Five seasons ＂this! It is street dance, an advanced history of national comprehensive education.
This summer, "This! As soon as the fifth season of "Street Dance" was broadcast, it ranked first in the variety list with a full-end broadcast market share of 9.28%; According to Lighthouse Professional Edition, "This! That is, Street Dance 5 was launched for 1 hour, and the market share of real-time whole-network variety feature films was as high as 45%, accounting for nearly half. In the first phase, it ranked first in the comprehensive program of the whole network.
Behind the numbers, it reflects the word-of-mouth and popularity accumulated by a program in the past five years. After five years of enthusiasm, for many viewers, the summer without hip-hop is incomplete. Last year’s fourth season, "This! It is street dance that ended the last stage with the international elite challenge. What higher level can this program go to? The audience is full of great expectations and expectations, but it is undoubtedly an unknown challenge for the program creators.
This year, "This! In the fifth season, Hip-hop didn’t choose to move forward on the established safe road, but walked out of the comfort zone, started from the "new" and focused on the growth of the new generation with a responsibility of shouldering the future development mission of hip-hop culture. Under the brand-new theme of "Battle For Hope", the program is positioned as "Training Camp for Young Dancers" and the competition system has been upgraded. The contestants have to go through the selection and elimination again and again in three months to interpret the topic of "inheritance" of China street dance.
"this! It is the three highlights of the fifth season of Street Dance:
Cenozoic, Parallel Universe, Immersion Experience
1. Focus on the new generation of street dance in the future.
The core concept of street dance in the fifth season is "youth", with a brand-new lineup of dancers and a new generation of dancers becoming the absolute protagonists of this season’s program. In the training camp for young dancers, the proportion of "post-95" dancers exceeds 90%, and 50% are "post-00". The outstanding dancers in the first four seasons are incarnated as "master groups" to escort young dancers. Street dance needs representative figures, OG (predecessors), as well as young blood and young people’s own representatives. After the launch of the fifth season, young players such as Zaizai, Zhou Yuxiang, Ang Ang, Sniper and Badd machine quickly emerged with their strength. The program not only shows young people their own stage, shows the new generation of young people’s playing methods and preferences, their wild imagination, their different personalities, but also gives them propositions and challenges, and stimulates the infinite potential of young people with the competition system.
In the first round of points elimination, young dancers competed in the form of teams for their works, 1v1 and routine battle respectively. The upgraded competition system was even more cruel, from the original "tie-break" to a battle wheel battle, and the team that took the lead in completing the cumulative points goal won. The score was tied and the battle was very fierce. Finally, with the joint efforts of all the dancers, 32 rounds of the battle were completed, which directly set a new record for the number of rounds of the Battle on the street dance stage. As the team leader, young dancer Doudou, with a waist injury, still completed the performance of her work with high quality and participated in the battle session with great pain. Doudou’s persistence greatly inspired everyone on the scene, and the team members were even more uncompromising, and they became more and more brave, becoming the ultimate winner of the battle Wheel War in the absence of one person in the team. This shows us the enthusiasm and determination of this group of young people to dance, and also feels the spiritual core of the program "Let’s be brave sometimes and pass on hope".
2. Create a new concept of street dance parallel universe.
This season’s "This! It is street dance that puts forward the concept of "parallel universe" of street dance very imaginatively. Under the guidance of this core concept, the past four seasons can be regarded as a hip-hop universe bearing the glory of yesterday. In the fifth season, it is necessary to discover and create another new hip-hop universe, a world belonging to the future, which is in harmony with the fifth season, namely, youth and rookie competition.
The parallel universe of street dance is both traditional and contemporary; It belongs to both the pioneers and the later generations. They are parallel, complement each other, and even cross each other, breaking the "uniqueness". Plurality and richness are the core essence of parallel universes.
At the same time, the parallel universe also implies another important theme: growth. The parallel universe is full of unknowns. If you are in the parallel universe, can you imagine what you might be like in another parallel universe and how to deal with sudden challenges? Whether you will make efforts to become a better you. Therefore, the highlight of this season is not the "Great God", but how a young man chooses, grows up, becomes a stronger self gradually, and even moves from obscurity to an influential international stage.
3. Multi-scene immersive new dance beauty
The concept of street dance parallel universe needs to be further grounded through the beauty of dance in the program, so this season’s beauty of dance has made a big breakthrough than before. The original ambience design of four theme streets has been replaced by two parallel universes, one representing "tradition" and taking the old school style, and the other representing "future", which is full of futuristic sense of science and technology, and the two-dimensional plane dance beauty originally used as the background has been upgraded to a three-dimensional space in an all-round way, so that dancers can better blend in and perform, and also bring the audience the immersion feeling of shuttling between different parallel worlds.
This season’s dance beauty pays great attention to the creation of atmosphere and the experience of people in the space, creating daily social life scenes that young people are very familiar with, such as basketball square, skateboarding park, campsite, game room, singing room, barbecue house and so on. In these rich and varied scenes, young people show themselves, communicate and find companions through street dance, which is also the real social state of young people at present.
It is worth mentioning that the recording site of this season’s program itself is a building with a sense of the times, and the "row column", an element with historical specificity inside the building space, has been preserved and presented by the choreographer. In the beautiful dance design of the main stage of the race, two rows of towering reinforced concrete columns lead our view to a deep place, like a tunnel of time and space, which can return to the historical scene and witness the birth of a new history. In such a unique aesthetic space, silent and exploding, two cultures with different faces and styles have a fierce collision.
When we combine the new generation, parallel universe and immersive experience, this season’s "This! It is street dance that fully reflects the characteristics of the post-Internet era and the development trend of youth group culture. With the continuous development of street dance IP, derivative interactive applications of derivative programs and social attributes have been launched. It’s hip-hop, which shows us the infinite possibilities of hip-hop. It’s a medium, a field, or a universe that seeks the coexistence of souls.
The national comprehensive sample "this! It’s street dance
Write an advanced history of national synthesis in five seasons
"this! It’s street dance, which has maintained its innovation and vitality for five seasons. From the ice-breaking in the first season, the broken circle in the second season, to the leap in the third season, and the transnational in the fourth season, we can say, "This! In four years’ time, It’s Street Dance presents the audience with an encyclopedia of street dance culture, a list of street dance celebrities, intergenerational inheritance, countless scenes, etc., and has completed a whole set of knowledge and aesthetic system structure about street dance.
Simon Lu, the general director, said frankly that although this program puts the culture of hip-hop circles at a stage where the mass communication can be perceived, it uses the resources accumulated by China hip-hop circles over the years. This year is a "hematopoietic" program, and a "hematopoietic" program is always more difficult than a consumption-oriented program. This is for sure.
Since the five seasons, this program has been embedded in the historical process of the progress and development of domestic variety shows in terms of conceptual changes and commercial expansion, and has also been continuously improved and enlarged in three dimensions.
At the level of program innovation, "This! It is street dance that has created an original and internationally recognized program model. The program firmly grasps "battle" and "Work", the two core elements of street dance, and combines the beautiful dance form with visual impact to make the charm of this culture itself visible to everyone, reflecting the creativity and value of art itself.
At the level of industry value, innovation, breaking the circle and cross-border integration. "this! It is street dance that shoulders the mission of promoting street dance culture and cultivating new dancers, and promotes the rapid development of street dance industry at home and abroad.
At the level of social value, "this! Hip-hop reflects the social responsibility of the creators and platforms, deeply resonates and connects with social reality and people’s current life feelings, and always advocates positive values. As the general director Simon Lu said, "I have always felt that making programs can’t be too light. Aside from the beauty and entertainment of the program itself, a program should also give people a sense of faith and strength. In this program, I hope everyone can see that when the younger generation encounters particularly great difficulties and challenges, they can stand up and be willing to fight. If people who watch this program are in a particularly unstable or insecure state, they can also get some encouragement from it. In short, "hope" is very important. "
The fifth season "This! The slogan of "Street Dance" is "Battle for Hope". From Peace and Love to Battle for Hope, the fifth season will become a landmark iteration of this variety show. The "Battle" spirit of hip-hop gives the program the courage to break through without setting limits, which is the inexhaustible vitality of the program. I hope this spirit can be injected into a new generation of young audiences with this national variety show and become a spiritual force that affects the growth of a generation.