millions of luxury cars, and has become a winner in life.

If Chen Tongshan hadn’t been so strict with Ashton Chen, he wouldn’t be here today.

However, Chen Tongshan’s way of educating children is not worth recommending. In our country, many parents believe in the educational concept of "a dutiful son is born with a stick".

Under high pressure, there is no benefit to children’s physical and psychological growth.

Children, in particular, are fragile and sensitive. They will always remember the painful and happy scene when they were young. As parents, they should give their children more happy memories.

Whether poor or rich, happiness is the most precious thing in this world.

The picture comes from the network, please contact to delete the infringement.

Editor in charge:

2024-12-10 12:21:16 Author: Yao Liwei

The official picture of the four-door model has been released. The car is built on the S platform of Tianyu architecture, aiming to meet the needs of users for four-door A00-class scooter and improve the ride experience. The new car will be on the market in the near future.

In terms of dimensions, the overall dimensions of the four-door version and the two-door version are consistent, with the length, width and height of 3256/1510/1578mm and the wheelbase of 2190mm respectively. Although it has increased compared with the current models, the body is still small and flexible, suitable for urban transportation.

The launch of Wuling Hongguang MINIEV brought fire to the square box miniature electric scooter market. However, in the new version, Wuling Hongguang actually abandoned the classic design style, became more mellow and cute, and even felt a little smaller. At the same time, the new car is also equipped with an integrated "Lingzhi Wing" group, including high-end configurations such as lens headlights and peripheral LED daytime running lights.

On the side of the car body, the new car adopts a hidden B-pillar design. In addition, the new car will provide two options: ordinary car paint and high-definition car paint. Ordinary car paints are all in one color, while high-definition car paints use upper and lower two-color car paints. There are three colors to choose from: puffy blue, bubble green and sweet coffee.

In terms of interior, the new Wuling Hongguang MINIEV four-door version adopts a two-color design style, and is equipped with a suspended instrument panel and a central control panel. In addition, the vehicle is also equipped with electronic knob shift mechanism, as well as air conditioning knob buttons and other equipment. The design of the air-conditioning outlet with two circles is quite lovely.

The front seat of the vehicle adopts an integrated design, and the space of the two seats in the rear is slightly compact, but two adults can still be seated. In addition, because of the addition of two doors, it is more convenient to get on and off the bus, and there is no need to move the front seat.

In terms of power system, the new car is equipped with a rear single motor and maintains the same maximum power of 30kW as the current high-power version. The top speed can reach 100km/h, the battery is partially matched, and the cruising range is expected to be about 200 km. At the same time, it supports fast charging technology.

Tonight, Musk has become the focus of global attention.

At around 21: 25 on March 14th, Beijing time, Musk’s SpaceX heavy-duty launch vehicle was ignited and launched. At present, the results of the third test flight have far exceeded the previous two.

SpaceX announced that the propellant transfer demonstration (T+24 minutes) and the payload door closing process (T+28 minutes) of the starship spacecraft were successfully completed. Musk, the founder of SpaceX, announced on the social platform that the "Starship" has reached the surrounding speed! Congratulations to the SpaceX team! !

This is the third test flight of Starship, and the first two tests exploded. On the first test flight last April, the rocket exploded a few minutes after liftoff; On the second test flight in November, Starship separated the first booster from the upper spacecraft. In Musk’s vision, the "starship" is a vehicle to send humans to Mars, which is also the core goal of his creation of SpaceX.

Thanks to the rapid development momentum, SpaceX’s valuation is rising wildly. According to a report by Bloomberg in December last year, SpaceX’s latest valuation reached US$ 180 billion (about RMB 1,294 billion), second only to ByteDance among unicorn enterprises in the world.

Starship launched into space.

On the evening of March 14th, Beijing time, SpaceX, founded by Musk, launched the third test flight of the Starship heavy launch vehicle.

According to the latest news, the rocket with the largest volume and the strongest thrust in the history of the earth, with the vision of establishing a permanent base on the moon and landing on Mars, has been ignited and launched at around 21: 25 Beijing time.

After launching T+3 minutes, the first and second stages of the Starship heavy launch vehicle were successfully separated.

Eight minutes after the launch of T+,the six raptor engines of Starship successfully turned off, and the spacecraft entered the taxiing phase. It is expected that the engines will be restarted at T+40 minutes. At present, the results of the third test flight have far exceeded the previous two.

SpaceX announced that the propellant transfer demonstration (T+24 minutes) and the payload door closing process (T+28 minutes) of Starship spacecraft were successfully completed. According to the process, the next step is to restart the engine (T+40 minutes) and re-enter the atmosphere (T+49 minutes).

SpaceX said that the T+40-minute engine re-ignition process may have been skipped. In any case, the starship will now embark on the road to the Indian Ocean.

T+1 hour and 3 minutes later, SpaceX said that it has lost the signal with the starship spacecraft and confirmed that it has lost contact with the spacecraft. Today’s test flight can no longer carry out the last step of landing in the Indian Ocean.

After the rocket was launched, later on the 14th, SpaceX founder Musk announced on the social platform that the "Starship" had reached the circling speed! Congratulations to the SpaceX team! !

According to SpaceX official website, on the basis of the second test flight, the third test flight will try more targets, including opening/closing the payload door of the starship aircraft and re-igniting the Raptor engine in space for the first time.

According to the overall process, after taking off, the starship assembly needs to separate the "overweight" propeller from the starship spacecraft, and then the propeller will try to land (on the water), and the spacecraft will continue to carry out a series of tests, and finally fall into the Indian Ocean under controlled conditions.

According to the official timetable, assuming all goes well, the whole process will take about 64 minutes.

On the afternoon of March 13th, local time, the Federal Aviation Administration (FAA) gave the final "green light" for the test flight. The agency said in a statement that it has confirmed that the mission meets all safety, environmental and policy requirements.

In the live online audio broadcast at the end of February this year, elon musk, the founder of SpaceX, once said that the third test flight of Starship can reach the Earth orbit with a probability of 70%-80%. Today’s rockets are much better than during the first and second test flights.

Musk’s "ambition"

This is the third test flight of Starship, and the first two tests exploded.

On April 20th, 2023, the integrated system of the "Starship" rocket and spacecraft made its first test flight. Some of the 33 main engines of the "overweight" booster failed to turn off, which caused the "Starship" to roll in the air only three minutes after launch and triggered the self-destruction program. In addition, the rocket’s super thrust also caused heavy damage to the launch site.

On November 18th of the same year, SpaceX launched the Starship rocket for the second time. After the rocket was launched for less than 3 minutes, the first and second stages were successfully separated. However, the mission control center lost contact with the Starship spacecraft and was forced to start the self-destruction system. CNN reported that the second test flight of Starship went further than when it was tried in April 2023.

According to SpaceX’s explanation, every step of these launches is to achieve future moon landing and longer-term goals.

According to official website of SpaceX, the new generation of heavy-duty launch vehicle "Starship" is by far the largest and most powerful launch vehicle in the world, with a total height of about 120m and a diameter of about 9m. The rocket consists of two parts, the bottom is a "super heavy" booster, about 69 meters high, equipped with multiple "Raptor" engines; At the top is a spaceship, which is about 50 meters high and can be reused.

In Musk’s vision, the "starship" is a vehicle to send humans to Mars, which is also the core goal of his creation of SpaceX.

Up to now, NASA has invested nearly $4 billion in this project. NASA chose "Starship" to carry out the Artemis project in the future and carry astronauts to the moon. According to the current arrangement, Artemis’ manned moon landing plan may be implemented in September 2026.

1.3 trillion super unicorn

In recent years, outside the earth’s atmosphere, Musk’s SpaceX company has developed very rapidly.

According to statistics, in 2023, the world launched a total of 223 launch vehicles and 98 SpaceX launches, accounting for 45% of the global total, slightly less than the sum of other countries; A total of 2,945 satellites were launched in the world, and 2,514 satellites were launched by SpaceX, accounting for 87% of the global total and 6.7 times that of other countries.

In 2023, the United States launched 116 rockets, of which SpaceX accounted for 98 times. The former quasi-national team-ULA (United Launch Alliance, founded by Boeing and Lockheed Martin) only launched three times.

According to Musk’s plan, in 2024, when only falcons (including heavy falcons) are available, SpaceX will launch 144 times, accounting for 90% of the global total, 10 times that of other countries.

Once the starship matures, SpaceX’s orbital quality will account for 99% of the world’s total, which is 100 times that of other countries.

In terms of revenue, estimates show that SpaceX’s revenue has doubled continuously in the past three years, from $2.3 billion in 2021 to $8.7 billion. In 2023, it even achieved quarterly profit for the first time, which became an important milestone of this business model.

Source: payloadspace

According to the forecast, in 2024, SpaceX’s annual revenue will reach about 13.3 billion US dollars (about 95.6 billion yuan). Among them, the rocket launch revenue will increase by more than 55% year-on-year, and the revenue will reach 5.47 billion US dollars, while the growth rate of the star chain will exceed 63%, and the revenue is expected to exceed 6.9 billion US dollars.

Thanks to the rapid development momentum, SpaceX’s valuation has climbed again in the cold winter of technology. According to a report by Bloomberg last December, SpaceX’s latest valuation reached US$ 180 billion (about RMB 1,294 billion), second only to ByteDance among unicorns in the world.

At present, SpaceX is building a closed-loop ecology composed of new space scenes such as rocket manufacturing and launch, satellite Internet, space travel and deep space exploration.

Faced with this huge commercial blue ocean, institutions such as Blue Origin founded by Amazon founder Jeff Bezos, ULA jointly supported by Boeing and Lockheed Martin, Arianespace, a joint venture of the European Space Agency, and the Russian Space Agency are all competing with SpaceX.

Original title: "Late at night! Musk, big announcement! 》

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On February 1st, KIA EV5 pure electric SUV was listed in China last year, and a variety of 530-kilometer endurance versions were launched, starting at 149,800 yuan.

Today, the KIA EV5 720 long-life model is on the market, and the specific pricing of IT House is as follows:

Compared with the standard version, the EV5 long battery life version not only has a long battery life of 720km, but also adds a zero-gravity pressure relief seat in the driver’s seat, a central drawer-type heating and cooling incubator, a UWB digital key, and a folding table on the right side of the rear row.

In addition, more advanced intelligent driving assistance functions such as front collision prevention assistance II(FCA2), second-generation highway driving assistance (HDA2), blind area collision prevention assistance (BCA), rear cross collision prevention assistance (RCCA), and safety exit assistance (SEA) are provided, and four-wheel drive models can be selected.

The KIA EV5 720 long battery life version is developed based on the E-GMP platform. It is equipped with a front motor with a maximum power of 160kW and a peak torque of 310N?m. The cruising range of CLTC is as high as 720 kilometers, which means that it takes only 27 minutes to recharge the battery from 30% to 80%.

The EV5 720 long battery life version is also available. The four-wheel drive version has a maximum power of 233kW, a peak torque of 480N?m, and a CLTC cruising range of 630km.

In addition, the new car is equipped with a 5-level adjustable intelligent kinetic energy recovery system, which can accelerate and decelerate with a single pedal in i-Pedal mode, and with an efficient heat pump system and a second-generation battery intelligent temperature control management system, it can reduce power consumption and achieve longer battery life under the same battery capacity conversion conditions.

With the launch of the EV5 720 long-life model, Kia also announced that.

For any enterprise, the most difficult thing is not how to live the present, but how to grasp the future.

Author | Xiao Man

Editor | Li Shuaifei

For any enterprise, the most difficult thing is not how to live the present, but how to grasp the future.

In October this year, Xunyi obtained 3.6 billion yuan in Series C financing-Yu Xunyi, which is 36 times more than the previous round; For the whole intelligent cleaning and even intelligent hardware industry, 3.6 billion is an eye-catching figure.

As soon as the financing news came out, it caused a lot of attention from the outside world.

Judging from the reaction of the outside world, the "focus" mainly focuses on two aspects. First, why is it chasing? Second, after the huge financing, how to pursue the future?

In the eyes of most people in the outside world, from the campus team to entrepreneurship, joining the Xiaomi ecological chain, and getting 3.6 billion financing in the C round of financing, the development of the pursuit seems to have maintained a smooth trend.

However, in the view of founder Yu Hao, the smooth sailing is just a representation. In an interview with Leifeng. com, Yu Hao described the entrepreneurial feeling with "pain" and "anxiety". In the "ideal palace" he built, any node breakthrough does not mean the end, but just the beginning. Beyond Dyson, so is getting high financing.

In the conversation, Yu Hao frequently mentioned "innovation" and "breakthrough". In his view, technological progress is an indispensable reserve for enterprise growth, and it is also an important dimension for him to consider enterprise development based on engineer thinking.

2021 happens to be the tenth anniversary of Yu Hao’s entrepreneurship. For entrepreneurs in every new era, the environment of the times has already branded the enterprise with a theme, and every startup company is bound to be a part of the times, riding the wind and waves in the tide of the times; The same is true for chasing.

The following is the conversation between Leifeng. com and Yu Hao:

one

3.6 billion Series C Financing: Release of Brand Potential Energy

Q: What does the C-round financing of 3.6 billion yuan mean for Xunyi?

A: This is the choice of enterprise strategy.

In the past, from Pre-A to B round of financing, it was less than 100 million yuan. In fact, all of them were old stock transactions, and there was no need to finance new shares. As a startup company, we have been responsible for our own profits and losses since the beginning of sales, and we haven’t spent much money, so the turn from Pre-A to B basically doesn’t involve money. In the last round, IDG mainly came in.

At present, Xunmo has its own profit model. Although the R&D investment is three times that of its peers, it can still support itself.

The recent C round of financing is because there is a good opportunity, that is, the brand.

To be a brand in the future, we need to reserve more ammunition.-Of course, in this round, Country Garden is actually industrial financing, and Xingyun can help chase and expand the Japanese market.

Now the outside world will indeed recognize us more and more, so this round of financing is indeed relatively fast. It only took more than a month for the C round of financing to start and complete, which is equivalent to completing a PE financing at the speed of VC.

I think this should be a reflection of the full release of potential energy.

2

"Entrepreneurship": Pain and anxiety coexist

Q: What kind of entrepreneurial process did you go through from Tsinghua University Sky Workshop to now?

A: Actually, the whole process is quite painful.

When I was in Tsinghua, I would do a lot of things, such as making unmanned aerial vehicles and three-rotor unmanned aerial vehicles. At that time, I felt very powerful.

But soon, I found that I didn’t know the market before, and I didn’t know what consumers really wanted. Everything I did was for awards. However, in the next few years, I began to gradually perceive environmental changes, and felt that the most important thing was to do something grounded and marketable-this was the most important change.

Therefore, when starting a business later, two aspects were basically clarified: one is to find the real user needs and prevent the self-satisfied needs; The second is to suit yourself.

Q: Did you set up the pursuit after you came out of school?

A: no. From 2011 to 2013, I worked as a collaborative software company, but I started a little early and didn’t make any money. Later, I began to look at other markets.

I thought about being an electric car in 2013; Because when I was in Tsinghua before, probably in 2010, I led a team to do the auto-driving design. At that time, when I came out to see the direction, I chose the electric car first.

At that time, we went to car factories all over the world to find the feeling, including Tesla, and found that there were too many resources needed to build a car. At that time, the car was different from now. Today, it is not necessary to prove whether the new car can be built, but at that time, it is necessary to prove whether the track can be built.

We also considered making scooters, because four-wheelers need too many resources, and we thought about making two-wheelers a good vehicle.

Finally, we chose to land on the robot, because the robot technology is more complicated, but it is also more in line with our relative advantages.

Q: At first, I decided to start from the direction of sweeping robot. Why was the first product introduced a vacuum cleaner?

A: At the initial stage of research and development, the sweeper and the vacuum cleaner went hand in hand. Twenty people studied the sweeper and twenty people studied the vacuum cleaner, but the vacuum cleaner was commercialized earlier, and the high-speed motor took the lead in finding the differentiated advantage.

Q: Was the product landing smooth at first?

A: it’s very difficult.

Because we chose VSLAM, this technology was originally difficult to develop. Although we do think that VSLAM vision is a long-term direction, it is really not easy to develop.

The other is the supply chain, sales, channels, etc. outside of technology development, which was only slightly better after joining the Xiaomi ecological chain at the end of 2017.

three

"Growth Opportunity": From Xiaomi Ecological Chain to Independent Brand

Q: What is the opportunity to join the Xiaomi ecological chain?

A: After we get the high-speed motor out. At that time, there was an acceleration camp in Barn College. Twelve teams were selected from hundreds of teams across the country to join, and then they were divided into classes to defend. We were the first, and then Xiaomi decided to invest in us.

In fact, when Xiaomi joined, he had already invested in another sweeping robot company, but he finally voted for us.

Q: What is the development process after joining the Xiaomi ecological chain?

A: It was difficult in the early days. At first, Xiaomi used more products from another company. However, when the other party’s inhalation power to Xiaomi is 110W, we will achieve 120 W; The battery life of the other product is half an hour, so we can do it for one hour, and then control the cost lower-the other party reported more than 800, and we reported more than 600.

As a result, in the Xiaomi ecological chain, for the first time, a company sold better than the Mijia brand’s own things. After the sales volume rose, Xiaomi slowly signed a contract with us. First the vacuum cleaner, then we saw that VSLAM did a good job and gave us the sweeper.

In the future, we may cut into other categories, some of which are still in the project stage and may be introduced to the market next year.

Q: What do you think of the impact of Xiaomi on its eco-chain enterprises?

A: Xiaomi has helped the growth of many enterprises in China, and it has also had a great impact on the manufacturing industry. First, it broke the original business pattern and was willing to help start-ups; The other is that George W. Milla raised the quality standards and design standards of the manufacturing industry.

From these two aspects, Xiaomi has played a catfish effect on the whole manufacturing industry, which in turn promoted the changes of traditional enterprises.

Q: What’s your thinking on building the brand "Zhui Mi"?

A: In the past, the market paid more attention to the parameters and performance of products. Although we made our own brands, many of them were actually "millet-like people".

Now we are going to a broader group, we will interact with users on Tik Tok, the products should be rich and interesting, and there should be scene demonstrations. We are doing this well.

Q: How does Xunyi formulate corresponding channel strategies according to market changes?

A: Channels will change every three to five years. Often, when channels change, it is an opportunity for new brands. What we encounter today is the opportunity for new categories to superimpose new channels.

There are three main strategies to pursue: one is to "fight the old with the new", make momentum in new channels, and then go to the old platform (cultivation); The second is to "hit the low with the high", which means that we must stand at the commanding heights of technology or price advantage; The last one is to "fight fast and slow down" and speed up the work of new things.

Q: Every company has different development routes, such as the "millet route", so what is the pursuit route?

A: We hope to follow the "Tesla route", that is, to open up, innovate and break through.

The initial breakthrough may be relatively simple, it is a breakthrough in parameters, and then it is a breakthrough in category definition. I hope to pursue companies like Tesla and Apple in the future.

four

"Transcendence" is only the beginning of the goal.

Q: From the external impression, Chasing set the Flag of "challenging Dyson" from the early stage of the venture. From the initial 100,000 rpm to the current 200,000 rpm, what kind of iterative process is in the middle? Why do you have to work so hard on the motor speed?

A: Let’s start with why we should make a motor. Simply put, the faster the motor speed, the greater the suction of the vacuum cleaner. For example, when we increase the motor speed from 20,000 rpm to 100,000 rpm, the suction force will increase by 25 times.

However, the basic principle of high-speed motor is different from that of traditional motor. It is a new thing of mechatronics, not an update iteration based on traditional motor.

When we first started doing it, only Dyson achieved 100,000 rpm, and the domestic one was basically 10,000 rpm to 20,000 rpm. We found that Dyson’s battery design, control and aerodynamics are all brand-new; To surpass them, we need to break through these things.

So we started with R&D and did motor research and development for two years, but later we found that there were still manufacturing process problems, so we spent another year looking for OEM manufacturing.

It was not until 2017 that we finished this process to achieve production. At that time, Xiaomi also voted for us, which was our first stage.

Q: How did you achieve transcendence afterwards?

A: The motor has been made, and the products have been sold on the line. In the second stage, we felt that we should set a higher goal and make a "moon landing plan", and we must work hard in the place where others are best at it. Later, we achieved 150,000 revolutions from 100,000 revolutions and then achieved 200,000 revolutions.

By 2020, we are thinking about entering the third stage, which is different from others. At this stage, we have made the heart and brain of the machine. The heart is a high-speed motor, and the brain is responsible for recognition and processing, thus expanding to all directions.

Q: What’s the next step in the search?

A: Not long ago, we started an exploratory project like robot dog, and we plan to make it into a service robot in the next decade. "Service robot" doesn’t mean to look like a person, but is based on sensor processing and has an execution structure.

In addition, we are still looking for directions in various household and commercial products, such as range hoods.

Searching for the future plan includes several stages-achieving 10 billion in three years; 40 billion in five years; 200 billion in 10 years.We will continue to work towards this goal.

"10 billion in three years" means that we must continue to charge, and we must have evolutionary genes like Amazon and Apple, which is also the problem we will solve in the next 2-3 years.

"40 billion in five years" is an important process from the China market to the global market. This process is not to distribute goods to the sea, but to brand the sea, because China enterprises have mastered five capabilities at the same time: positive research and development, core technology, supply chain, sales and brand capabilities.

"200 billion in 10 years" is an enterprise that hopes to pursue the future and become an era. We have now positioned ourselves as a technology enterprise that keeps trying, so we have invested a lot of money in research and development.

five

Going out to sea and offline: from point to surface,

The process of breaking and connecting

Q: As mentioned earlier, the plan of "40 billion yuan in five years" is actually a process of a brand going out to sea and going global. The performance of going out to sea in recent years is very bright. In 2020, the sales increased by 390% year-on-year. How did this happen?

A: We went to sea mainly through three stages. In the first stage, we cooperated with distributors and they helped us out. The second stage is to cooperate with foreign local partners, and we began to make our own market; In the third stage, we mainly play tricks in some benchmark markets, such as Germany and France.

Q: Why start with European countries?

A: Because we still have the process of going out and learning, the feedback from Europe and South Korea is relatively direct, while that from the United States is relatively strict. Some brands started from Amazon, but this model is different from the pursuit. We need to extend the online and offline sales network, so we chose to start from Europe and then go to the United States.

Q: What about the Japanese and Korean markets?

A: We have entered the Korean market before, and we have a high acceptance of China technology.

The Japanese market is relatively difficult to enter, and doing offline in Japan requires a lot of trust endorsement, so we choose to cooperate with Xingyun Group. In the process of development, Xingyun Group used to help Japanese enterprises to enter China, but now it is the other way around, helping China enterprises to enter Japan-and we have thus established an investment relationship.

Q: In September this year, Xunmi opened its first offline store in Hangzhou. How do you plan to pursue offline channels?

A: I think,When offline in China, a closed loop of "small channels" is needed. Today is the era of channel fragmentation. It is necessary to break down the small channels one by one and then connect them. This is a process of breaking reconnection.

For the pursuit, we will find two or three cities to carry out offline layout, and then gradually spread it after finding the online and offline linkage mode-at present, we choose Hangzhou because it is a typical one in the new first-tier cities and will gradually spread it after the experiment.

Q: How big is the market space for sweeping robots in the future?

A：I think the penetration rate of sweeping robots is only 10%, and this market is still very large. Sweeping robots can mark the size of the washing machine market, and there is still 10 times space to be tapped.

six

In anxiety and growth, construct "two flywheels"

Q: What is the current situation of the company’s volume and R&D investment?

A: At present, there are more than 1,800 people in our company, 70% of whom are technicians, and the annual R&D investment accounts for 12%.

Q: From the initial 40-odd people to today’s 1,800-odd people, how did you and your team grow up with the pursuit?

A: On the one hand, I have a lot of self-reflection. I think self-reflection is very important. On the other hand, to benchmark the best people in the industry, to benchmark some start-ups and even cross-disciplinary people, these benchmarks have also brought great progress.

These can bring me some new ideas and thoughts. After thinking, I should interact with the team in time, and they will do practical exercises, and then there will be a feedback.

soWe have two flywheels, one is to study and think on my own; The other is that the team should interact with me, understand, implement and give feedback. It is not easy to understand. After understanding, disassemble, then implement and give feedback-only in this way can the two flywheels run and progress be made.

Q: What is your personal status today?

A: To be honest, until today, I am very anxious, but I have different anxiety points at different time points, but there are actually similarities.

I always hope that I can do something that has great changes to mankind like Ford and Edison. If I see this distance is far away, I will really be very anxious.

When we started our business a few years ago, we were thinking, "What is the first product? How to make the first product successful? " Today, we are thinking more about how to make the most advanced and unique products in the world, products that can affect more people and have a wider range of influence. This is the anxiety now.

Q: In your opinion, the growth of the pursuit is beyond its own strength and efforts. Is there a factor of the times?

A: The relationship between society and enterprises is not addition, but multiplication effect.

If there is no progress in social management, it is useless for enterprises to work 1000 times; Conversely, the social environment is fair to all participants, and it is useless for enterprises to have no strength and efforts.

So,Under the multiplication effect, the key is the matching of time and energy, as well as predicting what may happen in the future and making reserves in advance.

Q: What do you think of the relationship between enterprises and the times?

A: The birth of every enterprise is a brand of the times. Ten years ago, it solved the problem of universality of science and technology, but ten years later, it focused on the progress of science and technology in the industry and explored the future, so each enterprise has different factors of the times.

END

Internet giant’s "cloud" turmoil

Investors who fled the AI ? ? track: losing the game and breaking the game.

Investors in Tao: Failure in the game, inability to break the game.

　　In recent years, with the rapid development of industrial internet, the traditional industrial control system has moved from "closed island" to "interconnection". With the improvement of efficiency, the security threat of the Internet has also penetrated into the industrial field. In the face of network attacks that can directly reach the job site, it is urgent to build an industrial Internet security system.

　　Recently, the Ministry of Industry and Information Technology, together with the Ministry of Education, the Ministry of Human Resources and Social Security, the Ministry of Ecology and Environment, the Health and Wellness Committee, the Emergency Management Department, the State-owned Assets Supervision and Administration Commission, the State Administration of Market Supervision, the National Energy Administration, and the Bureau of Science, Technology and Industry for National Defense, jointly issued the Guiding Opinions on Strengthening the Security of Industrial Internet (hereinafter referred to as the "Safety Guiding Opinions"), which clarified the main tasks of building an industrial Internet security system.

　　The "Safety Guidance Opinion" clarifies that by the end of 2020, the industrial Internet security system will be initially established. By 2025, the system and mechanism will be perfect, the technical means will be significantly improved, the security industry will take shape, and a relatively complete and reliable industrial Internet security system will be basically established.

　　The "Safety Guidance Opinion" sets a very specific overall goal for the safety of China’s industrial Internet, which will comprehensively enhance the safety guarantee capability and service level of China’s industrial Internet innovation and development, and promote the high-quality development of industrial Internet.

　　Promote the establishment of safety evaluation system from top to bottom layer by layer

　　At present, China’s industrial enterprises attach great importance to the construction of industrial Internet security and are willing to invest in security. However, the current situation is that enterprises don’t know their own security situation thoroughly and can’t get a suitable solution. In this regard, Yao Yu, director of the Engineering Research Center of the Ministry of Education, pointed out that the construction of an industrial Internet security management system needs to be promoted layer by layer from top to bottom. By building a security protection system covering the whole industrial system, a security technology system and corresponding management mechanism that meets industrial needs, identifies and resists security threats from inside and outside, and resolves various security risks, is a safe and credible guarantee for the reliable operation of the industrial Internet and the realization of industrial intelligence.

　　At present, the construction of 5G network is in full swing, and the deployment of IPv6 is fully promoted. In the process of integration with the industrial real economy, in addition to the cooperation between related enterprises, cross-industry integration is also needed. In addition to ensuring its own safety, it is also necessary to evaluate each interface to ensure the overall operation safety. Yao Yu pointed out that it is necessary to explore a suitable security evaluation system to carry out industrial Internet security assessment and certification. In view of the current lack of safety inspection and evaluation standards for industrial Internet, it is necessary to conduct in-depth research on the safety status, safety requirements and attack and defense technologies of industrial Internet, comprehensively analyze the potential safety hazards of industrial Internet, determine the direction and focus of safety inspection and inspection and evaluation of industrial Internet, sort out and refine the contents of safety inspection and inspection and evaluation, and formulate quantifiable and operable technical requirements and test and evaluation methods related standards for industrial Internet safety inspection and evaluation.

　　Strengthen technical innovation and realize the self-growth of safety protection force

　　Vigorously developing industrial Internet is an important national policy in China. In recent years, the Ministry of Industry and Information Technology has issued a series of relevant policies and specific actions to promote the development of industrial Internet industry. Network, platform and security are the three major systems of industrial Internet. Among them, the network is the foundation, the platform is the core, and security is the guarantee. In the view of Zuo Yingnan, vice president of Qi Anxin, to build a good industrial Internet security system, it is necessary to increase investment in research and development, strengthen technological innovation, improve security capabilities, and fully integrate security capabilities with industrial Internet business scenarios, so that the industrial Internet has adaptive, independent and self-growing "endogenous security" capabilities.

　　The "Security Guidance" specifically lists "strengthening the data security protection capability of industrial Internet" as one of the main tasks, which fully illustrates the important position of data security in industrial Internet security. In fact, with the development of industrial Internet applications, all the security protection measures we have taken are aimed at protecting the core assets of industrial Internet enterprises — — Industrial big data.

　　Facing the urgent problem of "endogenous security", Zuo Yingnan believes that to achieve "endogenous security", security features must be seamlessly embedded in the software technology architecture of industrial big data, and a big data security architecture with adaptive security features is needed. Security self-adaptation has sufficient system self-diagnosis function, which can timely detect and alarm when encountering security risks and system anomalies, and has automatic policy adjustment and security repair functions, which makes the industrial big data system fully "elastic" and can shut down some services to ensure the execution of key businesses. The security protection system of industrial big data should be an operation system. Through continuous security operation, the security strategy is continuously improved and the security protection capability is improved, so as to realize the self-growth of security protection capability.

　　Multi-dimensional collaborative construction of security tool sets in different industries from the outside to the inside and from the table to the inside

　　In the information age marked by the Internet, "internet plus Industry" has become the best choice for China’s industrial revolution at this stage. Due to the limitation of its own technical level, many core technologies and spare parts in China depend on foreign countries. However, the communication protocol, design loopholes and other issues are not mastered, which makes it easy for information in industrial production to be illegally collected abroad. At the same time, China’s own R&D capability needs to be improved urgently, and the difficulty of personnel training is also increasing. The safety protection level of different industries should also be treated differently.

　　Sun Limin, a researcher at the Institute of Information Engineering, Chinese Academy of Sciences, believes that phased implementation is the key. The security of core components such as PLC, industrial control configuration software and CNC machine tools should be gradually deepened, and the functional security of industrial control system should be combined with information security to realize the built-in security of industrial Internet. At the same time, the attack on important infrastructure needs multi-dimensional coordination. We should strengthen the perception and analysis ability of industrial security situation within enterprises, industries, the whole country and even the whole world, and combine active monitoring with passive trapping to find out the network attack activities and the characteristics of unknown attack samples.

　　The Safety Guidance requires that key industries and fields should attach great importance to the key layout, such as power generation industry, power grid system, military manufacturing enterprises, rail transit, Three Gorges water conservancy, etc., which are the top priorities of industrial Internet security protection. How to deal with this?

　　Sun Limin believes that for several important industrial Internet industries, specific industrial Internet attack and defense drill ranges and simulation test platforms should be built respectively. At the same time, we will strengthen the cultivation of high-end talents in industrial internet and network security, and establish a number of key laboratories for industrial internet security. Finally, build a special safety resource library and safety tool set for the industry, and pay attention to the safety and leakage prevention of the safety resource library while training and popularizing its application in the industry.

　　The implementation of the "Safety Guidance Opinion" indicates that the construction of China’s industrial Internet security system has steadily advanced towards a new historical stage of legalization, institutionalization and specialization, which will definitely stimulate the rapid development of the industrial Internet security industry and greatly enhance the security protection level of China’s industrial Internet. (Zhao Chunxiao)

Huawei’s new joint venture company for automotive intelligent systems and component solutions wants to "expand the circle" again. On November 28th, Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, said at the press conference of Zhijie S7 and Huawei’s whole scene that the new company had issued an invitation for equity opening to Cyrus, Chery, Jianghuai and BAIC, and hoped that FAW Group would join in. "Welcome powerful car factories in China, such as FAW, to participate in joint construction and jointly create the most advanced and ultimate smart car solution products."

With the news fermenting, faw liberation and FAW Fuwei, the A-share listed companies of FAW Group, both had daily limit, while faw liberation rose by 9.98% and FAW Fuwei rose by 10.02%. In this regard, the interface journalist called the investor relations department of FAW Fuwei as an investor, and its response said that the relevant matters were "unknown and unclear".

Yu Chengdong’s speech showed that the equity of the new joint venture company still changed, after Huawei said that it would open equity financing to strategic cooperative car companies and other enterprises. After the news was released, it triggered a shock in the industry.

On November 26th, Huawei announced that Huawei and Changan Automobile signed the Memorandum of Investment Cooperation in Shenzhen on 25th. After negotiation, Huawei plans to set up a new company, focusing on the R&D, production, sales and service of intelligent driving system and incremental components of intelligent networked vehicles.

According to the memorandum, Huawei intends to integrate the core technologies and resources of the smart car solution business (hereinafter referred to as "Car BU") into the new company. Changan Automobile and its related parties will be interested in investing in the company and jointly support the future development of the company with Huawei. The new company will serve as an open platform for the automobile industry, open its equity to investors such as existing strategic partner car companies and car companies with strategic value, and become a company with diversified equity.

The main assets and team of this new company come from Che BU, which is the technical carrier of Huawei’s automobile business. Whether the whole vehicle enterprise invests in this new smart component company means to some extent whether it should form a binding relationship with automotive intelligent technologies such as Huawei Intelligent Driving.

For the new company, Changan Automobile said that it will invest in the company and carry out strategic cooperation. It is reported that in this transaction, Changan Automobile and its related parties intend to contribute capital to acquire the equity of the target company, with the proportion not exceeding 40%. The specific equity proportion, capital contribution amount and term shall be discussed separately by both parties.

On November 26th, Cyrus, the first company to cooperate with Huawei in the business of "smart car selection", published a statement overnight, saying that the cooperation with Huawei would not be affected, and had received an invitation to invest in a new Huawei company, and was actively demonstrating relevant matters.

On November 27th, Jianghuai Automobile issued a statement saying that this adjustment of Huawei’s automobile business will not affect the existing cooperation between the two parties, and Jianghuai Automobile will actively discuss with Huawei about participating in investment and cooperation.

As for FAW Group mentioned by Yu Chengdong, it had a cooperative relationship with Huawei before. According to faw liberation, on October 24th, faw liberation Automobile and Huawei signed a comprehensive deepening cooperation agreement at Huawei’s Shenzhen Bantian Base. The two sides will further integrate their respective superior resources and deepen their strategic partnership in AI model technology innovation, intelligent driving and intelligent cabin driving.

Ride comfort is also a key concern when people buy a car, and the difference between different models is actually quite big. What we said today. So whether this car is a mule or a horse, let’s take a look at its actual performance.

Let’s take a look at the appearance of Ailishen first. The front of Ailishen’s car is domineering and stylish, and the air intake grille is shield-shaped, which looks more spiritual. Coupled with the fashionable and dynamic headlights, it has improved a certain level. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4951 mm * 1842 mm * 1711 mm. The car uses clean lines, and the side circumference looks very individual. With large-sized thick-walled tires, it looks full of sports. In the design of the rear end, the overall shape of the rear end echoes the front face, and the taillights look very domineering. The layout of the exhaust pipe uses a bilateral double-out shape, which is neat and vivid.

In terms of interior decoration, the overall visual effect of Ailishen’s interior decoration is very distinctive and looks very exquisite. The steering wheel of the car is very domineering and made of genuine leather, which gives a good grip experience. Let’s take a look at the central control. The car is decorated with a dynamic and lively touch-control LCD central control panel, which makes the interior design quite layered and gives people a sense of movement. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and looks very young. The car uses leather seats, equipped with functions such as electric adjustment with memory and seat proportion tilting, which has good support and comfort.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, interior atmosphere light and other configurations, which greatly improves the convenience of using the car.

I wonder if you are excited about this car introduced today? If you have plans to buy a car, Xiao Bian thinks it can be included in the alternative list.

This year, the war in the discount snack industry is still escalating wildly, and the tactics of merger, expansion and poaching are endless, just like Lian Heng in the Warring States Period. The "Hays Incident" before the "Double Eleven" also tore a hole in the fig leaf of "price control right": "predatory pricing" with the top-stream anchor as the core is extremely squeezing the interest chain of the supply chain, and the contradictions among all parties in the market are becoming more and more fierce. However, business rules have never been "low price is king", and excessive "involution" may not necessarily win the market, and may even make competitors in the industry get lost in low cost performance. As one of the practitioners in the snack industry, Yang Yinfen, the chairman and general manager of Liangpin Store, is also thinking: Is the pattern of "involution" really beneficial to consumers? The answer is no. He believes that if the industry wants to make a profit and enter a positive cycle, it needs to invest in research and development and equipment renewal. Simply low prices are actually unsustainable. So, what is the strategy of the good shop? Yang Yinfen gave the answer: close to consumers, optimize from three links: industrial chain, supply chain and value chain, so that upstream and downstream industries and consumer terminals can benefit. Under the idea of building a modern industrial system, the good shop of the chain owner enterprise regards itself as the value hub of the whole industrial chain.Output standards in every link of the link, and control the quality from raw material procurement to rough and finish machining. At the same time, the product system is constantly enriched by using the digital intelligence means of insight into consumers, and the ecological high-quality development of the snack industry is continuously promoted, and a road of "three chains isomorphism" of quality, diversification and digital intelligence is created. Whether the strategy of good shops can stand the market test, let us wait and see.

(1)Strive for resilient growth with "quality"

To carry out "three-chain isomorphism", enterprises should first answer, what are the core and support points of three-chain isomorphism? In Yang Yinfen’s mind, "quality" is the absolute "C position". From the beginning of its establishment, the good shop has been "dead" in quality. This is also the most important gene in a good shop. Based on this, Liangpin Shop laid out the whole supply chain, not only established a high-quality supplier system, but also established a series of product and raw material standards, defined high-quality snacks with high-quality standards, and improved the quality of the entire chain of industrial chain, supply chain and value chain. Looking back, in 2020, Liangpin Store established the "Supply Chain High Quality Development Committee", which made it clear that when there was a product quality dispute internally, the quality department had a veto power, and the "three-chain isomorphism" was put at an unprecedented height with quality construction. This year, the "think tank team" was once again introduced into the good shop, and the enterprise was placed under the third-party "magnifying glass". From the introduction, withdrawal, empowerment and acceptance mechanism of suppliers, it was repeatedly established, examined, re-evaluated and reconstructed, which set off a "quality revolution" in the supply chain and industrial chain of the good shop.

Caption: Liangpin Shop Crispy Pancake Production Line

Today, among the suppliers of good shops, 148 suppliers are in the TOP5 in China, and the average years of core suppliers engaged in food processing are more than 20 years. With a high-quality supplier system, there will be a "gatekeeper" of high-quality snacks. The huge supplier system is like a "safety production network", which constantly examines and checks all steps of snack production in good shops. Taking "good raw materials make good taste" as the product development concept, the good shop leads suppliers to go deep into the fields and go north and south of the river, constantly selecting high-quality producing areas, and by establishing exclusive planting and breeding bases, selecting good raw materials to ensure stable product quality. At present, good shops have signed 12 high-quality raw material bases across the country. In April this year, in the core producing area of cashew raw materials in Pingfu province, Vietnam, the good shop drove the supplier to build a modern first-class factory with a daily output of over 100 tons. The factory has built a high-standard clean workshop in strict accordance with international standards, and set up a standardized production process from raw material planting, harvesting, drying, shelling, processing, packaging, transportation and other links to ensure the provision of high-quality and fresher cashew products to consumers. Nowadays, the "quality consortium" set up by good shops has successfully promoted the quality improvement of the first, second and third industries and built a "The higher the quality-the more satisfied the consumers-the higher the factory income-the continuous upgrading of factory production-providing more high-quality products.

(B) Diversified products to enhance the consumption value chain

Compared with other industries, the leisure snack industry is a special industry with raw materials as the core of competition, and the quality and richness of raw materials directly affect the niche of snack enterprises in the value chain. "In the past, snacks were only scattered in shopping malls, circulation markets and residential shops, and it was not a big industry. The first one to extend snacks into a figurative track is a good shop. " Cheng Hong, president of the Institute of Quality Development Strategy of Wuhan University, believes that China needs entrepreneurs to stimulate new consumption and produce diversified and rich products with high quality, which can better stimulate consumer demand and truly realize domestic demand to boost the economy. Open the "world menu" of the good shop, and you can see the pecan fruit from the North American continent and the cashew nut from Vietnam … … Across the geographical barrier, Liangpin Shop has brought good raw materials and good scenery to China, becoming a snack brand with the most complete product system, the widest geographical range and the most detailed derivative processing in the industry. By the end of 2022, Liangpin Store has 17 categories, including meat snacks, seafood snacks and nuts roasted seeds and nuts, and 1655 SKUs (the smallest inventory unit). Its rich product lines meet the needs of consumers of different ages, different scenes and different levels, including children’s snack sub-brand "Xiaoshixian", the brand of incubating fitness meal replacement snacks "Control Multi-Card" and the snack for diabetics "Relieve Tang Worry".Wait for multiple brand sequences.

With the help of all-category reservoirs, good shops are constantly incubating one big single product and explosive product after another, making it the most prominent power engine for performance growth. In 2022, the new SKU 600+ was launched in all channels in the good shops, creating 17 explosive products with sales exceeding 10 million, represented by Chiaya seed whole wheat toast, hand-torn meat jerky, crispy pork jerky, and 0-added sucrose yellow peach jerky. It can be seen that the value chain promotion path of good shops is completely different from the current growth flywheel of discount snacks. Good shops provide innovative snack items to different consumer groups through a rich product structure, creating new consumption value, effectively solving the pain points of consumption, and realizing the interaction between products and consumers, rather than simply filling existing and repeated consumption needs. Liu Ling, vice president of the supply chain of Liangpin Store, believes that behind the rich products, there is no simple stacking of goods, but the wisdom of a more complex industrial chain system is needed. From the perspective of "three-chain construction", the good shop takes "selecting the best raw materials in the world" as the selection standard, which shows the ability of the good shop to allocate the best raw materials resources in the world and confirms its strong and rich supply chain support system. With diversified products as the starting point, good shops are also constantly extending the boundaries of the industrial chain. Good shops know that a product represents an industrial chain, and an industrial chain can connect an industrial area in series. Through strong market observation, good shops export their digital intelligence ability to the relevant subjects in the first and second industries on the link.It can promote the upgrading of industrial areas behind products, realize high-quality coordinated development, and continuously improve the construction of modern industrial system in China. It is also in the context of the deep integration of various links that good shops have the strong strength to optimize the supply chain, which can turn the accumulation in the supply chain into self-innovation resources. Under the background of the current economic environment and changes in consumer demand, good shops dare to ask for benefits from lean management, "squeeze water" in the supply chain, and finally adjust the product price to a gear that is more in line with consumer expectations and more competitive.

(C) Full link number intelligence to improve efficiency

In the past two years, the plate of China snack market is expanding, but the channel reform is fierce, and more and more discount snack shops are attacking the city, which has become a subject that the industry has to face. So, will "low-end subversion" happen in the snack circle? Yang Yinfen believes that low prices without profit support cannot be replicated and sustained. When the capital bubble bursts, the industry will naturally enter the elimination period. Starting from the needs of consumers, taking digital intelligence as the engine, comprehensively optimizing and innovating the supply chain and industrial chain is the correct answer to the problem of this industry. On the one hand, digital intelligence can optimize the tedious links in the supply chain and greatly improve the efficiency of production, processing and logistics. After the efficiency is improved, "benefiting the people" is a natural thing. On the other hand, digital intelligence can help enterprises gain insight into consumers’ needs and make judgments with the most market value. "The current consumption is not a real downgrade, but a stratification." Yang Yinfen believes that through the path of digital intelligence, enterprises can accurately find consumers after stratification and provide corresponding accurate services. To this end, in the second half of 2020, Liangpin Store established a new department — — Digital management department of supply chain. This department tries to solve two key pain points: one is the supplier management system (SRM system); The second is the store automatic replenishment system. After the two problems are solved, the management cost will be greatly reduced, thus optimizing the terminal price. At that time, the challenge for good shops was,Different suppliers have different purchase prices, so how to allocate them. For example, the same white sugar, some suppliers purchase cost of 2.5 yuan/kg, while others purchase cost of 2.8 yuan/kg. Through the SRM system, the relevant teams of the good shop disassemble the process cost of each product, and realize "comparability and analysis" through the precipitation of cost data. On the bulk raw material side, the mode of "optimizing purchasing source and supplying separately" is realized to solve the price fluctuation, and the system finds the most cost-effective bulk raw material supplier, and then supplies it to different suppliers respectively. At the same time, the number of smart stores in good shops is also being updated simultaneously. By embedding data modeling in the store system, enterprises can automatically place orders in the "master warehouse" for store sales, and the store manager is no longer responsible for the goods reporting link. After half a year’s trial operation, this model has become the standard of all stores in good shops, forming an "intelligent replenishment system" on the online platform. Nowadays, good shops not only have a well-balanced and highly integrated omni-channel sales network, but also establish multiple contacts with users by taking channel construction as the engine, realizing the ability to respond to consumers’ needs in time.　

Caption: Liangpin Puzi Logistics Smart Warehouse

Next-generation information technologies such as artificial intelligence and big data are also providing continuous support for improving the quality and efficiency of the food industry. Good shops have been tried in the field of "AI+ food industry". In August this year, Liangpin Store became one of more than 40 intelligent manufacturing benchmark enterprises released by CCTV’s large-scale documentary "Making China Smart" because of its smart logistics system. From the documentary video, we can see that the automation of goods selection is solved by the robot rocker arm that has solved the problem of the global visual industry, and with the &hellip of automatic guided transport vehicles, sorting machines, three-dimensional warehouses and other automatic equipment, after receiving the order, the intelligent logistics system takes only 30 minutes from sorting, boxing, packaging, labeling to parcel delivery and delivery to the cargo compartment, and the goods can reach consumers in 12 hours at the earliest, and the daily delivery capacity has increased from the previous 80,000 to 200,000 & … For good shops, the digital intelligent supply chain is not only an organization mode of production and logistics, but also a strategic choice facing the future and advancing with the times. Nowadays, the market is changing rapidly. Under the increasingly fierce competition pattern, all industries are faced with the big task of reducing costs and increasing efficiency and optimizing supply chain. Homogeneous competition is a fatal injury to the "low gross profit, high turnover and large scale" discount snack model. In the long run, the snack discount track will eventually move from rapid expansion to stable layout. With the help of the formed "three-chain isomorphism" of quality, diversification and number intelligencePath, good shops have enough strength to cross the cycle, build competitive barriers through differentiated innovation, offset the "uncertainty risk" of the industry, and truly let consumers feel that good shops are "delicious and not expensive".