Strong lineup unveiled at Beijing Auto Show： BMW Group leads smart luxury future travel with super strategy.

　　 BMW’s new generation concept car came to China for the first time, the new pure electric BMW i4 and new BMW M4 were released, the new BMW4 series coupe and convertible coupe came on the market, MINI’s first pure electric crossover model MINI Aceman made its world debut, the new electric MINI Cooper made its official debut in China, and the BMW X family and large and medium-sized luxury arrays composed of BMW7 series, 5 series and 3 series all appeared …

　　At the 2024 Beijing Auto Show, which is a weather vane for the global automobile industry, BMW Group, as a global leader in luxury cars, fully demonstrated its all-out smart luxury future travel. At the press conference, BMW Group executives staged "Chinese simulcast" in turn, reaffirming their long-term confidence and commitment to the China market, and sketching out BMW’s vision of future luxury travel driven by innovation.

　　"BMW has never stopped innovating and constantly optimized various driving technologies, not only to protect the environment, but also to ensure that the diversified needs of customers are met. Through the new generation of vehicles, we expect to show the system implementation of the three core areas of the automobile industry in the future-electric, clear focus, sustainability and full digitalization. This also means that BMW will fully enter the future in three dimensions: design, technology and concept. " Qi Puce, chairman of BMW Group, said.

　　The mature luxury car market in China is also undergoing reconstruction: digitalization and intelligence have become the focus of competition, and new energy vehicles have become a new consumption trend; At the same time, the younger consumer groups put forward higher requirements for brand experience, and the new power brands have formed an impact on the traditional luxury car market structure.

　　Facing the challenge of electrification and intelligent transformation, BMW Group continues to optimize and upgrade its traditional business on the one hand, and increases its investment in research and development in the fields of new energy and intelligence on the other hand, and regards the new generation of vehicles as the answer to open up changes and face challenges directly.

　　"China is one of the most important strategic markets of the BMW Group. We will continue to invest in China, continuously expand our layout in China and support the sustainable and high-quality development of China." Chip said.

　　Facing the increasingly fierce competitive environment, with firm strategic determination, system capability and competitive products, BMW Group is expected to maintain its leading edge.

　　Mr. Qi Puze, Chairman of BMW Group, rejuvenated the new BMW4 Series family and consolidated its position as a luxury leader.

　　Under the wave of electrification, intelligence and digitalization, product competitiveness is still the magic weapon for car companies to win.

　　In the era of fuel vehicles, BMW successfully made the trait and label of "sports" deeply rooted in people’s hearts, and took pure driving pleasure as a unique personality label. Even in the era of smart electric, BMW still provides users with pure driving pleasure.

　　At this Beijing Auto Show, the new pure electric BMW i4 was launched in the world. As the first pure electric four-door coupe of BMW brand, the new pure electric BMW i4 inherits the sports genes of BMW brand, perfectly integrates coupe aesthetics with pure driving interest, and sets a new benchmark for luxury brands in electric driving.

　　The new pure electric BMW i4, which goes with the trend and starts strongly, continues the style of the current model as a whole in design. The upgraded BMW kidney grille highlights the design aesthetics and sportsmanship. The low-center-of-gravity model structure combined with the fifth-generation BMW eDrive electric drive technology makes it have excellent driving pleasure.

　　The dual evolution of face value and driving interest will continue to write the sales legend of BMW i4. It is worth mentioning that, since BMW i4 came out in 2021, it has pioneered the pure electric market at the same level with its pure coupe DNA, and won the favor of many young users. According to the data, the average age of BMW i4 owners in China is only 32 years old. They lead the trend, pursue individuality and have opinions. BMW i4 fully meets all their expectations for a luxury pure electric coupe with real sports genes. In 2023, the total sales volume of pure electric BMW i4 exceeded 80,000, making it one of the best-selling pure electric vehicles in BMW.

　　In addition to the new pure electric BMW i4, the new BMW4 series coupe and convertible coupe have also come into being. The new BMW M4 features the same laser taillights, two new paints of York Corner Green and Flame Red, and M-carbon fiber trim strips, and many other luxury configurations are applied to the BMW4 Series for the first time. The whole system comes standard with the front sports seats with advanced technology Sensatec synthetic leather and the M-sports multifunctional leather steering wheel with flat design, which further enhances the luxury sports experience.

　　The new BMW4 Series coupe and convertible coupe are equipped with BMW’s latest 2.0T engine, and with the 8AT gearbox, abundant power is on the verge. The use of customized support components and high-strength steel can enhance the rigidity of the car body and effectively improve the flexibility, accuracy and cornering limit performance of the vehicle. The precisely adjusted chassis makes the vehicle’s control experience like flowing water. Innovative hydraulic rebound damping technology (HRS) and hydraulic compression damping technology (HCS) perform their respective functions in the front and rear suspension, achieving an effective balance between sports performance and long-distance travel comfort. The variable sports steering system flexibly responds to the steering demand at different vehicle speeds with variable steering ratio, and realizes more direct, agile and flexible steering operation. The perfect load distribution of 50:50 front and rear and the optimized aerodynamic design further improve the handling performance.

　　In fact, since the launch of the current BMW4 Series in 2020, the global cumulative sales volume has reached nearly 400,000 units, which has become an important component of the BMW medium-sized luxury car market segment. In 2023, the BMW4 Series family was firmly in the head camp of the luxury medium-sized coupe market segment, and the rejuvenation of the new BMW4 Series family will undoubtedly continue to consolidate its position as the leader of the 4 Series family.

　　The new BMW4 Series coupe is based in China, and the lineup of multi-electric models responds to the needs of customers in China.

　　At present, the electric vehicle industry in China is developing rapidly, but consumers’ choices are still diverse, which provides new opportunities for the BMW Group to continue to develop in the luxury car market in China.

　　"BMW adheres to the open technology route and lets consumers make choices. What BMW has to do is to provide consumers with the products they need at the right time. There is no such thing as old and new in the industry. No matter what kind of driving method, BMW must let customers enjoy pure driving pleasure. " Zipzer said at the annual financial report meeting.

　　At this year’s auto show, the full lineup of fifteen cars under the two brands of BMW Group appeared, and the BMW new generation concept car led the future models to leap to electric, intelligent and sustainable luxury; MINI Aceman is the world’s first show, taking the lead in applying the industry’s first round OLED display; BMW X family shows the luxury product lineup of the pioneers of SAV sports multi-functional market segment; Large and medium-sized luxury arrays composed of BMW7 series, 5 series and 3 series also appeared on the booth.

　　According to the plan, in 2024, BMW Group will further enrich its product lineup and present more than 20 brand-new and upgraded models of BMW and MINI to China consumers.

　　Compared with some traditional European car companies, which are worried about the growth of new energy market demand and thus slow down the pace of electrification, BMW Group firmly implements its clear strategy in electrification and moves towards the "new generation" of future travel. Zipce revealed that the BMW Group’s goal is to achieve more than 50% of electric vehicle sales by 2030.

　　It is worth mentioning that 2024 marks the 30th anniversary of BMW Group’s entry into China. China is not only the largest single market for BMW in the world, but also an important business ecosystem for the future.

　　The data shows that in 2023, BMW Group delivered more than 2.55 million new cars in the global market, including 375,000 pure electric vehicles, achieving the established goal that the sales of pure electric vehicles accounted for about 15% of the total sales of the Group. Among them, in China, the single market with the highest electrification penetration rate, BMW Group delivered more than 820,000 BMW and MINI brand cars, including nearly 100,000 pure BMW electric vehicles.

　　It is worth mentioning that Tsipce’s two visits to China this month also highlight the BMW Group’s attention and confidence in the China market.

　　Tsipce pointed out that in the past 30 years, BMW Group has always adhered to the principle of "home in China", not only committed to making sustained contributions to China’s economic growth, but also deeply participated in technological innovation and social and cultural development. At present, it is even more necessary to strengthen international cooperation, promote smooth trade, and achieve growth, prosperity and employment expansion.

　　BMW always believes that cooperation creates prosperity and growth, and the successful development of BMW Group in China is a model of long-term win-win cooperation between Germany and China. Transnational cooperation should become a key force to meet current and future challenges.

　　Xinchun electric BMW i4

　　BMW is upgrading its R&D strength in China in an all-round way, with better R&D in China to meet the needs of China and enhance BMW’s core competitiveness in the world. At present, BMW has established the largest and most complete R&D system outside Germany in China, with its R&D and innovation bases in Beijing, Shanghai, Shenyang and Nanjing.

　　Based on its firm confidence and commitment to the China market, BMW Group continues to invest in China and expand its business layout in China. On April 26th, BMW Group announced that it plans to invest 20 billion yuan in Shenyang production base. This investment focuses on the large-scale upgrade and technological innovation of Dadong factory, the birthplace of BMW production in China, which lays the foundation for the localization of BMW’s "new generation" models in 2026.

　　It is understood that the "new generation" of BMW Group is not just a car, but the beginning of the new product series of the next generation BMW. The "new generation" model will be made in China in 2026. The total investment of the project of the sixth-generation power battery supporting the "new generation" vehicles reaches 10 billion yuan. The main building of this project was fully completed in Shenyang last November, and it is planned to complete the equipment installation within this year, and it will be officially put into use in 2026.

　　"Our’ new generation’ undoubtedly marks the largest investment in the history of BMW Group, and indicates a new era of personal intelligent travel driven by innovation and technology. The new RMB 20 billion investment plan announced today further highlights China’s core position in the future of BMW Group towards intelligent networked vehicles (ICV). " Chip said.

　　In the future, BMW Group will continue to base itself on China, constantly enhance the strategic position of China market in its future development, and help the high-quality development of China automobile industry with continuous product and technological innovation.