35 pieces! The number of China news awards won by the Central Radio and Television General Station ranks first.
On November 2nd, the 28th China Prize for Journalism and the 15th Taofen Award for the Yangtze River were officially announced.
CCTV, Yangguang and Guoguang, affiliated to the Central Radio and Television General Station, ranked first in all kinds of media in China with the total number of awards of 35 works. Among them, "Carry out the Reform to the End" and "Design of the Report Matrix of the Nineteenth National Congress on the Zero Home Page of CCTV" won special prizes, 12 works including "Beginning of Heart" won the first prize, and one person won the Yangtze River Taofen Award.
First, innovative reporting methods, major theme publicity has become the winner.
CCTV’s "Carry out the Reform to the End" made an in-depth and panoramic report on comprehensively deepening the reform for the first time. While reflecting strong ideological and theoretical depth, it vividly told the reform story that happened around the people and sang the strongest voice of the era of comprehensively deepening the reform.
"Special Program to Celebrate the 90th Anniversary of the Founding of the People’s Liberation Army of China", with innovative ways of expression and full use of new technologies such as AR and VR, perfectly presents the majestic military parade on the battlefield.
The "Live Report of the Party Representative Channel" highlights the transparency and openness of the Party Congress with real-time pictures and real details.
Second, the ability to set and guide online issues has been continuously enhanced, and many works have sparked heated discussions.
"Heart in Heart" carefully selected a large number of precious images of the Supreme Leader General Secretary when interviewed by CCTV in different periods, and combined with the information footage taken by local TV stations, it portrayed the general secretary’s firm belief of taking the people as the center.
The Road to Public Servants uses various technical means, such as a mirror to the end and three-dimensional projection, to show the distinctive political character and leadership style of the general secretary’s "being a public servant forever".
"The VR Panoramic Live Broadcast of the Launch Mission of Tianzhou-1" adopts the new technology of VR live broadcast, creating a record of the whole live broadcast of the rocket launch at the nearest distance (100 meters) in history. The audience can not only face the shocking visual impact of the rocket launch directly through the screen, but also get an all-round immersive experience in rocket hoisting, transshipment and other links.
The comprehensive use of multimedia forms, such as "H5 Report of the Friends Circle of the Anchor of Yangguang" and "International Sharp Review" of Guoguang, has comprehensively enhanced the dominant position of mainstream media in the online public opinion field.
Third, the news column is aggressive, highlighting the brand image of the reception desk
With the implementation date of the National Anthem Law as the background, Chaoguang News was carefully organized and arranged, which lasted for 82 years in less than half an hour, vividly showing the theme of patriotism from a historical perspective. The topic of Guoguang’s Roundtable Proceedings follows closely the social hotspots, and Chinese and foreign hosts and guests have diverse and unique perspectives on the interpretation and analysis of the topic, and there are many unique insights.
Four, a number of award-winning foreign communication works reflect the strength of accurate communication.
"Going Home" Guoguang is a special program specially produced to commemorate the 80th anniversary of the Nanjing Massacre. It is effectively pushed overseas by integrating the Internet, English Global China Plus client, WeChat and other platforms, which has aroused deep thinking of historical facts by listeners and netizens from all over the world.
In Memory of Gao Mang (Russian) is in line with the background of Sino-Russian friendship. It tells the story of friendly exchanges between Chinese and Russian people with the sound of literature, and explores the transnational cultural exchange phenomenon of "Russian literature in China" with the clue of Mr. Gao Mang’s "life translation" to reveal the connotation of traditional friendship between Chinese and Russian people.
In the selection of this year’s China Prize for Journalism, one person from the General Desk, the People’s Daily and Xinhua News Agency won the prize. The winner of the reception desk is Ren Jie (female, deputy director of the planning department of Voice of China in china national radio).
