Chengdu Universiade, Hangzhou Asian Games and Asian Paralympic Games were held successively, and achieved carbon neutrality for the first time in the history of the Asian Games. The United Nations General Assembly adopted the resolution of Olympic Truce for the Paris Olympic Games … Recently, the top ten domestic and international sports news in 2023 jointly evaluated by China Sports Daily and People’s Daily Sports Department was announced.

In 2023, domestic sports were brilliant. The Asian Games in Hangzhou is the largest and highest-level international comprehensive sports event successfully held in China after the 20th victory of the Party. The China sports delegation achieved the goal of training troops for the Paris Olympic Games while achieving impressive results. Chengdu Universiade and the first Youth Association were successfully held, which became a stage for young athletes to communicate with each other. China athletes made great achievements, China swimmers made breakthroughs in the World Championships, Qin Haiyang became the new "frog king" and broke the men’s 200-meter breaststroke world record, China rhythmic gymnastics won the first world championship, China women’s basketball team won the Asian championship again after 12 years, Guo Yu defended the Sudirman Cup, Guo Ping won five championships in the World Championships, and Ding Liren won the first chess world chess champion for China, all of which showed that China athletes inherited and carried forward the Chinese sportsmanship. In addition, "Village BA" and "Village Super" contribute to rural revitalization, and the official launch of the "Ode to Chinese Sports Spirit" project is also a hot topic in the domestic sports field this year.

In 2023, international sports events continued. The United Nations General Assembly adopted the resolution of Olympic Truce for the Paris Olympic Games, and the Los Angeles Olympic Games added new fashion items such as flag football and squash. Spain and Germany won the women’s and men’s world cups for the first time, while Morocco, Portugal and Spain became the main host countries of the 2030 football world cup. Personally, Messi, Djokovic and Kiptum have all become the creators of historical records in their respective project fields.

The annual top ten domestic and international sports news jointly evaluated by this newspaper and the People’s Daily Sports Department has been carried out for many years, which is an important year-end inventory of sports media.

domestic

The 19th Asian Games in Hangzhou and the 4th Asian Games for the Disabled were successfully held.

From September 23rd to October 8th, and from October 22nd to October 28th, the 19th Asian Games in Hangzhou and the 4th Asian Games for the Disabled were successfully held. The Supreme Leader of president attended the opening ceremony of the Hangzhou Asian Games and announced the opening of the Asian Games. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, Zhejiang Province and Hangzhou City have made solid progress in various preparations, carefully organized and guaranteed the games, and ensured that "the two Asian Games are equally wonderful". At the Hangzhou Asian Games, the China sports delegation won 201 gold medals and 383 medals, which was the best result in the history of participating in the Asian Games and topped the gold medal list for the 11th time. At the Hangzhou Asian Para Games, the China sports delegation won 214 gold medals and 521 medals, ranking first in the gold medal list and medal list of the Asian Para Games for the fourth time. The number of gold medals and medals was the best in history.

The 31st Summer Universiade in Chengdu was successfully held.

From July 28th to August 8th, the 31st Summer Universiade was successfully held in Chengdu. The top leaders of president attended the opening ceremony and announced the opening of the Universiade. Chengdu Universiade is the first major international sports event held in China after the 20th Party Congress. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, Sichuan Province and Chengdu City, after a long period of careful preparation, have reached international standards in terms of venue facilities, competition organization and service guarantee, and achieved world-class status. China adheres to the simple, safe and wonderful concept of hosting the Games, and earnestly fulfills its solemn promise, which has won wide acclaim from the families of the General Assembly and the international community. China sports delegation won 103 gold medals and 178 medals, ranking first in the gold medal list and medal list.

The first National Student (Youth) Games was successfully held.

On November 15th, the first National Student (Youth) Games ended in Nanning, Guangxi. The final of this YYWCA lasted more than four months, with 101 delegations and more than 20,000 athletes participating. Six of them surpassed 11 world youth records for 23 times, two of them surpassed 3 Asian records for one team, and one of them surpassed 2 Asian youth records for 8 times, and created a number of national records, national youth records and national youth records in shooting, weightlifting and track and field.

China players have achieved excellent results in many world championships.

In July, at the World Swimming Championships held in Fukuoka, Japan, China ranked first in the gold medal list with 20 gold medals. The China swimming team not only won 5 gold, 3 silver and 8 bronze medals, but also broke records in many events. The China diving team won 12 gold, 4 silver and 3 bronze medals, and the China swimming team won 3 gold, 1 silver and 1 bronze medals, including two breakthrough gold medals, namely, collective skill self-selection and mixed doubles free self-selection.

In August, in the collective individual final of the World Rhythmic Gymnastics Championships held in Valencia, Spain, China won five individual gold medals with 36.550 points, which was the first time that China Rhythmic Gymnastics Team won the world championship, and achieved historic breakthroughs in many events in the World Championships with 1 gold and 2 silver.

At the 2023 Riyadh World Weightlifting Championship held in September, the China weightlifting team won 20 gold medals, 10 silver medals and 3 bronze medals, and three people broke five world records. Among them, Liu Huanhua won two gold medals in the men’s 102 kg clean and jerk and the total score, and the China men’s weightlifting team won the world championship with a total score of more than 100 kg after 26 years.

China won the Asian Cup again after 12 years.

On July 2nd, local time, in the final of the 2023 FIBA Women’s Basketball Asian Cup in Sydney, Australia, China defeated the Japanese women’s basketball team 73-71 to win the championship. China women’s basketball team won the championship trophy again after 12 years, and ended the Japanese women’s basketball team’s sweep of the championship in the past five events.

China table tennis continues to climb to the top.

On May 21st, 2023 Sudirman Cup World Badminton Mixed Team Championship came to an end in Suzhou Olympic Sports Center Gymnasium, Jiangsu Province. China defeated South Korea 3-0 with a total score, successfully defended its title and won the championship for the third time in a row, which is also the 13th time that China won the cup in the 18th tournament.

On May 28th, local time, the 2023 World Table Tennis Championships ended in Durban, South Africa. China team won all five titles in men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles in this World Table Tennis Championships, and achieved a clean sweep again after the Budapest World Table Tennis Championships in 2019.

Ding Liren won the men’s individual world championship in chess.

On April 30th, local time, in the 2023 FIFA World Championship held in Astana, the capital of Kazakhstan, Ding Liren, a China player, defeated Russian player Nepomniach with a total score of 9.5-8.5 after 14 slow chess matches and 4 fast chess matches, becoming the 17th individual world champion in the history of chess. With China’s male chess player crowned the title of world chess king for the first time, the "four-step" goal that China’s chess world has been struggling for 35 years has finally been achieved.

Qieyang Shijie, Su Bingtian and other China players won Olympic medals.

On the evening of October 4th, at the Olympic Sports Center Stadium of the track and field venue of the Hangzhou Asian Games, the Chinese Olympic Committee held an award ceremony to award medals to Qieyang Shijie, Liu Hong and Lv Xiuzhi who won gold, silver and bronze medals in the women’s 20km walk in London Olympic Games and to Tang Xingqiang, Xie Zhenye, Su Bingtian and Wu Zhiqiang who won bronze medals in the men’s 4x100m relay in Tokyo Olympic Games.

Rural sports events are widely concerned.

Since the beginning of this year, rural sports events represented by "village BA" and "village supermarket" have become the focus of people’s attention. At the end of October, the finals of the 2023 National and American Country Basketball Competition ("Village BA") started in Taipan Village, Taijiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province. Tens of thousands of spectators came from all over the country to watch the wonderful games and participate in the live interaction. According to statistics, driven by "Village BA", Taijiang County received more than 2 million tourists in one year, and realized tourism income of more than 2.3 billion yuan.

This year, the State Sports General Administration and other departments issued the "Guiding Opinions on Promoting Sports to Help Rural Revitalization" to support local governments to vigorously develop sports events and boost rural revitalization.

The project "Ode to Chinese Sports Spirit" was launched

On July 7th, the launching ceremony of "Ode to Chinese Sports Spirit" was held in Beijing. The State Sports General Administration launched the project to better carry forward the Chinese sports spirit and help build a sports power. During the Asian Games in Hangzhou, the State Sports General Administration held a series of sports and cultural activities, including "Inheritance-Stories of the Asian Games" interview, "China Sports Culture Exhibition" and excellent sports film screening.

international

Hangzhou Asian Games, Asian Para Games and Chengdu Universiade to Achieve Carbon Neutrality

On December 6th, Hangzhou Asian Games Organizing Committee and Asian Paralympic Games Organizing Committee announced that after accounting, evaluation and certification, Hangzhou Asian Games and Asian Paralympic Games had emitted 882,900 tons of greenhouse gases, used green electricity to reduce greenhouse gases by 22,000 tons, and accepted the carbon offset index of 1,099,900 tons donated by the society, achieving carbon neutrality for the first time in the history of Asian Games and Asian Paralympic Games. On December 22nd, the Report on the Green and Low-carbon Games of Chengdu Universiade was released, announcing that the Chengdu Universiade had achieved 32,000 tons of carbon reduction and carbon neutrality.

The United Nations General Assembly adopted the Olympic Truce Resolution for the Paris Olympic Games.

On November 21st, local time, the 78th UN General Assembly adopted the resolution of Olympic Truce for the 2024 Paris Olympic and Paralympic Games. The president of the Paris Olympic Organizing Committee introduced the Olympic Truce resolution on behalf of the French government, and the President of the International Olympic Committee Bach delivered a speech calling on the General Assembly to adopt the resolution. In the end, the resolution was adopted by an overwhelming majority of 118 votes in favor, 2 abstentions and 0 votes against.

In 2028, the Los Angeles Olympic Games will add five major events, including flag football.

On October 16th, local time, the 141st plenary session of the International Olympic Committee held in Mumbai, India, passed a resolution to add flag football, squash, baseball and softball, cricket and stick tennis as official events of the 2028 Los Angeles Olympic Games. Baseball and softball, cricket and tennis were once Olympic events, while squash and flag football were included in the Olympic events for the first time.

The Women’s World Cup was successfully held in Australia and New Zealand, and Spain won the championship.

On August 20th, local time, the 2023 Women’s World Cup came to an end. This year’s Women’s World Cup was jointly held by Australia and New Zealand, which was the first time in the history of the Women’s World Cup that two countries held it. New Zealand held the opening match and Australia held the final. In the final, Spain beat England 1-0, winning the Women’s World Cup for the first time in its history, becoming the fifth team to win the championship after the United States, Norway, Germany and Japan.

Germany won the men’s basketball World Cup.

On September 10th, local time, in the final of the 2023 Men’s Basketball World Cup held in Manila, Philippines, Germany defeated Serbia 83-77 and won the first men’s basketball World Cup with a record of winning all eight games. In the third-place battle, the United States lost to Canada, ranking fourth, which is also the second consecutive World Cup medals missed by the American men’s basketball team.

The 2030 Men’s Football World Cup is planned to be jointly organized by six countries on three continents.

On October 4th, local time, FIFA held a board video conference at its headquarters in Zurich, Switzerland, announcing that the 2030 Men’s Football World Cup will be jointly organized by six countries on three continents. Morocco, Portugal and Spain will be the main host countries. At the same time, since 2030 coincides with the centenary of the first World Cup, FIFA decided to hold a celebration in Uruguay, the venue of the 1930 World Cup. Uruguay, Argentina and Paraguay will each host a competition at the opening stage of the 2030 World Cup.

Manchester City won the Champions League for the first time and achieved the annual "five crowns"

On June 10th, local time, in the final of the 2022-2023 European Football Champions League held in Istanbul, Turkey, Manchester City of England defeated Inter Milan of Italy 1-0, winning the Champions League for the first time in team history. On December 22nd, local time, Manchester City beat Brazil’s Fluminense 4-0 to win the World Club Cup final. So far, in 2023, Manchester City won the Premier League champion, FA Cup champion, Champions League champion, European Super Cup champion and World Club Cup champion, achieving the annual "five crowns".

Messi won the Golden Globe Award for the eighth time

On October 30, local time, in the 2023 Golden Globe Awards Ceremony held by French Football magazine, Argentine player Messi won the Golden Globe Award for the eighth time, once again setting a new record for the number of times he won the award. This year’s Golden Globe Awards are based on the performance of the 2022-2023 season, during which Messi led the Argentine team to win the FIFA World Cup Qatar 2022 championship. On February 27th, local time and May 8th, local time this year, Messi also won the FIFA Player of the Year Award and Lawrence Best Male Athlete Award respectively, and his Argentine national men’s soccer team was awarded the Best Team Award.

Djokovic set many records in tennis.

On September 10th, local time, in the men’s singles final of the US Open, Serbian star Djokovic defeated Russian player Medvedev 3-0, won the men’s singles championship of the US Open for the fourth time, and accumulated the number of individual Grand Slam champions to 24, surpassing American star Serena Williams, who won 23 titles, ranking first in the era of solitary open. Djokovic also won the year-end finals and finished the whole season as the world’s number one for the eighth time.

Kiptum set a new world record for men’s marathon.

On October 8, local time, in the Chicago Marathon, Kenyan Kiptum set a new world record for men’s marathon in 2 hours, 0 minutes and 35 seconds and won the championship. This achievement improved the previous record of 2 hours, 1 minute and 9 seconds set by Kenyan star Kipchoge by 34 seconds. Kiptum, 23, became the first marathon runner to break 2 hours and 01 minutes in an official race. (From December 26th, China Sports Daily, 01 edition)

Avatar 2

Time Network News In the last weekend of 2022 in North America, Avatar: The Way of Water (referred to as Avatar 2) reached 66.84 million US dollars for three consecutive championships, up 6% from last week, with a total of 424 million US dollars in North America and 1.4 billion US dollars in the world. (The data source of this article is boxofficemojo)

Last week, the North American market rose by 4% as a whole. The runner-up Cat in Boots 2 and the runner-up Panther 2 rose by 31.2% and 38.3% respectively from last week.

Let’s briefly summarize the North American market in 2022. Last year, the box office in North America was estimated to be 7.37 billion US dollars (50.8 billion RMB), up 64% from last year’s 4.48 billion US dollars, but it was still far from the pre-epidemic level. In 2019, North America reached 11.4 billion US dollars.

In 2022, North America mainly relied on the summer file led by the prequel of Top Gun 2 and Jurassic World 3’s Little Yellow Man with Big Eyes: Despicable Me, and the market began to slump in September until the release of Avatar: The Way of Water.

This year, the total box office in North China was converted into RMB 50.8 billion, 70% higher than the 30 billion in, and it became the largest movie market in the world again.

In the last weekend of 2022, North America mainly relied on Avatar 2, which rose by 2% month-on-month in the third week, even better than the performance of Avatar, which fell by 9.4% in the third week 13 years ago. Of course, this downturn has something to do with the overall market rise. North America was hit by a snowstorm on Christmas weekend, and many viewers delayed their plans to enter the cinema.

Battle for the annual crown

The American media estimated that the box office of the film will exceed 440 million dollars on January 2, and it will be three times as big as the opening box office in the third week, while the box office of Top Gun 2 will be 395 million dollars in the third week. Avatar 2 seems to have the possibility of surpassing Top Gun 2 in the North American market and winning the annual title in North America.

In the international market, "Avatar 2" rose 4% from last week, with a global total of $1.397 billion, surpassing "Harry Potter and Under the Deathly Hallows" and becoming the 15th movie in the global film history.

The film’s performance in Britain and Japan was average, but it was a big hit at the box office in France, South Korea and India, and the film also exceeded RMB 1 billion in the mainland market of China. Top Gun 2 has a global box office of $1.49 billion, and Avatar 2 is likely to top the global box office in 2022 this weekend.

Cat in Boots 2 grossed $134 million worldwide.

The box office of "Cat in Boots 2" began to stabilize. In the second week of its release, it rose 35% month-on-month and won the runner-up of $16.78 million, with a total of $60 million in North America and $134 million in the world.

In the eighth week of its release, Panther 2 earned 4.83 million US dollars, up 38.3% from the previous month. The cumulative US$ 437 million in North America surpassed the US$ 411 million in Doctor Strange 2, becoming the runner-up in North America in 2022, and the global cumulative box office was 820 million US dollars.

Whitney Houston’s biopic "Dancing with Love" ranked fourth in the second week of its release, with a total of $4 million, down 16.1% from the previous month, with a total of $14.62 million in North America and $28.57 million worldwide.

The annual box office tragedy "Babylon" ranked fifth with $2.6 million in the second week of its release, down 27.8% from the previous month, with a total of $10.09 million in North America. The overseas market has not yet been widely opened.

The action comedy "Night of Violence" ranked sixth with 2.11 million US dollars in the fifth week of its release, and the film accumulated 47.5 million US dollars in North America and 73.36 million US dollars in the world.

Look at the performance of the film in the awards season:

The Dreamweaver has not been widely released.

"Whale" was shown in 623 theaters, with a total of 6.19 million US dollars in North America.

Spielberg’s Dreamweaver was shown in 1149 cinemas, with a total of 12.57 million US dollars in North America and 13.14 million US dollars worldwide.

Tal was shown in 45 theaters, with a total of $5.59 million in North America.

"Women’s Talk" was shown in 8 theaters, with a total of $148,000 in North America.

This week’s new film

"Doll Megan" horror/thriller global release

Starring: Violet McGraw, Allison Williams

Plot: The story focuses on a talented robot expert of a toy company. He developed a doll M3GAN with AI and programmed it to establish an emotional connection with her newly orphaned niece, but the doll’s excessive desire for protection led to terrible results.

　　In a blink of an eye, 2018 is about halfway through. In July, there is a big wave of new policies about your wallet: the reduction of tariffs on imported consumer goods, the cancellation of traffic roaming fees, etc. What other new policies are there?

　　1 enterprise employees’ pensions shall be subject to the central adjustment system.

　　The State Council recently issued the Notice on Establishing the Central Adjustment System of the Basic Endowment Insurance Fund for Enterprise Employees, and decided to establish the central adjustment system of the endowment insurance fund, which will be implemented on July 1, 2018. On the basis of the current provincial overall planning of basic old-age insurance for enterprise employees, a central adjustment fund for old-age insurance will be established, and the old-age insurance funds in various provinces will be appropriately adjusted to ensure that basic pensions are paid in full and on time.

　　The relevant person in charge of the Ministry of Human Resources and Social Security said that the implementation of the central fund transfer system will not increase the burden on enterprises and individuals and will not affect the treatment of retirees. First, do not increase the proportion of contributions paid by enterprises and individual employees. The establishment of a central fund adjustment system is mainly to adjust the surplus and deficiency of funds between provinces. The total income and expenditure of the national endowment insurance fund in the current period has not changed, and enterprises and individual employees do not need to pay extra fees, which will not increase the overall burden of society. Second, it will not change the current pension insurance benefits calculation and adjustment methods, and will not affect the personal benefits of retirees. In some provinces, the amount of funds borrowed is greater than the amount of funds allocated. In these provinces, the burden of old-age care is relatively light and the fund support ability is strong. After adjustment, it will not affect the timely and full payment of current pensions. In some provinces, the amount of funds allocated is greater than that of the above solution. Through adjustment, the pressure of fund payment can be appropriately alleviated, and the basic pension can be better guaranteed to be paid in full and on time.

　　2. Adjustment of social security payment base

　　Many places in the country have successively announced the social security payment base in 2018. Taking Beijing as an example, the lower limit of the payment base for employees participating in basic old-age insurance and unemployment insurance is 40% of the average monthly salary of employees in Beijing in 2017, with a minimum of 3,387 yuan, which is 305 yuan higher than last year; For employees who participate in basic medical insurance, industrial injury insurance and maternity insurance, the minimum payment base is 60% of the average monthly salary of employees in this city in 2017, with a minimum of 5,080 yuan, up 456 yuan from last year.

　　Social security payment is related to the treatment of the insured after retirement. Only when a certain payment level is reached can a better treatment level be achieved. If the payment level is too low, the pension level is still low. In other words, the payment level will increase with the increase of average salary, and the future treatment level will also increase.

　　3. The tax incentives for scientific and technical personnel will be "received"

　　The Ministry of Finance, the State Taxation Administration of The People’s Republic of China and the Ministry of Science and Technology jointly issued the Notice on Individual Income Tax Policies for Scientific and Technological Personnel to Earn Cash Rewards from Their Post Scientific and Technological Achievements, which made it clear that since July 1, 2018, non-profit research and development institutions and institutions of higher learning approved according to the law on promoting the transformation of scientific and technological achievements, the cash rewards given to scientific and technological personnel from their post scientific and technological achievements can be included in the "salary and salary income" of scientific and technological personnel in the current month at a reduced rate of 50%, and personal income tax can be paid according to law.

　　It is cheaper to import daily consumer goods.

　　With the approval of the State Council, the MFN tariff rate of some consumer goods will be reduced from July 1, 2018, involving 1449 tax items, and the average tax rate will be reduced from 15.7% to 6.9%, with an average decrease of 55.9%. Reduce the average import tariff rate of clothing, shoes and hats, kitchens and sports and fitness products from 15.9% to 7.1%; Reduce the average import tariff rate of household appliances such as washing machines and refrigerators from 20.5% to 8%; Reduce the average import tariff rate of processed foods such as aquaculture, fishing aquatic products and mineral water from 15.2% to 6.9%; The average import tariff rate of washing products, cosmetics such as skin care and hairdressing and some medical and health products will be reduced from 8.4% to 2.9%.

　　5. Tariff reduction of imported cars and parts.

　　With the approval of the State Council, from July 1, 2018, the tariffs on automobiles with tax rates of 25% and 20% will be reduced to 15%, with tax reductions of 40% and 25% respectively; The tariffs on auto parts with tax rates of 8%, 10%, 15%, 20% and 25% will be reduced to 6%, with an average tax reduction of 46%.

　　6. The vehicle purchase tax will be levied on the trailer by half.

　　The Ministry of Finance, State Taxation Administration of The People’s Republic of China, and the Ministry of Industry and Information Technology jointly issued the Announcement on Reducing Vehicle Purchase Tax on Trailers. From July 1, 2018 to June 30, 2021, the vehicle purchase tax will be reduced by half. The date of purchase shall be determined according to the issuance date of the Uniform Invoice for Motor Vehicle Sales, Special Payment Letter for Customs Tariff or other valid documents.

　　7. Preferential tax policies for venture capital enterprises and angel investment individuals.

　　The Notice on Tax Policies for Venture Capital Enterprises and Angel Investors jointly issued by the Ministry of Finance and State Taxation Administration of The People’s Republic of China promoted the preferential tax policies for venture capital enterprises and angel investors, that is, the preferential policies for venture capital enterprises and angel investors to invest in seed-stage and start-up technology-based enterprises, and the taxable income was deducted by 70% of the investment amount, which was implemented nationwide by eight pilot areas of comprehensive innovation reform and Suzhou Industrial Park.

　　This Notice clarifies that the personal income tax policy for angel investment will be implemented as of July 1, 2018, and other policies will be implemented as of January 1, 2018; The above-mentioned tax policy can be applied to the investment that occurred within 2 years before the implementation date and has been invested for 2 years after the implementation date and meets the prescribed conditions.

　　8. Traffic "roaming" fee is cancelled

　　On June 22nd, China Mobile, China Unicom and China Telecom successively announced that, starting from July 1st, 2018, the roaming fee will be cancelled, and the provincial traffic of new and old mobile phone users will be upgraded to domestic traffic (excluding Hong Kong, Macao and Taiwan traffic).

　　Previously, the Ministry of Industry and Information Technology launched a series of measures to reduce the growth rate of mobile traffic, including: from July 1, the "roaming" fee for mobile traffic will be cancelled, and basic telecommunications companies will be encouraged to launch large-flow packages. The average unit price of mobile traffic will be reduced by more than 30% during the year. Further reduce household broadband charges and international, Hong Kong, Macao and Taiwan roaming charges. Promote enterprises to optimize and streamline tariff packages, and study and introduce relevant policies and measures to standardize tariff management. Support all localities to expand the coverage of wireless networks in public places and provide users with free Internet access services.

　　9. Some high-speed rail tickets are discounted by 6.5%

　　Starting from July 5 this year, the announced fares of high-speed trains running on the six sections of Hefei-Wuhan, Wuhan-Yichang, Guiyang-Guangzhou, Liuzhou-Nanning, Shanghai-Nanjing and Nanjing-Hangzhou were optimized and adjusted. This time, it is clear that the published fare is the highest price limit. Railway-related enterprises can lower the fare within the price limit by season, time, seats and sections according to the passenger flow, with a maximum discount of 6.5%. Compared with the current situation, the adjusted executive fare has generally increased and decreased.

　　10. Tianjin will raise the unemployment insurance standard from July 1st.

　　A few days ago, Tianjin issued a notice, starting from July 1 this year, it will raise the unemployment insurance payment standard.

　　According to the "Notice on Improving the Payment Standard of Unemployment Insurance in Tianjin", if the payment period is from the first month to the twelfth month, the monthly payment standard will be raised from 1150 yuan to 1240 yuan; For the 13th to 24th months, the monthly payment standard was raised from 1,110 yuan to 1,200 yuan, respectively increasing the 90 yuan.

　　The standard of one-time living allowance for farmers’ contract workers was raised from the current monthly payment standard of 690 yuan to 744 yuan, with an increase of 7.83% in 54 yuan. (Gao Chang/Compilation)

　　At the Los Angeles Convention and Exhibition Center, gamers are experiencing virtual reality (VR) devices. Bright pictures/vision china

　　With the establishment of virtual reality technology (VR) laboratory in Alibaba, Stormwind TV released the first VR TV, Huawei announced its first generation of VR glasses products, and the VR industry also rose. It can be predicted that in the near future, the wide application of mobile Internet, big data and other information technologies will promote the further development of VR technology. So how is the so-called virtual reality technology realized?

　　1. Frontier disciplines of integrated application of software and hardware.

　　Virtual reality technology (VR) is a computer simulation system technology to create and experience a virtual world. That is to say, VR uses computers to generate a simulation environment, and uses multi-source information fusion for interactive three-dimensional dynamic visual scene and system simulation of entity behavior to immerse users in this environment. Up to now, there is no universal definition of it in the world, but it can generally be considered that it creates another unreal world that is as real, interactive and immersive as possible for human beings outside the real space by using various human-computer interaction technologies, so that human beings can roam in it, experience the most real virtual space and walk in their dreams without any restrictions.

　　VR has been widely used in new media, aerospace, military, engineering and other cutting-edge scientific and technological fields, and will be more widely used in our daily life as an advanced technical means. Because most of the monitors used by virtual reality in human-computer interaction are helmet-mounted enhanced portable display systems, it is one of the most promising application fields of portable display systems. Users only need to wear virtual reality equipment, such as helmets, glasses, etc., and they can feel all kinds of scenes set in the device.

　　VR system generally includes user control systems, such as human motion monitoring, control devices such as joystick, keyboard and mouse, and simulation feedback systems and processing systems for human senses such as vision, hearing, touch, smell and taste, as well as information display systems perceived by human beings, such as monitors, stereos and three-dimensional seats. Among them, visual and auditory control and simulation are the main development direction of VR at present, and helmet-mounted enhanced portable display system is the main product form used by users.

　　2. Construct a virtual space in advance in the computer.

　　VR is an interdisciplinary subject that relies on a large number of computer software technologies such as artificial intelligence, pattern recognition, graphics, bottom interface and new display technology, field sensor technology, force feedback system, wireless and wired communication technology. In essence, VR is the representation of the real world and the realization of dreams; From a technical point of view, it is a comprehensive application of cutting-edge technologies in the fields of software and hardware and an object-oriented comprehensive technology development.

　　VR enables people to experience a fantastic virtual reality while wearing a helmet-mounted enhanced portable viewing system. In fact, these virtual reality scenes use complex software technology to construct a real virtual space in the computer in advance. Every point in the space has many dimensions of information such as coordinates, colors, normals, logical relationships and so on in X, Y and Z. The computer then determines the position of people in the virtual scene through user input devices such as sensors, joysticks and mice, and finally reproduces the picture to the user’s eyes through the computer, thus creating a virtual space.

　　If such a series of tasks can be connected, and the operation time of the whole system is less than the visual retention time of people, users will have the feeling of roaming in the virtual reality world on the virtual image display screen of the head-mounted enhanced portable display system. VR is to create a virtual environment that makes you feel that this is reality. Entertain and attract you through this fictional reality.

　　3.MR— — Break through the boundary between virtual and reality

　　In addition to VR technology, there is also augmented reality technology, namely AR. Now there are only more than 20 authoritative companies in the world conducting research. Google’s technology is relatively mature, and its goal is to put the virtual world in the real world and interact with it on the screen. This technology was first put forward in 1990. With the improvement of the computing power of portable electronic products, it is expected that its application will be more and more extensive.

　　In essence, AR is the interaction between digital media and the real world. The imaging concept of AR and the immersive imaging experience of VR have created a hybrid virtual reality technology, namely MR, which is based on holographic projection reality. At the Microsoft Developer Summit held in June this year, satyanarayana nadella, CEO of Microsoft, emphasized the importance of its hybrid virtual reality technology equipment — — The correct "opening" way of Hololens is neither a VR helmet nor AR glasses. This hybrid virtual reality device holographically projects computer-generated 3D virtual objects into real space, and the wearer of Hololens can interact with 3D virtual animation in real space and trigger corresponding functions. The imaging principle of this kind of MR equipment is different from that of immersive VR equipment. It projects virtual images into real space, but the imaging effect of the projected holographic 3D images breaks through the boundary between virtual and real world.

　　interlinkage

　　Research and Application of Virtual Reality Technology

　　The focus of NASA’s research on this technology is the real-time simulation of space station manipulation, and they use a lot of cockpit-oriented flight simulation technology. Such as the simulation of the Hubble Space Telescope and the experimental plan of "Virtual Planet Exploration", this project enables the "Virtual Explorer" to use the virtual environment to explore distant planets, and the first goal is Mars.

　　The University of North Carolina is the earliest and most famous university to study virtual reality technology. Their main research includes molecular modeling, aviation driving, surgical simulation, architectural simulation and so on. On the display technology, the university has developed a parallel processing system called Pixel Plane, which helps users to build real-time dynamic display in complex scenes.

　　MIT was originally a pioneer in studying artificial intelligence, robotics, computer graphics and animation. These technologies are the basis of virtual reality technology. In 1985, a media laboratory was established to conduct formal research on virtual environment.

　　The laboratory of man-machine interface technology in Washington Technology Center of the University of Washington plays a leading role in the research of new concepts, and is also conducting research on sensory, perceptual, cognitive and motor control abilities. They introduced the research of virtual reality technology into the fields of education, design, entertainment and manufacturing. For example, Boeing’s V22 transport plane was built in the laboratory before it was put into production.

　　Illinois State University has developed a distributed virtual reality technology system that supports remote collaboration in vehicle design. Engineers from different countries and regions can design in real time through computer networks. In the process of designing a vehicle, various components can share a virtual environment, and can view the video transmission and corresponding positioning direction of any position of the other party. Virtual prototype is adopted in the system, which reduces the time for designing images and new products to enter the market, so that products can be estimated and tested before production, and the quality of products is greatly improved.

　　George Mei Sen University has developed a real-time fluid simulation system in a dynamic virtual environment. In a distributed interactive simulation system, the physical characteristics of complex fluids in the real world are simulated, including simulating ships running across the water, stirring liquids, mixing liquids of different colors, and the influence of rain on the terrain.

　　(Wei Yuejiang)

1905 movie network exclusive Hollywood’s "sequel" strategy is not a new topic in recent years. The theme is drying up day by day, the market is saturated day by day, and superhero movies that gnaw at comic books dominate the world … … From commercial blockbusters to small and medium-sized topical films, expanding the existing film universe, continuing the existing popularity and replicating the existing success have become the tacit choices of the increasingly conservative big studios.

　

Of course, the 36 sequel to the movie bombings in 2016 were still a bit too fierce (the number in 2015 was still 28). In this year, the Marvel Comics blockbuster "Captain America: Civil War", which is a cliche, actually continued to be very powerful. James Wan, who was tired of playing the "speed shock" series, returned to "Evocation 2", which was actually a double harvest at the box office; Of course, it is not uncommon to fail to meet expectations, such as Independence Day 2: A comeback, Teenage Mutant Ninja Turtles 2: Breaking Through the Shadow, and The Pirates 2; And things like Alice in Wonderland 2: Adventures in the Mirror and zoolander 2 are also on the street … …

　

But generally speaking, in Hollywood, where creativity is increasingly scarce, sequels are still chewy, especially in Hollywood’s foreign cultural output, sequels are an absolute fist product. At present, in a list of 27 films, sequels actually account for 18 seats!

A chart tells you that the 2017 sequel is still the fist product of Hollywood cultural output.

　

In order to avoid the blindness of fans, we specially selected some well-selling sequels to be released in 2017, and gave you a little reference according to the time sequence of North American release:

It must be said that this focus picture from the hand of the film network designer was once regarded as the official ultimate poster by foreign media.

　

Extreme Agent: The Ultimate Return, January 20th

　

Expected value: ★★★★☆.

　

If it weren’t for the release of the third film, I’m afraid everyone would have forgotten this old IP launched 15 years ago, but in fact, it’s only one year behind Vin Diesel’s other "housekeeping skills" The Fast and the Furious series.

　

Similar to the mistakes made in the Bourne ultimatum series, the second film in 2005 didn’t use the main hero Vin Diesel, so it became a matter of course to save the street. Fortunately, the third film got back on track this time, and Dissel finally came back, bringing Tony Jaa and Donnie Yen with him, so the biggest attraction of this film is obviously to play.

Wuli, whoever doesn’t play soy sauce!

　

In addition, deepika padukone, the Indian "national queen" who is said to have appeared in Fast 7 earlier, actually came to Extreme Agents. And "Speed ? ? 8" was also released this year, so it is inevitable for the audience to compare the two series. The relatively weak "Extreme Agent" can easily be regarded as the adopted son, and it lost a segment of "Speed ? ? 8" at the box office first. As for wuli Fanfan, what is certain is that he has lived in Canada, and his English lines will never be worse than some sweet ones.

　

Actually, I’m here to see the Indian goddess … …

　

Resident Evil 6: The Final Chapter January 27th

　

Expected value: ★★★★★

　

From the age of 27 to the age of 41, Milla Jovovich devoted the best years of an actress to the Resident Evil series (and perhaps its creator, director paul anderson). Now that this series is finally coming to an end, the vicissitudes of Goddess Joe’s face seem to have a somewhat tragic meaning.

　

But in paul anderson’s design, this one should look heavy enough to be worthy of the pursuit of thousands of games and movie powder for many years. Judging from the trailer currently exposed, Goddess Joe has to go deep into the umbrella company’s "hive" to confront the Queen of Hearts. After so many years of blaming, she has finally come up with a big move of "frying zombies", and the pattern seems to be passable. It’s just that michelle rodriguez and Colin Salmon, the black captain who died tragically in the first film, which was legendary to return before, have not been seen, and their names are not in the lineup of Cass exposed in the film. In addition, the reputation of this series has been falling all the way after the standard of the first three films is acceptable, and the quality of this one … … It’s a little worrying.

　

Goddess Joe is the mother of two children. What kind of bike do you want?

　　Cctv newsAccording to Red Shield Nangang WeChat WeChat official account News, on December 17th, State Administration for Market Regulation, Nangang, Harbin, informed the investigation on the mess of the back kitchen of online celebrity Barbecue Shop: Recently, some netizens posted a short video to reflect the mess of the back kitchen of the "Fancai Xiaochan City Fast Food Restaurant" located at 69 Xingda Road, nangang district. Law enforcement officers from the Catering Department of nangang district Market Supervision Administration and Haxi Market Supervision Administration arrived at the scene at 15:14 on the same day for inspection, and found that the problems in the store were basically consistent with the short video. Law enforcement officers filed an investigation on the spot according to law and issued a notice to correct it. At present, the case is under further investigation. The store has now closed for rectification.

We hold our mobile phones for social chat, online shopping, playing games and watching news every day, enjoying the convenience brought by mobile phones, but the accompanying traffic problems are a headache. There is basically WiFi at home, so don’t worry about it, but once you go out, the speed and traffic become a big problem. "Is there WiFi here?" It has also become the most frequently asked question. Now 360 free WiFi teaches you to surf the Internet and save a lot of traffic fees, and bid farewell to "traffic shortage" from now on.

The first trick is to get free WiFi in public places. Now all major shopping malls, restaurants, airports, buses and other public places have covered free WiFi, and we can access the signal to enjoy the free network, showing photos, chatting, online shopping, receiving emails and so on. However, we must be cautious when surfing the Internet. The incidents of criminals using free WiFi to steal user information often occur. It is recommended to install 360 free WiFi for security detection, and find phishing and fake WiFi at the first time to protect mobile phones from phishing and Trojan horses.

The second measure is to use the offline function of the mobile phone. Now many apps have added offline functions, such as offline music, offline video, offline reading and so on. Using the offline function, download in advance in the WiFi environment, which can also save a lot of traffic.

The third measure is to close the mobile network data. This is the most thorough way to save traffic, but it will be isolated from the world. We can’t talk about WeChat, brush Weibo, show photos and bask in sweetness. Our world is so wonderful, but unfortunately we can’t share it with each other.

The fourth measure is to cultivate good online habits. For example, turn off unused software in time, turn off automatic synchronization of weather, calendar and other applications, and turn on the browser’s traffic compression function, which can save traffic well.

Do you think the above tricks are too humbled to surf the internet and are not happy at all? Just take a free WiFi and be afraid? Then the fifth measure must not be disappointing.

The fifth measure is to use 360 free WiFi to connect the exclusive hotspots of the three major telecom operators at any time, and the number of hotspots has reached 130 million. 360 Free WiFi spends huge sums of money to purchase the traffic of the three major operators every month for users to use for free, and you can surf the Internet for free with a click, eliminating the need for mobile phone verification and other links. In the WiFi environment, users can also enjoy the advance payment protection provided by 360 in case of fraud, so as to avoid network risks and property losses.

Special feature of 1905 film network If you could have a "sweet dream day trip", which day would you choose?In a movie that created a box office myth.The Dream FactoryIn the room, absurd and funny wishes reflect the epitome of all kinds of people in society.

This film, which was broadcast at 13:55 on June 7th, was called the French version of "Party A and Party B" by many China audiences.Sweet dreams and a day trip, in French romance, in a relaxed and humorous way and teasing tone, the goal is to point to love.

The warm yellowed tones render an obvious sense of romance and fantasy. However, the film does not simply express a beautiful emotional experience, but reveals the other side of married life for people under a seemingly beautiful shell.

Nicola Beddoes, a director who loves to discuss marriage, made a private "crossing" trip in the high-concept romantic comedy A Sweet Dream Day, exploring marriage and life under the crisis of middle age.

Victor, the leading actor, is played by Daniel Auteuil, a French acting actor. His reserved performance style has won him the Best Actor Award at Cannes International Film Festival and the French film César Awards for many times.

Daniel Auteuil is similar in age to Victor’s character in the film, perhaps out of empathy for Victor’s middle-aged marriage dilemma. After reading the script of Sweet Dreams, he immediately agreed to play the role of Victor.

Marianne, the heroine, is fanny ardant, who is called "Truffaut’s last muse". Her energy, courage and enthusiasm are no different from Marianne’s free and easy posture.

With the advent of the Internet age, Victor, a cartoonist who was once a smash hit, lost his place. Unwilling to keep up with the trend of the times, he gradually lost his enthusiasm for life and gave up on himself.

On the contrary, Marianne, a wife who is full of freshness and enthusiasm for life, is getting more fashionable as she gets older and younger as she lives.The old couple, who have been married for more than 40 years, are also drifting away because of their different life concepts, which makes their marriage light up.

With the help of his son and friends, Victor, disheartened, picked up a "time-space experience coupon" given to him by his son and decided to accept the mysterious experience provided by "Recalling the Beautiful Company":

Build a realistic scene through movie props, enter the artificially created past time and space of "Dream Day Tour", and go back to the day when I met my wife in a bar in 1974.

At first, Victor was not completely immersed in it. The encounter with the young actress Margot (played by Doria Thillier) made Victor feel the long-lost youth, which made him fall into it.

As he became more and more involved in the drama, the boundary between "virtual" and "real" gradually blurred, and Victor gave Margot, a young actress who played Marianne, more encouragement to break through morality.Victor’s changes in love mood are also peeled off layer by layer.When the passion of the past is gone, how can love and marriage last?

Unlike most movies that praise the romance and beauty of love, A Sweet Dream Day Tour does the opposite. It tells the cruelty of time with romantic filters and exposes the cruelty of love and the complexity of human nature with absurd romantic stories.

"You don’t even know who I am. I’m just a draft, a line, a fragment of the woman you love, because I think you love her. Although you are drifting away from her, you say that she has changed, but you have also changed. Instead of pursuing her in your memory, it is better to explore her beauty, sadness and unknown, starting from this moment. We can’t change others into what we like, we can’t control everything, we must accept disappointment, criticism, ruthlessness and no passion, otherwise we will never go on. No matter how perfect the draft is, it is not real life. "

With the help of Victor’s story of traveling through a time machine, Sweet Dreams suggests that life is not a fairy tale, not every story will eventually have the best ending, and marriage and life in reality have always had five flavors.mixedChen.

At the same time, crossing to 1974 is also of unusual significance to the founders.Nicholas Beddoes, born after 50, entered the film industry at this time.Fanny ardant, the heroine, took the stage that year.

In the 1970s and 1980s, France was in a period of rapid economic development, people’s living standards were greatly improved, and various popular cultures such as movies and music were even more splendid. Whether for the French, the creator or the generation of Victor in the film, the 1970s and 1980s were the golden age in their hearts.

Whether it is the original film title "LaBelle époque" or a large number of nostalgic golden songs and retro fashions appearing in the film, it is full of memories of the good times. The director prepared a time-travel memory for himself while traveling through time for the characters in the play.

There is no time machine in the world after all.Instead of bemoaning and a moment that ought to have lasted for ever and has come and gone before I knew, it is better to live in the present and open a better future.Today, at 13:55, the movie channel will broadcast the French movie "A Sweet Dream Day Tour" for you to find your true love.

This newspaper (reporter Yan Liwen/photo)The Guiding Opinions on Cultivating Traditional Dominant Food Producing Areas and Local Characteristic Food Industries jointly issued by the Ministry of Industry and Information Technology and other 11 departments clearly states that by 2025, the development pattern of local characteristic foods with "10 billion leaders, 100 billion clusters and 1 trillion industries" will be basically formed, and a number of national famous local characteristic food brands and typical cases of local characteristic snacks industrialization will be created.

As a representative of food on the tip of the tongue, local specialty snacks have condensed the wisdom of countless working people and are an inexhaustible motive force to promote regional economic development. With the growth of the new generation of consumer groups and the surge of online marketing, local specialties such as snail powder and hot and sour powder have ushered in new development opportunities. As a new force of convenience food, how will it develop more steadily and sustainably in the future?

A few days ago, at the Forum for the Development of Instant Food Industry of the 23rd China Instant Food Conference hosted by chinese institute of food science and technology, the participating experts and business representatives exchanged ideas around the cluster development advantages of local specialty snacks and explored the road to industrialization of local specialty foods.

Youpinzhi innovation special food

In recent years, the continuous growth of convenience foods such as hot and sour powder and snail powder has shaken the pattern of weak flour in the past decades, and these products have injected new vitality into the convenience food industry.

When talking about the development of snail powder, Lu Xiaoli, a professor at Sichuan University, said that the rapid development of Liuzhou snail powder industry is inseparable from the support of national policies, the promotion of local governments, the support of consumers and the vigorous marketing of merchants. Its product structure is not limited to the original model, and it has made great innovations in ingredients and soup packages. At present, there are more than 200 brands of pre-packaged Liuzhou snail powder, and the technical level of the production line integrates mechanization, automation and intelligence, which effectively helps the high-quality development of the industry.

Like snail powder, hot and sour powder is also working hard to improve quality. Dai Guichun, deputy general manager of the Instant Noodles Division of Sichuan Baijia Akuan Food Industry Co., Ltd. said that Baijia Chenji Hot and Sour Powder, as a pioneering representative of convenience fans, is also constantly innovating and developing to meet the growing health needs of consumers. "Jinli Ancient Street" small fresh flour, using a brand-new wet flour technology, produces wet flour with a water content of more than 50%, highly restores the taste of hand-beaten wet flour in restaurants, and makes authentic Sichuan-Chongqing snacks enter thousands of households.

He Jiguo, a professor at the College of Food Science and Nutritional Engineering of China Agricultural University, is concerned about the functional convenience market for fans. He said that convenience food has become a part of the staple food of Chinese residents. Consumers have a large intake of staple food and high intake frequency, and its advantages after functionalization are remarkable. Enterprises should pay attention to the use of raw materials in the process of functionalizing convenience foods. The ingredients of food can increase the homology of medicine and food. Considering the adaptability of different combinations, on the basis of strictly observing relevant national laws and regulations, innovative research and development of functional convenience foods can meet the special needs of consumers.

"It is also an innovation for one side to raise one side by soil and water." Colin, manager of convenience food category of Shandong Tianbo Food Ingredients Co., Ltd., said that returning to tradition and focusing on quality are the focus in the industrialization of convenience food. Whether it is instant noodles, boiled noodles or mixed noodles, its essence is to meet the needs of consumers for meal replacement in specific scenes. In recent years, the development of fast food powder is oriented to high-end, regional and restaurant reduction, which also shows that product innovation should focus on people-oriented reduction of catering products, including taste reduction, quality reduction and fireworks reduction, bringing new value to consumers.

Strong cluster to cultivate advantageous industries

Hot and sour powder, snail powder, Regan Noodles, crossing the bridge rice noodles … These special snacks from all over the country are gathering resources, forming industrial clusters and driving local economic development.

As the "Capital of Hot and Sour Powder in China", Tongxu has provided a model for building a local snack industry cluster. Han Zhenqiang, the county magistrate of Tongxu County, Kaifeng City, Henan Province, said that in order to realize the development of hot and sour powder industrial cluster, Tongxu County planned to build a hot and sour powder industrial park with a total area of 2,730 mu, covering hot and sour powder cakes and ingredients processing, production and packaging, cold chain logistics, R&D quality inspection, e-commerce live broadcast and so on. At the same time, with minimal approval, strict constraints, excellent service and extremely fast efficiency, we will provide quality services to the majority of enterprises and continue to empower industrial development.

In Sichuan, all kinds of special foods also gather in groups. Hou Jinglin, Deputy Director of the Management Committee of Tianfu Modern Seed Industry Park in Qionglai City, Sichuan Province, introduced the investment project of green food industry in Qionglai Economic Development Zone. He said that Sichuan Qionglai Economic Development Zone focuses on the development of food and beverage, high-quality liquor and other industries, and strives to build a leading green food and beverage industry base in the west. It is the main bearing place for the development of Chengdu liquor industry and the liquor industry in the metropolitan area, initially forming the development trend of the whole liquor industry chain.

According to Ren Weiwei, executive president of Chengdu Food Industry Association, the emergence of local specialty snack industry clusters is the choice for the development of consumer market. In the future, the development of characteristic industries needs industrial thinking, government support and industry promotion. Enterprises need to have the ability of continuous product innovation and model innovation, open up the market through the marketing method of "online explosion and offline expansion", create a resounding product brand and category brand, realize the leap-forward development of enterprises, and create a trillion-dollar local specialty snack industry market.

Promote development and empower industry iteration

The structure of the convenience food industry has quietly changed, and the products such as instant vermicelli, rice noodles and rice noodles have catered to consumers’ demand for local specialties.

Li Shu, director of the Network Supervision Department of Henan Provincial Market Supervision Administration, believes that the role of digital technology in the industrialization process of local specialty snacks should not be underestimated. Henan is a big food manufacturing province, and it is proposed to speed up the certification of smart workshops and smart chemical plants in the construction of public brands of "Famous American and Henan Products". The growth of the output value of single products such as snail powder and steamed eggs with flour is inseparable from the help of enterprises to analyze and accurately position the market with big data. Industrial digitalization is promoting major changes in production methods and social economy, empowering and vigorously promoting the take-off of small and medium-sized enterprises.

Zhang Yi, founder and CEO of Ai Media Consulting Group, said that the categories represented by Liuzhou snail powder, Chongqing hot and sour powder, Hunan Changde rice noodle, etc., restore and reproduce local food and flavor snacks, which are favored by consumers, and the regionalized features of convenient noodles are increasingly obvious, and new categories and new tastes of convenient noodles with regional characteristics are rapidly hatched. In the future, it will be the trend of product innovation and development for the instant noodle food industry to speed up cooperation with universities and research institutes, dig deep into regional traditional foods and conduct in-depth research on special foods in different regions.

He Yao, the founder of Sichuan Creative Box Brand Marketing Planning Co., Ltd., said that when talking about the innovative planning and three-dimensional marketing of new convenience foods with local characteristics, the R&D propaganda of new categories should clearly state "Who am I", focus on one point and one group of people, and avoid making products that are suitable for any scene and can be eaten and eaten by men, women and children without memory points. In the face of the changing market, only by making the brand itself a "flow" can the brand grow red after the flow "fades".

Liu Haoyu, Deputy Secretary-General of chinese institute of food science and technology, said that with the influx of more and more brands and capital, both the marketing model and product design have subverted the previous forms and easily switched between culture and personality. In the new era, the convenience food industry, as the main force in the field of food industry, the important carrier of rural revitalization and the key support of healthy China, will play an important role in the process of Chinese modernization, and the industrialization process of local specialty food is also an important way for the convenience food industry to meet people’s yearning for a better life.

Consumer Daily, October 12, 2023

For most people who eat melons, the work of public relations (PR) is both unfamiliar and familiar. On the one hand, public relations are often over-deified and demonized. In the public’s imagination, they are either behind-the-scenes traders or professional liars who turn black and white upside down; On the other hand, in today’s public opinion environment, it is difficult for ordinary people to distinguish what is news and what is soft text, and public relations are everywhere, which largely determines what information we can access, thus affecting our judgment on many public events.

Poster of public relations

The British drama Flack, which began to broadcast on Pop TV in February this year, focuses on the work and life of several female public relations companies in a top public relations company in London. Their clients are all former glamorous celebrities such as stars, talk show actors and best-selling authors, but no one knows how public relations cleaned up their mess behind the camera and helped them through one crisis after another that may end their careers.

Robin (anna paquin), the heroine, is such a "fireman" who is on standby for 24 hours. Every time she receives a call from a customer for help, she has to rush to the scene at the first time to calm the customer’s mood, discuss strategies, mobilize personnel and contact the media, so as to settle everything in the shortest time. In the first episode, chef Henderson, who has always been shown as a good husband and father, was exposed to the erotic news. Once things get too big, he will not only lose his income of 20 million pounds a year, but also puncture the fantasy of all British housewives-because almost every British housewife has a cookbook on her shelf.

Robin’s idea is to divert the media’s attention. "If you want the media to let go of this bone, you must give them better materials." Robin told Henderson that the sympathy card is always the most effective. He asked Henderson to arrange a breast cancer screening for his wife and lied to the public that his wife had found a lump in her breast. In front of the camera, they are a loving couple; After the camera, in order to persuade his wife to cooperate with the performance, Robin promised to give her a cookbook of her own within one year and arranged for her to attend a variety show of dance.

Good public relations can not only solve the crisis, but also create a topic. In the last episode, a Premier League player who is nearing the end of his sports career turned to Robin for help. He was on the verge of bankruptcy due to excessive spending and investment failure, and wanted to make a good profit before retiring. Robin once again contributed her genius. She made the straight male player pretend to be gay and come out publicly. As the "first Premier League player to come out publicly", he will be invited to various variety shows, and commercial endorsements will follow, and he will soon earn a lot of money. Ironically, at the same time, his star friend is holding a wedding, and he is in love with the marriage partner. This century wedding is also organized by Robin, and the wonderful fate of the two clients is ridiculous.

Public relations stills

As a group of "professional liars", public relations people have long been invulnerable. They should be the most thorough cynics in the contemporary era, and nothing will make them experience inner moral struggle again-except in rare cases. Robin’s two "conscience discoveries" in the play are impressive.

Once, a 17-year-old black girl named Sammo, a child prodigy of classical music, had her contract with the record company expired. She and her "Tiger Mother manager" were unwilling to fade out of the entertainment circle and wanted to take this opportunity to transform into a rebellious pop music talented woman. Robin and her colleagues came up with the idea of "scandal marketing". They arranged for Summer to shoot a sex video with a little movie star, and pretended that the cloud disk was hacked and leaked the video. Afterwards, she can issue a statement denouncing the video disseminators for invading privacy, winning the sympathy of female fans, and at the same time showing her mature and sexy side, getting rid of the image limitation of child stars and successfully transforming.

Everything was planned perfectly, but when it came to the shooting scene, Summer got stage fright. She was still a virgin who had never had sexual experience. She was auditioned everywhere by her eager mother, and she had no childhood, and she didn’t have the normal social life that a girl should have. When all the staff were in place, Summer was hiding in the toilet alone, and her mother kept threatening her. Robin finally couldn’t stand it. She decided to find a body double for Summer and told her that no one could force her to do it as long as she felt uncomfortable.

Poster of public relations

If only Robin stopped in time to avoid injury, then in the penultimate episode, Robin took the initiative to report her client to the police. In this episode, Robin accompanied his client, veteran movie star Calvin, on a business trip to new york. Before the plane took off, Calvin found that there were two messages from the police in his mobile phone, and he was forced to turn it off before he could check the contents. Calvin thus thought that not long ago, the maid at home broke his computer and sent it to be repaired privately. There were many nude photos of children in the computer (he was a pedophile himself), and the police called. He must have been reported by the technician in charge of computer maintenance.

It was a nightmare flight for Robin. Worst case, by the time they got off the plane, the news that Calvin was a pedophile had spread all over the world, and reporters were already stuck at the airport arrival, waiting for their response. Robin used his quick wits to come up with a solution for Calvin: pretend that these photos are his homework for his pedophile role in the new movie. She even found a screenwriter temporarily and began to tailor the play about pedophilia for him.

When everything was arranged, the plane landed. Calvin found that the reason why the police called him was not that he found those photos, but that his brother had an accident. After the robbery, he immediately freed himself from his remorse and began to plan a "hooking up trip" in new york. Calvin’s face disgusted Robin. She called the familiar police to report him and warned them that the phone call never happened.

Not long after, the news of Calvin’s arrest appeared on TV, and Robin tentatively asked her boss what to do. The boss told her that the company had announced the termination of Calvin’s contract and claimed that he knew nothing about it. Although it is common for people in this industry to be pushed over by have it both ways, the professional ethics is still unavoidable: under what circumstances will public relations choose to abandon customers, or even take the initiative to report customers and help customers who break the law cover up their crimes, and will public relations bear joint responsibility? If the lawyer who defends the criminal is to maintain the justice of the judicial process, what about the public relations who whitewashes the criminal?

Public relations seems to be a profession with "original sin". This drama does not whitewash this part. At the same time, it also gives the characters the ability to reflect, and retains their conscience and empathy that are not completely alienated by the profession. But back to reality, instead of imposing moral condemnation on the public relations industry, it is better to reflect on whether our social function has been completely corroded by business logic.