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CCTV News:At present, the epidemic situation in some provinces and cities in Northeast China, Central China and East China is more severe, and at the same time, it has suffered a round of snowfall and cooling weather, which puts great pressure on the supply of vegetables and other living materials. What is the market supply situation of important vegetable distribution centers in China? Look at the reporter’s interview in Shouguang, Shandong.

Recently, seasonal vegetables in many parts of the country have gradually entered maturity. Shouguang, Shandong Province has increased the deployment of vegetable categories and arrival quantities. Every day, 3,500 tons of vegetables are newly arrived in other places, covering more than 100 varieties. In case of emergency, 1,000 tons of vegetables are mobilized to ensure supply.

Liu Binyu, Deputy General Manager of Shandong Shouguang Dili Agricultural Products Logistics Park:Actively coordinate merchants, suppliers and producing areas, and actively organize the supply of goods. The daily dynamic inventory can reach more than 10,000 tons, which can fully guarantee the supply for more than three days.

At the same time, among Shouguang’s 600,000 mu vegetable planting area, the field area exceeds 300,000 mu, and most varieties of vegetables have entered the picking season. In the packaging workshop of Donghua Vegetable Professional Cooperative, the staff are sorting and packing the five-colored peppers. It is understood that the cooperative mainly buys and sells vegetables such as colorful peppers, cucumbers, loofah, bitter gourd and eggplant, and sells them to markets and large and medium-sized supermarkets in Beijing, Chengdu, Chongqing, Jiangsu and Zhejiang.

In view of the current epidemic prevention and control situation, Shouguang strictly controls the closed-loop management of goods and sales in the place of origin, and every batch of vegetables in the field must be inspected; Local vegetable cooperatives implement physical isolation to ensure the safety of vegetable trading; After the vegetables planted by the members have passed the cooperative inspection, they will arrange a special car to collect them "point to point".

Pang Dong, Chairman of Shandong Shouguang Donghua Vegetable Professional Cooperative:After the packaging boxes and vehicles are completely destroyed, the packaged vegetables are transported to the terminal market along the green channel of vegetable transportation planned by Shouguang. We have also reserved several large trucks and several drivers to ensure emergency transport capacity. While doing a good job in daily prevention and control, we will ensure sufficient supply and smooth supply and marketing.

CCTV News:The Shenzhou-18 manned spacecraft was aimed at launching at 8: 59 pm on April 25, and the spacecraft took off at Jiuquan Satellite Launch Center on the Long March II F-18 rocket. Ye Guangfu, Li Cong and Li Guangsu, astronauts of Shenzhou 18, started their space journey.

Dream by Dream and Universe China Xingchen

The National Space Administration announced the latest progress of the International Lunar Research Station.

On April 25th, the National Space Administration announced the latest progress of the International Lunar Research Station. China’s lead organization of the International Lunar Research Station has attracted more than 10 countries and institutions to join, and it is planned to build the basic model by 2035, with the lunar south pole as the core to carry out lunar environmental exploration and resource utilization test verification, and the extended construction with the lunar orbit station as the hub, and it is planned to be completed by 2045.

Long March 8 launch vehicle releases new configuration

On April 25th, the Long March 8 series launch vehicle released a new configuration. The new configuration is named Long March 8 A carrier rocket, which adopts double booster configuration, and its carrying capacity is increased from 5 tons to 7 tons in the original configuration. The fairing has a larger diameter, which can complete the launching task of more specifications and loads, realize multiple satellites with one arrow, and further enhance the launching capability of China’s low-orbit satellite network.

China’s intellectual property protection has achieved great success.

The reporter learned from the press conference of the State Council Press Office held on April 24th that the quantity and quality of intellectual property creation in China have been improved, the intensity of intellectual property protection has been continuously strengthened, and the social satisfaction of intellectual property protection has reached a new high.

According to China National Intellectual Property Administration, in 2023, China authorized 921,000 invention patents, approved 4.383 million registered trademarks and registered 11,000 layout-designs of integrated circuits. According to the Global Innovation Index Report 2023 released by the World Intellectual Property Organization, the number of the top 100 global science and technology clusters in China has reached 24, ranking first in the world for the first time.

At the same time, the protection of intellectual property rights in China has been continuously strengthened. In 2023, China investigated and handled 44,000 cases of patent and trademark violations, 68,000 administrative cases of patent infringement disputes and 4,745 cases of copyright infringement and piracy, and the social satisfaction of intellectual property protection rose to 82.04 points, a record high.

According to reports, China is speeding up the formulation of the implementation plan for the construction project of intellectual property protection system, focusing on the shortcomings and weaknesses in intellectual property protection, and proposing a series of effective measures from seven aspects, including policy standards, authorization and confirmation, law enforcement and justice, protection management, social co-governance, safety governance and capacity support, to further strengthen intellectual property protection.

According to the relevant person in charge of the State Administration of Markets, on April 16 this year, the General Administration of Markets issued the Implementation Plan for the Special Enforcement Action of Protecting Intellectual Property Rights (2024— In 2025), a two-year special campaign will be launched nationwide, which will further strengthen the enforcement of intellectual property rights. The person in charge of the Copyright Administration of Publicity Department of the Communist Party of China said that it will support law enforcement departments at all levels to carry out copyright enforcement, continue to carry out special actions such as "Sword Net Action", youth copyright protection season, and crack down on the illegal recording and dissemination of cinema films, highlight the investigation of major cases and the governance of key industries, and constantly optimize the copyright protection environment.

Expanding the "exhibition matrix" of high-level opening to the outside world has achieved fruitful results.

2024 Zhongguancun Forum opens in Beijing.

On the morning of April 25th, 2024 Zhongguancun Forum opened in Beijing. The theme of this year’s forum is "Innovation: Building a Better World". From 25th to 29th, nearly 120 events will be held.

This forum has set up five sections, including forum meeting, technology transaction, achievement release, frontier competition and supporting activities. The guests discussed around the hot spots of science and technology.

This forum will also hold activities such as technology fair to build a trading and sharing platform for more than 3,000 scientific and technological achievements from more than 40 countries and regions.

The number of overseas buyers attending the 135th Canton Fair exceeded 180,000.

As of 17: 00 on April 25th, more than 180,000 overseas buyers from 214 countries and regions attended the 135th Canton Fair offline, an increase of 21.6% over the same period of last year.

117 world premiere cars appeared in auto china.

On April 25th, 2024 auto china opened, and 117 new cars were unveiled, including 30 cars launched by multinational companies. New energy vehicles accounted for more than 80% of the first new cars, and nearly 20 new energy brands made their debut. During the same period of the auto show, many industry summits, trade negotiations, procurement matching meetings and other activities will be held.

The last joint training before the opening of the 2024 Chengdu World Expo.

The 2024 Chengdu World Horticultural Exposition will open on April 26th. On April 25th, the organizing committee held the last joint training before the Expo, and all the volunteers and traffic safety services for the Expo have been put in place. During the 186-day session, more than 1,000 volunteers will participate in the operation of the park and provide voluntary services such as guidance and consultation for Chinese and foreign tourists.

Promote the high-quality development of energy to a higher level

Shanxi’s coalbed methane production in the first quarter accounted for more than 80% of the national total in the same period.

On April 24, the reporter learned from Shanxi Energy Bureau that in the first three months of this year, the total output of coalbed methane in Shanxi Province reached 3.07 billion cubic meters, up 11.8% year-on-year, accounting for about 80.8% of the national output in the same period. Coalbed methane, commonly known as "gas". It is a dangerous "killer" in coal mining. At the same time, it is also a clean energy and strategic resource that the calorific value is 1-4 times higher than that of general-purpose coal, and combustion hardly produces any waste gas, and countries all over the world are scrambling to develop and utilize it. Shanxi is a province with high enrichment degree and great development potential of coalbed methane resources in China. The exploration and development plan of coalbed methane resources in Shanxi Province (2021— 2025) shows that the predicted resources of coalbed methane with a depth of 2000 meters in Shanxi Province are about 8.31 trillion cubic meters, accounting for nearly one-third of the country.

In the first quarter, the proportion of new installed capacity of non-fossil energy power generation exceeded 90%

The reporter learned from China Electric Power Enterprise Association that in the first quarter of this year, the installed capacity of power generation in China increased by 69.43 million kilowatts. Among them, the installed capacity of new non-fossil energy power generation is 63.76 million kilowatts, accounting for 91.8% of the total installed capacity of new power generation. Power installed capacity continues the development trend of green and low carbon.

China’s major power engineering construction will be reported again.

Recently, China’s first "Shagehuang" wind power base is an extra-high voltage power transmission project — — The Ningxia section of the "Ningdian Entering Hunan" line project officially started the construction of conductor stringing, which marked that the "Ningdian Entering Hunan" project entered a new stage.

On April 23rd, the Ningxia section of the 800 kV HVDC transmission project from Ningxia to Hunan started the construction of conductor stringing in Shangliushui Village, Xutao Township, Zhongning County. The construction workers installed the tight wires and accessories at an altitude of more than 50 meters. Previously, electric workers used 12 different types of tensioners and tractors to spread six wires to the tower synchronously. This stringing work will simultaneously cross three transmission lines, namely, the 750 kV II circuit from the Yellow River to Baiyin, the 110 kV Ningxing line and the 330 kV Bai ‘an line.

The Ningxia section of the "Ningdian Entering Hunan" line project is 258 kilometers long, with 495 new iron towers, 68% of which pass through desert, Gobi and desert, and the lines cross over many. From August to November this year, they will also carry out construction across the Yellow River, railways, expressways and transmission lines with different voltage levels. The project is scheduled to be completed and put into operation in 2025. After the project is put into operation, the annual power transmission will be 36 billion kWh to 40 billion kWh, which is equivalent to the average person in Hunan Province getting about 600 kWh of Ningxia power every year.

The central government issued 1.416 billion yuan for agricultural disaster prevention and relief.

On April 25th, the Ministry of Finance, together with the Ministry of Agriculture and Rural Affairs, issued 1.416 billion yuan of disaster prevention and relief funds for agricultural production from the central government, supporting 30 provinces (autonomous regions and municipalities) including Heilongjiang and Henan, and Beidahuang Agricultural Reclamation Group to carry out prevention and control of diseases and insect pests of wheat, rice and corn, as well as locusts and red imported fire ants in agricultural areas, so as to provide support for high grain yield throughout the year.

The special campaign to rectify "self-media" bottomless traffic was launched.

Recently, the Central Network Information Office launched "Clear and Clean ‘ Since the media ’ No bottom line traffic "special action. The special campaign lasted for two months, focusing on five aspects, such as rectifying self-directed and self-directed fraud, unscrupulously speculating social hotspots, and setting topics in a general way to create a clean and honest cyberspace.

Observation on the entertainment of the original uncle team

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In 2023, the variety market finally began to "return blood" slowly.

On the one hand, the traditional N-generation has a stable output by virtue of a mature model, and star reality shows such as Ride with the Wind 2023, Run, Flowers and Teenagers 5 are still big traffic users. On the other hand, even under pressure, various platforms have not stopped trying to launch new IP, such as "Let’s Go Now", which is a conspicuous package of stars, and "Happy Friends", which is reunited with the 0713 employment Homeie group.

This year, the biggest surprise was that the star-making ability of the variety show was once again demonstrated, and finally a "top stream" was created, and this "star-making" came from the cute baby of an amateur family-Mario in "Dad is in Charge 2". Since the variety show was launched, the Tik Tok account of Super Mario has increased by more than 2.62 million from 0-1, and the Mario family has increased by more than 6.1 million. At the just-concluded New Year’s Concert, the entry # Mario has too few shots # was even under the topic of stars all the way, and deus ex ran to the forefront of the social media hot search list.

Source: Tik Tok screenshot

Unexpected surprises always deserve more attention, because they often point to new opportunities and new stories in the future. In Mario, every variety artist has seen the perfect combination of variety star-making and short video announcement. At the moment when the long-short collaboration is getting closer and closer, the traffic supply of short videos has already become a necessary path for the variety market, and "Mario" is not an isolated case in 2023.

The "Star-making" story and traffic events in the variety show in 2023 were completely recorded and dismantled by the White Paper on the Publicity of Variety Show in Tik Tok in 2023, and the methodology inside also set off a research wind in the circle of friends of the variety show people, which caused every practitioner to think deeply about the situation and path of the publicity.

When the development of the industry returns to the essence of content, variety shows no longer need to shout grand slogans, spend huge sums of money and S+ level resources. However, the current variety show market will still create interesting points and empathy with specific people and stories, and how to occupy the audience’s attention more efficiently will be the winning point of the next stage of variety show announcement.

What did you do right in this year’s broken circle variety show?

If we repeat the most famous scenes of the variety show in 2023, we can actually find out some rules for the content of the variety show that the variety artists have racked their brains to know.

The first is to rely on the short, flat and fast, strong spread of the "visual department" variety scene card segment to circle. This kind of content often doesn’t need a high understanding threshold. It can simply and directly evoke the audience’s emotions by visual impact such as beauty, cuteness and handsomeness, leaving memories, such as cute baby, handsome boy and beautiful girl, gorgeous dance, cool special effects, etc., all of which belong to this kind of content.

For example, Mario, who made a big hit in Tik Tok this year, broke through with the card segment of "the cutest in the world", and opened his mouth to ask sweet words such as "I’m not cute" and "I love her if I love me three times", and captured a batch of short video creators to "generate electricity for love" and once again set off a wave of "cloud raising babies" on the whole network; And "Let’s Go Now", which almost assembles the lineup of "conspicuous packages" for internal entertainment, is out of the circle with hilarious scenes, such as "Adam helps Daxun Wei wear glasses" and "Adam teases Shen Teng’s age", which makes the program advance into the top ten in the effective broadcast list of Yunhe Data Network Variety, and becomes the best innovative variety of Tencent Video this year.

Stills of "Let’s Go Now"

In addition to the simple "visual system", it is also an important way to make use of social topics and emotional hotspots to amplify the growth of high-potential characters. For example, Huang Kai in "Exciting offer5", social issues such as family of origin, poor students, postgraduate entrance examination in World War V, workplace counterattack, etc., which are embedded in his personal experience, are all rich in discussion space. In the era of national short video creators, these embedded contents and people’s designs are constantly being analyzed and fermented, which not only makes Huang Kai personally break the circle, but also brings one peak of clicks and topics to the program.

In addition, under the background of the accelerated integration of long and short videos, whether the program group can manage the short video platform account position well with new gameplay such as live broadcast, second creation challenge and main creation vlog has also become the key to the variety show, and it has achieved remarkable results in this year’s variety show market.

Whether it is the innovator "Farming the Land" with a number of content layouts of "feature film+live broadcast+short video +vlog", it makes the explosive content penetrate on a single platform, becoming the highest effective long video innovation variety in 2023, or the re-employment men’s group of Happy Friends initiated live broadcast "sleeping", and Tiger Hu, Diamond and other masters created a group-building live broadcast to accompany them in "The Voice of God 4".

Source: Tik Tok screenshot

Undoubtedly, the position of the variety show in 2023 is being further migrated to the short video platform. When short video, live broadcast, and national innovation are on the C position of variety show, how to do a good job in variety show on a platform like Tik Tok has become a crucial compulsory course.

Return to the essence of variety show;

How to effectively improve the popularity and value of variety IP?

The logic of traditional variety show announcement is a one-way communication in which the announcement team focuses on manufacturing PGC to spread users. However, under the centralized output and distribution, does the announcement team really poke users’ interest? Do you really reach potential users? Do you want passers-by to turn powder? It’s all unknown

Source: "2023 Tik Tok Variety Show White Paper"

Faced with these pain points, the first problem to be solved in the variety show is to break through the circle and find the largest and real user group.

Where the user’s attention is, the announcement of the program is there. So, where is the more efficient passerby?

An interesting phenomenon is that variety users and short video APP users are highly overlapping. According to the "2023 White Paper on Tik Tok Variety Show", 96% of variety users visit short video apps with high frequency, and Tik Tok has over 100 million deep entertainment users who watch more than 20 minutes every day.

Source: "2023 Tik Tok Variety Show White Paper"

Not only are there many people, but we can see that users in Tik Tok are very capable of second creation, and the speed of surfing is soaring day by day. At the same time, they have very unique views and strong desire to express what they want to see in variety feature films and tidbits, who wants to see who will end up with whom, and even what kind of mirror transport, editing, soundtrack and packaging techniques they like.

How to build a new link to effectively enhance the value of variety IP after finding the right place for passers-by has become the key test of the platform’s ability in the current variety announcement.

First of all, to enhance the popularity of a variety IP, the publicity platform needs accurate content deconstruction ability, and has an effective communication form to keep the hot spot outbreak going, thus feeding back the variety IP itself.

What is very valuable is that Tik Tok Variety Passers-by are precious "entertaining the living", which can effectively avoid the embarrassing situation that variety shows are self-proclaimed. They will be crazy in the program comment area, will take the initiative to create stalks and play stalks, and they often have a strong enthusiasm for second innovation.

Erchuang is a process of deconstructing the details of the content with a magnifying glass, which can help the audience who have long been used to brushing at twice the speed to "focus" and understand the ingenious ideas buried by the production team in the content, so as to guide more users to click on the feature films of variety shows, and finally increase the broadcast volume of long video programs.

For example, in "Father in Charge 2", the tidbit of a # Ma Yang Ma Junyan’s 10-day flash marriage increased in popularity among "Tik Tok Living People", and its Tik Tok topic broadcast volume exceeded 27 million. # Ma Yang Ma Junyan’s love after marriage # Ma Yang Ma Junyan’s kiss is a pirated prank # Ma Yang Ma Junyan’s love in Xinjiang, and other second-generation topics have been added one after another, which are constantly being created and deconstructed.

Source: Tik Tok screenshot

This is especially true in the sound synthesis. In "The Voice of God 4", Silence Wang initiated the # lettinggo to travel around the Tik Tok Challenge, and the final topic was played more than 450 million, BGM was used by more than 3 million people, and people liked it more than 4.4 million times. When the song became the "Divine Comedy", the program itself was effectively played with 230 million, exceeding 170 million in the third quarter, and the data soared.

Secondly, for more and more amateur variety shows, how to "make stars" is an important weight to solve the problem of increasing the popularity of variety shows. Now, incubating high-potential characters and feeding back variety IP has become a top priority. Undoubtedly, the birth of popular content on the platform can help the publicity team to screen high-potential "protagonists" and shorten the incubation period, so as to release derivative content more pertinently and purposefully and arrange further publicity strategies.

For example, in the announcement of "Exciting offer5", Huang Kai’s personal account cooperated with the launch of the program in the early stage, and updated 1-2 videos a week. However, after the life story was exposed on October 17th, the huge topic discussion made Huang Kai burst into flames, and the program group quickly added promotional resources, such as the creative announcement of videos combined with Tik Tok’s popular gameplay, among which the gesture dance jointly created by Huang Kai and Hu Minghao won 240,000 praises. On November 8th, the large-scale linkage between the account and Sanlian Life Weekly not only broadened the personal exposure in breadth, but also extended the thickness and sociality of Huang Kai people’s design in depth.

In the end, Huang Kai stood out from all the people by virtue of his inspirational personal design, and his personal account quickly attracted 500,000 fans in five days. In half a month, the number of fans of Tik Tok soared from 0 to 1.1 million, which in turn attracted more Huang Kai fans to return to the long video and pursue more variety.

Source: "2023 Tik Tok Variety Show White Paper"

Finally, the test of a platform’s advertising ability depends on whether it has a mature commercialization link and can tap the incremental opportunities for the commercialization of variety IP. After all, how to help cooperative brands find long-term improvement in commercial value at the moment when the brand budget is tightening has also been included in the proposition that every variety artist needs to think about in combination with content innovation.

On this path, the advantages of Tik Tok Xuanfa are more obvious. In Tik Tok, brands can gain multi-dimensional exposure and multi-channel drainage, and gain long-term growth. Variety IP itself can also find more commercial space in Tik Tok live broadcast, short video, vlog and other diverse content ecosystems, whether it is the investment blessing of IP front links or the diversified realization of IP rear links.

During the broadcast of "Yearning for Life 7", the content exposure conducted by Tik Tok was linked to help Mengniu Telunsu’s flagship store in Tik Tok increase its powder by 5.8%; The dark horse "Planting the Land" promoted the pre-investment link in reverse after the red explosion. From the beginning, only Yuanqi Forest escorted the car, and later more than 10 brand owners came to occupy the pit; "Nice to meet you" opened up "artist+window+short video+live broadcast", which realized the attempt of live broadcast of variety edition with goods, and also provided more possibilities for the commercial return of variety IP …

Source: "2023 Tik Tok Variety Show White Paper"

In the end, what the variety show is going to achieve is that the program itself has soared in broadcast volume, the main creation has improved in popularity, and brand customers have found a channel to realize cash, forming a win-win situation for all three parties. It can be said that in a short video platform like Tik Tok, variety shows can be announced more efficiently. With the destruction of IP, the upstream and downstream of the entire industrial chain have also gained greater value growth.

What kind of strongest assistance should we choose in the future of variety show?

In the new communication environment characterized by two-way interaction, a brand-new idea of publicity is needed: under the content distribution logic of short video interest circle, the real "explosive stalk" is no longer the content focus circled by the publicity team itself, but comes from co-creation with users. The official PGC content is provided, and the core variety users actively explore the highlights to form a stalk, and then spread to the pan-variety users.

Source: "2023 Tik Tok Variety Show White Paper"

Therefore, how to form a benign interaction with users and realize content planting has become the key to the current variety show.

In Braving the Wind and Waves 3, the example of Cyndi Wang’s popularity is a typical representative. On the surface, what we see is a song "Love You" that activates the whole network "Cyndi Wang Boy". But in fact, the Xuanfa team has embedded a lot of popular content for testing five days before the broadcast. The official account has released 30+ short videos one after another, including the opening video of a wing bird riding the wind, the lineup of 30 stars, the video of artists playing, and so on.

Source: "2023 Tik Tok Variety Show White Paper"

Among the 30+ preparatory contents, a creative video of Cyndi Wang: Cyndi Wang sneezing with the caption "If you sneeze, it must be …" was released, and the highest praise was 5.499 million.

After the explosive content appeared, the publicity team quickly followed up. On the one hand, it added the topic of Cyndi Wang’s "Love You" initial stage cut heating, on the other hand, it refined the core emotion of "memory killing", and on this basis, it constantly copied hot spots, and finally completely detonated the phenomenal topic of # Cyndi Wang Boy #, and the total broadcast volume of related topics reached 2.35 billion.

Source: Cyndi Wang’s "Love You" is co-produced

However, the Xuanfa team did not stop there. Instead, they seized the universal public sentiment of "Remembrance and Killing" and created the broken circle with the content of each circle. Whether it is singing and dancing "Love You" from all walks of life or Amway, the phenomenon-level variety show that we feel is finally formed.

This is not coincidence and metaphysics, but a series of operations of the publicity team from pre-embedding test to copying hot spots and then detonating the circle. It can be said that for the subsequent publicity of Tik Tok variety show, a set of scientific ideas of "planting grass with content" has been experimented.

Starting from Riding the Wind and Breaking the Waves 3, this system continued to be used in 2023, and the examples such as Meiyi Liyu in Riding the Wind 2023 and Xu Liang in Breaking Through the Thorns 3 all achieved excellent results.

Apart from planting grass in content, Tik Tok, as a platform that can be operated for a long time, the cooperation between official number+main creator+talent has become the key point to activate core traffic.

Source: "2023 Tik Tok Variety Show White Paper"

The amateur program such as "Daddy in Charge 2" has become the key to the traffic contribution. During the peak period of the program announcement from June to October, Kuang Sheng released 57 related videos, and the videos released by Ma Yang received a total of 7.31 million interactions, which together contributed 31% of the traffic to the program. For a star variety show like Our Inn, considering the cooperation of the stars in the publicity, the official number operation becomes the key. Its official account in Tik Tok has won more than 500,000 praises with a "Song Yaxuan playing guitar and singing ordinary friends", thus contributing 81% of the traffic.

Moreover, after the end of the program, the publicity teams of many programs will continue to combine Tik Tok’s innovative gameplay, continuously update the account content, and precipitate the variety IP assets with longer-term companionship, which can also increase the frequency of brand exposure and enhance the commercial space of the program.

On the other hand, opening up the back link and realizing a large amount of traffic gathered by the variety IP also solved the pain point of "open source" in the variety industry.

"Planting Land" is undoubtedly the best example of using Tik Tok’s position management methodology to break the circle of variety IP in 2023, and it is also an innovative "species" under the coordinated acceleration of long and short.

Stills of "Farming"

"Short video+live broadcast" is the standard for the permanent output of the official number. Coupled with the daily sharing of the main creator and the second creation of the talented person, the potential of planting land in the whole network is gradually spread out. Just live broadcast this matrix, "Planting Land" has a variety of live broadcast methods, such as slow live broadcast and live broadcast with goods, which can not only bring the audience a sense of companionship and healing, but also provide more possibilities for the commercialization of variety IP. The operation of these positions helped the program to become an explosion. The younger brothers in the group of "Ten Diligent Days" started the soaring mode of rising powder one after another, and the attempt to bring goods in the live broadcast also achieved good results, such as the 518 shopping festival of "Planting the Land". The goods on the shelves were also sold out in one second, and the live broadcast room successfully broke into the list of goods.

From the detonation of "Cyndi Wang Effect" in 2022, to the continuous emergence of dark horse variety shows such as "Daddy in Charge 2" and "Farming the Land" in 2023, Tik Tok gave the core methodology of realizing the explosion variety show-"content planting grass+position management".

When publicity plays a more and more important role in the whole variety industry chain, it plays a key role in choosing the right platform, matching the content and finding the right communication path. Tik Tok’s rich gameplay has given variety publicity more imagination.

ending

In this year, variety artists began to embrace short video announcements deeply. Here, they found the passer-by plate that is most urgently needed for variety growth, which made it possible for the future variety innovation practice and also made the variety’s "star-making" ability return. At the same time, they also found a feasible way to realize the link after variety IP, so that the long-term growth of variety IP and brand value can form a win-win effect under the coordinated marketing combination boxing.

Under this background, Tik Tok Platform released the White Paper of Tik Tok Variety Publicity in 2023. Through the explosive variety marketing case in Tik Tok Platform in 2023, a set of practical and referential variety publicity routines was summarized, in order to help the variety publicity find a more certain future.

With regard to the future of variety shows, there are still many waves to be broken and many thorns to be cut. The market is always talking about innovation, but those who are bold in innovation need to be encouraged, and their good content needs to be seen. Tik Tok’s innovative exploration in variety shows has made those brave experimenters feel at ease and fearless.

Original title: "Revelation of 2024 Variety Show: Breaking Circle in Tik Tok"

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"Access to DeepSeek" was the hottest word in the car circle in the past few months, but it was the hottest word in the car circle. Now that the noise has subsided and returned to reason, it is time to seriously discuss how AI will reshape the car.

Let’s put a conclusion here first:AI may be the key point of qualitative change of automobile intelligence.

The reason lies in the evolution direction of several core plates of automobile intelligence, all pointing to the ability demand of AI big model: intelligent cockpit should be able to provide more personalized customization or active service; The "end-to-end" required by intelligent driving requires faster and more flexible understanding and decision-making ability; As the bottom support, automotive electronic and electrical architecture is turning to domain centralization and central computing in an all-round way, which requires centralized and flexible scheduling of computing power.

The characteristics of AI big model are also the key solution: the universal base provides a computing base combining end and cloud, and the big model is good at coordinating multi-party information and making quick decisions, especially in the face of common travel scenarios, which can form solutions and give direction suggestions and references in the face of special situations such as corner case.

This has made clear the key to the next generation competition of automobile intelligence, and it may even be the biggest change that automobile, as a tool for human travel, faces in a century of development:AI will become the infrastructure of the next generation of smart cars.

However, it will still take time for AI to reshape the car: the construction of infrastructure is by no means a day’s work. If there is no fundamental integration and transformation of the underlying technology, just like this wave of car companies focusing on marketing, it is neither decent nor honest to make a simple dialogue interface between people and cars, or even to fool directly with a web browser.

Going around, the serious evolution from the beginning of infrastructure depends on the determination and thinking of the giants.

On March 3rd, Geely held a conference on AI intelligent technology, which revitalized the seemingly irrelevant "idle chess" in various fields, demonstrating the first in-depth thinking result of AI as a smart car infrastructure.

Dimension reduction from the beginning of infrastructure

Geely may be the first car company in the automobile circle to seriously discuss the construction of AI infrastructure.

Compared with the "grand strategy" that friends like to announce in the AI field, Geely spent nearly one-third of the conference space, and invited Yin Qi, an AI industry expert and chairman of Qianli Technology, to share the basic judgment on the development of AI big model from the perspective of automobile industry as a member of Geely Technology Ecology, based on objective technical facts.

There are a lot of dry goods. Let’s first look at the final answer of the evolution of AI+ cars given by Geely.

Geely called it "the birth of supernatural human-computer interaction". The logic behind it is that, unlike PC as the core carrier of digitalization and mobile phone as the ultimate entrance to the Internet, AI needs more energy consumption and more access to real information, so cars naturally have the advantage of becoming a "mobile terminal" in the AI ? ? era. The most direct change brought about by AI’s natural "multimodal" interaction and reasoning ability is to connect various services in series across user travel scenarios.

Imagine that in a go on road trip, vehicles can take over the whole driving control according to the accumulation of your usual daily habits, and intelligently help you book the destination food in advance, intelligently recommend different services to couples, family, friends and elders during the trip, and even link with your mobile phone after the trip to intelligently generate travel notes, which can be shared with one click … ..

The so-called "supernatural human-computer interaction" is not a subversion of starting a new stove, but a one-way instruction of traditional people to equipment. It is also a two-way suggestion and feedback between people and equipment, and finally people can communicate with each other and even understand your feelings better.

With a clear goal, starting with the end, we can find the greatest common denominator of infrastructure.Geely’s infrastructure advantages in AI big model can be understood from two key words: computing power+general model.

Here, a few figures can be used to visually show Geely’s achievements: Geely’s "Smart Car Computing Alliance" is based on Star Smart Computing Center 2.0, and its comprehensive computing power has increased to 23.5 EFLOPS. According to "China Computing Network Market Operation Status Survey and Investment Strategy Forecast Report (2023-2030)",By the end of 2023, the scale of AI in China will reach 200 EFLOPS, and Geely’s AI computing power layout is enough to rival nearly 1/10 of the country.

Sufficient computing power corresponds to Geely’s higher goal of building a universal base model.

What is common in the industry is the vertical intelligent driving model, which is short, flat and quick, and easy to produce results. You can understand the difference between the two models like this:Vertical intelligent driving model is a kind of intelligent driving technical scheme that integrates all kinds of road driving scenes, and emphasizes the familiar ones such as laser radar and visual perception, and its relative sources are also limited.

But it is different from the information input and feedback of people’s real driving. People are natural "multi-modal input". You will form a trend judgment according to the change of traffic flow ahead, the command of pedestrians or traffic police, and even the seemingly unrelated scene changes on the road ahead, and make a subconscious reaction and judge the next road conditions and operations.

The universal base model is born for this multi-modal nature, but the exponential explosion of its data volume means that it needs stronger computational support.

An intuitive data comparison is that the specifications of the intelligent driving model widely used in the automobile industry are about 10 million video clips, and a large number of repeated scenes will be mixed in the middle, while the data volume of the universal base model can easily reach 1 billion, even for similar scenes, it will identify the internal trend changes more carefully. Only in the recognition degree of the general obstacle, compared with the industry model, the general model is the gap between "100,000 categories" and "50 categories", and even can identify new obstacles through reasoning, forming the ability of independent learning and decision-making.

To put it bluntly, the universal base model is essentially observed in a mode closer to the real human thinking, and the result is closer to the real human road judgment and driving mode, and truly realizes the anthropomorphic "fully automatic driving" above L3.

On this basis, in order to better understand the real world, Geely and Eco-Partners have created a model matrix that integrates language model, multimodal model and pan-world model. Among them, the language model represented by DeepSeek is aimed at the smooth interaction between human and computer, and the rapid understanding of the world abstract information into words by intelligent driving.

The multi-modal model is represented by Geely’s AI ecological partner Step Star, which can understand and generate images, music and videos. In the end, the foundation of the future industry includes VLA and a world model that can understand the objective reality. Geely has simultaneously laid out the AI Drive model at this level, laying a good foundation for intelligent driving above L3.

According to the computing power demand of the common large model in the industry, the universal base model needs at least tens of thousands of cards for a single training, so this is a "dimension reduction blow" that a "head player" like Geely can achieve. Looking back at Geely’s "Smart Geely 2025" plan put forward at the Longwan conference in 2021, it was now curious and questioned by many people at that time. Geely’s heavy investment and extensive layout in the digital field now have a new answer.

The competition for "AI+ cars" has just begun.

Why is it called a thousand miles?

In the matter of AI reshaping the car, Geely played its own stubbornness as building a car:Starting from the bottom structure, we should pursue the accumulation of wealth and thin hair in the final landing. Only in this way can we meet the goal of "high value" and achieve the blow of dimension reduction.

At the press conference, as the first landing of the AI strategy, Geely released a self-developed "thousands of miles" intelligent driving system, and took the lead in carrying it on two cars: the 2025 modified version of Geely Yinhe E8 and Geely Yinhe Xingyao 8EM.

As a unified intelligent travel solution formed by Geely through AI technologies such as end-to-end, VLM and world model, Qianli Vast is divided into five different levels, namely H1, H3, H5, H7 and H9, with a minimum standard computing power of over 100TOPS.Highest H9 is the industry’s first L3 intelligent driving solution with mass production landing capability, which will be carried on all Geely models.

The most intuitive benefit brought by the vastness of thousands of miles is that users no longer have to choose between the inconsistent experience of intelligent driving and the complicated packaging words of different manufacturers. At the turning point when industrial technology enters the popularization period from the rising period, it is obviously much more important to let more people use it with low threshold than the dazzling skills and packaging of high-end technology.

Geely named this intelligent driving system "Qianli", and the strength behind it is the industry-leading general model and computing power. This is one aspect of technology, and the vastness of the other side emphasizes that this intelligent driving system is not only rich enough to support intelligent driving in various scenarios, but also stable and reliable. As the "safest intelligent driving system", Qianli Vast can be integrated with Geely’s technical standards in the field of car building.

At the press conference, Geely showed a typical scene: the AEB of 120km/h stopped automatically. As one of the most risky dangerous driving scenarios that most users may encounter, compared with many brands who still use this ability as a gimmick for high-level intelligent driving, Geely can directly declare the vast expanse of thousands of miles as a standard, and even avoid the risks in the same lane, and can also avoid the risk scenarios that appear continuously in two lanes.

Qianli Vast integrates the self-research power of Geely’s ecology, which is essentially based on the brand-new anchoring of the industry layout for many years, the VLM model of vision and integration of language, and the universal model base based on the understanding of the real world, and on this basis, it promotes the first mass production of L3.It indicates that China enterprises, represented by Geely, are setting up a real moat in the field of intelligence, especially in terms of technology and experience standards integrated with the whole vehicle, which means that they are ready to promote the maturity of laws and regulations and promote them globally.

This is the competition for upgrading the dimension after laying the foundation first. Compared with most enterprises in the industry, which are still using smart driving to create profit space and avoid responsibility, Geely has made the vast expanse of thousands of miles into the best and most time-tested value in the century-old automobile industry: standard.

AI defines the first player of a car.

Geely’s years of development actually follows similar thinking:Under the grand strategy, the grey line of grass snake will be continuously laid out, and then it will be applied first when the industry changes its qualitative point, so as to realize the great leap and the establishment of moat.

From the acquisition of Volvo, the layout of smart Geely 2025, the layout of vast architecture, and the release of Ningbo Declaration and Taizhou Declaration, Geely AI technology conference marks the first time that Geely has completed the first transformation to "AI defines cars".

The industrial leap of any technology must be the first move of the explorer and the follow-up with the industrial giants, so as to jointly promote the application for thousands of households. The entry of an industrial head enterprise like Geely marks the seeds of innovative technology brought by DeepSeek or other AI ecological partners, with the soil to land.

Similarly, they all need to go through the process of long-term exploration in core technologies and bear huge sunk costs and risks; What a giant like Geely has to do is to discard the false from the true as soon as possible and complete the popularization and application of engineering. In this process, advanced technology has to find true value for users and popularize more scenarios, which is bound to be a long-term process.

But this may also be the "high-value" experience that users can reach at their fingertips as soon as possible: once AI builds a car, it will not be far from the mature products such as "It just works" once it enters the unknown technical engineering.

Through refined management, the living environment of Dayuan Village has been significantly improved.

Sheriff Grid helps residents find their lost children.

　　In Baiyun District, Guangzhou, grid management construction is in full swing. People were pleasantly surprised to see the figure of a grid worker in front of their house. With a phone call, a WeChat and a call, grid workers appeared beside the residents, regardless of the size of the incident.

　　"The people think, I have a plan, the people have a call, I have a response, the people have a request, and I have something to do." On the 795.79 square kilometers of Baiyun land, 3,075 grids were finely divided, and 3,215 grid workers worked intensively on their respective grids, realizing the fine management of the city with the spirit of embroidery.

　　A branch is built on the grid, and contradictions are resolved at the grassroots level.

　　Dayuan Village, Taihe Town, Baiyun District, covers an area of about 25 square kilometers. There are 6,438 buildings in the village, including more than 3,600 rented houses, with an actual service management population of over 170,000. There are 7 large-scale logistics parks under its jurisdiction, which is a well-known "Big Mac" village and a famous "Taobao Village".

　　In this "Big Mac" village, the traditional village-level governance model has obviously lagged behind, and the difficulties and pain points of social governance are prominent. However, since 2019, the police situation of theft in Dayuan Village has decreased by 41.7% year-on-year, and the police situation involving pornography, gambling and drugs has decreased by 22.6% year-on-year. How did this happen?

　　"There are 2,409 party member in Dayuan Village, so we thought, can these red forces be transformed into the driving force and engine of village community governance?" Peng Zhiliang, the first secretary of Baiyun District stationed in Dayuan Village, introduced that Dayuan Village adopted a new service management model of "Party Building+Grid" in the exploration, that is, according to the characteristics of different regions, 111 basic grids were scientifically divided in the village, and combined with 212 party member responsibility areas, party member’s responsibility was unified with grid management, and a "Party Committee — Party branch — Grid — Party member "four-level management structure.

　　Relying on the grid unit, the party building, rental housing management, municipal sanitation, comprehensive management and stability, comprehensive law enforcement and other teams of Taihe Town in Dayuan Village will be brought together to the village party committee for unified deployment and management, and the cadres and staff of party member at the town, village and economic society will flow to the grid, resources will be concentrated to the grid, all kinds of services will land in the grid, and mass problems will be solved in the grid.

　　The interests of the masses are no small matter. Some people have damaged roads in front of their houses, smelly garbage collection, and inadequate compensation for fruit trees … … Party member and grid workers from Dayuan Village were dispatched in unison to try their best to solve the difficulties and pain points of the villagers. On July 25th this year, Lin Yongqing of party member went door to door with the 99th grid worker in the hot summer, and found a tanker carrying and unloading oil in an inconspicuous residential building. Lin Yongqing quietly reported the information, and the relevant departments rushed to the scene after receiving it. After being confirmed as an illegal refueling den, they immediately dealt with the refueling equipment.

　　Remain true to our original aspiration, and keep our mission firmly in mind. Dayuan Village leads the grid management mode with party building, and continuously expands the ways and means for people from Guangzhou to participate in social governance through the joint meeting system of party building and the co-governance Council. Under the overall arrangement of the Political and Legal Committee of the District Committee, the experience of popularizing the "five strengths" of Sanyuanli Street Grid has taken root in Dayuan, and the "five strengths" have been used to create a pattern of co-construction, co-governance and shared social governance, providing inspiration for the reform and innovation of grassroots governance in the city.

　　B grid "five long" micro-governance streets glow with new vitality

　　The Zoumagang Railway Community, located in Sanyuanli of Baiyun, is a well-known "messy place", and many original residents have moved out because of the bad environment. Recently, however, there are more and more relocated households in the community, and dozens of families have moved back to the railway community.

　　It turns out that Sanyuanli Street in Baiyun District piloted the grid "five long" micro-governance model from the first half of this year, "‘ Wu Chang ’ Not five people, but five teams. " Li Zhijun, deputy director of Sanyuanli Street Organization Office, told reporters that the "five leaders" are led by the party group leader, the grid leader is responsible, the deliberation leader cooperates, the building leader participates, and the sheriff guarantees. As of September this year, the "five long" teams of 156 grids in Sanyuanli Street have collected more than 1,400 problems and solved more than 1,300 problems, with a solution rate of over 90%.

　　The child was accidentally lost, and the "five long" personnel immediately helped find it; The balcony found a hornet’s nest, and the "five long" personnel immediately invited firefighters to deal with it; The elderly living alone are sick, and the "five leaders" and doctors come to the door for treatment … … These are all practical things done for community residents after the implementation of the "five long" micro-governance work of Sanyuanli Street Grid, and the vision of "small things don’t leave the grid, big things don’t leave the community" has been truly realized.

　　On August 5th this year, Ziyuangang Community Neighborhood Committee received a banner printed with the words "selfless assistance from the people". Ms. Ye, who came to send the banner, was very excited to express her gratitude to the community neighborhood Committee: "We are both crying. Fortunately, we have your help, otherwise I really don’t know what to do. Thank you very much!" It turns out that Ms. Ye is a businessman in Yifa Leather City within her jurisdiction. On the afternoon of August 3, she ran to the community duty room in a hurry and told the staff with tears that her two-year-old twins were accidentally lost because she was busy with business. After understanding the situation, Lu Ermin, the director of the community neighborhood committee on duty that day, asked the security team members to collect monitoring and search at the first time, and at the same time sent the information of finding children to the WeChat group of the "Five Long" team, and launched the leather goods business circle and community security forces to help find them together. Finally, in just one hour, she helped Ms. Ye find the two lost children.

　　Grid "five long" micro-governance not only solves the practical problems encountered by residents in their lives, but also provides intimate convenience services for residents and opens up the "last mile" of serving the masses. There are many widowed and solitary elderly people living in Songbaigang community. Facing this special group, the "Five Long" team took the initiative to become caring people for the elderly living alone. Du Apo, an elderly person who lives alone in Songbai New Village, has no children under her knees. The grid leader of the community started to be Du Apo’s "children", not only caring for her in her daily life, but also cooperating with doctors in community health service centers to carry out on-site service, measuring blood sugar and blood pressure for Du Apo free of charge, and using the policy of benefiting the people to establish a health file for Du Apo, and providing family doctor-style signing service, so that Du Apo no longer has to worry about seeing a doctor.

　　Nowadays, in the grid WeChat group of Sanyuanli Street, various "emergency" appeal messages pop up every day. The "Five Long" team insists on daily patrol, frequent visits, timely notes, handy work and real-time transmission, and quickly sends the collected clues of social conditions and public opinion to the group, so as to resolve contradictions in the bud and solve problems in the initial stage.

　　C enhancing people’s happiness with the spirit of embroidery

　　According to the statistics of Guangzhou Municipal Bureau of Statistics, the registered population of Baiyun District is only 943,600, while the permanent population is as high as 2,441,900, which makes Baiyun District rank first among all districts in Guangzhou. The influx of foreign population makes it urgent for Baiyun District to realize fine urban management. Since the beginning of this year, the Political and Legal Committee of Baiyun District Committee has taken the lead in optimizing and upgrading grid service management in the whole region.

　　In April this year, the Political and Legal Committee of Baiyun District Committee, together with the Baiyun Branch of the Municipal Planning and Natural Resources Bureau and other departments, began to re-divide the basic grids of towns and streets in the whole region, using the latest and most authoritative maps and special vector drawing software to completely eliminate the unreasonable grids of towns and streets.

　　After adjustment, 18 streets in 4 towns in the whole district are divided into 3075 basic grids, and 3215 basic grid members perform their respective duties. It also simplified the original 201 items into 50 items in 10 categories, and clearly defined the responsibilities of grid workers and functional departments.

　　The front-end problem was successfully solved, followed by the optimization of the rear platform. The original platform function was very rough, but now the new platform is adding functions such as trajectory tracking, performance management, data statistics, etc. Grid members report grid events in real time in the grid through the mobile APP "Digital Baiyun Basic Application Platform" during inspection, and the background is in accordance with "Event sending → Dispatch → Event acceptance → Event handling → Result feedback → The evaluation and closing process is completed, and the whole process is closed in the platform, which truly realizes the "responsive" grid operation mechanism.

　　Strengthen team management and greatly improve the grid service management ability. After the previous grid foundation work was consolidated, Baiyun District took advantage of the trend to improve the grid management pattern, and promoted the grid "five long" micro-governance model in the whole region, giving full play to social forces and realizing "small things don’t leave the grid, big things don’t leave the community". At present, on the basis of 3075 grids and 3215 grid members, the whole region has set up a grid "five long" team of 16595 people.

　　In order to do a good job in grid management, leaders at all levels attach great importance to it. From January to August this year, a total of 384,779 grid events were reported in Baiyun District, and 384,115 were settled, with a settlement rate of 99.8%. Correspondingly, the residents’ sense of acquisition, happiness and security in Baiyun District have improved significantly. As of August 30, the police situation of Baiyun Branch decreased by 11% year-on-year; The police situation of the two robberies decreased by 57.8% year-on-year; Burglary alarm decreased by 50.6% year-on-year.

　　In the eyes of the masses, the cleanliness of the environment and the improvement of public security are tangible and tangible. "The people’s yearning for a better life is our goal!" This sentence may be a vivid footnote for Baiyun District to study the spirit of embroidery and implement fine grid management. (Text/Figure Song Wei Wen Jing Yun Xuan)

Original sixiang studio sixiang studio

In recent years, more and more urbanites choose to keep pets as companions. After a busy day’s work, it is undoubtedly a "charging moment" for pet owners to be greeted by pets at home, and the fatigue is instantly forgotten.

However, there are also many people who also love pets, but they dare not take the step of raising pets, not because of the cost and energy consumption brought by breeding, but because they are afraid of the sadness after losing their "family".

After all, compared with the life span of people, the life span of pets is mostly short. So, what kind of pet can bring relatively long-term companionship?

Text | Big Meng Ni | Roxie Diagram | Four Elephants Design Department

01

What kind of pet do you want to have longer company?

They are also "good friends of human beings", and the life span of different pet breeds is very different.

Hamsters with an average life span of only two or three years have turtles that can live for more than 30 years … … and most pets have an average life span of less than 15 years.

For example, the average life span of our most familiar pet dogs is about 10~13 years; The average life span of pet cats is slightly longer, which is only 12~15 years.

But this is only the average value. In fact, even if it is the same species, the life expectancy of different varieties is not consistent. Take pet dogs as an example, the general rule is that the bigger the body, the shorter the life span. The average life span of large dogs is about 9 years, while that of small dogs can reach 12 years.

It can be said that the companionship of more than ten years is the cornerstone for pets to establish close feelings with their owners.

02

Do pets and owners grow up together?

In many families, pets grow up synchronously with children, and the process of children growing up from babbling toddlers is also the process of pets entering old age from childhood. From this perspective, a pet’s life is also an important part of family memories.

Because the absolute length of pets’ life span is not as long as that of human beings, their growth rate will naturally not be completely synchronized with human beings. Taking pet dogs as an example, there has always been a saying that "a dog born for one year is worth seven years to human beings". Is this really the case?

In fact, the age conversion between dogs and humans is not linear, but variable.

Pet dogs grow very fast when they are young, and they can develop into a state of about 20 years old in half a year. But after rapid adulthood, the pace of maturity of dogs will gradually slow down. When the dog lives to be seven or eight years old, the aging rate will further slow down. At that time, when the dog is one year old, it is probably only equal to one or two years of life.

In many families with pets and babies, there will be a warm scene of pets looking after babies. In the eyes of human parents, it may be that children of the same age are playing with them, but in the inner world of dogs, it may be that mature "middle-aged dogs" are fulfilling their responsibilities and helping young people at home to take care of their cubs.

03

The average life expectancy of people is rising, but pets are declining.

Pets, which occupy an important position in the family, have also buried emotional hidden dangers for their owners-once their lives come to an end, they will bring a huge psychological blow.

It is precisely because of the rising status of pets in the family that human capital investment in pet medical care and even pet funeral has reached an unprecedented height. Many people spend a lot of money to treat their pets, and some people spend a lot of money to do things for their pets, just to let the hairy children go smoothly.

In the last decade, pet medical and pet funeral industries have ushered in a spurt of development. In 2023 alone, 1,920 pet funeral-related companies were established in China, while the total number of related companies established in the decade from 2003 to 2012 was only 64.

Although the time and cost that pet owners are willing to invest have soared, unfortunately, unlike the rising trend of human life expectancy, in less than 50 years (1970-2016), the average life expectancy of pet dogs has been shortened by 35%, from 17 to 11 years.

Why on earth is this?

In 2014, The Kennel Club, a British kennel club, investigated the causes of death of 5,700 pet dogs. The data shows that cancer is the biggest killer affecting its life span, accounting for nearly a quarter of the total, even exceeding the death of aging.

Among the dogs who died of cancer, the causes with the highest proportion were bone tumor (3.99%), lymphatic tumor (3.18%) and brain tumor (2.81%). The biggest killer that threatens human health also takes the lives of pets.

Ten years ago, The Kennel Club did the same research. The proportion of dogs that died of natural aging in that year was 17.8%, but now it is only 13.8%, that is to say, the number of pet dogs that died of diseases or accidents increased by 4% in ten years.

What is frightening is that the shortened life span of pets may be related to the popular lifestyle. According to the speeches of relevant insiders, the following three possibilities can be summarized:

First of all, genetic inheritance, artificial breeding of purebred dogs with similar blood vessels, easy to lose genetic diversity, greatly improving the probability of congenital genetic diseases; Secondly, pet dry food has changed the original diet structure, which is difficult to meet the demand of nutritional diversity, and long-term single nutrition source will affect its resistance; In addition, modern pets are often trapped in high-rise houses, and daily dog walking activities can not fully meet their activity needs, especially for large dogs.

The process of raising pets is not only that pets accompany people through a journey, but also that humans spend their lives with pets. Under the restriction of natural conditions, no matter what efforts are made, this is also a banquet that must end, but the time of sincere treatment will not live up to it. In addition to the investment of time, money and love, it is necessary to adopt scientific parenting methods to make this period of time longer and longer.

Original title: "Pet life ranking: modern" pet-loving "way to shorten the life of dogs by 6 years"

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At present, the epidemic situation in COVID-19 has entered a new stage, and the focus of prevention and control policies has shifted to protecting health and preventing severe diseases.

How will Yunnan follow up? How to ensure the treatment of critically ill patients with infection in Covid-19? How to prevent and control epidemic situation in rural areas? The reporter interviewed the working groups of the leading group headquarters of the provincial party Committee and the provincial government to deal with the epidemic situation (hereinafter referred to as the headquarters).

"Yunnan has made comprehensive arrangements and detailed key tasks in epidemic prevention and control, and promoted the transition from anti-infection to’ health protection and severe disease prevention’." Yang Yang, deputy governor and director of the headquarters office, said that the provincial party committee and government have fully implemented the spirit of the important speech and instructions of the Supreme Leader General Secretary on epidemic prevention and control, and resolutely put "protecting health and preventing severe diseases" in a prominent position in epidemic prevention and control. Wang Ning, secretary of the provincial party committee, and Wang Yubo, governor of the province, made careful arrangements and conducted the whole process, and conducted special research once every two days to study and solve major problems such as 120 first aid, drug supply, ICU beds, key population management, rural rescue preparation, and led a team to conduct field research in medical institutions, which laid the foundation and created conditions for a stable and orderly peak in the province.

The provincial headquarters judges the epidemic situation every day, refines the tasks and measures, and does all the work in detail. At present, the province has reached a peak of stability, the number of positive severe cases has been decreasing day by day, normal medical services have been gradually restored, and the epidemic prevention and control has been smoothly and orderly.

Expansion fever clinic

Effectively cope with the peak of medical treatment

On January 14th, the reporter went to the fever clinic of the First Affiliated Hospital of Kunming Medical University, and the nurses were on duty. Compared with a week ago, the number of patients decreased significantly.

24-hour fever clinic, online and online fever clinic, and triage of emergency patients to specialist should not exceed 6 hours … Recently, the First Affiliated Hospital of Kunming Medical University has taken many measures to expand the capacity and increase the number of patients with fever, so as to ensure the smooth medical channels for patients with fever.

"In order to meet the medical needs of the masses to the greatest extent and fully ensure the smooth channels for fever treatment, the headquarters office requires medical institutions in the province to set up fever clinics (consultation rooms) to announce to the public to ensure that fever clinics are open 24 hours a day, and they are not allowed to close or stop the clinic without authorization." According to the relevant person in charge of the medical treatment team of the headquarters, in early December 2022, hospitals above the second level and township health centers (community health service institutions) in the province all set up fever clinics, and adopted measures such as expanding fever clinics, increasing the strength of medical staff, and rationally diverting medical staff to effectively alleviate the pressure of fever clinics. Conditional secondary and tertiary hospitals set up children’s areas to quickly triage and treat patients with common fever, adopt the combination of online and offline, improve the graded diagnosis and treatment service network of patients in COVID-19, open a green channel for transshipment, and arrange timely treatment in corresponding specialties for those who need specialist diagnosis and treatment or hospitalization.

At the same time, patients with medical needs can go to the nearest community health service institutions for treatment. Patients with serious illness and beyond the ability of primary diagnosis and treatment can go to the second-and third-level hospitals in their jurisdiction or be referred to designated hospitals according to their illness. In addition, the second-and third-tier hospitals in the province have opened online fever clinics, which provide citizens with relevant services such as consultation, prescription, drug purchase and medication guidance 24 hours a day, which can conveniently and efficiently allocate medical resources across regions and improve the efficiency of using high-quality medical resources.

As of January 14, 560 medical institutions above the second level in the province have set up fever clinics, and 1481 primary medical institutions have set up fever clinics. The peak number of consultations in the province’s fever clinics exceeded 150,000, and it has steadily dropped to more than 20,000. The relevant person in charge of the medical treatment team of the headquarters said that the peak of this round of epidemic infection in our province has passed.

Optimize the allocation of medical resources

Fully guarantee the treatment of critically ill patients.

After a week of high fever, cough, fatigue and muscle aches, Li Zhi, 85, was admitted to the intensive care unit of the Department of Respiratory and Critical Care Medicine of the First People’s Hospital of Yunnan Province. After diagnosis, Li Zhishuang’s lung has diffuse ground glass shadow, which belongs to critically ill patients with infection in Covid-19. Coupled with basic diseases such as hypertension and gout, his condition deteriorates rapidly. Through targeted treatment such as high-flow ventilator, his condition has been improving.

Since the establishment of a three-level response echelon in the First Provincial Hospital, each department has set up an infection treatment ward in COVID-19. The departments of respiratory and critical care medicine, infectious diseases and liver diseases are responsible for the guidance of the hospital’s departments on the treatment of Covid-19 infected patients and ensuring the resources for the treatment of critically ill patients.

In the past few days, all parts of our province have strengthened the preparation of medical treatment resources, rapidly expanded the number of critically ill beds, enriched and expanded the treatment team, set up an emergency medical support team, optimized the referral process mechanism, and medical staff at all levels raced against time to save lives and played a set of "combination boxing" to treat critically ill patients:

—— 281 general hospitals above the second level in the province set up intensive care departments according to the standards, strengthened the preparation of intensive care resources, and added intensive care equipment such as ventilators.

—— Strengthen the setting of ICU beds in general hospitals above Grade II, speed up the expansion and transformation of ICU beds in other specialties, co-ordinate the bed resources in internal medicine, surgery and other wards of the hospital, and reserve beds for intensive care step by step.

—— Organize internal, external, pediatric and emergency specialists to carry out intensive professional emergency training in comprehensive ICU, and effectively expand the intensive care team.

—— Breaking the routine, leading by doctors specializing in severe and respiratory diseases, with specialists participating in the formation of intensive care teams to ensure the quality and safety of intensive care.

-The province has set up 50 critical care teams, each with 27 members.

-Timely production of emergency and severe video teaching materials, accumulated training of more than 180,000 medical staff, and rapid improvement of the critical care capacity of medical institutions at all levels.

-Mobilize village groups and social forces, carry out grid management, find out the base of key populations, establish a guarantee system, implement classified management of key populations, grasp the health status of key populations, find patients with severe tendency in COVID-19 as early as possible, and carry out early treatment nearby as soon as possible to reduce the incidence of severe diseases.

-Establish a piecemeal responsibility system for severe treatment, and implement the provincial-level Baozhou City, Baozhou County, and Baoxiang Town. Severe patients who exceed the ability of primary diagnosis and treatment will be referred to higher-level hospitals for treatment as soon as possible. Counties and urban areas reserve referral and transfer vehicles step by step, and make overall plans at the county level to smooth the referral channel. Establish a patrol and consultation system for emergency support teams for severe treatment to ensure that the treatment of severe patients is orderly, powerful and effective.

—— Expand the treatment resources to achieve "all due", strengthen the treatment force to achieve "all treatment should be done", move forward the prevention and control barrier to ensure "early treatment", and there is no run on severe treatment resources in the province.

Pass forward

Continuously improve the prevention and control ability of rural epidemic situation

Rural areas are an important gateway for epidemic prevention and control and the "last mile" to ensure people’s health. "Forward Pass" is the key work of epidemic prevention and control in urban and rural areas of our province. Combined with the actual situation, our province actively carries out early preparation, early investigation, early identification, early intervention and early referral to comprehensively promote the prevention and control of epidemic situation in rural areas. At present, the situation of medical treatment in rural areas of the province is generally stable, and the epidemic peak has passed one after another.

Honghe Hani and Yi Autonomous Prefecture set up a patrol team to prevent severe diseases, and carried out patrol dynamic monitoring for people aged 65 and over with 8 basic diseases; Yanshan County, Wenshan Zhuang and Miao Autonomous Prefecture, established the responsibility system for the guarantee of people living alone, and strengthened the monitoring and follow-up of health status; Xinping County, Yuxi City, conducts classified management training for grass-roots medical staff, and sends doctors to serve at the station …

In order to prevent mild illness from turning into severe illness, 118 counties in the province have built close county medical communities to give full play to the role of leading hospitals, greatly expand ICU beds and enhance the ability of severe treatment. At present, the province has organized patrol teams to enter villages and households, dispatched 1,370 patrol teams to serve and patrol in villages, comprehensively investigated 5,264,300 elderly people over 65 years old, and achieved accurate classification and identification. On-site activation of 28,000 village team members and sinking of 6,500 cadres and households, and high-frequency follow-up of key populations.

There are 1481 fever clinics in township hospitals (community health service centers) in the province, and 13588 village clinics should be open. At present, more than 90% township hospitals can provide oxygen therapy services for the masses. Organized more than 50,000 grassroots medical and health personnel in the province to participate in a series of trainings on medical treatment of infection in Covid-19. Township hospitals and rural family doctors in the province provided 1,425,800 person-times of health services and distributed "health and epidemic prevention kits". Accurate distribution of antipyretic and analgesic drugs, cough medicine, small molecular antiviral drugs, raw materials and formulas of traditional Chinese medicine decoction to the grassroots. 12 kinds of hospital preparations were urgently approved, and 46 kinds of hospital preparations were included in the drug list (9 kinds of ethnic medicines such as Yi, Miao and Dai).

The relevant person in charge of the epidemic prevention and control team of the headquarters said that with the normal operation of borders and ports resumed, in order to prevent the risk of new mutant input, the province strengthened virus gene sequencing, closely monitored and found new mutant input in time, and quickly responded to disposal.

Dawn is just ahead, and persistence is victory. Jiang Xu, head of the medical treatment team of the headquarters, said that in the next step, our province will improve the diagnosis and treatment measures, increase drug procurement, do a good job in ensuring blood supply, ensure the smooth flow of the "120" call for help, continue to promote vaccination for the elderly, and earnestly safeguard the lives and health of the people.

Development Planning of Sports Industry in Hangzhou during the Tenth Five-Year Plan

The "Fourteenth Five-Year Plan" period is an important opportunity period for our city to persist in deepening reform and innovation and promote the high-quality development of sports. In order to co-ordinate the work of sports industry in our city during the 14th Five-Year Plan period, this plan is formulated according to the deployment of Zhejiang Sports Industry Development Plan and Hangzhou Sports Development Plan. The planning scope is the administrative area of Hangzhou, and the planning period is 2021-2025.

I. Basis and background

(A) realistic conditions

During the "Thirteenth Five-Year Plan" period, under the background of rapid economic and social development, the sports industry in our city has been growing in scale, with an obvious growth rate, and gradually formed a relatively perfect industrial system, a prosperous consumer market, excellent brand competitions, a fair market environment and a high fitness enthusiasm, laying a solid foundation for the sports industry in our city to achieve high-quality development goals in the "Fourteenth Five-Year Plan".

1. The scale of the industry has grown and the brand effect is remarkable. During the "Thirteenth Five-Year Plan" period, the scale of the sports industry in our city continued to grow, and the total output value of the sports industry accounted for a gradual increase in the city’s GDP. In 2019, the total output value of the sports industry reached 68.5 billion yuan, and the 60 billion output value target of the "Thirteenth Five-Year Plan" was completed ahead of schedule. By the end of 2020, there were 7,790 sports enterprises in our city’s sports enterprise directory database, of which 6,111 pieces of data were verified and entered into the provincial sports enterprise directory database. Successfully created a national sports and leisure township, listed in the provincial sports and leisure township training list of 4, sports and leisure tourism demonstration base of 5, 7 boutique routes, listed in the provincial sports brand event directory database of 19 projects, and strive to play the role of demonstration and guidance of industrial brands.

2. The industrial structure was formed and industrial integration was strengthened. During the "Thirteenth Five-Year Plan" period, the city basically formed an industrial structure dominated by sporting goods manufacturing, sports fitness and leisure, sports competition and performance, and coordinated development of sports leisure, sports training, sports tourism, sports cultural creation and sports health services. The sales of sports lottery tickets grew steadily, reaching 16 billion yuan, far exceeding the target of 10 billion yuan in the 13 th Five-Year Plan. The integration of sports industry with tourism and leisure, cultural creativity, digital economy, medicine and health care, film and television media and other industries has been continuously strengthened, and the scale of leisure sports industries with their own characteristics, such as mountain outdoor, water sports, air sports, ice and snow sports, outdoor adventure and jungle crossing, has continued to grow, forming a number of outstanding sports tourism destinations with international reputation, and promoting the development of tourism, culture, finance and other industries together.

3. Brand building, led by key enterprises. Taking the Asian Games City Action Plan as the starting point, our city vigorously promotes the settlement of international brand events and the cultivation of local sports brand events. In 2019, the city held more than 1,600 sports events, and successfully held more than 10 local international brand events in Hangzhou, such as Qiantang River International Surfing Competition, International (Hangzhou) Yixing Conference, and Hangzhou (West Lake) International Famous School Rowing Challenge, which provided rich events for the citizens and played an important role in creating an international "sports event window" with Hangzhou characteristics, promoting the transformation and upgrading of sports consumption, and demonstrating the new kinetic energy of the sports industry. In the past five years, the city has basically formed competitive sports enterprises and brands that manufacture water sports equipment, outdoor sports equipment and family fitness equipment, and built two national sports industry demonstration units, five provincial sports manufacturing demonstration enterprises and eight provincial sports service demonstration enterprises, which have made outstanding contributions to improving and expanding the industrial chain, promoting the coordinated development of upstream and downstream enterprises, promoting industrial agglomeration and activating the sports industry ecosystem.

4. The development environment is optimized and the development effect is remarkable. During the "Thirteenth Five-Year Plan" period, a total of 81 projects received provincial sports industry support funds, and the total amount of sports investment was 1.624 billion yuan, which injected financial impetus into industrial development. A series of documents, such as "Implementation Opinions of Hangzhou Municipal People’s Government on Accelerating the Development of Sports Industry and Promoting Sports Consumption", were issued, surveys of sports enterprises and sports institutions were widely carried out, and the directory database of municipal sports industry institutions was continuously built, which created a good development environment for industrial development.

During the "Thirteenth Five-Year Plan" period, the development of sports industry in our city has achieved remarkable results, but there are still some prominent contradictions and problems in the process of development: First, the development quality, intensive degree and overall level of sports industry are not high; Second, the vitality of sports market players and citizens’ enthusiasm for sports consumption still need to be improved, and the basic public sports service system still needs to be improved; Third, sports laws and regulations are still not perfect, sports industry statistics work is relatively weak, and sports industry-related management talents and technical talents are scarce.

(B) the background of the situation

During the "14th Five-Year Plan" period, our city will hold a series of major international and domestic events such as the Asian Games, and the development of sports industry will usher in unprecedented opportunities.

1. The hosting of a series of major international and domestic events such as the 2022 Asian Games will become an important opportunity for the development of sports industry in our city. Holding major international sports events will bring important opportunities for our city to speed up the internationalization process, improve the basic public service system, speed up the construction of smart cities, optimize the facilities and functions of venues, promote the development of economic agglomeration of sports events, cultivate citizens’ awareness of national fitness, and cultivate the sports market. It will also become a powerful promoter for our sports industry to build a modern industrial system and achieve high-quality development.

2. The vigorous development of digital economy will become an important driving force for the development of sports industry in our city. Digital economy will become an important starting point for economic transformation and upgrading, quality improvement and efficiency improvement in our city, and the deep integration of digital technology and sports real economy will further promote the transformation of production mode and the improvement of production efficiency in sports industry. By using new technologies such as mobile Internet, big data, artificial intelligence and Internet of Things, we will promote sports scene perception, sports experience data, sports display video and sports social context, promote the integration and innovation of sports products and services online and offline, and provide new kinetic energy for the high-quality development of sports industry.　

3. The increasing multi-level, diversified and all-round sports consumption demand of citizens will put forward higher requirements for the development of sports industry in our city. The "Fourteenth Five-Year Plan" period is an important period for our city to change the mode of economic development and promote the green, healthy and safe development of consumption. With the growth of citizens’ disposable economic income, the increase of leisure time and the improvement of fitness consciousness, the demand for sports, health and tourism, which are closely related to citizens’ quality of life and quality of life, will be released rapidly, which will provide strong support for the development of sports industry in our city and put forward higher requirements for the development of sports industry in our city.

Second, ideas and goals

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will thoroughly implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd, 4th and 5th Plenary Sessions of the 19th National Congress, implement the important exposition of the Supreme Leader’s General Secretary on sports work and accelerate the decision-making arrangements for building a sports power, adhere to the general tone of striving for progress while maintaining stability, seize the important opportunity of holding the Asian Games in Hangzhou in 2022, and take the overall goal of building a "city of sports events" and "city of outdoor sports". With the theme of promoting the high-quality development of the sports industry, guided by meeting the diversified and multi-level sports consumption needs of citizens, and focusing on building a modern sports industry system, we will deepen the supply-side reform of the sports industry and make the sports industry a new kinetic energy and an important economic growth point for our city to promote economic transformation and upgrading, stimulate consumption, expand domestic demand and serve people’s livelihood.

(2) Development principles

1. Insist on deepening reform and strengthen the guidance of policy planning. Insist on deepening reform, speed up decentralization, and promote the modernization of government governance system and capacity through the "streamline administration, delegate power, strengthen regulation and improve services" reform and innovation of a flexible and efficient sports management system and operation mode. Further implement a series of policies on the development of sports-related industries promulgated by the state and this province, work out five-year and ten-year development implementation plans for the sports industry in this city and all districts and counties (cities), speed up the layout of future-oriented factor resources around key industrial chains, leading enterprises and demonstration projects, and strengthen the support and guidance role of industrial planning.

2. Adhere to market orientation and stimulate the vitality of market players. Give full play to the decisive role of market players in resource allocation, improve the market mechanism, cultivate market players and tap market demand. Give further play to the important role of the government in regulating market order, providing public services, strengthening social governance and conducting market supervision, and create a relaxed and harmonious market environment.

3. Adhere to the people-oriented principle and uphold the initial intention of benefiting the people through sports. Adhere to the people’s dominant position, people-oriented, sports benefit the people, stimulate the enthusiasm and enthusiasm of citizens to participate in physical exercise, and advocate a lifestyle of exercise and fitness. Actively cultivate new hot spots of sports consumption, stimulate market vitality, and meet the diversified and multi-level sports consumption needs of citizens. On the basis of cultivating fitness habits and consumption concepts, a new pattern of modern sports industry development with sports consumption as an important driving force is gradually formed.

4. Adhere to the system concept and coordinate regional development. Strengthen forward-looking thinking, overall planning, and strategic layout, encourage all localities to rely on the endowment conditions of sports resources to cultivate and develop unique brand events and projects of "one district, one product" and "one district, many products", give play to the exemplary role of national and provincial sports and leisure towns, sports and leisure bases, and excellent sports and leisure tourism projects, and encourage all districts, counties (cities) to learn from excellent cases and promote coordinated and integrated development of urban and rural areas.

(3) Development goals

Overall goal: By 2025, a modern sports industry system will be built, with competition and performance industry and fitness and leisure industry as the leading industries, and sports service industry and sports manufacturing industry going hand in hand. Create a new industrial space with strong government leadership, active market, active participation of citizens, and "one core leading, two belts linkage, nine districts coordination and multi-dimensional radiation". Build an important national sports industry demonstration base and sports consumption demonstration city, and become an internationally renowned "city of sports events" and "city of outdoor sports" with Hangzhou cultural characteristics.

1. The industrial scale continued to expand and the industrial structure was further optimized. The position of the sports industry in the national economy has been continuously improved, the industrial scale has been continuously expanded, and the total output and added value have maintained an annual growth rate of 10%. We will strive to achieve a total output of 120 billion yuan and an added value of 40 billion yuan by 2025. The added value of sports service industry accounts for more than 60% of the added value of the sports industry, and the structure of the sports industry is increasingly optimized.

2. The quality and efficiency of development have been steadily improved, and a high-quality industrial system has been basically established. Efforts will be made to upgrade the modernization level of the sports industry chain supply chain, promote the deep integration of "Industry-University-Research for political use", cultivate a number of sports enterprises with core technological innovation capabilities, form a high-tech sports industrial park with industrial agglomeration, and continue to provide high-quality and high-tech sports products and services to the market. The sports industry is deeply integrated with digital technology, cultural creativity, leisure tourism, medicine and health and other related industries, constantly cultivating new formats and providing new economic growth points for the sports industry.

3. Industrial agglomeration development, brand demonstration effect is remarkable. Taking the creation of demonstration bases and demonstration projects as an important starting point, during the "14th Five-Year Plan" period, efforts will be made to build 8 national sports industry demonstration bases, projects and units, 10 internationally influential national or provincial sports tourism boutique routes, 5 provincial sports and leisure bases, 3 sports and leisure towns, 15 provincial sports demonstration enterprises, and more than 30 provincial sports and leisure tourism excellent projects will be cultivated. Vigorously promote the development of outdoor sports and strive to build an "outdoor sports city".

4. The sports consumption market is prosperous and active, and the supply of sports products is abundant. Citizens’ awareness of fitness and enthusiasm for watching games have improved, and their participation in sports events has increased significantly; The willingness to consume sports products and services has increased, and the per capita annual sports consumption expenditure has increased significantly; The city’s sports infrastructure network has been further optimized to create a "10-minute fitness circle", and the per capita sports area has been significantly improved. The number of people who regularly participate in physical exercise accounts for more than 45% of the city’s population. By 2025, participating in physical exercise, watching sports events and spending on sports will become the fashionable lifestyle of citizens.

Third, the focus and layout

(A) development priorities

Relying on characteristic advantages, gathering resources and concentrating efforts, we will focus on developing six formats of "two cities and four industries" and strive to cultivate and optimize the modern sports industry system.

1. Create a "city of events". Give full play to our superior resources such as stadiums, Asian Games projects, tourism, exhibitions and so on, and build an internationally renowned "City of Games" with rich projects, complete scale and good experience. Seize the opportunity of hosting the 2022 Asian Games, enrich the supply of events, and strive to improve the influence, competitiveness and radiation of brand events. Encourage professional league events such as football, basketball, tennis, volleyball and e-sports to settle in Hangzhou; Do our best to run roller skating, e-sports, equestrian, break dancing and other Asian Games events; Continue to run marathon, cross-country running, hiking, cycling, line dancing, swimming, surfing and other brand events. Effectively strengthen government services and rationalize the filing system of sports events; Actively promote the construction of supporting facilities for various sports events in the city and improve the operation and service capabilities of sports venues; Vigorously promote the development of sports exhibition industry, cultivate and introduce professional competition organizations, establish a linkage mechanism for international exhibition bidding, and improve comprehensive benefits and driving effects.

2. Create an "outdoor sports city". Make full use of the rich natural resources of mountains and rivers in our city, encourage the development of various outdoor sports projects, and support the development of a number of outdoor sports projects that the masses love and have room for development. Relying on the landscape resources such as West Lake, Qiantang River and Grand Canal, we will focus on developing outdoor sports such as water sports, mountain sports, extreme sports and air sports, and build 3-5 well-known outdoor sports gathering areas. Guide the main body of outdoor sports market to operate safely, promote the construction of outdoor sports standard system, formulate outdoor sports service safety norms, and strengthen the supervision of relevant departments after the event. With the help of Hangzhou’s rich tourism resources, we will explore and cultivate new online and offline consumption channels, lead our outdoor brands to connect with foreign high-quality projects, and accelerate the internationalization and scale of outdoor sports industry. By 2025, 20 outdoor sports brand events at the provincial level and above will be cultivated.

3. Sporting goods equipment manufacturing industry. Based on the advantages of the existing industrial base, we will focus on developing the manufacturing of sporting goods such as aquatic sports products, boats, fitness equipment and sports training and competition equipment. Grasp the great opportunity for the development of sports manufacturing industry under the background of epidemic normalization, promote the transformation and upgrading of traditional sports manufacturing industry, encourage deep cooperation between sports enterprises and universities and research institutes, and promote the application of emerging technologies such as big data and artificial intelligence in the field of sports manufacturing to improve the scientific and technological content and added value of products. Encourage sporting goods manufacturers to develop new products with independent brands and intellectual property rights, and create brand-name products and famous trademarks.

4. Intelligent sports industry. In the context of the normalization of epidemic prevention and control, we should seize the opportunity of the construction of Hangzhou Digital Economy Innovation and Development Experimental Zone, encourage sports enterprises to realize informatization and digitalization, and realize the digitalization and intelligence of the whole chain of sports industry through data driving. Encourage the development of intelligent sports technology, cultivate a group of comprehensive intelligent sports enterprises that combine high technology and manufacturing, and provide personalized intelligent sports services and products by using big data and the Internet of Things to meet people’s needs for upgrading sports consumption in different scenarios. Encourage the development and supply of intelligent sports competitions, online fitness, data analysis, virtual sports, wearable devices and other products, create new sports consumption scenarios, and create new growth points for the sports industry. Vigorously develop "internet plus Sports", promote e-commerce platform to provide sports consumption services and support the development of intelligent sports events, innovate the presentation form of sports events, and promote the formation of intelligent sports event platform and service system.

5. Sports service industry. Encourage private capital to participate in the supply of sports venues and facilities. Introduce the new design and technology of venue construction, and combine the needs of events and daily operations to build a multi-functional modern intelligent venue to improve the use efficiency and experience of the venue. Actively promote the reform of venue management system and the innovation of operation mechanism, organically combine the functions of the games with the comprehensive operation after the games, broaden the service fields, and enhance the comprehensive operation ability of large stadiums. Encourage the construction of a comprehensive venue service platform, make full use of technology and data advantages, integrate information and resources, and improve venue service and management capabilities. Learn from the experience of large-scale stadium service and effective post-game management at home and abroad, and cultivate sports venue management talents. Encourage and guide social forces to invest in fitness and leisure industry. Guide the standardized and healthy development of the industry by means of rating and establishing demonstration enterprises. Actively pay attention to new trends such as emerging Internet fitness brands and give play to the exemplary role of advantageous enterprises. Vigorously promote the integration of sports and education, strengthen the youth sports training industry and standardize the sports training market. Actively develop productive services such as sports planning, sports communication and sports consultation.

6. Sports tourism. Based on the strategic concept of "tourism globalization" of Hangzhou Municipal Government, we should encourage the integrated development of sports and tourism, expand the "sports+tourism" industrial chain, and give play to the synergistic effect of sports industry on the development of tourism industry. Create a number of influential sports and leisure tourism demonstration bases, boutique routes and excellent projects, actively cultivate local brand sports events, give full play to the unique advantages of sports events to gather popularity, and form a "one-day competition, multi-day stay; One person participates in the competition and many people travel; Single-player competition and multi-player consumption will accelerate the integration of sports and tourism.

(2) Industrial layout

According to the adjustment and upgrading of the urban development planning objectives of Hangzhou in the 14th Five-Year Plan, combined with the distribution of sports and cultural tourism resources in the whole city, we should develop the sports industry according to local conditions, optimize the division of labor and cooperation among districts, counties (cities), and build a new spatial pattern of global three-dimensional sports industry with distinctive features, reasonable layout, synergy and high efficiency, which is "one core leading, two belts linked, nine districts coordinated and multi-dimensional radiation" to promote the high-quality development of the sports industry in Hangzhou.

1. One core leads:

"One Core" refers to the urban sports and leisure areas with Shangcheng District, Gongshu District, Xihu District and Binjiang District as the core, which is the core area of the development of sports industry in our city and plays a key leading role in the development of sports industry in our city. Based on the advantages of high-end factor resources in the whole industrial chain such as economy, technology, sports facilities, capital and talents in the central city, with the Asian Games venues such as Huanglong Sports Center and Olympic Sports Center as the core, driven by well-known local events and Asian Games with unique Hangzhou cultural characteristics, supported by the cultural and sports center and the national fitness center in the central city, relying on national and provincial sports demonstration enterprises, Efforts will be made to build an urban sports and leisure complex, a cultural and sports training base camp, a fashion consumption metropolitan area and a competition and performance gathering area that integrates leisure and fitness, sports training, competition performances, venues and exhibitions, cultural and creative industries, etc., to form the core of urban leisure sports and gather to lead the development of sports industry in the city.

2. Two-belt linkage:

(1) Leisure Sports Development Zone along the Yangtze River

The leisure sports development belt along the Yangtze River refers to the leisure sports regional belt on both sides of the Three Rivers. Take the Sanjiang River system connected by Qiantang River, Fuchun River and Xin ‘anjiang River as the link, and the Liangzhu Cultural Belt and the Beijing-Hangzhou Grand Canal Cultural Belt as the link, integrate the characteristic leisure sports resources on both sides of the Three Rivers, take the greenway construction that has begun to take shape as the axis, make full use of the surrounding tourist traffic conditions and sports service supporting facilities, actively develop and innovate various leisure sports products and services, and strive to develop and lay out sports leisure, sports recreation, competition performance, sports goods manufacturing and other fields.

(2) North-South outdoor sports and leisure belt

The North-South Outdoor Sports Leisure Belt refers to the outdoor sports regional belt with Yuhang District, Linping District, Fuyang District, Lin ‘an District, Tonglu County, Chun ‘an County and jiande city in series. Combined with the strategy of "traveling westward" and relying on the "one-and-a-half-hour traffic circle of the whole city", we will promote the co-construction and sharing of sports and tourism resources, and promote the prosperity of "sports circle" with "tourism circle". Guided by Chun ‘an National Sports Industry Demonstration Base, we will deeply integrate the outdoor sports resources with regional characteristics, give full play to the advantages of natural ecological environment, and build an outdoor leisure sports gathering area. Strengthen the function of outdoor sports and leisure, focus on developing rural sports tourism and outdoor sports services, focus on cultivating brand outdoor events, tap the spillover effect of the development of sports industry in Hangzhou’s "urban leisure sports core", and realize the balanced layout of the development of sports industry in Hangzhou extending to the north and south hinterland.

3. Nine areas of collaboration:

Based on regional characteristics, develop diversified and differentiated sports events and brands according to local conditions, and build a number of high-quality sports development platforms; Pay attention to linkage development among regions, form distinctive industrial clusters, and give full play to complementary effects.

Guidelines for the development of sports industry

4. Multidimensional radiation:

Through fitness trails, ancient roads, greenways, bicycle lanes and water systems, the excellent sports and leisure tourism routes of various districts and counties (cities) are organically connected in series, so as to realize the radiation of sports industry from the central city to the whole city and form a wider coverage of sports industry; Relying on Hangzhou’s rich natural resources of mountains and rivers, we will vigorously tap the diversified sports market from indoor to outdoor, create the global radiation and multi-dimensional development characteristics of "mountains, waters, land and air", and form a unique development layout of sports industry.

Take Hangzhou as the center, radiate the positive and external effects of sports industry to Hangzhou metropolitan area, and promote the coordinated development of sports industry in surrounding cities and central Zhejiang metropolitan area; Actively connect with the development of Shanghai sports industry, strengthen regional complementarity and cooperation, and strive to become an important part of the eastern coastal sports industry circle; Make full use of Hangzhou’s location advantages in the core area of regional integration in the Yangtze River Delta and as a megacity in the Yangtze River Economic Belt, actively participate in the construction of the coordinated development mechanism of domestic sports industry, strengthen the regional linkage, up-and-down linkage and internal and external linkage of sports industry, and integrate the development of sports industry into the new pattern of national industrial development; Seize the opportunity of hosting the Asian Games in Hangzhou, explore the operation of stadiums and facilities and the spillover effect of the Asian Games in the post-Asian Games era, accelerate the construction of an important gateway hub and overseas promotion platform for the sports industry in the Asia-Pacific region, plan international sports events and organize organizations to land in Hangzhou, strengthen the introduction of talents in the international sports industry, and start the name of Hangzhou as the "City of Events".

Iv. tasks and initiatives

Focusing on the train of thought, objectives and key layout of sports industry development, we will focus on promoting five tasks and measures, promote the modernization, intelligent transformation and upgrading of sports industry, comprehensively improve quality, increase efficiency and sustainable development, and be the vanguard of building a modern sports city.

(A) international benchmarking focus on characteristics, relying on mountains and rivers to run events.

1. Seize the historical opportunity and fully release the Asian Games effect.

Take the 2022 Asian Games as an opportunity to cultivate and introduce high-level and professional venue operating companies and service organizations, absorb the experience of holding and operating modes of diversified events, and encourage venue operating management organizations to achieve large-scale and professional operations through brand output, management output and capital output, so as to increase the operating efficiency of venues in the post-Asian Games period. Make full use of Asian Games venues and Asian Games event resources to bid for and hold various national events and high-level professional events, and support the holding of sports industry fairs, sports cultural exchange meetings and other exhibitions. Promote the development of local professional sports clubs and promote the home-based construction of sports clubs.

2. Create brand events and build an international sports event window.

Implement brand strategy around the goal of "city of sports events" and give full play to the leading role of sports events in the development of sports industry. Support the introduction of a number of international, intercontinental and domestic high-level major events with high brand awareness and broad market prospects, and promote the layout of more high-level events in Hangzhou. Leveraging policy advantages, natural advantages and opportunity advantages, we will cultivate well-known local competition brands, "one core" hold landmark brand competitions, "nine districts" hold characteristic brand competitions, and coordinate the deployment of key brands of diversified competitions throughout the region, forming a coordinated development pattern of three-dimensional linkage competitions with complementary characteristics and advantages. Incorporate more distinctive and advantageous projects into the development plan, and support the vigorous development of sports competition and performance enterprises with independent brands, innovative ability and competitive strength. Give full play to the advantages of the integration of sports and tourism administrative departments, and build a "city of events" that is "harmonious with mountains and rivers and driven by brands" with both internationalization and characteristics.

3. Strengthen the service guidance for hosting the Games and improve the risk prevention and control system.

Strictly implement the national safety management standards for sports events, formulate standards for undertaking sports events and guidelines for running sports events by levels and projects, clarify the basic conditions, standards, rules, procedures and responsible units in each link of sports events, and promote the standardization and standardization of service guidance for sports events. Promote the standardized application of safety level management for large-scale mass activities, establish an evaluation system for major sports events, encourage professional institutions to carry out safety risk assessment of events, improve the risk prevention and control system of events, strengthen the supervision of sports events throughout the process, and ensure the safe and orderly holding of events.

(2) Create a first-class business environment and continuously promote marketization.

1. Guide the development of social capital and strengthen the protection of sports property rights.

We will fully promote the "Sports Industry Promotion Plan" and the sports "unicorn" enterprise cultivation project, continue to follow up and support sports enterprises with potential and achieved results, continue to promote the identification of provincial sports goods manufacturing and sports service demonstration enterprises, stimulate the enthusiasm of social capital to invest in sports industry, and guide the healthy development of sports capital. Guide sports enterprises to actively strive for all kinds of relevant tax support concessions such as service industry, cultural and creative industry and high-tech industry, and comprehensively improve the development level and quality of sports industry. Support the development of sports intangible assets, establish and improve the evaluation standards and systems of sports intangible assets, and strengthen the protection of sports property rights.

2. Encourage social forces to run sports and cultivate and expand private enterprises.

Encourage, support, guide and protect the development of private sports enterprises, create a good environment for the development of private enterprises, protect the rights and interests of private enterprises according to law, ensure their fair participation in market competition, and actively and accurately provide enterprise-related service support. Actively guide and support private enterprises to develop new technologies, new industries, new formats and new business models, support personalized sports enterprises, and strive to cultivate a number of small and medium-sized sports enterprises with fast growth and good potential. Guide private enterprises to consciously fulfill their social responsibilities, encourage social forces to invest and operate sports venues and facilities, and provide public services to the society free of charge or at low fees.

3. Accelerate the opening of the sports market and strengthen international cooperation and exchanges.

Lower the threshold for social forces to run sports, attract more enterprises to support the development of sports industry, and continuously expand the scale of sports industry. Give full play to the role of market mechanism and industry self-discipline, and gradually hand over the matters that can be solved by public services and industry self-discipline such as the holding of events, venue operation and business training to social forces such as sports social organizations and relevant market entities. Support the development of intermediary institutions such as sports event consultation and planning, publicity and cultural creation, and ticketing mall. Make good use of the provincial sports resource trading platform, promote the market-oriented allocation of various sports resource elements, and establish a sports property rights income distribution mechanism according to the principle of marketization. Strengthen the development of sports market and support internationally renowned sports enterprises and brands to settle in Hangzhou. Promote exchanges and cooperation between high-quality sports enterprises in our city and international sports institutions through joint operation, establishment of branches and joint marketing.

(C) Industrial linkage and coordinated development, strategic hub structure advantages

1. Extend the industrial chain and accelerate industrial integration.

Multi-production linkage and cross-integration will enrich the field of sports industry, continue to promote the deep integration mode of "sports+"industry, innovate the multi-dimensional industrial integration structure supported by multiple factors such as "sports+education", "sports+tourism" and "sports+Internet", and promote the harmonious development of sports and other formats. Strengthen the planning and guidance of emerging sports events and formats in the sports industry, formulate sports industry development plans by project, and promote the coordinated development of fitness and leisure, competition performance, venue services, intermediary training, sports goods manufacturing and sales.　

2. Based on the advantages of industrial agglomeration, build a perfect chain of regional development.

Relying on the overall layout of the "four districts, five belts and ten groups" industry in the province, we will promote the multi-dimensional sports industry cluster with high quality, strengthen the integration of industrial chains at different levels between "one core, two belts and nine districts", form an industrial cluster and recycling system, smooth the industrial chain and industrial cycle, value chain and value cycle, supply chain and market cycle, form a higher level sports industry dynamic balance in which demand pulls supply and supply creates demand, promote the allocation and accurate docking of supply and demand, and activate the scale effect of development. Promote the localization of the core links of the industrial chain, support qualified enterprises to develop into "platform enterprises", build a complete industrial chain, form a cluster development community, and promote the coordinated and integrated development of urban areas, counties and urban and rural areas.

3. Consolidate the advantages of strategic hub with the help of the dual-cycle development pattern.

Taking the adjustment of industrial chain as the starting point, we will superimpose the advantages of Hangzhou metropolitan economic circle, the "Jinnan Wing" urban agglomeration in the Yangtze River Delta, the key open development highland in the Yangtze River Delta, and the Yangtze River Economic Belt to stabilize the strategic basis of the domestic recycling system. Support the promotion of cross-regional resource integration and sharing among regional organizations, promote the coordinated development and deep integration of regional sports industry, and form a rational division of labor and competitive regional integration layout. Relying on the "Belt and Road" and the construction of cross-border e-commerce comprehensive test area, we will build an important portal hub and overseas promotion platform for the sports industry in the Asia-Pacific region. Create a collaborative consortium of upstream and downstream enterprises, and guide powerful sports enterprises to implement cross-regional and cross-industry mergers and acquisitions. Encourage small and medium-sized sports enterprises to establish stable cooperative relations with large enterprises, improve the level of professional division of labor and social cooperation, and promote the development of large, medium and small enterprises.

(D) Enhance the stamina for sustainable development, and bring forth new ideas through comprehensive factors.

1. "Political Industry-University-Research" combined to form a perfect integer innovation engine.

Actively build a multi-path coupling "Industry-University-Research for politics and use" joint mode, and support universities, research institutes, industry associations, enterprises, financial institutions and intermediary service institutions to give full play to their respective advantages to build a complete ecosystem of innovation and entrepreneurship. Jointly promote the digital sports innovation and development project, create the source of sports digital intelligence change, and open up the innovation chain from basic technology research and applied research to incubation pilot and industrialization. Strengthen the application of sports big data, improve the number of sports industry, tap the in-depth data of sports industry, and promote scientific and targeted innovation and development. The establishment of intelligent sports industry clusters, multi-dimensional combing, advantages gathering and supporting development, promote the rational allocation of industrial relations and maximize the regional development effect, promote the sports industry to accelerate the leap to intelligence, and accelerate the application of various intelligent achievements.

2. Create a comprehensive and optimal talent ecology of "cultivating, introducing and retaining".

Constantly strengthen the introduction and training of talents in the sports industry, vigorously implement various talent plans, speed up the construction of talent teams, improve the policy of attracting talents, improve the mechanism of talent discovery, training, use, introduction and incentive, and create an innovative ecosystem of talents that can be used well and retained. Encourage physical education teachers, retired athletes and other sports professionals to engage in sports industry and mass fitness guidance. Cultivate a high-level sports management and management talent team that is suitable for world events and comprehensive competitions. Improve the evaluation system and incentive mechanism of sports talents, strengthen the international cooperation and exchange of talent training in sports industry, build a talent service platform, and strengthen the docking of talents, innovation and entrepreneurship projects and enterprises.

(5) Ensuring healthy and happy construction and making overall plans to increase consumption.

1. Create a new mode of sports consumption to adapt to the normalization of epidemic situation.

Strictly implement the requirements of epidemic prevention and control, implement precise management and control, and implement the main responsibility of hosting the competition. Scientifically adjust the process of competition activities, establish and improve the epidemic prevention and control mechanism, emergency response and public opinion response mechanism, and establish a practical closed-loop management and fuse mechanism. Accelerate the digitalization process of the production and consumption of sports products and services, support the development of mobile sports life cloud platform, innovate non-contact sports consumption mode, encourage the development of sports consumption in new scenes such as "night fitness economy", guide the development of new sports formats, new models and new applications such as self-service fitness venues, intelligent equipment stores, live training and retail, and online cloud synchronous competition, and expand new scenes and new models of sports consumption development that promote each other online and offline.

2. Cultivate the concept of fitness consumption, and promote new consumption efficiency through science and technology.

Strengthen the propaganda of sports fitness, establish a strong sense of sports fitness and a correct concept of sports consumption, expand the potential population base of sports consumption, and enhance the core population of sports consumption. Improve the level of informatization and technology of sports consumption, promote the transformation from traditional sports space to sports consumption space, explore flexible and diverse means to promote sports consumption, and promote the integration and innovation of sports products and services online and offline. Guide sports enterprises to develop sports products and services covering all ages, and provide various, multi-level, personalized and high-tech sports products to the society on the platform of various sports brand events, activities and projects, so as to enhance consumption stickiness, improve consumption level and enrich consumption culture connotation.

V. Implementation and guarantee

(A) to build a management system and promote basic work.

Focusing on key areas such as the construction and operation of public sports facilities, the undertaking of public welfare events and basic public sports services, we will accelerate the pace of functional transformation of streamline administration, delegate power, strengthen regulation and improve services’s modern service-oriented government. Straighten out the relationship between power and responsibility of sports industry management system, optimize and integrate administrative resources at all levels, and establish a mutually beneficial and coordinated mechanism for sports industry development. Deepen the reform in combination with "running at most once", build a pattern of policy sharing, overall coordination, classified operation and efficient collaborative service, and form a one-stop and efficient coordinated service mechanism for social forces to run sports. All districts and counties (cities) should make clear the development priorities of local sports industry, promote the development direction of local sports industry in an orderly manner, and ensure the effective implementation of various planning tasks and measures.

(B) to strengthen planning guidance, improve the legal system.

According to the spirit of national and provincial documents on promoting the development of sports industry, we will implement the development policy of sports industry and increase the follow-up supervision of policy implementation. Improve the municipal sports industry, sports market, competition management and other relevant laws and regulatory documents, prepare for the development of industrial evaluation and monitoring mechanism system, and guide and standardize the main behavior of sports market according to law. Accelerate the formation of a coordinated supervision pattern in which market self-discipline, government supervision and social supervision support each other. Provide targeted and in-depth guidance on various application conditions and procedures, and provide convenient dynamic tracking and approval process services. Guide and encourage all districts and counties (cities) to actively apply for sports industry demonstration bases, demonstration units and demonstration projects, sports industry development fund project library projects, sports and leisure characteristic towns, sports and leisure tourism demonstration bases, boutique routes and excellent projects, sports industry demonstration enterprises, brand events and other sports industry projects.

(3) Strengthen financial support and optimize the industrial environment.

Explore the use of a variety of policy means to carry out industrial support, co-ordinate funds to support the development of sports industry, optimize the direction of capital use, and improve the efficiency of capital use. We will improve the government’s work of purchasing sports public service catalogues, actively promote pilot enterprises and leading projects to apply for higher-level financial support, and guide the support funds to give full play to their maximum effectiveness according to the industrial situation and market reality. All districts and counties (cities) should combine the basic advantages and project characteristics of the local sports industry, strengthen the construction of sports industry associations, strengthen the integrity construction of sports social organizations, sports enterprises and employees, and promote the common development of various industries.

(D) to develop statistical mechanisms and improve standards and norms.

Strengthen the statistical work of sports industry, jointly improve the statistical system and index system of sports industry in the city with relevant departments, carry out data statistics and monitoring, improve the statistical monitoring mechanism of sports industry, establish the monitoring system of key areas, key projects and leading enterprises, keep abreast of the development trends of enterprises, regularly release sports industry and sports consumption data, and form a long-term statistical mechanism. Strengthen the filing management of various sports industry organizations at all levels, and continue to promote the verification and compilation of the sports industry directory database. Encourage providers of sports products and services to carry out certification, vigorously promote the standardization of sports industry, and ensure the stable and high-quality development of the industry.

　　BEIJING, April 29 (Zhongxin Finance Gong Hongyu) China’s cross-border transactions "de-dollarization" set a new record!

　　According to the data recently released by the State Administration of Foreign Exchange of China, the proportion of RMB in foreign-related receipts and payments of China banks rose from nearly zero in 2010 to a record 48% at the end of March this year, a record high in 13 years. During the same period, the share of the US dollar dropped from 83% to 47%.

　　"The use of RMB in cross-border transactions in China surpassed that of the US dollar for the first time, which is another milestone in the process of reducing China’s dependence on the US dollar." Bloomberg reported this.

　　The international "circle of friends" of RMB is growing.

　　Since 2010, the US dollar has consistently ranked first in the currency proportion of cross-border receipts and payments in China. However, with the wave of "dollarization" in many countries around the world and China actively promoting the settlement of bilateral trade in RMB, reducing the use of US dollars is becoming a new phenomenon in cross-border transactions in China.

　　Since March this year, many countries have successively turned to RMB settlement. On April 26th, Argentine Economy Minister Felipe Massa announced that Argentina would stop using US dollars to pay for goods imported from China and use RMB instead. In early April, Malaysian Prime Minister Anwar said that Malaysia’s central bank had started discussions with China so that the trade between the two countries could be settled in ringgit and RMB.

　　Earlier, on March 29th, the Brazilian government indicated that Brazil and China had reached an agreement to trade in local currency instead of using the US dollar as an intermediate currency. On March 28th, CNOOC China and Total Energy, a French company, completed the first domestic purchase transaction of imported liquefied natural gas (LNG) settled in RMB through the platform of Shanghai Oil and Gas Trading Center.

　　In fact, up to now, more than 30 countries, including Indonesia, Iran, Russia and Germany, have gradually turned to RMB for trade settlement or investment. The circle of international friends of RMB is growing, and the recognition of RMB in the world, especially in emerging economies, has greatly increased.

　　Why is the RMB "hot"?

　　"The increase in the use of the renminbi is a natural result of China’s opening of its capital account, and bonds flowing into the mainland of China and out of Hong Kong are increasing." Zhao Zhixuan, chief Asia foreign exchange and interest rate strategist of Bloomberg Industry Research, wrote in a briefing.

　　Liang Zhaoji, an economist at DBS Bank, told Bloomberg that the internationalization of RMB is accelerating as other countries seek an alternative payment currency to spread risks and the credibility of the Federal Reserve is not as good as before.

　　At present, many countries around the world have set off a wave of "dollarization". Chen Wenling, chief economist of China Center for International Economic Exchanges, told the media that the "de-dollarization" is behind the distrust of the United States and the dollar. This is not only because of their doubts about American credit and dissatisfaction with the hegemony of the US dollar, but also because of their helplessness and risk aversion. Now the dollar has become the main source of instability and uncertainty in the world economy.

　　"In the Ukrainian crisis, the United States joined forces with many countries to sanction Russia, which affected Russia’s export trade. Countries around the world saw the hegemonic behavior of the US dollar. ‘ De-dollarization ’ Currency diversification is the general trend. " Yang Delong, chief economist and fund manager of Qianhai Open Source Fund, previously told Zhongxin Finance.

　　What is the significance of exceeding the US dollar in cross-border transactions?

　　"The use of RMB in foreign-related collection and payment by banks exceeds that of US dollars, indicating that cross-border transactions in China have gradually become dominated by local currency." Wang Youxin, a senior researcher at China Bank Research Institute, mentioned.

　　Wang Chunying, deputy director and spokesperson of the State Administration of Foreign Exchange, said at the press conference on April 21 that the increasing proportion of RMB in cross-border use will help reduce the risk of currency mismatch in cross-border transactions.

　　"In the past, pricing and settlement in China’s foreign trade mainly used third-party currencies, which not only increased the foreign currency risk exposure and exchange rate risk of enterprises, but also increased the difficulty of the management and operation of national foreign exchange reserves and increased the risk of cross-border capital flow fluctuations." Wang Youxin said.

　　In Wang Youxin’s view, after the gradual promotion of local currency settlement, the exchange risk of enterprises will be significantly reduced, and the risk of currency mismatch between assets and liabilities in production and operation will be significantly reduced, so enterprises can invest more resources and energy in their main business. The volatility of cross-border foreign currency flows will be reduced, the demand for RMB liquidity and asset allocation will increase, the stability of exchange rate will be improved, and RMB assets will be favored by more international investors.

　　In addition, Wang Youxin mentioned that the increased use of RMB in bilateral trade will play a leading role for other economies and market participants, and RMB cross-border settlement will be promoted in more scenarios and more countries in the future.

　　In April, the State Council, China issued the Opinions on Promoting Stable Scale and Excellent Structure of Foreign Trade, which mentioned that financial institutions should be encouraged to innovate and improve foreign exchange derivatives and cross-border RMB business, and further expand the scale of RMB settlement of cross-border trade.

　　Yang Delong believes that the further internationalization of RMB will change the state of "one currency dominating" the US dollar to a certain extent, weaken the power of the United States to manipulate the global money market, and benefit the development of non-American parents. (End)

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.